iATROS
iATROS is a Munich-based digital cardiac center that delivers AI-powered telemonitoring, teleconsultation, and condition-specific subscription programs for cardiovascular patients across the DACH region, serving both direct consumers and partner health insurers.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What iATROS does
iATROS GmbH is a Munich-based digital health company founded in 2019 that operates as a "Digital Cardiac Center" (Das Digitale Herzzentrum) providing continuous, AI-supported telemonitoring and teleconsultation for cardiovascular patients across Germany, Austria, and Switzerland. The platform combines a mobile app (iOS/Android), a telemedical center staffed by 16 cardiologists and internal medicine specialists with German medical licenses, and proprietary AI-based ECG analysis that evaluates multi-week rhythm data from certified medical devices (Apple Watch, Withings, Beurer, Omron, Samsung Galaxy Watch) to detect arrhythmias missed by conventional Holter monitoring.
The company delivers four condition-specific digital health programs — Bluthochdruck (hypertension), Vorhofflimmern (atrial fibrillation), Koronare Herzkrankheit (coronary heart disease), and Herzinsuffizienz (heart failure) — plus an Arrhythmie Screening service, packaged as subscriptions priced between €19.99 and €99.99 per month on 12- to 48-month commitments that include device provision, teleconsultations, and personalized digital therapy plans. Complementing the programs are three unit-priced services billed under the GOÄ schedule: video consultations (€20.11-€40.22), ECG assessment (€36.06), and second-opinion services (€37.54 Komfort tier).
Revenue is generated through a multi-channel go-to-market: direct-to-consumer subscriptions via app stores, B2B2C distribution through more than 11 statutory and private health insurance partners (AOK Rheinland/Hamburg, AOK PLUS, AOK Nordost, HanseMerkur, Münchener Verein, VKB, BKK ZF, Audi BKK, UKV, SDK, HUK) that provide activation codes and reimbursement, enterprise partnerships with pharmaceutical companies (Amgen, Bayer) for medication-adherence companion apps, and hybrid treatment models with hospitals and cardiology practices (LMU Klinikum, Charité Berlin, TUM, IsarKlinikum, RoMed). The company has CE-marked medical device certification, GDPR-compliant EU-hosted infrastructure, and is engaged in multiple clinical studies including the PRÄVANET integrated care project, EDVIN, eXPLORE, ERKHA, eSTIS, and the Münchener-Herz-Studie. To date, iATROS has disclosed approximately €2.28M of seed funding from Bayern Kapital and HTGF (March 2020) and operates with 11-50 employees.
iATROS firmographics
Firmographics- Name
- iATROS
- Legal name
- iATROS GmbH
- Website
- https://i-atros.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iATROS is a Munich-based digital cardiac center that delivers AI-powered telemonitoring, teleconsultation, and condition-specific subscription programs for cardiovascular patients across the DACH region, serving both direct consumers and partner health insurers.
- Ownership category
- akta.pro rank
iATROS industry classification
Industry- Product category
- Digital Cardiology / Cardiovascular Telemedicine
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Cardiology Telemedicine Platforms (HLALAGAB)
- akta.pro secondary industries
- Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
Keywords
Where iATROS is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
iATROS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription-based Health Programs: Patients subscribe to digital health programs (Bluthochdruck, Vorhofflimmern, KHK, Herzinsuffizienz) on monthly or annual subscription plans. Programs include device provision, teleconsultations, and monitoring. Reimbursed by partner health insurance companies or self-pay.
- Fee-for-Service Teleconsultations: Individual teleconsultations (Sprechstunde Standard €20.11; Erweitert €40.22) and EKG assessments (€36.06) billed per GOÄ (Gebührenordnung für Ärzte). Reimbursed by private health insurers; self-pay for statutory insured patients.
- Zweitmeinung (Second Opinion): Second opinion service for cardiac procedures (Ablation, Stent, Schrittmacher, Herzkatheter, EPU). Billed per service: Standard (up to 3 documents, 96h response) and Komfort (up to 5 documents, 48h response, includes physician letter).
- B2B Partnerships with Pharma: Pharmaceutical companies (Amgen, Bayer) use iATROS as a companion app to ensure medication adherence, reduce side effects through monitoring, and build continuous patient documentation.
