What PropTech Solutions does

PropTech Solutions Inc. is a privately-held Canadian holding company founded in 1997 and headquartered in Mississauga, Ontario, operating through two wholly-owned subsidiaries: GryphTech Inc. (founded 1997) and Phoenix Software Inc. (launched in 2016). The group delivers cloud-based, multilingual (40+ languages) and multicurrency lead-to-close real estate management platforms to enterprise real estate franchises operating internationally. Its flagship technologies are GryphTech's iConnect platform, which serves RE/MAX with over 2,000 offices and 32,000 agents and powers the RE/MAX Global website showing close to one million active listings and approximately two million visits per month, and Phoenix Software's The Real Estate Platform (REP), an enterprise lead-to-close stack used by brands including Keller Williams, Coldwell Banker, ERA, and eXp Global.

The platform stack combines lead-generating websites, CRM with lead qualification and nurture, listings management, transaction management, teams management, marketing automation, business intelligence and reporting, and integration with DocuSign, WhatsApp, WeChat, Baidu, Matterport, Immoviewer, and the ListGlobally property portal network (120+ portals in 60+ countries). Revenue is generated through enterprise SaaS subscriptions and technology platform licensing under quote-based/negotiated enterprise contracts, distributed via direct enterprise sales and channel partnerships through franchise networks. Customers are predominantly Global Real Estate Franchises and International Real Estate Companies; operational offices span Canada, Portugal, Brazil, Costa Rica, and Indonesia, with the platform reaching 75+ countries, 2,500+ offices, and 60,000+ agents.

The company is founder-led by Carlos Matias, who has served as CEO since inception, and added Ryan Green to the executive team in December 2020 (drawn from Realtor.com and Top Producer). PropTech Solutions has been recognized as a Top 10 PropTech Solutions Provider by CIO Applications Europe in 2019 and 2020, and Carlos Matias was named a RISMedia Real Estate Newsmaker in 2020, 2021, and 2022. In 2023 the group added AI-powered image recognition through a partnership with PropTexx. No venture capital or institutional investment is disclosed in the source data.

Name

PropTech Solutions

Legal name

PropTech Solutions Inc.

Website

https://proptech-solutions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

PropTech Solutions Inc. is a Canadian holding company operating through GryphTech and Phoenix Software, providing cloud-based, multilingual lead-to-close real estate management SaaS to global enterprise franchises including RE/MAX, Keller Williams, Coldwell Banker, ERA, and eXp Global across 75+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Platform Licensing: Enterprise technology platform subscriptions for real estate franchises and companies. The company provides lead-to-close solutions to global real estate brands including RE/MAX, Keller Williams, Coldwell Banker, and ERA, generating recurring revenue through platform licensing agreements.
2. Software as a Service (SaaS): Cloud-based software delivery model with lead-to-close solutions. Solutions are cloud-based, multilingual, multicurrency and mobile-friendly, suggesting a SaaS subscription model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PropTech Solutions Inc. is the holding company of two wholly-owned subsidiaries — GryphTech Inc. (founded 1997) and Phoenix Software Inc. (founded 2016) — that deliver cloud-based, multilingual (40+ languages), multicurrency, and mobile-friendly lead-to-close real estate management platforms. Through the iConnect platform and The Real Estate Platform (REP), the company provides integrated tools including lead-generating websites, CRM, listings management, transaction management, teams management, marketing automation, and business intelligence to global real estate brands across 60+ countries.

Product overview

PropTech Solutions operates as a holding company for two distinct product lines: GryphTech's iConnect platform and Phoenix Software's The Real Estate Platform (REP). GryphTech's iConnect, launched in 2010, is an integrated platform serving RE/MAX globally with over 2,000 offices and 32,000 agents, and powers the RE/MAX Global website. Phoenix Software's REP, launched in 2016, is an enterprise platform used by brands including Keller Williams, Coldwell Banker, ERA, and eXp Global in 25+ countries. Both platforms are cloud-based, multilingual (40+ languages), multicurrency, and mobile-friendly, offering lead-to-close solutions including lead generating websites, CRM, listings management, transaction management, teams management, marketing, lead qualification and nurture, reporting, and business intelligence. Additional products include iBroker (brokerage software), iList CRM, iList Mobile App, and Consumer Mobile App. The 2023 PropTexx partnership added AI-powered image recognition tools. Integration partnerships include DocuSign, WhatsApp, ListGlobally, WeChat, Matterport, and Immoviewer.

Differentiator

Problem solved

Functional benefit

Brands

• GryphTech Inc. Preferred technology solution provider for RE/MAX, powers the RE/MAX Global website with nearly one million active listings
• Phoenix Software Inc.
• The Real Estate Platform (REP)
• iConnect

Products and services

• iConnect Platform GryphTech's flagship integrated cloud-based real estate management platform providing lead-to-close solutions. Powers the RE/MAX Global website (global.remax.com) and serves over 2,000 RE/MAX offices and 32,000 agents across 110+ countries with close to one million active listings and approximately two million visits per month. Includes CRM, listings management, transaction management, teams management, marketing, and business intelligence tools.
• The Real Estate Platform (REP) Phoenix Software's enterprise global real estate management platform from lead to close, offering lead-generating websites, CRM, listings management, transaction management, teams management, marketing, lead qualification and nurture, reporting, and business intelligence. Served over 16 countries and 5,500 users by 2019, and is used by brands including Keller Williams Worldwide, Coldwell Banker, ERA, eXp Global, and C21 Chile.

