The Data Appeal Company

What The Data Appeal Company does

The Data Appeal Company S.p.A. is a Florence-headquartered B2B SaaS and data-licensing vendor that operates an AI-powered destination and tourism intelligence platform. It serves destination management organizations (DMOs), national and regional tourism boards, hospitality operators (including JLL, Campari Group, Visit Berlin, Visit Veneto, South African Tourism) and adjacent verticals such as commercial real estate and CPG, providing them with geospatial, sentiment, connectivity, and demand analytics to manage visitor flows, online reputation, overtourism, and product distribution.

The company's core product, Data Appeal Mabrian (rebranded from D/AI Destinations), combines Mabrian's travel intelligence — air connectivity, traveller sentiment, demand profiling, accommodation supply, and event impact — with Data Appeal's POI and location analytics. Supporting products are Data Appeal Location (data-pack visualisation), Data Appeal Coach (hospitality/F&B reputation management), POI and Location Data Packs delivered as CSV via AWS S3, and two REST APIs (POI and Territorial). The platform is anchored on a proprietary data lake of 7 billion+ semantically analyzed content pieces across 250M+ POIs in 180+ countries, fed by 130+ sources under an exclusive Travelport airline-data partnership, and surfaced through proprietary indices (Sentiment Score, Popularity Index, Travel Barometer, Fair Index, Potentiality Index) and a generative-AI assistant launched April 2025.

The Data Appeal Company is a wholly owned subsidiary of Almawave Group (subject to the management and coordination of Almaviva S.p.A.), following the November 2023 acquisition of Mabrian. Revenue is generated through quote-based annual SaaS subscriptions, API rate-limited subscriptions, pay-as-you-go Data Pack licensing, custom data-enrichment services, and a 14-day freemium trial — primarily via direct enterprise field sales supplemented by channel partnerships (WTTC Knowledge Partner, Microsoft Co-Sell).

Name

The Data Appeal Company

Legal name

The Data Appeal Company S.p.A.

Website

https://datappeal.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Data Appeal Company is an Italian B2B SaaS and data-licensing vendor that provides AI-powered destination, sentiment, and geospatial intelligence to tourism boards, DMOs, hospitality operators, and commercial real estate clients, built on a 250M+ POI data lake and delivered via enterprise SaaS, REST APIs, and data packs.

Ownership category

akta.pro rank

Product category

Tourism Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)

akta.pro secondary industries

Reputation, Reviews & Sentiment Intelligence (THALAIAK), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG), Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys) (THALAKAM)

Keywords

• Tourism intelligence software
• Destination intelligence platform
• Sentiment analysis services
• Location data analytics
• Hospitality reputation management

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to D/AI Destinations (Data Appeal Mabrian) platform providing territory intelligence dashboards. Includes visual KPI dashboards, AI insights, and expert Tourism Advisory team support. Ready to deploy in 6 weeks.
2. API Services: REST API access to data lake including POI data (250M+ points), territorial analysis, and historical data covering 120+ listed countries. Subject to rate limits per Quote subscription.
3. Data Packs: Machine-readable data packages (CSV format) delivered via AWS S3 bucket containing POI data packs and location data packs with sentiment and popularity KPIs. Updates available upon request for additional fees.
4. Data Enrichment Services: Custom data enrichment services providing unique combination of geospatial, sentiment and market intelligence data for integration into customer products or platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Data Appeal Company provides an AI-powered tourism and destination intelligence platform (Data Appeal Mabrian) that combines demand, connectivity, sentiment, and location data into visual dashboards for Destination Management Organizations (DMOs), tourism boards, and hospitality businesses. The platform is supplemented by REST APIs (POI and Territorial APIs) and packaged CSV data products (POI and Location Data Packs) covering 250M+ points of interest across 120+ countries, enabling tourism operators, real estate investors, and brand managers to make data-driven decisions on visitor flows, online reputation, site selection, and marketing strategy.

Product overview

The Data Appeal Company offers a portfolio of destination and tourism intelligence products built around a unified territory intelligence platform. The core product is Data Appeal Mabrian (formerly D/AI Destinations), an all-in-one SaaS platform combining demand, connectivity, sentiment, and location data for destination management. Supporting this are two sub-branded modules: Data Appeal Location (data visualisation layer for data packs) and Data Appeal Coach (reputation management tool for hospitality and retail brands). Data is also accessible through two packaged formats — POI Data Packs and Location Data Packs (delivered via AWS S3 as CSV), and via two REST APIs (Points of Interest API and Territorial API). The portfolio is anchored by proprietary KPIs including the Sentiment Score, Popularity Index, Travel Barometer, and Covid Safety Index, and powered by an AI Smart Insights Assistant leveraging generative AI and NLP.

