What Fabric does

Fabric builds AI-native micro-fulfillment infrastructure that enables retailers to offer same-day and on-demand delivery at profitable unit economics. The company was founded in Tel Aviv in 2015 as CommonSense Robotics, rebranded to Fabric in September 2019, and relocated its commercial headquarters to New York while retaining its engineering and R&D base in Israel. Fabric's product portfolio combines proprietary in-house designed robotics, modular hardware, and an AI-native software stack into four core site formats — the Centralized Fulfillment Center (CFC, ~50K sq ft, 600K units/week), the Micro Fulfillment Center (MFC, ~15K sq ft, 200K units/week), the containerized Nano Express (~4K sq ft, 100K units/week, deployable in 12 weeks), and Quick-Pick (~1,280 sq ft, 50K units/week) — paired with the 2025-launched AI-Native Orchestra platform and the Fabric Elevate/Stack/Flow software modules.

The company sells through two commercial models: a Platform Model where retailers purchase hardware and license software to operate on their own real estate, and a Service Model (Micro-Fulfillment-as-a-Service) where Fabric builds, owns, and operates the MFC for the retailer on a pay-as-you-go basis. Target customers are large enterprise grocery retailers (Walmart, FreshDirect, Rami Levy, Save A Lot), health and beauty chains (Super-Pharm), DTC e-commerce brands (Chill Brands), and integrated logistics providers (A.P. Moller-Maersk), with strategic channel distribution to North American retailers via a multi-year Instacart partnership. Operations span New York, Brooklyn, Washington D.C., Dallas, Atlanta, and Tel Aviv, supported by 251-500 employees and $336 million in disclosed venture funding including a $200M Series C led by Temasek in October 2021 at a $1B+ valuation. Industry-specific solutions include Fabric Fresh (grocery with 3-temperature automation), Fabric Glow (health and beauty), and Fabric Quick (Q-commerce), and the company holds multiple patents on its proprietary robotics and solutions topology.

Name

Fabric

Legal name

Get Fabric, Inc.

Website

https://getfabric.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fabric builds AI-native micro-fulfillment centers using proprietary robotics and orchestration software, enabling retailers to offer profitable same-day delivery. It serves grocery, health and beauty, Q-commerce, DTC, and logistics customers via a dual platform/service commercial model.

Ownership category

akta.pro rank

Product category

Micro-Fulfillment Automation

akta.pro primary industry

Micro-Fulfillment & Urban Fulfillment Centers (MFC/UFC) (TLAIADAC)

akta.pro secondary industries

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Omnichannel Retail Fulfillment Centers (TLALADAC), B2B / Wholesale Fulfillment Centers (TLALADAB)

Keywords

• Micro-fulfillment automation
• Warehouse robotics software
• Grocery fulfillment solutions
• AI orchestration platform
• E-commerce fulfillment systems

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Micro-Fulfillment-as-a-Service (Service Model): Fabric builds and operates micro-fulfillment centers on behalf of retailers; retailer pays for fulfillment services rather than capital expenditure on hardware. This is the 'pay-as-you-go service proposition' and 'service model' enabling retailers with minimal capex to access automated fulfillment.
2. Platform / Direct Hardware & Software Sales: Retailers run and operate the Fabric platform independently on their own real estate, purchasing the hardware (robots, shelving, stations) and licensing the software. The 'platform model' with capex investment from the retailer.
3. Software Licensing (SaaS): Software-led robotics approach with end-to-end software (Fabric Orchestra, Stack, Flow, Elevate) licensed to retailers to orchestrate the entire fulfillment process. Includes customization, integration, and ongoing support.
4. Professional Services: Implementation, Integration & 24/7 Support: Tailored system design, seamless implementation of hardware and software, integration with existing systems, and ongoing 24/7 monitoring and support as part of the fulfillment automation journey.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fabric builds AI-native robotics and micro-fulfillment infrastructure that lets retailers automate same-day, on-demand order fulfillment. The company designs and operates centralized fulfillment centers (CFCs), micro-fulfillment centers (MFCs), and modular in-store units, paired with its Orchestra software platform for orchestrating robots, inventory, and orders across the fulfillment network.

