Lifetime Health

What Lifetime Health does

Lifetime Health (legally Lifetime Health Plus Care Private Limited) is a Bengaluru-based, privately held at-home healthcare services company incorporated in 2023 with Russian-origin founders. It operates a digital health platform consisting of a website and a mobile application (Android and iOS) that enables customers to book, pay for, and manage a portfolio of at-home clinical and personal-care services, including nursing (IM injections, IV fluids, wound care, catheterization), physiotherapy (orthopaedic, senior, stroke, Parkinson's, postnatal), caregivers (2/4/12-hour packages plus bathing assistance), lab tests, vaccinations, medical device rentals (including the Curapod wearable), teleconsultation, chronic care management, post-operative rehabilitation, and palliative care. The platform's stated performance differentiator is the delivery of qualified home care within 30 minutes, supported by a 20,000+ customer base, a 4.8 self-reported service rating, and a partner network exceeding 200 clinics plus channel partners spanning diagnostics, devices, senior care, residential access, and medicine supply.

The business model is a hybrid professional-services and marketplace model. Revenue is generated per session or per package across nursing, physiotherapy, and caregiver services (priced ₹598 to ₹12,900), supplemented by diagnostic services, device sales/rentals, and an affiliate/referral stream from partner doctors. Customer acquisition runs through a direct-to-consumer self-serve digital channel, a doctor-partnership B2B2C referral channel offering partner physicians personal webpages, remote patient tracking, and referral bonuses, and a growing ecosystem of distribution partners. Pricing is uniformly pay-as-you-go, with package bundles and promotional codes (FIRST15, APP20, CURAPOD25) used to drive first-order conversion. The company employs 101-250 staff, targets $100-150K in monthly turnover by end of 2024, and is funded by a $1.5M seed round led by The Garage Syndicate in May 2024, following an earlier ~$900K round from SharesPro. Operations are currently concentrated in Bengaluru, with Mumbai announced as the next market.

Name

Lifetime Health

Legal name

Lifetime Health Plus Care Private Limited

Website

https://lifetimehealth.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Lifetime Health is a Bengaluru-based digital platform that delivers at-home nursing, physiotherapy, caregivers, lab tests, and medical devices to individual patients and senior citizens in India, supported by a network of 200+ partner clinics and a mobile booking app.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Clinical Care Coordination & Case Management (HSABACAO)

akta.pro secondary industries

Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Home healthcare services
• At-home nursing care
• Home physiotherapy services
• Professional caregiver services
• Home diagnostic testing

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional healthcare services: Fees charged for at-home nursing care, physiotherapy sessions, and caregiver services. Services priced per session or visit with package options available.
2. Medical devices and wearables: Sale and rental of medical equipment including smart wearable therapy devices for joint and muscle pain (e.g., Curapod device)
3. Diagnostic services: Home lab tests and diagnostic sample collections with partnership network of labs
4. Doctor partnership referrals: Commission or bonuses earned when partner doctors refer clients to the platform for home healthcare services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Lifetime Health operates a digital health platform that delivers at-home healthcare services to customers in India, including nursing care (injections, wound care, IV fluids, catheterization), physiotherapy, professional caregivers, home lab tests, vaccinations, teleconsultation, and medical device sales/rentals. Customers book and manage these services through a mobile app and website, with qualified nurses, physiotherapists, and caregivers dispatched to the customer's home.