Quantifiable outcome

• Approximately 60,000 leads generated per month across the platform suite of international sites
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered standard, key, regional and flagship.

• PropTexxstandardTechnology or Integration · 1 January 2023PropTech launched partnership with PropTexx to provide image recognition and image improvement tools using Artificial Intelligence for property listings.
• Leading Real Estate Companies of the World (LeadingRE)keyGTM or Marketing Partner · 17 December 2020Phoenix Software's REP was selected by Leading Real Estate Companies of the World to participate in their Global Solutions Group, a collection of preferred business resources for their global members located outside the United States. LeadingRE spans 70 countries with 550 firms and 135,000 sales associates producing 1.1 million global transactions.
• eXp GlobalkeyChannel Partner/ Reseller/ Distributor · 1 January 2020eXp Global selected Phoenix Software as its technology partner to support their global expansion. Phoenix Software completed the rollout across over 18 countries with eXp Global.
• ListGloballykeyTechnology or IntegrationPropTech Solutions partnered with ListGlobally, the world's largest property portal network. By combining PropTech Solutions' real estate platform with ListGlobally's network of 120+ property portals in 60+ countries, customers can maximize exposure for their listings worldwide and generate more leads.
• DocuSignstandardTechnology or IntegrationIntegration with DocuSign for electronic signature capabilities as part of the lead-to-close platform features.
• WhatsAppstandardTechnology or IntegrationIntegration with WhatsApp for communication capabilities supporting lead generation and client engagement.
• WeChatregionalTechnology or IntegrationAsia-specific integration with WeChat for communication and engagement in Chinese markets.
• BaiduregionalTechnology or IntegrationAsia-specific integration with Baidu for SEO and online visibility in Chinese markets.
• MatterportstandardTechnology or IntegrationIntegration with Matterport for virtual tour capabilities for property listings.
• ImmoviewerstandardTechnology or IntegrationIntegration with Immoviewer for virtual tour and property viewing capabilities.
• RE/MAXflagshipChannel Partner/ Reseller/ DistributorGryphTech has been the preferred technology solution provider for RE/MAX for over 20 years with over 2,000 offices and 32,000 agents using its iConnect platform. GryphTech powers the RE/MAX Global website (global.remax.com) with close to one million active listings from over 110 countries and territories.
• Keller Williams WorldwidekeyChannel Partner/ Reseller/ DistributorPhoenix Software has been a dedicated technology partner of Keller Williams Worldwide for several years, providing technology options to the Keller Williams global network to help regions grow.

Scale indicators11 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Lone Wolf Technologies: Lone Wolf is a large North American real estate back-office and CRM SaaS provider serving brokerages and franchise networks. Comparable to PropTech Solutions as a real estate franchise technology platform with lead-to-close workflows, although its geographic depth outside North America is more limited.
• kvCORE (Inside Real Estate): kvCORE, now Inside Real Estate, is a CRM, lead generation, and consumer-facing platform for real estate brokerages and teams. It competes with the iConnect/REP platform's CRM and lead-management capabilities and is similarly used by franchise networks.
• Propertybase: Propertybase is a Salesforce-native CRM, marketing automation, and lead-to-close platform for real estate brokerages, including franchise networks. It is a directly comparable offering to Phoenix Software's REP in the international franchise CRM segment.
• Real Geeks: Real Geeks provides agent websites, lead generation, and CRM software for real estate teams and brokerages. It overlaps directly with PropTech Solutions' lead generating websites, CRM, and lead-nurture feature set at the brokerage/agent level.
• Dotloop: Dotloop (a Zillow Group company) is a transaction management and eSignature workflow platform widely used in real estate brokerages. It is comparable to the transaction management and DocuSign-integrated components of the iConnect/REP platform.
• Chime: Chime is an AI-driven CRM, lead generation, and marketing automation platform for real estate teams and brokerages. It directly competes with PropTech Solutions' CRM and lead qualification/nurture capabilities within the same franchise and team-based customer segment.
• Top Producer: Top Producer is a real estate CRM and marketing platform targeting agents and teams, historically part of the Move/Realtor.com family. It overlaps with PropTech Solutions' CRM and lead-nurture products and is a known prior employer of newly hired executive Ryan Green.

Broad incumbents

• Yardi Systems: Yardi is a large incumbent real estate software provider spanning property management, CRM, and marketing platforms for real estate operators. It is comparable as a broader real estate technology incumbent that could expand further into international franchise CRM/lead-to-close workflows where PropTech Solutions operates.
• RealPage: RealPage is a large SaaS provider serving residential and commercial real estate operators with marketing, CRM, and operations software. Comparable as a broadly positioned real estate software incumbent whose product breadth and scale could pose competitive pressure if it targets international franchise workflows.
• Compass: Compass is a large national real estate brokerage with proprietary technology platforms for its agents. It is comparable as a well-capitalized incumbent in real estate technology that could expand franchise and brokerage CRM/transaction tooling internationally, competing for similar broker relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proptechsolutions
• LinkedInlinkedin.com/company/proptech-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropTech Solutions