Product overview

Fabric is a micro-fulfillment and on-demand retail platform offering a unified product suite combining proprietary robotics and end-to-end software. The portfolio is structured as a platform-plus-modules architecture: the core hardware solutions are the CFC (Centralized Fulfillment Center), MFC (Micro Fulfillment Center), Nano Express, Quick-Pick, and Storage and Sortation Buffer — each tailored to different footprint sizes and use cases (fulfillment, B2B replenishment, cross-channel partnerships, sortation/buffer). These hardware solutions are paired with Fabric's software stack consisting of Stations, Storage System, Robotics, Fabric Elevate, Fabric Stack, Fabric Flow, and Integration & Support, plus the AI-native Orchestra platform launched in 2025 that unifies robotics, CX, inventory, and labor. On top of this core platform, Fabric offers industry-specific vertical solutions including Fabric Fresh (grocery), Fabric Glow (health & beauty), and Fabric Quick (Q-commerce), as well as the Partner Elite Program for ecosystem partners.

Differentiator

Problem solved

Functional benefit

Brands

• Fabric Fresh: Industry-specific solution for grocery micro-fulfillment, including features like 3-temp zones, automatic handlining of loose fruit and veg, and automatic order consolidation.
• Fabric Glow
• Fabric Quick
• Nano Express
• Orchestra

Products and services

• Centralized Fulfillment Center (CFC)

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• A.P. Moller-MaerskcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership to implement an AI-driven automated fulfillment center for e-commerce. Maersk uses Fabric's proprietary technology to deliver AI-driven automated fulfillment as part of its broader expansion of U.S. fulfillment and warehousing network.
• ReplycoreTechnology or Integration · 1 January 2025Fabric and Reply join forces to elevate Fabric's robotic capabilities. Joint engineering / technology partnership focused on advancing Fabric's automation stack.
• UbercoreStrategic or Co-development Partner · 26 December 2024Save A Lot teams with Fabric and Uber for automated grocery delivery in NYC. Joint partnership where Uber provides last-mile delivery leveraging Fabric's Brooklyn MFC operated by Save A Lot.
• InstacartflagshipStrategic or Co-development Partner · 22 July 2021Multi-year strategic partnership with Instacart to provide automated fulfillment solutions to brick-and-mortar grocery partners in the U.S. and Canada. Instacart pairs Fabric's software and robotics with Instacart's technology and shopper community to create new e-commerce services for retail partners and an even faster, more effortless online grocery shopping experience.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Ocado Group: UK-listed online grocery technology and fulfillment provider building automated warehouses and customer fulfillment centers for grocers worldwide. Most directly comparable to Fabric in the grocery micro-fulfillment-as-a-service model with similar enterprise retailer customer base.
• AutoStore: Norwegian warehouse automation company specializing in cube-based storage robotics widely used inside micro-fulfillment centers for grocery and retail. Direct competitor for MFC storage architecture and integrator of choice for many grocery retailers Fabric targets.
• Takeoff Technologies: U.S.-based micro-fulfillment startup that pioneered grocery-focused MFCs inside retailer stores and hypermarkets, partnering with chains such as Albertsons and Ahold Delhaize. Closest historical competitor to Fabric in hypermarket in-store micro-fulfillment before scaling challenges.

Broad incumbents

• Symbotic: U.S. warehouse automation platform backed by Walmart, building AI-enabled robotic systems for supply chain and store replenishment at hyperscale. Competes with Fabric's CFC and B2B replenishment use cases but at much larger-format deployments with Walmart as anchor customer.
• Berkshire Grey: U.S. AI-enabled robotic automation company providing integrated solutions for e-commerce, grocery, and parcel fulfillment to large enterprises. Comparable to Fabric in combining AI orchestration with robotics for retail fulfillment, but with a broader enterprise focus.
• Knapp: Austrian intralogistics specialist delivering large-scale automated distribution and fulfillment systems to retailers, grocers, and wholesalers globally. Established incumbent competing with Fabric's CFC and larger MFC configurations in the enterprise segment.

Emerging players

• Exotec: French warehouse robotics company with its Skypod system used by retailers and 3PLs for goods-to-person fulfillment. Increasingly competing with Fabric in grocery and e-commerce MFC deployments across Europe and North America.
• Locus Robotics: U.S. autonomous mobile robots (AMR) vendor for warehouse fulfillment, deployed at scale by retailers and 3PLs. Adjacent competitor in human-robot collaboration fulfillment, though focused on existing warehouse retrofits rather than greenfield MFCs.
• Geek+: Chinese global provider of smart logistics solutions including AMR and goods-to-person systems for retail and e-commerce fulfillment. Comparable to Fabric in combining software orchestration with robotic fleets for retail and grocery customers worldwide.
• Attabotics: Canadian micro-fulfillment company using vertical 3D robotic storage to condense warehouse footprints for retailers and grocers. Closely comparable technology positioning to Fabric's space-minimization thesis for urban MFCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fabriclogistics
• Facebookfacebook.com/peopleoffabric
• LinkedInlinkedin.com/company/fabriclogistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric