C3 Metrics
C3 Metrics is an independent omni-channel marketing attribution company that runs MTA, MMM, and Incrementality Testing on a common cookie-less signal foundation across 20+ channel categories. It serves large enterprise advertisers spending $5M–$50M annually in automotive, pharma, financial services, and D2C verticals.
- Company typePrivate
- Founded2008
- HeadquartersPortsmouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What C3 Metrics does
C3 Metrics is an independent omni-channel marketing attribution company that provides cross-platform advertising measurement and accountability to large consumer-facing advertisers. Founded in 2008 and headquartered in Portsmouth, New Hampshire, the company targets enterprise clients spending $5M–$50M annually in digital media across verticals including automotive OEMs, pharmaceutical and biotech brands, financial institutions, and enterprise direct-to-consumer brands. Its core offering is a unified Measurement Suite of three methodologies — Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing — built on a common signal foundation that spans 20+ channel categories including digital, search, social, linear TV, OOH, direct mail, and AI-driven placements.
The platform is differentiated by a cookie-less, privacy-first architecture that avoids third-party cookies, device fingerprinting, and PII ingestion, and by proprietary components including Ground Signal™ (data quality and reconciliation), ORAC (journey-role taxonomy classifying touchpoints as Originator, Roster, Assist, or Converter), BOS (Blended Offline Signal methodology that converts offline exposures into measurable digital signals), In-Mix Incrementality™, and Attribution Manifest™ (auditable documentation of credit distribution). The company claims structural independence from channels, publishers, and platforms as a core differentiator, verified through MSA language and consent management classification. Recent product development has emphasized AI-readiness, including the April 2026 launch of AI Channel Tracking & Attribution as a first-class channel and in-development Agentic Conversion Readiness infrastructure.
C3 Metrics generates revenue through enterprise subscription agreements priced by program scope and channel complexity, marketed via direct enterprise field sales targeting CMOs, CFOs, and heads of data and analytics. Documented client outcomes include a 6× average return on attribution investment, 15%+ typical efficiency gain in media spend, and individual cases such as $750K annual savings on $6M of ad spend and six-figure fraud findings on $20M+ monthly programmatic spend. The company has operated under consistent leadership since 2019, has no disclosed parent or institutional ownership, and has raised approximately $6.6M cumulatively across five funding rounds.
C3 Metrics firmographics
Firmographics- Name
- C3 Metrics
- Legal name
- C3 Metrics, Inc.
- Website
- https://c3metrics.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C3 Metrics is an independent omni-channel marketing attribution company that runs MTA, MMM, and Incrementality Testing on a common cookie-less signal foundation across 20+ channel categories. It serves large enterprise advertisers spending $5M–$50M annually in automotive, pharma, financial services, and D2C verticals.
- Ownership category
- akta.pro rank
C3 Metrics industry classification
Industry- Product category
- Marketing Attribution / Marketing Analytics
- NAICS
- Other Services Related to Advertising (541890), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where C3 Metrics is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C3 Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Attribution Measurement Subscriptions: Subscription-based measurement programs priced relative to program scope and channel complexity. Independent measurement programs produce specific, auditable dollar findings within 90 days. Clients report average 6× return on attribution investment, with first-year findings often exceeding the cost of the program itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — scope and complexity-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
C3 Metrics product offering
Product offeringCore offering
C3 Metrics provides independent omni-channel marketing attribution measurement as a subscription service for large consumer-facing advertisers. The company runs Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing on a single cookie-less, privacy-first signal foundation covering 20+ channel categories. Programs surface channel saturation, fraud, and misallocation in dollar terms and are documented through proprietary methodologies including Ground Signal™, ORAC journey taxonomy, BOS offline signal conversion, and Attribution Manifest™.
Product overview
C3 Metrics is an independent omni-channel marketing attribution company offering a unified Measurement Suite of three methodologies — Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing — built on a common Attribution Data Cloud platform. The core product, Ground Signal™, provides the data quality foundation with continuous signal integrity monitoring and auditable documentation. Supporting capabilities include BOS (Blended Offline Signal) for incorporating TV/radio/OOH into MTA, ORAC journey role classification, AI Channel Tracking (live) for AI-driven ad placements, and Agentic Conversion Readiness (in development) for AI agent-influenced conversions. The self-service Fit Assessment enables prospects to evaluate fit, while the C3 Metrics Application provides the operational interface for channel management.
