What Square Sense does

Square Sense is an AI-powered tenant and occupancy intelligence platform serving institutional commercial real estate owners, asset managers, and property companies across the EU and UK. Founded in 2017 and headquartered in Paris as a Société par Actions Simplifiée (SAS), the company fuses live IoT occupancy telemetry, behavioural signals, energy data, ticketing and service-request signals, rent rolls, and external market signals through proprietary machine learning models trained since 2018 on 4.5 million sqm of European commercial real estate. The platform is structured around three core intelligence modules — Performance Radar (asset benchmarking), Tenant Radar (predictive tenant health and departure risk up to 36 months ahead), and Service Radar (space utilisation analytics) — complemented by a dedicated Data Asset Manager advisory service, on-demand Tailored Intelligence analysis, and the Square Sense Occupancy Index (SSI) macro market intelligence product.

The business operates a direct enterprise sales model with Strategic Account Directors managing institutional relationships, beginning each engagement with a free data audit. Revenue is generated through annual subscriptions bundled with three deployment options: Software-Only (integrating with existing building systems), Hardware-as-a-Service (managed sensors owned by Square Sense with no client CapEx), and Client-Owned Hardware (client purchases sensors with title transfer). One-off activation fees cover configuration, data engineering, and sensor installation, while reversibility and tailored analysis services are billed at daily rates. Subscription fees are designed to be recoverable via service charges for institutional clients and are indexed annually to the SYNTEC Index. The company monitors €40B in asset value across its client base, with named customers including CBRE, Hines, LaSalle Investment Management, Generali Real Estate, Nexity, Icade, SFL, CDC, and Remake.

Technically, Square Sense differentiates through its hybrid intelligence process combining automated AI processing with human validation by in-house real estate experts, a 95% data output guarantee backed by Reconstructed Data algorithms, and an anonymous-by-architecture approach with no facial recognition or biometric collection. The platform holds SOC 2 Type II compliant hosting and is GDPR compliant with a dedicated Article 28 processor clause. The company raised $3.5M in disclosed funding in August 2022 and operates without a publicly disclosed parent company or additional investment rounds, suggesting a mix of organic growth and bootstrapped scaling to its current 35+ employee base.

Name

Square Sense

Legal name

Square Sense SAS

Website

https://square-sense.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AI-powered tenant and occupancy intelligence platform for institutional commercial real estate across EU and UK, combining live IoT telemetry with proprietary machine learning to predict tenant flight risk and benchmark asset performance.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)

akta.pro secondary industry

Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)

Keywords

• Tenant intelligence platform
• Occupancy analytics software
• Real estate AI
• Property performance benchmarking
• IoT occupancy sensors

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Single subscription covering data, platform access, intelligence, and support. Annual subscription fees payable in advance. Subscription includes access to selected Modules (e.g., Portfolio Radar, Tenant Radar).
2. Hardware-as-a-Service (HaaS): Managed sensor infrastructure provided as part of subscription. Provider Equipment included within Subscription Fee with no separate purchase price. Square Sense retains ownership of hardware.
3. Activation Fee: One-off fee covering Platform configuration, data engineering, analyst onboarding, and (where applicable) sensor logistics, installation labour, and calibration. Invoiced upon signature of Service Order.
4. Equipment Purchase (Client-Owned Model): Clients may purchase sensors and related devices (Client Equipment) at Equipment Price stated in Service Order. Title transfers upon full payment. Separate from Activation Fee which covers installation and configuration.
5. Reversibility Services: Custom data extraction or transition assistance is billed at Square Sense's then-current daily rates, in addition to standard data export included at termination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Square Sense sells an AI-powered tenant and occupancy intelligence SaaS platform for institutional commercial real estate owners and asset managers across the EU and UK. The web-based platform fuses live IoT occupancy telemetry, contextual market data and behavioral signals with proprietary machine-learning models and human expert validation to predict tenant flight risk up to 36 months ahead, benchmark asset performance against local markets, and quantify space utilisation. It is delivered via three modules (Performance Radar, Tenant Radar, Service Radar) plus advisory services, supported by Software-Only, Hardware-as-a-Service and Client-Owned deployment models.

