Reulay, Inc
Reulay, Inc. operates a US Patent-protected digital mindset training platform combining mobile, VR, and enterprise SaaS, using AI personalization and Mayo Clinic-validated methodology to reduce stress and improve focus for individual subscribers and organizations of 200 to 200,000 employees.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Reulay, Inc does
Reulay, Inc. is a digital mental performance company founded in 2020 and headquartered in Long Island City, New York. It operates a brain-based mindset training platform that combines a consumer mobile app, an immersive VR experience distributed across multiple hardware platforms (Meta Quest, Pico, Lenovo, Snapdragon, ArborXR, ManageXR), and an enterprise suite that includes an Employee Mobile App, an HR Dashboard, and VR Training modules. The platform uses a proprietary Mindset Score assessment and AI-driven personalization, developed by an MIT-trained specialist currently at Princeton, to map symptom clusters to tailored experiences; the methodology is protected by a granted US Patent and validated by a Mayo Clinic research study.
The product is built around personalized video and audio journeys, including specialized modules such as the Possibility Journey and High Performance Journey for athletes. Consumer users purchase a 30-day program at a promotional price of $47.99 (originally $69.99), which upon completion unlocks a full year of Premium access, with monthly and annual subscription options on auto-renewal. Enterprise clients range from 200 to 200,000 employees and include Bank of America, the NBA, Lenovo, Qualcomm, the University of Florida, Southwest General Hospital, and a US Government department; Mayo Clinic serves as a research partner rather than a commercial buyer. Distribution combines direct-to-consumer app stores and VR marketplaces with a direct enterprise sales motion, supported by community engagement on Instagram.
Commercially, Reulay operates on a dual subscription model with freemium entry, recurring consumer billing, and multi-year enterprise contracts priced by organization size and deployment scope. The company has raised $1.8M in a single disclosed funding round in June 2021, employs 11-50 people, and reports 2,000+ members training their mindset monthly, with 76% reporting improved wellbeing and 2.3x better 30-day retention than leading meditation apps.
Reulay, Inc firmographics
Firmographics- Name
- Reulay, Inc
- Legal name
- Reulay, Inc.
- Website
- https://reulay.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reulay, Inc. operates a US Patent-protected digital mindset training platform combining mobile, VR, and enterprise SaaS, using AI personalization and Mayo Clinic-validated methodology to reduce stress and improve focus for individual subscribers and organizations of 200 to 200,000 employees.
- Ownership category
- akta.pro rank
Reulay, Inc industry classification
Industry- Product category
- Digital Mental Wellness Software
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
Keywords
Where Reulay, Inc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Reulay, Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscription: 30-day program at promotional price of $47.99 (originally $69.99), with completion unlocking full year of Premium Mindset Training Platform at no extra cost. Monthly and annual subscription options available with auto-renewal.
- Enterprise Subscriptions: B2B licensing for organizations ranging from 200 to 200,000 employees. Includes Employee Mobile App, HR Dashboard, VR Training integration. Pricing based on organization size and deployment scope.
- Free Trial Periods: Free trial period at start of subscription allows users to experience service before recurring billing begins. Auto-converts to paid subscription at end of trial unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-Day Mindset Training Program |
| Subscription | Annual | Monthly and Annual Subscriptions |
| Subscription | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels6 records
Reulay, Inc product offering
Product offeringCore offering
Reulay, Inc. sells a brain-based personalized mindset training platform delivered as a mobile app, a VR experience, and an enterprise wellness suite. The platform uses an AI-driven Mindset Score and biometric inputs to match symptom clusters to brain regions and deliver tailored audio/video journeys that reduce stress, improve focus, and build confidence in minutes per day. It is offered both as a self-serve consumer subscription ($47.99 for a 30-day program unlocking a year of Premium) and as an enterprise B2B license for organizations of 200 to 200,000 employees, supported by Mayo Clinic research and US Patent protection.
Product overview
Reulay, Inc offers a unified digital wellness platform combining mobile app, VR experiences, and enterprise solutions. The core Reulay Mobile App delivers self-guided mindset training through personalized video/audio content based on a proprietary Mindset Score system. Reulay VR provides immersive experiences across major VR platforms (Meta Quest, Pico, Lenovo, etc.). The Reulay for Enterprise platform extends the offering with Employee Mobile App, HR Dashboard, and VR Training modules for organizational wellness programs. Specialized journeys include Reulay for Sports with Possibility Journey and High Performance Journey modules. The company holds a US Patent for its methodology and is backed by Mayo Clinic research.
Differentiator
Problem solved
Functional benefit
Products and services
- Reulay Mobile App A self-guided mindset training mobile application that provides personalized training protocols based on a user's Mindset Score, delivered as video/audio nature-based guided experiences designed to improve focus, reduce stress, and boost confidence in minutes per day; targeted at individual consumers (and bundled into the enterprise employee app).
