Better Healthcare

What Better Healthcare does

BetterHealthcare operates a SaaS platform called BetterAccess that enables healthcare providers—primarily physical therapy, orthopedic, pain management, and dental practices—to digitize patient scheduling, intake, and engagement. The company was founded in January 2017 as BetterPT before rebranding to BetterHealthcare to pursue a broader healthcare-access vision, and is headquartered in New York with 11-50 employees. Its customer base spans SMB practices, mid-market multi-location operators (JAG-ONE Physical Therapy across 70 clinics, FYZICAL Therapy & Balance Centers, Park Sports Physical Therapy), and enterprise health systems (Atlantic Health System, Hospital for Special Surgery, Northwell Health), with additional relationships with Somatus, Bloom, and Elevate.

The BetterAccess platform combines patient self-scheduling (24/7 mobile-optimized booking with configurable appointment types and qualifying questions), digital intake with insurance card capture, omnichannel patient engagement (automated SMS confirmations, reminders, reschedules, and outbound provider-initiated requests), and analytics dashboards tracking conversion rates, channel performance, and patient profiles. The platform runs on AWS with HIPAA-compliant infrastructure (AES-256 encryption, private VPC and subnet databases, executed HIPAA BAAs, monthly security scans, yearly penetration testing) and supports bidirectional EHR data exchange with athenahealth, Epic, Clinicient, Net Health, and Raintree, plus interoperability via Redox and Kno2.

Revenue is generated through SaaS subscriptions distributed via enterprise field sales with quote-based pricing and a self-serve provider portal at providers.betterhealthcare.co. The company has raised approximately $3.4M across three disclosed rounds between 2017 and 2020, and is currently investing in AI-augmented engineering under CTO Bogdan Polovko, building multi-agent LLM workflows to compress product development cycles. Key risks include limited recent disclosed funding, a dependence on a small number of EHR partnerships for distribution, and competition from incumbent patient-engagement vendors.

Name

Better Healthcare

Website

https://betterhealthcare.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BetterHealthcare operates BetterAccess, a HIPAA-compliant SaaS platform for patient self-scheduling, digital intake, omnichannel engagement, and analytics, used by physical therapy, orthopedic, pain management, and dental practices ranging from SMBs to enterprise health systems.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

Keywords

• Patient scheduling software
• Healthcare patient engagement
• HIPAA compliant platform
• EHR integration solutions
• Patient access platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform/SaaS Subscription: Healthcare providers subscribe to the BetterAccess platform for patient scheduling, engagement, and analytics capabilities. Pricing likely tiered based on practice size, number of providers, or appointment volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Better Healthcare sells BetterAccess, a HIPAA-compliant, cloud-native Strategic Engagement Platform that enables healthcare providers to deliver 24/7 online patient self-scheduling, digital intake, omnichannel patient communication, and real-time analytics. The platform integrates bidirectionally with leading EHR and practice management systems (athenahealth, Epic, Clinicient, Net Health, Raintree) and serves physical therapy, orthopedic, pain management, and dental practices ranging from independent clinics to multi-location enterprise health systems.

Product overview

BetterHealthcare operates as a single unified platform called BetterAccess, which combines patient scheduling, intake qualification, omnichannel engagement, and analytics into one integrated system. The core BetterAccess platform serves as the foundation, with modules for Online Self-Scheduling (24/7 appointment booking with configurable intake questions), Omnichannel Patient Engagement (SMS/text reminders and confirmations), and Analytics (real-time dashboards for conversion and channel performance tracking). The platform supports both integrated (bidirectional EHR connectivity) and standalone deployment models. Originally launched as BetterPT in January 2017 focused on physical therapy, the platform has expanded under the BetterHealthcare brand to serve multiple healthcare specialties including orthopedics, pain management, and dental practices.

Differentiator

Problem solved

Functional benefit

Brands

• BetterAccess: The company's strategic engagement platform that powers patient access through online self-scheduling, omnichannel patient engagement, analytics, and EHR integrations to drive appointment volume and revenue growth for healthcare providers.

Products and services

• BetterAccess Platform A scalable, interoperable Strategic Engagement Platform that enables healthcare providers to optimize patient acquisition, scheduling, intake, and engagement. Provides 24/7 HIPAA-compliant online self-scheduling, omnichannel patient communication, real-time analytics dashboards, and bidirectional EHR integration. Targets physical therapy, orthopedic, pain management, and dental practices ranging from independent clinics to enterprise multi-location health systems.

Quantifiable outcome

• 52% increase in appointment requests year-over-year
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• athenahealthcoreTechnology or IntegrationIntegration partnership enabling bidirectional data exchange between BetterAccess scheduling platform and athenahealth EHR system. Real-time availability display and seamless patient data capture.
• EpiccoreTechnology or IntegrationIntegration partnership providing bidirectional data exchange between BetterAccess and Epic EHR. Enables real-time provider availability display from Epic directly to patients.
• ClinicientcoreTechnology or IntegrationIntegration partnership with Clinicient practice management system enabling real-time scheduling data synchronization and patient intake workflow automation.
• Net HealthcoreTechnology or IntegrationIntegration partnership with Net Health for real-time availability and scheduling data exchange, supporting patient self-scheduling workflows.
• RaintreecoreTechnology or IntegrationIntegration partnership with Raintree rehabilitation and orthopedic EMR/practice management system for scheduling and patient data interoperability.
• RedoxcoreTechnology or IntegrationIntegration via Redox healthcare interoperability platform enabling standardized API connections to multiple EHR systems and healthcare applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Relatient: Relatient offers patient scheduling, messaging, and engagement software to medical and dental groups, directly contesting BetterHealthcare in SMB and mid-market provider segments.
• Phreesia: Phreesia provides patient intake, self-scheduling, and engagement workflows to ambulatory practices and health systems — a directly comparable digital front-door platform competing for the same providers BetterHealthcare targets.
• NexHealth: NexHealth offers a patient experience platform with online scheduling, digital intake, recall, and EHR integrations across dental and medical practices, mirroring BetterHealthcare's BetterAccess feature set and vertical breadth.
• Solutionreach: Solutionreach is a long-standing patient communication and scheduling platform for dental, PT, and specialty practices, competing head-to-head against BetterAccess for patient engagement budgets.
• Kyruus: Kyruus provides provider search, scheduling, and patient access infrastructure to health systems, overlapping directly with BetterHealthcare's patient-access and self-scheduling capabilities for enterprise buyers.
• Luma Health: Luma Health delivers patient self-scheduling, intake, and outreach automation to ambulatory practices and health systems, positioning as another direct competitor in the digital front-door category.
• Tebra (PatientPop): Tebra's PatientPop product is a patient acquisition, scheduling, and reputation platform targeting independent practices, sharing BetterHealthcare's SMB-focused self-serve and digital-front-door thesis.
• Demandforce: Demandforce provides automated patient recall, appointment reminders, and online scheduling to small and mid-sized healthcare practices, overlapping with BetterAccess's engagement and scheduling modules.

Broad incumbents

• athenahealth: athenahealth's broader platform includes patient scheduling, intake, and engagement alongside its EHR core, making it both an integration partner and an incumbent competitor for provider workflow budgets.
• Epic Systems: Epic's MyChart and Cadence scheduling products offer patient self-scheduling, messaging, and intake built into the dominant U.S. health-system EHR, representing the largest incumbent threat to standalone platforms like BetterAccess.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Xx.com/betterhc_co
• LinkedInlinkedin.com/company/betterhealthcare-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Healthcare