Nama
Nama is a Brazilian AI company that provides an enterprise knowledge management platform built on RAG, semantic search, and NLP, serving enterprises, government, and vertical clients via chatbots, Smartpages, and developer APIs.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nama does
Nama (legal entity NAMA INTELIGÊNCIA ARTIFICIAL LTDA) is a Brazilian AI company headquartered in São Paulo that builds an enterprise knowledge management platform anchored on Retrieval-Augmented Generation (RAG), semantic search, and natural language processing. Its product portfolio comprises four core offerings — Nama AI Search (semantic search engine with generative retrieval), Smartpages (no-code knowledge portals), Analytics (platform and AI performance monitoring), and Enterprise API (public API v4.0 with 99.9% availability) — supplemented by specialized Customer Support, Customer, and Legal Co-pilots plus custom research agents. The Nama App serves as the unified workspace, while Simple operates as a content sub-brand. The platform supports Portuguese, English, and Spanish and is certified for GDPR, CCPA, and LGPD compliance, with enterprise-grade security features such as AES-256 encryption and role-based access control.
The company monetizes through a freemium model anchored by a 14-day free trial, plus subscription tiers (monthly and annual), usage-based overages on credits, tokens, or additional users, and multi-year enterprise contracts governed by Master Service Agreements with SLAs, confidentiality clauses, and dedicated support. Go-to-market combines product-led growth via the self-serve Nama App, API-first developer adoption, and a field sales motion for enterprise demos and government engagements. Nama serves a diversified set of named customers across retail (Magazine Luiza), electronics (Canon), insurance (Seguros Unimed), energy (Eletrobras, Neoenergia), financial services (Poupexx), healthcare (Unimed), Brazilian state government (Poupatempo), and international humanitarian organizations (UNHCR Salam Nuri chatbot, in partnership with Facebook). Operating geographies are concentrated in Brazil and Latin America, with documented but limited international exposure through the UNHCR partnership.
Commercial validation is anchored by production-scale deployments: the Poupinha chatbot for Poupatempo exchanged over 130 million messages and completed more than 3.4 million appointments; the Lu chatbot for Magazine Luiza served over 1.2 million users in seven months with a 94% understanding rate and exchanged over 6 million messages. Capital formation to date consists of a R$1.9 million (R$1.4M from agency) development financing from Desenvolve SP in 2018, two equity crowdfunding rounds on EqSeed (approximately $663K in 2019 and $298K in 2021), and inclusion in the Google for Startups program in 2020, with no disclosed institutional venture rounds. Ownership is founder-led by CEO Rodrigo Scotti (Forbes Under 30, 2017), with an MIT-trained AI leader (Bennett Bullock) overseeing technical direction.
Nama firmographics
Firmographics- Name
- Nama
- Legal name
- NAMA INTELIGÊNCIA ARTIFICIAL LTDA
- Website
- https://nama.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nama is a Brazilian AI company that provides an enterprise knowledge management platform built on RAG, semantic search, and NLP, serving enterprises, government, and vertical clients via chatbots, Smartpages, and developer APIs.
- Ownership category
- akta.pro rank
Nama industry classification
Industry- Product category
- Enterprise AI Knowledge Management / RAG Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Question Answering & Retrieval-Augmented Generation (RAG) (HDAAADAC)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Nama is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nama business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Nama offers subscription-based access to the platform with different plan levels including free options with limited functionality and paid plans with advanced features. Plans include automatic renewal at the end of each contract period.
- Usage-based Add-ons: Invoices include fixed plan values plus charges for usage exceeding plan limits (credits, tokens, or additional users). Users agree to charges for overages based on current pricing.
- Enterprise Contracts: Custom enterprise agreements with dedicated support, SLA, confidentiality clauses, and penalties defined in specific Master Service Agreements for consulting, custom development, training, and fine-tuning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - 14 days |
| Freemium | Monthly | Free Plan |
| Subscription | Annual | Paid Plans |
| Subscription | Multi-year contract | Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Nama product offering
Product offeringCore offering
Nama sells a B2B AI platform for enterprise knowledge management built on Retrieval-Augmented Generation (RAG). Customers use it to unify internal data, run semantic search over corporate documents, publish no-code Smartpages knowledge portals, monitor usage and AI performance with Analytics, and embed Nama's RAG capabilities into their own applications through an Enterprise API. Common deployments include internal support co-pilots, customer-facing chatbots, legal research assistants, and government citizen-service assistants.
Product overview
Nama is an enterprise AI knowledge management platform offering a unified portfolio of products centered on RAG (Retrieval-Augmented Generation) technology. The platform comprises four main products: Nama AI Search (semantic search engine), Smartpages (no-code knowledge portals), Analytics (performance monitoring), and Enterprise API (developer-facing RAG integration). Additional offerings include specialized co-pilots for customer service, customer self-service, and legal functions, plus custom research agents. The Nama App serves as the core platform for model and knowledge base management, while Simple operates as a content sub-brand covering AI topics. The platform emphasizes semantic understanding, cited answers, and enterprise-scale knowledge management across industries including finance, insurance, electronics, education, legal, energy, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Simple: A blog platform by Nama covering AI news, tutorials, best practices, and industry insights about artificial intelligence and chatbot technology.
Products and services
- Nama AI Search Semantic search engine that uses generative retrieval and RAG to understand the context of questions and deliver precise, citation-grounded answers from enterprise data at scale. Designed for enterprise teams that need accurate retrieval over large internal document corpora.
- Smartpages No-code knowledge portal builder that lets non-technical users create personalized portals to organize and share information with internal teams and external customers, with API integration flexibility.
- Analytics Monitoring and analytics suite for platform usage and AI performance, with granular metrics, custom reports, and actionable insights to optimize knowledge bases and team performance.
