Firstbase
Firstbase provides a SaaS platform managing the full hardware lifecycle for distributed workforces—procurement, deployment, tracking, retrieval, and IT asset disposition—across 150+ countries, serving IT, HR, and Finance teams at companies with 50 to 15,000 employees.
- Company typePrivate
- Founded2019
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Firstbase does
Firstbase is a SaaS platform that manages the full hardware lifecycle for distributed workforces, combining software automation with a physical operations layer spanning procurement, configuration, shipping, tracking, retrieval, and IT asset disposition (ITAD). The platform serves IT, HR, and Finance teams at companies ranging from 50 to 15,000 employees across more than 150 countries, with named enterprise customers including Spotify, New Relic, WeWork, Verint, Braze, LastPass, Stack Overflow, Mercury, Docebo, Paxos, and Anaplan. Core technical capabilities include bi-directional SCIM sync with HRIS/MDM/ITSM systems (Okta, Workday, Jamf, ServiceNow, JumpCloud, Intune), zero-touch device deployment with MDM-enrolled and SSO-ready devices, NIST 800-88 compliant data destruction with auto-generated Certificates of Destruction, and SLA-backed logistics with 48-hour delivery in tier-one markets, 5-7 day average global delivery, and 97%+ device retrieval rates in tier-one countries. The platform also includes a Virtual IT Closet self-service portal and an authorized Apple Business Manager reseller relationship, enabling employees to self-provision peripherals without IT tickets.
Firstbase generates revenue primarily through per-seat SaaS subscriptions that bundle hardware, freight, duties, storage, and ITAD into a single transparent monthly rate, complemented by Hardware-as-a-Service (HaaS) financing over 24-36 month terms and quarterly resale credits from remarketed retired devices (40-65% of original asset value recovered per laptop). The go-to-market is enterprise sales-led, supported by ROI calculators, self-guided product tours (PLG motion for mid-market), competitive comparison content, and a 100+ app integration directory. The company is SOC 2 Type II certified, GDPR, HIPAA, and PCI DSS aligned, and ISO 27001 standards-adherent.
Founded in 2019 originally as a fintech and pivoted in late 2019 to remote workforce equipment support coinciding with the pandemic, Firstbase is co-headquartered in New York and London with a legal entity registered in Wilmington, Delaware. The company employs 51-100 people and has raised $65 million total across funding rounds, including a $13 million Series A led by Andreessen Horowitz (April 2021) and a $50 million Series B led by Kleiner Perkins (March 2022), with additional participation from Alpaca VC and Forum Ventures. Founders Chris Herd (CEO) and Trey Bastian (CTO) continue to lead the company.
Firstbase firmographics
Firmographics- Name
- Firstbase
- Legal name
- Firstbase, Inc.
- Website
- https://firstbase.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Firstbase provides a SaaS platform managing the full hardware lifecycle for distributed workforces—procurement, deployment, tracking, retrieval, and IT asset disposition—across 150+ countries, serving IT, HR, and Finance teams at companies with 50 to 15,000 employees.
- Ownership category
- akta.pro rank
Firstbase industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Knowledge Management & Service Desk Platforms (HDAEALAH), IT Service Management (ITSM) Platforms (HDAEALAA)
Keywords
Where Firstbase is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Firstbase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Per-Seat Subscription (SaaS): Transparent per-seat subscription pricing covering the full hardware lifecycle: hardware procurement, freight, duties, storage, deployment, retrieval, and ITAD. No surprise fees or hidden charges.
- Hardware-as-a-Service (HaaS): Flexible equipment financing over 24-36 month terms. Preserves capital while maintaining procurement flexibility. Customers can lease, purchase, or supply their own equipment.
