Starbuzz.ai

What Starbuzz.ai does

Starbuzz.ai (legal entity Krisattva Private Limited) is an AI-powered influencer marketing SaaS founded in 2021 in Hyderabad, India and incubated by T-Hub. The platform unifies six core tools — AI Influencer Discovery across 100,000+ verified Instagram and YouTube creators, Campaign Automation with AI-generated briefs and 2.3-day average launch times, Real-Time ROI Analytics with UTM/post-level attribution, Fake Follower Detection evaluating 15+ authenticity signals into a 0–100 Authenticity Score, Competitor Intelligence, and a Creator CRM — into a single workflow for brands, agencies, and creators. AI capabilities span NLP (Brand GPT, Creator GPT, comment-quality classification), anomaly detection (authenticity scoring), recommendation (creator matching), generative AI (briefs, outreach, media-kit generation), and predictive analytics (reach/ROI estimation).

The company monetizes across multiple streams: SaaS subscriptions for brands (with a free 7-day trial and tiered plans), SaaS subscriptions for agencies (with white-label, multi-client workspaces, and role-based permissions), managed Brand Solutions services (Loop retainer from ₹50,000/month, Bytes in-person meetups, and custom Agency Partnerships), and a free creator-side product (Hey Creators at heycreators.ai with AI Media Kit Builder, Creator GPT Growth Coach, Brand Campaign Marketplace, and GST-compliant automated invoicing). GTM motion is hybrid: product-led growth through free tools and trial, inside sales via 'Book a Demo,' and high-touch enterprise field sales for managed services with a 30-minute discovery call and custom proposal workflow. Distribution is global in claim, though operating geography is anchored in India with stated expansion plans into West Asia, Canada, and Australia.

The company has served 900+ named brands (Mercedes, Paytm, Myntra, Lenskart, IKEA, QUBE Cinemas, Meta, Starbucks, Cybercity, Yamaha, Domino's, Bajaj Electronics, among others) and operates a 3,000-member creator community. Funding totals approximately $1M across disclosed rounds through February 2024; headcount sits at 11–50 employees. Recognitions include Forbes 30 Under 30 Asia 2025 (co-founder), TiE50, HYSEA Startup of the Year, and MADEX Award.

Name

Starbuzz.ai

Legal name

Krisattva Private Limited

Website

https://starbuzz.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbuzz.ai is an AI-powered influencer marketing SaaS that helps brands and agencies discover 100,000+ verified creators, automate campaigns, score authenticity, and measure real-time ROI across Instagram and YouTube.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPACAGAA

Influencer Marketing Platforms (Discovery/Search/CRM)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

SECONDARYBPAFAHAA

Influencer Marketing Agencies

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPAAAHAA

Influencer Strategy & Campaign Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

• Influencer marketing platform
• Creator discovery software
• Campaign automation SaaS
• Marketing analytics software
• Influencer authenticity scoring

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Brands): Monthly or annual subscription plans for brands to access AI creator discovery, campaign automation, ROI analytics, and authenticity scoring. 7-day free trial with no credit card required. Plans tiered by features and usage scale.
2. SaaS Subscription (Agencies): Tiered agency plans (Basic, Pro, Enterprise) offering white-label reports, multi-client workspaces, role-based permissions, API access, and SSO. Caters to influencer marketing agencies managing multiple brand clients.
3. Brand Solutions / Managed Services: End-to-end campaign execution by the Starbuzz team. Loop retainer at ₹50,000/month (always-on curated creators), Bytes (small-scale in-person creator meetups, priced on request), and custom enterprise solutions. Combines AI-vetted creators with senior strategist judgment.
4. Creator Platform (Free tier): Free tools for creators including AI Media Kit Builder, Creator GPT Growth Coach, Brand Campaign Marketplace (900+ brands), Automated Invoice Generator (GST-compliant), and Creator Growth Analytics. Monetization implied through premium platform upsell.
5. Brand Campaign Marketplace (Creators): Creators access 900+ brand campaigns and apply with one click through the heycreators.ai platform. Platform facilitates the match between brands and creators.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Starbuzz.ai sells an AI-powered influencer marketing SaaS platform for brands and agencies, combining creator discovery across 100,000+ verified profiles, AI-driven authenticity scoring on 15+ signals, end-to-end campaign automation, and real-time ROI attribution. A separate Hey Creators app serves individual content creators with free tools including a media kit builder, brand campaign marketplace, and AI growth coach. The company also offers managed Brand Solutions retainers (Loop, Bytes, Agency Partnerships) for clients wanting hands-on campaign execution.