- Hardware Sales / Provision: Medical devices (Beurer BM96, Withings Move ECG) provided as part of subscription programs. Some programs include device cost in subscription; prevention devices are self-pay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basis Programm Herzgesundheit - Free trial program |
| Subscription | Annual | Intensiv Programm Bluthochdruck |
| Subscription | Pay-as-you-go | Intensiv Programm Vorhofflimmern |
| Subscription | Multi-year contract | Intensiv Programm Herzinsuffizienz |
| Subscription | Multi-year contract | Intensiv Programm KHK (Koronare Herzerkrankung) |
| Subscription | Monthly | Arrhythmie Screening (Plus) |
| Unit Pricing | Pay-as-you-go | Sprechstunde Standard |
| Unit Pricing | Pay-as-you-go | Sprechstunde Erweitert |
| Unit Pricing | Pay-as-you-go | EKG-Befundung |
| Unit Pricing | Pay-as-you-go | Zweitmeinung Standard |
| Unit Pricing | Pay-as-you-go | Zweitmeinung Komfort |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
iATROS product offering
Product offeringCore offering
iATROS operates as a digital cardiac center (Das Digitale Herzzentrum), delivering a mobile health platform for cardiovascular patients in Germany, Austria, and Switzerland. The platform combines teleconsultations with cardiologists, AI-powered multi-week ECG analysis, and integrated medical device monitoring (blood pressure, ECG smartwatches). Core services include condition-specific subscription programs for hypertension, atrial fibrillation, coronary heart disease, and heart failure, supplemented by per-consultation teleconsultations, ECG assessments, and second opinions for cardiac procedures.
Product overview
iATROS operates as a Digitales Herzzentrum (Digital Cardiac Center) offering a comprehensive digital health platform for cardiovascular patients. The portfolio consists of four core service pillars—EKG-Befundung (ECG assessment), Online Sprechstunde (online consultation), and Zweitmeinung (second opinion)—supplemented by four condition-specific digital health programs: Bluthochdruck (hypertension), Vorhofflimmern (atrial fibrillation), Koronare Herzerkrankung (coronary heart disease), and Herzinsuffizienz (heart failure). The platform also offers an Arrhythmie Screening program for stroke prevention. All services integrate with the iATROS mobile app, available for iOS and Android, which serves as the central hub connecting patients with tele-doctors and supported health devices including Apple Watch, Withings, and Beurer products. Pricing includes both self-pay options and insurance reimbursement pathways.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Sprechstunde (Teleconsultation) Video or telephone consultation service with cardiologists and internal medicine specialists, available 7 days a week from 8-20 Uhr. Patients receive qualified medical advice, electronic prescriptions (E-Rezept), and sick notes (AU) through a secure video platform. Sprechstunde Standard is 10-15 minutes for €20.11; Sprechstunde Erweitert is 20-30 minutes for €40.22.
- EKG-Befundung (ECG Assessment) Medical evaluation of self-recorded ECGs within minutes by tele-doctors. Supports data from Apple Watch, Withings, and Beurer devices, or PDF uploads. Includes 15-minute doctor consultation and assessment of up to 10 ECGs for €36.06, billed per GOÄ and reimbursed by private health insurers.
- Zweitmeinung (Second Opinion) Second opinion service from expert cardiologists before ablation, stent implantation, pacemaker, cardiac catheter, or electrophysiological procedures. Patients submit documents via the app and receive qualified medical assessment with video consultation. Standard tier: up to 3 documents, 96-hour response. Komfort tier: up to 5 documents, 48-hour response, €37.54, includes physician letter.
- Bluthochdruck Programm (Hypertension Program) Digital health program for hypertensive patients aged 50+ developed by cardiologists. Combines blood pressure monitoring, ECG screening, medication management, and tele-doctor consultations. Includes device shipping and costs €39.99/month with 12-month commitment. Demonstrated outcome: 10 mmHg average blood pressure reduction.
- Vorhofflimmern Programm (Atrial Fibrillation Program) Digital health program for patients with diagnosed atrial fibrillation, including after ablation or cardioversion. Provides ECG smartwatch, remote monitoring, and continuous physician oversight to prevent stroke and manage heart rhythm. Billed per GOÄ for teleconsultations.
- Koronare Herzerkrankung Programm (Coronary Heart Disease Program) Digital health program for prevention and treatment of coronary heart disease, including post-heart attack care. Combines blood pressure monitoring, ECG, cholesterol management, and tele-medicine with 6 doctor consultations over 24 months at €74.99/month.
- Herzinsuffizienz Programm (Heart Failure Program) Digital health program for heart failure patients designed to strengthen the heart. Includes blood pressure monitors, ECG, and weight scales for comprehensive monitoring. Priced at €99.99/month with 48-month contract, including 6 teleconsultations per year.