Product overview

Square Sense is an AI-powered tenant and occupancy intelligence platform for institutional real estate, founded in 2018 and headquartered in Paris. The core offering is a SaaS platform delivered through web-based dashboards and email alerts, combining proprietary AI models with human expert validation. The platform is structured around three core intelligence modules — Performance Radar, Tenant Radar, and Service Radar (also referred to as Portfolio Radar in certain contexts) — plus a Data Asset Manager advisory service and a Tailored Intelligence on-demand analysis service. Data is delivered via three deployment models: Software-Only (connecting to existing building systems), Hardware-as-a-Service (Square Sense installs and maintains sensors as a managed service), and Client-Owned Hardware (client purchases sensors specified by Square Sense). The platform fuses live IoT occupancy telemetry, behavioral signals, energy data, ticketing and service signals, rent rolls, lease data, and external market signals (hiring trends, financial news) to generate actionable recommendations for asset and portfolio management.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Sense Platform (SaaS) Core web-based SaaS platform for institutional real estate that combines proprietary AI algorithms, dashboards, role-based access for asset, tenant engagement and digital teams, and email-delivered insights. Fuses live IoT occupancy telemetry, behavioral signals, energy data, ticketing, rent rolls, lease schedules and external market signals, with automated processing validated by in-house real estate experts before delivery.
• Performance Radar (Module) Intelligence module that benchmarks asset performance against the local market and the client's portfolio. Scores each asset on occupancy, utilisation and operational efficiency, and turns scattered data into one comparable performance index across the portfolio.
• Tenant Radar (Module) Intelligence module that flags tenant health, departure risk and expansion opportunities up to 36 months ahead. Detects covenant stress, declining usage and public distress signals to anticipate tenant departure and vacancy risk, identifies tenants outgrowing their space for proactive upsell, and times re-letting, renewal and rent reversion to protect WAULT.
• Service Radar (Module) Intelligence module that quantifies space utilisation and identifies which services tenants actually value. Scores every amenity and shared space on real usage to surface chronic under-utilisation, right-sizing opportunities, and which services drive tenant retention versus which are cost burdens on the service charge.
• Data Asset Manager Dedicated real estate expert assigned to each client who reviews the portfolio and delivers forward-looking recommendations to protect and grow asset value, benchmark against the market or prepare a clean exit story. Operationalises the hybrid human-AI validation layer of the platform.
• Tailored Intelligence On-demand bespoke expert analysis on tenant covenant strength, WAULT exposure, market benchmarking and acquisition or disposal questions, delivered within five business days. Billed at Square Sense's then-current daily rates in addition to the standard subscription.
• Real-Time Alerts Critical signals delivered by email the moment they emerge, including tenant departure risk, expansion opportunities, vacancy risk and benchmark deviations. Embedded in the Square Sense subscription.
• Data Audit Free entry-point assessment of the data a client's buildings already produce, used to determine the right deployment model and data integration approach. Conducted at the start of every Square Sense engagement as a lead-generation and scoping exercise.

Quantifiable outcome

• €760K NOI protected by detecting flight risk 18 months before break option on a single 18,900 sqm Paris office asset
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WiredScore: WiredScore provides digital connectivity ratings and a broader portfolio of building intelligence tools for commercial real estate owners and operators globally. Comparable to Square Sense in serving institutional landlords with data-driven building performance and tenant experience offerings, though focused more on connectivity rating than live occupancy telemetry.
• VergeSense: VergeSense provides workplace occupancy sensors and AI-driven space utilisation analytics for enterprise and CRE portfolios, with a sensor + SaaS delivery model similar to Square Sense's HaaS offering. Direct overlap in occupancy intelligence, utilisation benchmarking, and institutional customer base.
• Density: Density builds anonymous, sensor-based people-counting and occupancy analytics for offices and commercial real estate, sold as a SaaS + managed hardware subscription. Closely comparable to Square Sense on technology stack (IoT sensors + cloud analytics), deployment model, and enterprise customer profile.
• Basking: Basking (formerly Velociti) delivers AI-driven occupancy analytics for corporate real estate using anonymised Wi-Fi and IoT data. Direct peer to Square Sense on space utilisation analytics, workplace experience use cases, and enterprise subscription delivery.
• OfficeSpace Software: OfficeSpace provides workplace experience and space management software with utilisation analytics for mid-market and enterprise customers. Comparable to Square Sense on workplace/occupancy analytics, though typically serving occupiers rather than institutional owners.

Broad incumbents

• VTS: VTS is the leading CRE leasing and asset management platform used by major institutional landlords globally. While not focused on live occupancy telemetry, it competes for the same CIO/CFO budget inside the same institutional real estate customer set as Square Sense and has been expanding into adjacent analytics capabilities.
• Building Engines: Building Engines (a JLL company) provides property and building operations management software used by institutional landlords and property managers. Comparable as a workplace operations platform inside the same institutional CRE buyer base, with a broader property management suite rather than pure occupancy intelligence.
• JLL (Jones Lang LaSalle): JLL is one of the world's largest commercial real estate services firms with significant in-house PropTech and analytics capabilities including JLL Spark. Represents both a major buyer of institutional CRE technology and a potential competitor that could build or acquire comparable occupancy intelligence.

Emerging players

• Smarten Spaces: Smarten Spaces offers hybrid workplace and occupancy analytics combining sensors with a SaaS workplace experience platform. Partial overlap with Square Sense on occupancy and space utilisation, with a stronger focus on hybrid work policy enforcement and employee-facing apps.
• Realyse: Realyse provides commercial real estate data and analytics, including market intelligence and asset performance benchmarking for European institutional investors. Comparable as a European CRE analytics provider, with more emphasis on market/transactional data than live IoT occupancy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/square-sense
• Xx.com/square_sense

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Sense