Product overview

Starbuzz.ai is a unified AI-powered influencer marketing SaaS platform that helps brands and agencies discover relevant creators, manage campaigns end-to-end, analyze authenticity, and measure campaign performance. The core platform consists of six integrated tools: AI Influencer Discovery (searching 100,000+ verified creators), Campaign Automation (launching campaigns with AI-generated briefs and automated outreach), Real-Time ROI Analytics (tracking impressions, clicks, conversions, and revenue), Fake Follower Detection (AI auditing 15+ authenticity signals), Competitor Intelligence (tracking competitor creator partnerships), and Creator CRM (managing creator relationships). Additional modules include Brand GPT Assistant (AI marketing strategist), White-Label Reports and Client Portals for agencies, and Creator-side tools including AI Media Kit Builder, Creator GPT Growth Coach, Brand Campaign Marketplace, and Automated Invoice Generator. The platform offers brand solutions including Loop (₹50K/month retainer), Agency Partnerships (custom enterprise), and Bytes (in-person creator meetups). Free tools include Instagram Engagement Rate Checker, Fake Follower Auditor, and Influencer ROI Estimator.

Differentiator

Problem solved

Functional benefit

Brands

• Hey Creators: A creator marketing platform and app that enables creators to build professional media kits, access brand campaigns, and use AI growth analytics. Free for creators.

Products and services

• Starbuzz.ai SaaS Platform (for Brands & Agencies) Tiered AI-powered SaaS platform for brands and agencies that includes AI Influencer Discovery across 100,000+ verified creators, Campaign Automation (AI-generated briefs, automated outreach, smart budget allocation), Real-Time ROI Analytics with UTM and post-level attribution, Fake Follower Detection scoring 15+ authenticity signals, Competitor Intelligence, and Creator CRM. Available via 7-day free trial and tiered subscription (Basic, Pro, Enterprise) at saas.starbuzz.ai.
• Hey Creators App (heycreators.ai) Free creator-facing app and web platform at heycreators.ai giving individual content creators an AI Media Kit Builder, Creator GPT Growth Coach, Brand Campaign Marketplace with 900+ brand campaigns, GST-compliant Automated Invoice Generator, and Creator Growth Analytics.
• Brand Solutions (Loop Monthly Retainer) Managed monthly retainer service combining the Starbuzz.ai platform with senior strategist execution: curated set of AI-matched creators refreshed every cycle, dedicated campaign manager, and monthly performance report with recommendations; billed at ₹50,000/month.
• Brand Solutions (Bytes In-Person Meetups) Pay-as-you-go small-scale in-person creator meetups hosted at the brand's venue for direct brand-to-creator engagement; ideal for local activations and priced on request.
• Brand Solutions (Agency Partnerships) Custom enterprise managed-service offering with a dedicated strategic account manager, multi-brand campaign support, white-label planning and reporting, priority creator sourcing, and tailored workflows for agencies and large brand portfolios.
• Instagram Engagement Rate Checker (Free Tool) Free, no-signup web tool that calculates the real engagement rate of any public Instagram account in seconds and benchmarks it against Nano, Micro, Mid, Macro, and Mega creator tiers; used as a top-of-funnel product-led growth driver.
• Fake Follower Auditor (Free Tool) Free web tool that runs any creator through the 15-signal authenticity audit to surface fake follower and bot risk before campaign spend.
• Influencer ROI Estimator (Free Tool) Free web tool predicting campaign reach, engagement, and revenue from budget, niche, and creator tier inputs; used for pre-campaign planning and as a product-led growth funnel.
• Brand Campaign Marketplace (Creator Marketplace) Marketplace within Hey Creators that lists 900+ brand campaigns and lets creators apply with one click; monetized via platform commission on matched deals.

