What Fera does

Fera is a SaaS product reviews platform serving eCommerce merchants on Shopify, Wix, BigCommerce, Big Cartel, Ecwid, and Magento. Founded in 2017 and operating as Fera Commerce Inc. (Wyoming, USA) with Canadian operations in Kitchener, the platform automates the collection, moderation, and display of photo, video, and text reviews through email, SMS, and popup workflows.

The product is organized into five modules — Manage Reviews (dashboard, moderation, image/text touch-up), Show Reviews (customizable widgets, media galleries, multiple layouts), Grow Reviews (automated collection with discounts/rewards and AI moderation), Increase Review Conversions (SMS channel), and Resolve Questions (Q&A) — plus developer-facing surfaces: a Private API for server-side CRUD across review and customer data, Fera.js for storefront widget integration, and Webhooks for event-driven workflows. Cloud infrastructure is delivered through AWS (compute/storage), Cloudflare (CDN/security), SendGrid (email delivery), and Heroku (application hosting), and Fera is GDPR-compliant.

Fera monetizes through tiered monthly subscriptions ranging from $9 (Startup, 100 appeals/3 widgets) to $999 (Enterprise, 200,000 appeals/200 widgets) plus usage-based SMS pricing at $5 per successful review. Distribution is product-led via app marketplace listings — earning 4.9/5 ratings across 2,000+ Shopify and 3,000+ Wix merchant reviews — supplemented by SEO-driven comparison content and a sales-led motion with CEO-led demos for enterprise accounts. The company reports 40,000+ active merchants and 10,000+ eCommerce brands using the platform, supported by 45+ integrations and 99.18% uptime. It is privately held and appears bootstrapped beyond a single $300,000 funding round in May 2018.

Name

Fera

Legal name

Fera Commerce Inc.

Website

https://fera.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fera is a SaaS product reviews platform for eCommerce merchants that automates collection, moderation, and display of photo, video, and text reviews across Shopify, Wix, BigCommerce, and adjacent platforms via tiered subscriptions and usage-based SMS pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered monthly subscription model with plans ranging from $9 to $999 per month based on review appeal volume and widget count. Higher tiers include more review appeals and active widgets for larger e-commerce operations.
2. SMS Review Requests: Usage-based pricing at $5 per successful SMS review sent to customers. Customers pay per SMS message used for review collection campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fera is a unified product reviews SaaS platform that enables e-commerce merchants to automatically collect, moderate, manage, and display customer reviews (text, photo, and video) across their online stores. The platform offers multi-channel review collection via email and SMS, AI-powered moderation, customizable display widgets, multi-source review aggregation from Facebook/Google/Etsy/AliExpress, and developer APIs/SDKs for custom integrations across Shopify, Wix, BigCommerce, Big Cartel, Ecwid, and Magento.

Product overview

Fera is a unified product reviews platform for eCommerce that operates as a modular SaaS product across Shopify, Wix, BigCommerce, Big Cartel, Ecwid, and Magento. The core Fera Reviews platform consists of integrated modules: Manage Reviews for dashboard control and moderation, Show Reviews for customizable display widgets with media galleries, Grow Reviews for automated collection via email/SMS/popups, Increase Review Conversions for SMS-based requests, and Resolve Questions for customer Q&A. The platform includes developer products (Private API, Fera.js JavaScript SDK, and Webhooks) for custom integrations. Key differentiators include AI-powered moderation and reply assistance, multi-channel review aggregation from Facebook/Google/Etsy/AliExpress, and photo/video review support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fera Reviews Platform A comprehensive product reviews platform for e-commerce that enables automatic collection, management, and display of photo, video, and text reviews across Shopify, Wix, BigCommerce, Big Cartel, Ecwid, and Magento. Includes multi-channel review collection, customizable widgets, review imports from external sources, and AI-powered moderation.
• Manage Reviews Dashboard module for managing all store and product reviews, including approval/decline of submissions, requesting review updates from unhappy customers, and touch-up tools for images and texts.
• Show Reviews Display Widgets Module for displaying reviews through customizable widgets, store-ratings, and product photos, including review widgets that prioritize photos/videos, built-in media gallery, and multiple layout options (grid, list, carousel).
• Grow Reviews Collection Automated review collection module that sends review, photo, and video requests from customers, featuring automatic email review requests, discounts and rewards for submissions, and AI-powered moderation and reply assistance.
• Resolve Questions (Q&A) Q&A module allowing merchants to answer customer questions and increase purchase confidence through proactive communication.
• SMS Review Collection Feature enabling merchants to request reviews through SMS channels, with up to 98% open rates compared to email. Unlimited review requests at no cost; charges only apply when SMS results in a review.
• Fera Private API Server-side API enabling merchants and developers to build custom integrations with Fera, supporting create, update, list, retrieve, and delete operations for reviews, photos, videos, customers, and other data. Supports webhook-based reactions to events like new review submissions.
• Fera.js JavaScript SDK JavaScript SDK for interfacing with Fera's Public API to fetch customer reviews, photos and videos, display widgets (product review lists, rating badges, media galleries), and show submission forms for collecting reviews.
• Fera Webhooks Webhook system allowing creation of custom integrations that respond to events on Fera servers, such as new reviews created. Webhooks can be created via dashboard or Private API.