Product overview

Lifetime Health operates as a digital health platform offering a broad portfolio of at-home healthcare services accessible via its mobile app (Android/iOS) and website. The core offering is the platform itself — a mobile application for booking and managing at-home medical care — supplemented by a network of service verticals: Nursing Care (IM injections, IV fluids, wound care, catheterization), Physiotherapy (orthopaedic plans, stroke/Parkinson's rehabilitation, senior care), Caregivers (2/4/12-hour tiers plus bathing assistance), Lab Tests, Vaccination, Medical Devices (including the Curapod smart wearable), Teleconsultation, Chronic Care Management Packages, Post-Operative Rehabilitation, and Palliative Care. A separate Doctor's Workplace Portal enables partnered physicians to manage appointments, access patient results, and grow their practice through the platform. The company primarily serves patients in Bengaluru, with plans to expand to Mumbai.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifetime Health Mobile App Mobile application for Android and iOS that enables customers to book at-home healthcare appointments, manage orders, view test results, and receive personalized offers. Serves as the primary self-serve interface for Lifetime Health's at-home healthcare services.
• Nursing Care At-home nursing services including IM injections, IV fluid administration, small and large wound care, and silicon catheterization, delivered by qualified nurses. Individual procedures priced per session (e.g., IM Injection ₹699, IV Fluid ₹1,099, Small wound care ₹949, Large wound care ₹1,199, Silicon Catheterization ₹1,499).
• Physiotherapy Home-based physiotherapy covering initial assessment, individual treatment modules, orthopaedic rehabilitation plans (7 visits), senior citizen physiotherapy, upper/lower back pain and nerve compression, frozen shoulder, stroke rehabilitation, Parkinson's disease therapy, total hip/knee replacement, spinal cord injuries, postnatal/prenatal physiotherapy, and rotator cuff injury. Priced per session (e.g., ₹990–₹1,099) with multi-visit bundles.
• Caregivers Professional at-home caregiver services offered in three tiers: Caregiver Basic (2 hours, ₹1,190), Caregiver Medium (4 hours, ₹1,990), and Caregiver Max (12 hours, ₹2,490), plus Bathing Assistance (₹999). Designed for elderly, post-operative, and mobility-limited patients.
• Lab Tests Diagnostic sample collection and home lab test execution, enabling customers to access laboratory diagnostics without visiting a facility. Delivered through the Lifetime Health platform with partner diagnostic labs.
• Vaccination At-home vaccination services delivered by qualified professionals through the Lifetime Health platform.
• Medical Devices Sale and rental of medical equipment for home use, including the Curapod smart wearable therapy device for joint and muscle pain. Bundled offer: Curapod Device + 10-visit Physiotherapy Plan at ₹12,900 (from ₹18,429), with a 25% discount code CURAPOD25.
• Teleconsultation Remote doctor consultations via the Lifetime Health platform, allowing patients to connect with qualified doctors for medical advice without visiting a physical clinic.
• Chronic Care Management Packages Long-term care packages designed for patients managing chronic conditions, providing ongoing monitoring, treatment, and support at home.
• Post-Operative Rehabilitation Support Specialized rehabilitation services for patients recovering from surgical procedures, delivered at home by qualified nurses and physiotherapists.
• Palliative Care Programs End-of-life and comfort care services delivered at home, focused on improving quality of life for patients with serious illnesses.
• Doctor's Workplace Portal Digital portal for partnered doctors to manage patient appointments, view test results, track client progress remotely, and receive referral bonuses. Includes a personal webpage for doctors to refer clients and manage their digital practice, plus remote patient-tracking tools.

Quantifiable outcome

• 20,000+ customers served in India
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• HexaHealthminorChannel Partner/ Reseller/ DistributorHealthcare channel partner enabling service referrals and customer acquisition
• KhyaalminorChannel Partner/ Reseller/ DistributorSenior care partner in the network, appears in partner logo section
• MygateminorChannel Partner/ Reseller/ DistributorApartment/residential community partner enabling access to customers in housing societies

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Portea Medical: India's largest home healthcare company offering nursing, physiotherapy, doctor visits, lab tests, and medical equipment at home. Direct competitor to Lifetime Health in the same Bengaluru market with similar service catalog and digital booking model.
• HealthCare atHOME (HCAH): Provides home healthcare services including nursing, physiotherapy, and post-hospitalization care across major Indian cities. Directly comparable to Lifetime Health in service breadth, target customers (elderly, post-op), and digital-first delivery.
• Apollo HomeCare: Hospital-anchored home healthcare arm of Apollo Hospitals offering nursing, physiotherapy, and elder care at home. Directly competes with Lifetime Health in clinical home care with stronger brand trust from the parent hospital network.
• Nightingales Home Health Services: Medwell Ventures-backed home healthcare provider offering nursing, physiotherapy, and chronic disease management across multiple Indian cities. Directly comparable service portfolio and patient demographic to Lifetime Health.
• Care24: Mumbai-based home healthcare startup providing nursing, attendants, and physiotherapy services through an app-based booking platform. Direct competitor operating in Lifetime Health's announced expansion market with similar target customer profile.
• India Home Health Care (IHHC): Chennai-headquartered home healthcare company providing skilled nursing, physiotherapy, and elder care services across South India. Comparable to Lifetime Health in clinical home care delivery and elderly patient focus.
• Zoctr Health: Home healthcare aggregator providing nursing, attendant, and equipment rental services through a digital platform. Directly comparable to Lifetime Health's app-based home care model with broader pan-India coverage.

Broad incumbents

• Practo: India's leading digital health platform for doctor consultations, lab bookings, and medicine delivery. Comparable to Lifetime Health's broader digital health ambition but with established national scale and a wider portfolio beyond home visits.
• PharmEasy: Major Indian digital healthcare platform offering diagnostics, medicine delivery, and teleconsultations. Comparable to Lifetime Health as a digital-first healthcare aggregator with overlapping lab test and consultation services.

Emerging players

• ekincare: Corporate wellness and preventive health platform partnered with Lifetime Health. Provides employee health benefits and screening; intersects with Lifetime Health's lab test and health check service line through cross-referral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifetimehealthin
• LinkedInlinkedin.com/company/lifetimehealthin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Health