- Quarterly Resale Credits: Remarketed retired devices generate quarterly credits applied to future IT spend. Laptops, phones, and tablets qualify for resale credits. Per-asset recovery value reporting provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-seat pricing (all-inclusive) |
| Subscription | Multi-year contract | Hardware-as-a-Service (HaaS) |
| Per seat | Monthly | Deel IT (competitor benchmark) |
| Per seat | Monthly | Freshservice (competitor benchmark) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Firstbase product offering
Product offeringCore offering
Firstbase provides an end-to-end hardware lifecycle management platform that procures, deploys, tracks, retrieves, and dispositions employee equipment (laptops, peripherals, accessories) for distributed workforces across 150+ countries. The platform combines SaaS automation with a physical operations layer covering warehousing, fulfillment, retrieval, and IT asset disposition (ITAD), with bi-directional integrations to HRIS, MDM, and ITSM systems for automated provisioning and offboarding workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Asset Management Suite Centralized platform for tracking every device by serial number, owner, location, and lifecycle stage. Provides real-time visibility, audit logs, and recovery workflows for missing hardware across global operations. Designed for IT teams managing distributed device fleets.
- IT Procurement Services Global sourcing, configuration, and shipping of IT equipment from regional warehouses with SLA-backed delivery. Handles vendor management, customs, and logistics for devices shipped to 150+ countries. Targeted at IT and procurement teams.
- User Provisioning Software Automates device deployment triggered by employee changes in HRIS or IdP systems. Syncs user identity data to trigger equipment ordering, configuration, and shipping workflows automatically. Designed for IT and HR teams managing onboarding.
- Zero-Touch Deployment Automated device imaging, shipping, and activation across continents. Devices arrive configured, MDM-enrolled, and ready for use on Day 1 without manual IT intervention. Targeted at IT operations and global workforce teams.
- IT Self-Service Portal (Virtual IT Closet) Virtual IT closet allowing employees to request, track, and swap devices through self-service. Includes role-based catalogs, automated approvals, and real-time inventory visibility. Reduces IT ticket queues by 60%.
- Asset Lifecycle Management Comprehensive asset tracking and management from purchase through retirement. Includes automated grading, repair offloading, and redeployment workflows with full audit trail. Designed for IT and Finance teams managing hardware spend.
- Hardware Inventory Management Real-time hardware inventory tracking across global warehouses and distributed workforces. Consolidates legacy and new assets into single dashboard with live location and condition visibility.
- Mobile Device Management MDM integration and device lifecycle management. Enables remote lock, wipe, patch management, and security posture assessment across enrolled devices. Targeted at IT security teams.
- IT Asset Recovery Services Automated device retrieval during employee offboarding. Includes door-to-door pickup kits, prepaid shipping labels, personal outreach for non-responsive employees, and real-time chain-of-custody tracking. Achieves 97%+ retrieval rate in tier-one countries.
- IT Asset Disposition Services Certified device retirement including NIST 800-88 compliant data wiping, Certificate of Destruction generation, e-waste recycling, and asset remarketing for resale value recovery. Supports GDPR, HIPAA, PCI DSS, and DoD 5220.22-M compliance.
Quantifiable outcome
- 97%+ device retrieval rate in tier-one countries
- +16 more outcomes
Companies that use Firstbase
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles1 record
Firstbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Firstbase partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- OktacoreIntegration partner for SSO enrollment and identity management. Bi-directional sync enables automatic provisioning and de-provisioning based on employee lifecycle events.
- JamfcoreIntegration partner for Apple device management (MDM). Enables rapid assessment of device security posture, ensuring devices are encrypted, up-to-date, and compliant. Jamf integration allows remote lock and wipe capabilities.
- WorkdaycoreIntegration partner for HRIS synchronization. Employee changes in Workday automatically trigger equipment provisioning and retrieval workflows.
- ServiceNowcoreIntegration partner for ITSM workflows. Firstbase works alongside ServiceNow which continues to handle tickets and software issues while Firstbase manages physical equipment ordering, shipping, repairs, and returns.
- JumpCloudcoreIntegration partner for directory and device management. Bi-directional sync enables automatic provisioning and device management across Windows, Mac, and Linux endpoints.
- Intune (Microsoft)coreIntegration partner for Microsoft device management. Enables MDM provisioning and policy-ready device deployment.
- Apple Business Manager (ABM)coreFirstbase authorized as hardware reseller within customer ABM accounts, enabling seamless device procurement and enrollment.
- BitrasercoreCertified data erasure tool used for NIST 800-88 compliant data destruction. Certificate of Destruction generated for every processed device.
- SecurazecoreCertified data erasure tool used for NIST 800-88 compliant data destruction in select locations.
- Certified E-Waste HandlerscoreGlobal network of certified e-waste partners ensuring compliant recycling across 200+ regulatory jurisdictions with R2 and ISO certifications.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Firstbase competitors and assessment
Company assessmentBroad incumbents
- Freshservice: Freshservice (by Freshworks) is a broad ITSM and IT asset management platform serving mid-market and enterprise IT teams. It competes with Firstbase in the ITAM category with software-focused tracking but lacks the physical logistics layer that differentiates Firstbase.
- ServiceNow: ServiceNow is the leading enterprise ITSM and workflow automation platform with IT asset management capabilities. It is integrated with Firstbase (rather than a direct competitor) but represents the broad platform alternative for large enterprises seeking ITAM within a unified service management suite.
Direct peers
- Rippling: Rippling offers a unified workforce management platform that bundles HR, IT, and Finance, including device management and IT asset procurement for distributed teams. It directly competes with Firstbase on the IT asset management layer for remote and hybrid workforces, often bundled with payroll and HRIS.
- Hofy: Hofy is a UK-based remote equipment provider offering laptop procurement, leasing, and retrieval for distributed teams. It overlaps directly with Firstbase in the EMEA remote workforce IT asset management segment with similar per-seat hardware-included pricing.
- GroWrk: GroWrk provides IT asset management, procurement, and retrieval services for remote teams across 100+ countries. It is a head-to-head competitor in the global device lifecycle management space, with similar hardware-as-a-service and retrieval offerings.
- Deel IT: Deel IT is a recent product extension from Deel targeting global device procurement and management for international teams. It directly competes with Firstbase on global equipment delivery and EOR-adjacent IT services, leveraging Deel's existing global employer-of-record customer base.
Emerging players
- JumpCloud: JumpCloud provides cloud directory services and unified device management for SMB and mid-market IT teams. While its core focus is directory/identity/MDM, it has expanded into device procurement and asset management features that overlap with Firstbase's offerings.
Others
- Procurify: Procurify is a procurement and spend management platform with adjacent capabilities in IT purchasing workflows. While not a direct competitor, it addresses related finance-team pain points around hardware spend visibility and procurement automation that Firstbase also targets.
- Apple Business Manager: Apple Business Manager (ABM) is Apple's own device deployment and management platform, integrated with Firstbase as a reseller. While not a competitor, ABM sets the baseline for zero-touch Apple device deployment that any ITAM platform must integrate with to remain relevant.
Regional players
- Workwaka: Workwaka is a remote equipment leasing and management provider operating primarily in Europe. It competes with Firstbase in EMEA with similar laptop-as-a-service offerings but lacks Firstbase's global coverage and SaaS automation depth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Firstbase social profiles
Digital presenceFirstbase compliance and trust
Trust signalCompliance8 records
Firstbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firstbase leadership team
Management profileNumber of profiles
Profiles2 records
Firstbase funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firstbase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firstbase
What does Firstbase do?
Firstbase provides an end-to-end hardware lifecycle management platform that procures, deploys, tracks, retrieves, and dispositions employee equipment (laptops, peripherals, accessories) for distributed workforces across 150+ countries. The platform combines SaaS automation with a physical operations layer covering warehousing, fulfillment, retrieval, and IT asset disposition (ITAD), with bi-directional integrations to HRIS, MDM, and ITSM systems for automated provisioning and offboarding workflows.
Is Firstbase a public or private company?
Firstbase is a private company. It is classified as venture growth investor backed and is currently operating.
When was Firstbase founded?
Firstbase was founded in 2019. It employs 51 to 100 people.
Where is Firstbase based?
Firstbase is headquartered in Wilmington, United States, in the North America region.
How does Firstbase make money?
Three revenue lines are on record. Per-Seat Subscription (SaaS) is the primary driver. The others are hardware-as-a-Service (HaaS) and quarterly Resale Credits.
Who are Firstbase's main competitors?
Broad incumbents on record are Freshservice and ServiceNow. Direct peers are Rippling, Hofy, GroWrk and Deel IT. JumpCloud is listed as an emerging player. Others are Procurify and Apple Business Manager. Workwaka is listed as a regional player.
Does Firstbase have an API?
No public API is recorded for Firstbase.
What industry is Firstbase in?
Firstbase's product category is IT Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 541512 and its SIC code is 7372.