- Arrhythmie Screening Plus Continuous ECG screening program using AI-powered analysis to detect atrial fibrillation and rhythm disorders in patients with hypertension. Includes Beurer BM 96 combination BP+ECG device, 24/7 tele-doctor access, and automatic measurement reminders. Costs €19.99/month with cancellation possible after month 3.
Quantifiable outcome
- 10 mmHg average blood pressure reduction in blood pressure program patients
- +5 more outcomes
Companies that use iATROS
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
iATROS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature5 records
iATROS partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- AOK Rheinland/HamburgcoreStatutory health insurance partner for the Hamburg and Rhineland region. Cooperates in clinical studies and recommends iATROS programs to insured members for cardiovascular disease management. Also partnered with St. Bernhard-Hospital for integrated care.
- AOK PLUScoreStatutory health insurance partner for Sachsen and Thüringen. Awarded bronze at an international ceremony (June 2023) under participation of iATROS for digital health achievements. Operates selektivvertrag (selective contract) with iATROS.
- AOK NordostcoreMajor statutory health insurer in Berlin and Brandenburg. Co-develops PrävaNet integrated care model with Charité Berlin and iATROS. One of the largest integrated care models in Germany.
- HanseMerkurcorePrivate health insurance partner. Provides iATROS programs to insured members for cardiovascular disease management.
- Münchener VereincoreHealth insurance partner that intensified collaboration with iATROS in January 2023 for digital health offerings in cardiovascular disease.
- Versicherungskammer Bayern (VKB)coreInsurance partner of the Bavarian public sector. Expanded telemedical offerings with iATROS in May 2022 for cardiovascular disease management.
- BKK ZF & PartnerminorStatutory health insurance partner for ZF Friedrichshafen AG employees and associates.
- Audi BKKminorStatutory health insurance partner specifically for Audi employees.
- UKV (Universale Krankenversicherung)minorPrivate health insurer partner offering iATROS digital health programs to members.
- SDK ( Süddeutsche Krankenversicherung)minorPrivate health insurer partner.
- HUKminorInsurance partner offering iATROS programs.
- LMU Klinikum (Klinikum der Universität München)coreAcademic partner for multiple clinical studies: EDVIN (post-ablation monitoring), eXPLORE (hypertension treatment with AI), ERKHA (chronic coronary heart disease). Provides scientific leadership and clinical validation for iATROS programs.
- Charité BerlincoreLeading European university hospital. Academic partner for PrävaNet study - evaluating holistic care combining interdisciplinary case review, personalized prevention, and 24/7 telemonitoring with iATROS. Up to 50 physician practices involved in Berlin-Brandenburg.
- Technische Universität München (TUM)coreAcademic partner for EDVIN study. Scientific leadership: Dr. med. Eimo Martens. Study conducted at TUM Klinikum Rechts der Isar, Isarklinikum, and Kreisklinik Ebersberg.
- IsarKlinikum MünchencoreCardiology clinic founded by Prof. Dr. Alexander Leber. Hybrid treatment model where iATROS complements in-person cardiology care with continuous telemonitoring between visits.
- RoMed KlinikencoreHospital group in Rosenheim. Scientific partner for eSTIS study (post-myocardial infarction digital therapy with iATROS). Led by Prof. Dr. med. Christian Thilo.
- Kreisklinik EbersbergminorRegional hospital participating in EDVIN study for post-ablation/cardioversion monitoring.
- Kardiologie im Zentrum (KIZ)minorCardiology practice participating in iATROS partner network for hybrid treatment.
- Prof. ZugckminorCardiology practice (Prof. Zugck) integrated into iATROS partner network.
- MVZ Universitätsklinikum DresdenminorMedical care center affiliated with university hospital Dresden. Partner in selektivvertrag with AOK PLUS and iATROS for atrial fibrillation telemedicine.
- JohanniterminorJohanniter hospital group integrated into iATROS partner network for hybrid cardiac care.
- Goethe University Frankfurt (Asklepios Hamburg St. Georg)minorAcademic partner contributing to cardiovascular research collaboration with iATROS.
- AmgencoreLeading research-based biotech/pharmaceutical company. Uses iATROS as a companion app to improve medication adherence, enable continuous patient monitoring, and reduce adverse events in cardiovascular treatment.
- BayercoreGlobal pharmaceutical company. Partners with iATROS to provide digital patient support alongside cardiovascular medications. Ensures 100% compliance and full risk monitoring.