Differentiator

Problem solved

Functional benefit

Brands

• Data Appeal Mabrian: All-in-one territory intelligence platform for sustainable growth (formerly D/AI Destinations)
• Data Appeal Location
• Data Appeal Coach
• Travel Appeal

Products and services

• Data Appeal Mabrian All-in-one territory intelligence SaaS platform for destination management organizations, tourism boards, and large hospitality groups; combines air connectivity, traveller sentiment, demand profiling, accommodation supply, and event impact analysis with AI Smart Insights Assistant and expert Tourism Advisory support; deployable in 6 weeks.
• Data Appeal Location Seamless data visualisation platform providing visual access to geospatial and location intelligence metrics from Data Appeal's data packs across territories.
• Data Appeal Coach Digital reputation and revenue management tool for hospitality, F&B, and retail brands that monitors online reviews and social media and supports response workflows and revenue optimisation.
• POI Data Packs Machine-readable CSV POI data packages enriched with sentiment and popularity KPIs, covering 251M+ points of interest across 180+ countries and territories, grouped into 20 industries and 500+ categories; delivered via AWS S3 bucket.
• Location Data Packs CSV location-level data sets delivered at Bing tile granularity (tile 15 ~1000x1000m up to tile 17 ~150x150m), providing popularity and sentiment metrics for geographic areas.
• Points of Interest API REST API providing detailed analysis of any geo-localized point of interest worldwide, covering 250M+ POIs across 120+ countries with up to 4 years of historical data; token-based authentication with rate limits per Quote agreement.
• Territorial API REST API enabling analysis of specific territories (neighborhoods, cities, regions, countries, and polygonal or radial areas) using geospatial, demographic, sentiment, and contextual data; token-based authentication with rate limits per Quote agreement.
• Sentiment Score Proprietary index that gathers, analyses, and standardises online reputation scores and content for businesses and brands, using NLP semantic analysis to produce a synthetic 0-100 satisfaction index across topics and subtopics.
• Popularity Index Proprietary index detecting the volume of people visiting a business, specific place, or area by analysing geo-located reviews and social media content from 130+ sources including GPS signals.

Quantifiable outcome

• Langhe Roero recorded the highest sentiment score in Piedmont Region: 90/100
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• World Travel & Tourism Council (WTTC)coreStrategic or Co-development Partner · 17 March 2025Strategic partnership signed at ITB Berlin where Mabrian and The Data Appeal Company serve as Knowledge Partner for WTTC. Provides WTTC access to travel intelligence databases covering air connectivity, traveler sentiment, demand profiling, accommodation supply, and event impact analysis. Partnership strengthens relationship that began six years ago when Mabrian became a WTTC Associate. WTTC research team gains access to analytics capabilities for industry research, policy development, and thought leadership initiatives.
• TravelportcoreTechnology or IntegrationExclusive partnership providing airline data including major international carriers (ITA, British, Lufthansa, etc.). Low-cost carriers do not share data directly, but Travelport partnership ensures comprehensive flight data for D/AI Destinations platform.
• MabriancoreStrategic or Co-development PartnerMabrian is a sister company under Almawave Group, now fully integrated with Data Appeal. The combined entity creates a global powerhouse in destination intelligence, combining Mabrian's travel intelligence (air connectivity, traveler sentiment, demand profiling) with Data Appeal's tourism analytics. D/AI Destinations platform was formerly Mabrian before rebranding to Data Appeal Mabrian.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STR (CoStar): Global hospitality and tourism benchmarking leader, now part of CoStar Group. STR provides hotel performance data, demand analytics, and competitive benchmarking to tourism boards, hotel chains, and DMOs — directly overlapping with Data Appeal Mabrian's destination intelligence and demand profiling capabilities.
• Sojern: Travel marketing platform combining traveler intent data, audience targeting, and campaign measurement. Sojern competes for the same DMO and tourism-marketing buyer, with comparable destination analytics and demand-signal offerings.
• Arrivalist: Location-based movement analytics for tourism boards and destinations, using mobile and GPS signals to measure visitor arrivals, dwell time, and origin markets. Directly comparable to Data Appeal's Popularity Index and territorial analytics.
• Lighthouse (formerly OTA Insight): Hospitality commercial intelligence platform providing hotel pricing, market demand, and revenue management data. Targets similar enterprise hospitality and tourism buyers with data-driven decision support.
• AirDNA: Short-term rental and vacation rental market intelligence, including demand analytics, occupancy data, and ADR benchmarking. Overlaps with Data Appeal's accommodation supply and territorial demand modules for DMO and tourism-investor use cases.
• ADARA (RateGain): Travel intent and audience data platform (now part of RateGain). Provides traveler behavior signals, demand forecasting, and competitive benchmarking to tourism boards, hotels, and airlines — directly comparable to Mabrian's demand profiling.
• Skift Research: Travel industry research and intelligence subscription service covering tourism trends, market sizing, and competitive benchmarking. Competes for the same DMO and travel-industry analyst buyer with reports and trend data.
• Tourism Economics (Oxford Economics): Tourism forecasting and economic impact analysis firm. Provides market sizing, demand forecasting, and policy modeling to DMOs, ministries, and tourism investors — the same buyer Data Appeal serves, with overlapping forecasting use cases.
• Simpleview: DMO technology and digital marketing platform providing CRM, content management, and visitor intelligence tools to destination marketing organizations. Directly comparable buyer base (DMOs) with overlapping destination intelligence and reporting functionality.

Broad incumbents

• Phocuswright: Long-established travel market research firm producing industry reports, forecasts, and benchmarking across the global travel ecosystem. A broader incumbent with overlapping DMO and travel-industry intelligence, though it is research-led rather than a continuous SaaS data platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datappeal
• Xx.com/thedatappeal
• Facebookfacebook.com/datappealc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Data Appeal Company