Quantifiable outcome

• 40,000+ happy merchants using the platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary platform integration partner. Fera operates as an app on the Shopify platform, enabling direct installation for Shopify merchants. This is a flagship partnership as Shopify represents the largest segment of Fera's customer base with 2,000+ reviews on the app store.
• WixcoreTechnology or IntegrationMajor platform integration partner through Wix App Market. Fera provides review solutions for Wix e-commerce stores with 3,000+ reviews on the platform. Mutual partnership where Fera adds review functionality to Wix while Wix provides distribution to its merchant base.
• BigCommercecoreTechnology or IntegrationPlatform integration partner serving mid-market e-commerce businesses. Fera is listed on BigCommerce's app marketplace providing review collection and display solutions.
• AWScoreTechnology or IntegrationCloud infrastructure provider powering Fera's platform. AWS provides the compute, storage, and scalability infrastructure supporting Fera's SaaS operations.
• CloudflarecoreTechnology or IntegrationCDN and security partner providing edge caching, DDoS protection, and global content delivery for Fera's platform.
• SendGridcoreTechnology or IntegrationEmail infrastructure partner powering Fera's transactional and marketing email delivery for review requests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Judge.me: Judge.me is a leading Shopify-focused product reviews app that helps merchants collect and display text, photo, and video reviews. It competes head-to-head with Fera in the Shopify SMB tier with overlapping pricing tiers and feature sets.
• Stamped.io: Stamped.io is a reviews and ratings platform for Shopify, BigCommerce, Wix, and other platforms with tiered plans comparable to Fera. It competes in the same SMB-to-mid-market segment and is named by Fera as a comparison target.
• Loox: Loox is a Shopify reviews app specializing in photo reviews and visual social proof for beauty, fashion, and lifestyle merchants. It directly overlaps with Fera's photo/video review and widget capabilities and is named by Fera as a comparison target.
• REVIEWS.io: REVIEWS.io is an enterprise-leaning reviews platform with multi-channel collection, insights, and integrations across major eCommerce platforms. It overlaps with Fera's enterprise tier ($999/month) feature set and target segment.
• Yotpo: Yotpo is a venture-backed reviews and user-generated content platform serving Shopify, BigCommerce, and other eCommerce platforms, with bundles including SMS marketing and loyalty. It is a direct competitor with broader suite depth than Fera.

Broad incumbents

• Bazaarvoice: Bazaarvoice is an enterprise ratings-and-reviews platform serving large retailers and brands with syndicated content networks. It competes for the upper end of Fera's enterprise tier with deeper enterprise features and broader retailer relationships.
• PowerReviews: PowerReviews is an enterprise UGC and ratings-and-reviews provider for large retailers and brands. It competes for Fera's enterprise customers with broader analytics, syndication, and service capabilities.
• Trustpilot: Trustpilot is a large public reviews platform with broad consumer brand awareness and integrations into many eCommerce platforms. It overlaps with Fera in review collection and display but operates at a much larger scale and brand recognition.

Emerging players

• Junip: Junip is a Shopify-native reviews app offering post-purchase survey flows and review collection with a similar SMB-focused pricing model. It targets the same Shopify merchant segment as Fera's Startup and Small Pack tiers.
• Okendo: Okendo is a newer Shopify-focused reviews and UGC platform emphasizing on-brand display and loyalty-adjacent features. It targets a similar mid-market merchant profile and represents an emerging alternative to Fera.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/feracomerce
• Facebookfacebook.com/feracommerce
• LinkedInlinkedin.com/company/22289949

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fera