Quantifiable outcome

• 4.6x average ROI on campaigns run on the platform
• +11 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature16 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• T-HubcoreStrategic or Co-development Partner · 23 February 2024Starbuzz.ai was incubated at T-Hub in Hyderabad, India. T-Hub is a premier startup incubator providing mentorship, resources, and a startup ecosystem. The incubation at T-Hub positioned Starbuzz.ai for its early development and subsequent seed funding round.
• Department of Information Technology, Electronics, and Communications, Govt. of GoaflagshipStrategic or Co-development PartnerStarbuzz.ai co-hosted Simply Social 2.0 in partnership with the Department of Information Technology, Electronics, and Communications, Government of Goa. The event connected 150+ influencers with 300+ brands in Goa, with expected 3M+ social media reach and 15+ mega influencer panel discussions.
• FiiRE (Forum for Innovation, Incubation, Research & Education)flagshipStrategic or Co-development PartnerStarbuzz.ai partnered with FiiRE (Forum for Innovation, Incubation, Research & Education) to co-host Simply Social 2.0, an influencer networking event in Goa. FiiRE is a Goa-based innovation forum supporting the creator economy.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform serving global brands and agencies with creator discovery, CRM, analytics, and authenticity tools. Closely comparable in product scope and target buyer, though operating at materially larger scale with deeper enterprise penetration in Western markets.
• GRIN: Creator management platform with discovery, CRM, content approval workflows, and ROI analytics for DTC and enterprise brands. Starbuzz's /vs page lists GRIN as a direct competitor; both target brand marketing teams with end-to-end campaign management.
• Aspire (AspireIQ): Influencer marketing platform for brands and agencies with discovery, outreach, campaign management, and affiliate/commission tracking — closely matching Starbuzz's feature set, including white-label agency capabilities.
• Upfluence: End-to-end influencer marketing platform with creator search, campaign management, analytics, and e-commerce integration. Competes head-to-head in the brand and agency SaaS category explicitly named on Starbuzz's competitive comparison page.
• Klear: Influencer marketing platform offering creator discovery, audience analytics, campaign management, and reporting. Another competitor explicitly named by Starbuzz, with overlapping core feature set and a similar agency/brand go-to-market.
• HypeAuditor: AI-powered influencer analytics and fraud detection platform. Directly competes with Starbuzz's authenticity scoring and creator vetting capabilities, and is widely adopted by agencies as a fraud-audit layer.
• Traackr: Influencer marketing platform specializing in brand safety, performance measurement, and enterprise CRM workflows. Comparable in offering enterprise-grade analytics and campaign governance.

Emerging players

• Modash: Creator discovery and analytics platform with strong authenticity/fraud detection and a self-serve SaaS model targeting SMBs and agencies. Comparable to Starbuzz in positioning toward mid-market and emerging-market customers.
• Creator.co (Acorn): Influencer marketing platform with a self-serve marketplace connecting brands and creators — analogous to Starbuzz's Brand Campaign Marketplace and Hey Creators app. Closer in target market and product simplicity than enterprise-focused peers.

Broad incumbents

• impact.com: Large partnership management platform with a creator and influencer module; broader in scope (affiliate, B2B, commerce) but overlaps with Starbuzz's affiliate/commission tracking and brand-creator campaign capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/starbuzz.ai
• Facebookfacebook.com/starbuzzapp-184986929719320
• LinkedInlinkedin.com/company/starbuzz-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbuzz.ai