- Enterprise API (Nama API) Public, scalable RAG API (v4.0) with Python SDK and 99.9% availability, enabling developers to embed semantic search, message streaming, history generation, and grounded Q&A into their own applications, chatbots, and internal tools.
Quantifiable outcome
- Poupinha chatbot achieved 130 million messages exchanged and 3.4 million appointments completed for São Paulo government
- +3 more outcomes
Companies that use Nama
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Nama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Nama partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- UNHCRflagshipPartnership with UNHCR (United Nations High Commissioner for Refugees) and Facebook to develop Salam Nuri chatbot that helps refugees and raises awareness about the refugee cause. Nama provided the AI technology for this humanitarian initiative.
- Google CloudcoreNama operates as a Google Cloud Partner, utilizing Google Cloud infrastructure for its AI platform operations. The partnership provides the underlying cloud infrastructure supporting Nama's AI services.
- FacebookflagshipPartnership with Facebook for the UNHCR Salam Nuri chatbot project, integrating Nama's AI technology with Facebook Messenger platform to reach refugees.
- Governo do Estado de São PauloflagshipPartnership with São Paulo State Government through PitchGov program for public service innovation. Nama developed Poupinha chatbot for Poupatempo service, receiving validation and scale opportunity in exchange for AI-powered citizen services.
- GooglecoreGoogle partnership for Campus São Paulo events and initiatives. Nama participated in events at Google Campus São Paulo to showcase AI technology and innovation.
- ProdespcoreProdesp (Technology Company of São Paulo State) partnered with Nama for the implementation of Poupinha chatbot for Poupatempo services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Nama competitors and assessment
Company assessmentEmerging players
- Yellow.ai: Conversational AI platform for customer and employee support with multi-language capabilities, focused on emerging markets. Comparable in targeting regulated, multi-language deployments similar to Nama's LATAM government and telecom wins.
Broad incumbents
- Algolia: AI-powered search and discovery platform with hybrid retrieval and LLMs added on top. Overlaps Nama on semantic/hybrid search and APIs but serves a broader developer and ecommerce audience at scale.
- Elastic (with Elasticsearch/RAG features): Large incumbent in search and observability that has added vector retrieval, RAG tooling, and generative AI integrations. Comparable technical substrate to Nama's Hybrid Search and Enterprise API, though Elastic sells broad infra rather than verticalized enterprise RAG.
- Zendesk (with AI agents and RAG): Large customer-service platform that has added AI agents and grounding over knowledge bases. Competes with Nama's customer-support co-pilots and enterprise chatbot deployments at the customer service layer.
Direct peers
- Moveworks: Enterprise AI copilot for employee support and knowledge retrieval, grounded in a company's internal systems. Comparable RAG and copilot architecture to Nama, focused on internal support rather than just customer-facing chat.
- Glean: Enterprise AI search and RAG platform that connects to corporate knowledge sources and delivers grounded answers to employees. Direct overlap with Nama's Nama AI Search and Enterprise API across similar enterprise use cases and target buyers.
- Inbenta: Conversational AI and enterprise search vendor combining NLP, semantic search, and AI agents for customer support and knowledge management. Closely matches Nama's chatbot + RAG product surface and target verticals.
- Kore.ai: Conversational AI and RAG platform for enterprise customer service and employee experiences with no-code tools and APIs. Overlaps Nama's Smartpages-style no-code portal and co-pilot product positioning.
- Coveo: Public enterprise search and AI-relevancy platform offering RAG-style relevance and generative answering for customer service and CX. Closely comparable technology stack and vertical coverage (commerce, financial services, support) to Nama.
- Sinequa: Enterprise search and NLP platform with RAG-powered assistants for knowledge management, customer support, and research. Similar semantic-search-with-LLM positioning and regulated-vertical emphasis as Nama.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nama social profiles
Digital presenceNama compliance and trust
Trust signalCompliance3 records
Nama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nama leadership team
Management profileNumber of profiles
Profiles3 records
Nama funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nama
What does Nama do?
Nama sells a B2B AI platform for enterprise knowledge management built on Retrieval-Augmented Generation (RAG). Customers use it to unify internal data, run semantic search over corporate documents, publish no-code Smartpages knowledge portals, monitor usage and AI performance with Analytics, and embed Nama's RAG capabilities into their own applications through an Enterprise API. Common deployments include internal support co-pilots, customer-facing chatbots, legal research assistants, and government citizen-service assistants.
Is Nama a public or private company?
Nama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nama founded?
Nama was founded in 2017. It employs 11 to 50 people.
Where is Nama based?
Nama is headquartered in São Paulo, Brazil, in the Latin America region.
How does Nama make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Add-ons and enterprise Contracts.
Who are Nama's main competitors?
Yellow.ai is listed as an emerging player. Broad incumbents are Algolia, Elastic (with Elasticsearch/RAG features) and Zendesk (with AI agents and RAG). Direct peers are Moveworks, Glean, Inbenta, Kore.ai, Coveo and Sinequa.
Does Nama have an API?
Yes. Nama offers a public API (v4.0) enabling developers to integrate advanced RAG capabilities into their workflows. The API allows connecting systems, automating complex tasks, creating intelligent chatbots, and building custom AI applications. It is described as robust and scalable, built for high performance with 99.9% availability. The API supports features including deep search, message streaming, history generation, user identification, and model presets. Authentication is handled via NextAuth.js with session tokens and CSRF protection. Developer documentation is at docs.nama.ai.
What industry is Nama in?
Nama's product category is Enterprise AI Knowledge Management / RAG Platform. Its primary akta.pro industry code is HDAAADAC, Question Answering & Retrieval-Augmented Generation (RAG), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.