3DBear

What 3DBear does

3DBear Oy is a Finnish education technology company headquartered in Vantaa, Finland, founded in 2016. After multiple pivots from 3D printing (2016) to augmented reality (2018-2019) to its current focus, the company now operates the Simuna platform - a browser-based simulation learning system designed for vocational education. Simuna combines 360-degree immersive simulations, AI-powered avatar conversations, and interactive exercises to let students practice real workplace situations (practical nursing, business, construction, and common qualification modules) in safe, risk-free environments before actual workplace exposure. The platform also supports custom Immersive Spaces - physical environments with interactive walls, floors, and sensory elements that integrate 360-degree content for headset-free group learning.

The company's core technology stack includes a proprietary Simuna AI production model for automated content generation, agent-based AI systems under development, NLP-driven avatar dialogue, computer vision for 360° panoramic content, and adaptive learning path recommendations. Complementary products include SimPath (360° digital safety simulations for primary schools, co-developed with Qridi) and MindShifting (an AI-mentor learning experience for higher education resilience training, built on onEdu by Mobie and co-developed with author-coach Mitch Weisburgh). 3DBear also operates the Wonda VR platform for 360° content authoring.

Commercially, 3DBear uses a multi-stream revenue model: subscription-based access to Simuna learning materials for institutions, turnkey sales of Immersive Spaces as hardware/service deployments, and a co-production model where partner institutions contribute subject-matter expertise and share content costs in exchange for multi-year platform access. Pricing is quote-based with annual billing cadence and no publicly disclosed tiers. The go-to-market is sales-led B2B, targeting vocational colleges and universities of applied sciences in Finland (where Simuna is now used by 33% of vocational institutions) with active expansion into Nordic markets (Norway, Sweden). The company employs approximately 8 core staff plus 4 recent hires, is backed by Gorilla Capital, Infinit Capital, Eco-Innovation and Sustainability Oy, and Business Finland, and has secured over €2M in new funding across 2024-2025.

Name

3DBear

Legal name

3DBear Oy

Website

https://3dbear.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

3DBear Oy is a Finnish education technology company that operates the Simuna browser-based simulation learning platform for vocational education, combining 360° immersive simulations and AI avatar conversations to let students practice workplace situations safely. It also sells custom Immersive Spaces and serves Finnish vocational institutions, universities of applied sciences, and increasingly Nordic markets.

Ownership category

akta.pro rank

Product category

Vocational Education Technology

NAICS

Technical and Trade Schools (6115), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Simulation-Based Learning & Virtual Labs (EDAGAEAG)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB), AR/VR & Immersive Learning Content Development (EDAGAKAI), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

• Vocational education software
• Simulation-based learning
• Immersive learning environments
• AI avatar conversations
• Edtech platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Simuna Platform Subscription: Subscription-based access to Simuna learning materials for vocational institutions. Learning materials are sold to educational institutions on subscription basis, providing recurring revenue from the platform.
2. Immersive Spaces: Custom-designed physical immersive environments sold as turnkey solutions to educational institutions. Includes design, technical implementation, and ongoing content support.
3. Co-production Model: Institutions provide subject matter expertise while 3DBear handles pedagogical design, content production, and technical implementation. Partners receive free usage for 3 years in exchange for collaboration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

3DBear develops and sells the Simuna browser-based simulation learning platform for vocational education, combining 360-degree immersive simulations, AI-powered avatar conversations, and field-specific learning materials aligned with Finnish national qualification requirements. The company also designs and delivers turnkey Immersive Spaces — customized physical learning environments featuring interactive walls, floors, and multi-sensory elements — and offers co-production services where partner institutions contribute subject-matter expertise in exchange for shared content development.

Product overview

3DBear's product portfolio centers on the Simuna simulation-based learning platform for vocational education, which is available as a browser-based digital solution and can be deployed within Immersive Spaces (customized physical environments with 360° simulations). Simuna's core platform is supplemented by field-specific learning material modules covering Practical Nurse, Business, Construction, and Common Qualification Modules (including S2 Finnish language). Additional offerings include the MindShifting AI-mentor product for higher education resilience training, SimPath for primary school digital safety (built on Qridi), and the Wonda VR platform for 360° immersive content creation. 3DBear also offers a co-production service where institutions jointly fund and co-develop custom learning content on the Simuna platform.

Differentiator

Problem solved

Functional benefit

Brands

• Simuna: Digital simulation-based learning solution for vocational education. Browser-based platform combining AI pedagogy, interactive simulations, and avatar exercises for practical nurse, business, construction, and common qualification module training.
• Immersive Spaces
• SimPath
• MindShifting