- BeurercoreMedical device manufacturer providing CE-certified blood pressure monitors (BM54, BM96, BM85) and combination BP+ECG devices for use with iATROS platform. BM96 is provided to arrhythmia screening program participants.
- WithingscoreConnected health device manufacturer. Withings Move ECG, ScanWatch, BPM Connect, BPM Core, BodyScan supported by iATROS app. ECG data syncs automatically to iATROS platform for AI analysis.
Scale indicators12 records
Recent moves3 records
Expansion highlights6 records
iATROS competitors and assessment
Company assessmentBroad incumbents
- Omada Health:
- Doctolib: Dominant European practice-management and teleconsultation platform with deep penetration in Germany and France. Provides video consultation infrastructure that could subsume iATROS' consultation layer, and serves as a broader incumbent.
- Livongo (Teladoc Health):
Direct peers
- Heartbeat Health: US virtual cardiology practice combining remote monitoring, tele-cardiology consults, and ECG analysis. Closely comparable in service mix (tele-cardiology, ECG interpretation, RPM) though US-focused.
- Hello Heart: US-based digital cardiovascular health platform offering connected blood pressure monitoring, AI-driven insights, and clinician oversight to employers and insurers. Direct competitor in the digital cardiology/RPM space, with similar business-to-employer/payer model.
- Zava: European D2C telehealth provider active in Germany, UK, Ireland, and France with online doctor consultations and chronic condition management. Comparable DACH digital health presence and self-pay/insurance mix.
- Medgate: Switzerland-based telemedicine provider with phone and video consultations, integrated with Swiss health insurers. Comparable specialty telemedicine delivery, though with broader scope and serving the Swiss market.
- TeleClinic: German telehealth platform offering video consultations across multiple specialties with insurance reimbursement. Comparable D2C + insurer-partner model and German regulatory environment, though broader in scope than cardiology.
Emerging players
- AliveCor (KardiaMobile): Maker of KardiaMobile 6L ECG device and AI-based ECG interpretation platform. Comparable focus on consumer-friendly single-lead ECG and AI-driven arrhythmia detection, though device-anchored rather than full-service care.
Others
- Withings Health Solutions: Connected health device manufacturer (BPM Connect, ScanWatch, Move ECG) that is also a current iATROS technology partner. Adjacent ecosystem player whose device-side arrhythmia detection could compete with or enable platforms like iATROS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
iATROS social profiles
Digital presenceiATROS compliance and trust
Trust signalCompliance3 records
iATROS financial estimates
Financial estimateRevenue estimate
Valuation estimate
iATROS leadership team
Management profileNumber of profiles
Profiles4 records
iATROS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iATROS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iATROS
What does iATROS do?
iATROS operates as a digital cardiac center (Das Digitale Herzzentrum), delivering a mobile health platform for cardiovascular patients in Germany, Austria, and Switzerland. The platform combines teleconsultations with cardiologists, AI-powered multi-week ECG analysis, and integrated medical device monitoring (blood pressure, ECG smartwatches). Core services include condition-specific subscription programs for hypertension, atrial fibrillation, coronary heart disease, and heart failure, supplemented by per-consultation teleconsultations, ECG assessments, and second opinions for cardiac procedures.
Is iATROS a public or private company?
iATROS is a private company. It is classified as venture growth investor backed and is currently operating.
When was iATROS founded?
iATROS was founded in 2019. It employs 11 to 50 people.
Where is iATROS based?
iATROS is headquartered in Munich, Germany, in the Europe region.
How does iATROS make money?
Five revenue lines are on record. Subscription-based Health Programs are the primary driver. The others are fee-for-Service Teleconsultations, zweitmeinung (Second Opinion), B2B Partnerships with Pharma and hardware Sales / Provision.
Who are iATROS's main competitors?
Broad incumbents on record are Omada Health, Doctolib and Livongo (Teladoc Health). Direct peers are Heartbeat Health, Hello Heart, Zava, Medgate and TeleClinic. AliveCor (KardiaMobile) is listed as an emerging player. Withings Health Solutions is listed as an others.
Does iATROS have an API?
No public API is recorded for iATROS.
What industry is iATROS in?
iATROS's product category is Digital Cardiology / Cardiovascular Telemedicine. Its primary akta.pro industry code is HLALAGAB, Cardiology Telemedicine Platforms, with a secondary code of HLALABAD, Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology). Its NAICS code is 56142 and its SIC code is 8000.