- Reulay VR A VR-based mindset training platform distributed across Meta Quest Store, Pico, Lenovo, Snapdragon, ArborXR, and ManageXR, providing immersive guided experiences for pre/post training integration, wellness rooms, fitness centers, and first responder stations; aimed at both individual VR consumers and enterprise deployments.
- Reulay for Enterprise An enterprise wellness platform bundling an Employee Mobile App, HR Dashboard, and VR Training capabilities, sold to corporations, healthcare organizations, sports teams, and law enforcement to improve employee focus, clarity, and performance through scalable and customized wellbeing programs.
- Reulay for Sports
Quantifiable outcome
- 76% of users experience improved wellbeing
- +4 more outcomes
Companies that use Reulay, Inc
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Reulay, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature5 records
Reulay, Inc partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reulay, Inc competitors and assessment
Company assessmentBroad incumbents
- BetterUp: BetterUp is a scaled enterprise coaching and mental performance platform used by Fortune 1000 buyers. While BetterUp is more one-on-one coaching-led, it competes for the same enterprise wellness budget that Reulay targets with its mindset training platform and HR Dashboard.
- Spring Health: Spring Health provides mental health benefits (EAP, therapy, coaching, digital tools) to enterprise employers. Reulay competes for the same workforce wellness dollars with a narrower self-guided mindset training focus and a stronger clinical-validation story.
- Lyra Health: Lyra is a mental health benefits platform combining therapy, coaching, and digital self-care for enterprise workforces. Lyra competes with Reulay for enterprise mental-wellness procurement, although Lyra's core is clinical therapy access rather than self-guided mindset training.
Emerging players
- Wysa: Wysa is an AI-driven conversational mental wellness app used by both consumers (B2C) and employers/health plans (B2B). It overlaps with Reulay on AI-personalized mental wellness for enterprise buyers, though Wysa focuses on chatbot CBT rather than VR-based immersive mindset training.
- Tripp: Tripp is a VR-first mental wellness and meditation experience available on Meta Quest and other VR platforms. Tripp is Reulay's most direct VR distribution and format peer in the immersive mental training category.
- Woebot Health: Woebot is an AI-chatbot digital mental health platform with FDA-cleared products, sold to health plans and employers. It overlaps with Reulay in AI-driven mental wellness and clinical credibility, but delivers via chat/text rather than video/VR.
Direct peers
- Headspace: Headspace is one of the largest consumer meditation and mindfulness apps with a substantial enterprise channel (Headspace for Work). Reulay directly competes with Headspace in both the consumer subscription and B2B employee wellness segments where both sell to the same HR benefits buyers.
- Ten Percent Happier: Ten Percent Happier is a consumer meditation app with an enterprise channel (Ten Percent Happier for Work) positioned around practical, secular mindfulness. It is a direct competitor to Reulay for the same skeptical-but-stress-prone user persona and corporate wellness RFPs.
- Happify Health: Happify is a consumer and enterprise digital mental health platform using evidence-based activities and games for stress, sleep, and resilience — overlapping Reulay's consumer mindset training subscription and enterprise sales motion in HR.
- Calm: Calm is the consumer meditation/mindfulness market leader (alongside Headspace) and also runs Calm Business and Calm Health for enterprise and clinical channels. Reulay competes in the same B2B mental wellness budgets with an alternative brain-science rather than meditation positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reulay, Inc social profiles
Digital presenceReulay, Inc compliance and trust
Trust signalCompliance1 record
Reulay, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reulay, Inc leadership team
Management profileNumber of profiles
Profiles5 records
Reulay, Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reulay, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reulay, Inc
What does Reulay, Inc do?
Reulay, Inc. sells a brain-based personalized mindset training platform delivered as a mobile app, a VR experience, and an enterprise wellness suite. The platform uses an AI-driven Mindset Score and biometric inputs to match symptom clusters to brain regions and deliver tailored audio/video journeys that reduce stress, improve focus, and build confidence in minutes per day. It is offered both as a self-serve consumer subscription ($47.99 for a 30-day program unlocking a year of Premium) and as an enterprise B2B license for organizations of 200 to 200,000 employees, supported by Mayo Clinic research and US Patent protection.
Is Reulay, Inc a public or private company?
Reulay, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reulay, Inc founded?
Reulay, Inc was founded in 2020. It employs 11 to 50 people.
Where is Reulay, Inc based?
Reulay, Inc is headquartered in New York, United States, in the North America region.
How does Reulay, Inc make money?
Three revenue lines are on record. Individual Subscription is the primary driver. The others are enterprise Subscriptions and free Trial Periods.
Who are Reulay, Inc's main competitors?
Broad incumbents on record are BetterUp, Spring Health and Lyra Health. Emerging players are Wysa, Tripp and Woebot Health. Direct peers are Headspace, Ten Percent Happier, Happify Health and Calm.
Does Reulay, Inc have an API?
No public API is recorded for Reulay, Inc.
What industry is Reulay, Inc in?
Reulay, Inc's product category is Digital Mental Wellness Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines). Its NAICS code is 611420 and its SIC code is 7372.