Differentiator
Problem solved
Functional benefit
Products and services
- Attribution Data Cloud
Quantifiable outcome
- 15%+ typical efficiency gain across media spend
- +7 more outcomes
Companies that use C3 Metrics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
C3 Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
C3 Metrics partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
C3 Metrics competitors and assessment
Company assessmentDirect peers
- Measured: Measured offers an independent, privacy-first incrementality and marketing mix modeling platform for omni-channel advertisers. Directly comparable to C3 Metrics' independent measurement value proposition and enterprise buyer base.
- Northbeam: Northbeam provides MTA + MMM for D2C and e-commerce brands with cross-channel attribution. Overlaps with C3's D2C segment and unified MTA/MMM methodology.
- Rockerbox: Rockerbox delivers cross-channel marketing measurement combining MTA, MMM, and incrementality for enterprise advertisers. Closely aligned methodology stack and buyer persona (CMO/CFO at large advertisers).
- AppsFlyer: AppsFlyer is a major attribution platform focused on mobile and digital measurement. Comparable on multi-touch attribution and cross-channel signal collection, though more weighted to mobile ecosystems.
- Singular: Singular provides cross-channel attribution, marketing analytics, and ROI measurement for digital advertisers. Comparable on unified cross-channel attribution methodology.
- Triple Whale: Triple Whale offers D2C-focused attribution, analytics, and ad intelligence. Comparable on D2C and e-commerce vertical and unified measurement approach, with lighter enterprise focus.
- Kochava: Kochava is an omni-channel measurement and attribution platform covering connected TV, digital, and offline media. Directly comparable on cross-channel attribution methodology and advertiser customer profile.
Emerging players
- Haus: Haus is an emerging incrementality-focused measurement platform for growth-stage and mid-market advertisers. Overlaps with C3's incrementality methodology, but serves a smaller, less enterprise-heavy customer base.
Broad incumbents
- Adobe Analytics: Adobe Analytics is a broad enterprise analytics suite with attribution and customer journey analysis embedded. Comparable on measurement surface but part of a much wider enterprise platform offering.
- Google Ads Attribution / GA4: Google's native attribution and GA4 stack is the default cross-channel measurement layer for many advertisers. Directly comparable on attribution function, but lacks the independence and unified offline coverage that define C3's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
C3 Metrics compliance and trust
Trust signalCompliance2 records
C3 Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
C3 Metrics leadership team
Management profileNumber of profiles
Profiles2 records
C3 Metrics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C3 Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C3 Metrics
What does C3 Metrics do?
C3 Metrics provides independent omni-channel marketing attribution measurement as a subscription service for large consumer-facing advertisers. The company runs Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing on a single cookie-less, privacy-first signal foundation covering 20+ channel categories. Programs surface channel saturation, fraud, and misallocation in dollar terms and are documented through proprietary methodologies including Ground Signal™, ORAC journey taxonomy, BOS offline signal conversion, and Attribution Manifest™.
Is C3 Metrics a public or private company?
C3 Metrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was C3 Metrics founded?
C3 Metrics was founded in 2008. It employs 11 to 50 people.
Where is C3 Metrics based?
C3 Metrics is headquartered in Portsmouth, United States, in the North America region.
How does C3 Metrics make money?
One revenue line is on record: attribution Measurement Subscriptions.
Who are C3 Metrics's main competitors?
Direct peers on record are Measured, Northbeam, Rockerbox, AppsFlyer, Singular, Triple Whale and Kochava. Haus is listed as an emerging player. Broad incumbents are Adobe Analytics and Google Ads Attribution / GA4.
Does C3 Metrics have an API?
No public API is recorded for C3 Metrics.
What industry is C3 Metrics in?
C3 Metrics's product category is Marketing Attribution / Marketing Analytics. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541890 and its SIC code is 7310.