Products and services

• Simuna Browser-based digital simulation learning platform for vocational education that combines interactive 360-degree simulations, AI-avatar conversations, and AI-powered pedagogy to help students practice real workplace situations safely before entering the workforce. Sold to vocational colleges, universities of applied sciences, and other educational institutions on a subscription basis.
• Immersiiviset tilat (Immersive Spaces) Customized physical learning environments featuring interactive walls and floors, 360-degree immersive simulations, and multi-sensory elements including sound, scent, and wind. Designed to enable collaborative group learning without VR headsets. Sold as turnkey solutions including design, technical implementation, and ongoing content support to educational institutions.
• Simuna — Lähihoitaja (Practical Nurse) Learning Materials Field-specific simulation-based learning materials for the practical nurse (lähihoitaja) vocational qualification, covering mental health and substance abuse work, home care, medication distribution, and clinical care situations. Designed for Finnish vocational healthcare students to practice safely before real client encounters.
• Simuna — Liiketoiminta (Business) Learning Materials Business vocational learning materials combining AI avatar conversations, expert interviews, and practical exercises covering customer service and business operations skills development. Targeted at vocational colleges offering business, commerce, and service sector qualifications.
• Simuna — Yhteiset tutkinnon osat (Common Qualification Modules) Online learning materials covering shared vocational competence requirements including S2 (Finnish as a Second Language) materials with AI avatar conversations for professional communication skills across sectors.
• Simuna — Rakennusala (Construction) Learning Materials Simulation-based vocational learning materials for the construction industry, allowing students to practice professional skills and workplace safety through simulations before entering real construction sites. Upcoming fall 2026 release.

Quantifiable outcome

• Distance learning groups using Simuna achieved +15% better results compared to national average
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and strategic.

• DottirminorOthersLegal advisory firm providing expert guidance throughout the fundraising process.
• Tuomas Ylä-Kauttu ConsultingminorOthersConsulting support during fundraising process.
• QridistrategicTechnology or IntegrationDigital learning environment partner for SimPath project. Combined Qridi's learning environment, 3DBear's 360-degree simulations, and H5P interactive videos for digital safety teaching in primary schools.
• Mobie (onEdu)strategicTechnology or IntegrationAI-ready learning management system partner for MindShifting program. MindShifting built on onEdu platform by Mobie in collaboration with 3DBear and author-coach Mitch Weisburgh.
• Mitch WeisburghstrategicStrategic or Co-development PartnerInternational author-coach co-developing MindShifting AI-powered learning program for student resilience and skills with 3DBear.
• HAMK (Häme University of Applied Sciences)strategicStrategic or Co-development PartnerPartnership with CAWM and 3DBear for Tanzania VR tree identification simulation project. HAMK's CAWM developed immersive educational experience for wildlife corridor learning.
• CAWM (College of African Wildlife Management)strategicStrategic or Co-development PartnerLeading African institution in wildlife and tourism management training. Partnered with HAMK and 3DBear for VR tree identification simulation in Tanzania's Kwakuchinja wildlife corridor.
• Bit the Spectrum EU ConsortiumstrategicStrategic or Co-development PartnerEU project consortium including University of Magdeburg (Germany), Skillsdivers (Spain), IRSEI (Italy), and Vocational College Luovi (Finland). Developing VR and AR exercises for Autism Spectrum Disorder students.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Immerse: Immerse is a VR language-learning platform for enterprise and education. Adjacent to 3DBear's S2 (Finnish as a Second Language) materials and broader language-integration use case for immigrant vocational learners.
• Bodyswaps: Bodyswaps delivers VR-based soft-skills and behavioral training with AI feedback for education and enterprise. Comparable to 3DBear's MindShifting AI mentors and Simuna customer-service avatar exercises.
• EduMe: EduMe is a mobile-first microlearning platform used by frontline workforces and vocational learners. Comparable to 3DBear in serving vocational/workforce training with bite-sized, accessible learning content delivered digitally.

Direct peers

• Talespin: Talespin builds an XR-based platform for immersive workforce skills training, including soft-skills simulations with virtual humans. Comparable to 3DBear's avatar-based workplace simulations and immersive learning environments.
• Labster: Labster provides browser-based virtual lab simulations for STEM and healthcare education. Like 3DBear, it serves vocational and higher-education institutions with simulation-based learning and aligns content to curriculum standards.
• Mursion: Mursion provides AI- and human-powered avatar simulations for practicing workplace conversations, customer service, and leadership skills. Directly comparable to 3DBear's Simuna AI avatar exercises and MindShifting AI mentors for soft-skill practice.
• Strivr: Strivr provides immersive VR training for frontline workers and enterprise skills development. Comparable to 3DBear's Immersive Spaces and simulation-based vocational training solutions, with a similar technology stack.
• Interplay Learning: Interplay Learning offers VR-based training simulations for skilled trades (HVAC, electrical, plumbing, multifamily maintenance). It is directly comparable to 3DBear's construction and technical vocational Simuna modules and Immersive Spaces offering.

Broad incumbents

• Kahoot: Kahoot is a leading Norwegian-based EdTech platform for interactive learning and assessment. Comparable as a broader EdTech incumbent operating in the Nordic education market with overlapping institutional customers.
• Skillsoft: Skillsoft is a large established provider of corporate and vocational training content and platforms. Comparable in offering simulation-based and digital learning at scale, though focused on enterprise rather than educational institutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3DBear
• LinkedInlinkedin.com/company/3dbear-ltd.
• Instagraminstagram.com/3dbearofficial
• Xx.com/3DBearOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3DBear