VidaEats
Virtual medical nutrition therapy practice delivering insurance-covered nutrition counseling to patients with Chronic Kidney Disease, diabetes, and hypertension via 8+ specialized registered dietitians across 29 US states.
- Company typePrivate
- Founded2022
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VidaEats does
VidaEats is a virtual medical nutrition therapy practice founded in 2022 and headquartered in St. Petersburg, Florida, that delivers one-on-one, evidence-based nutrition counseling via telehealth to patients with chronic diseases — primarily Chronic Kidney Disease (CKD), but also diabetes, hypertension, and obesity. Services are delivered by a team of 8+ registered dietitians with renal nutrition specializations, including multiple CSR (Certified Specialist in Renal Nutrition) and CDCES (Certified Diabetes Care and Education Specialist) credentials, with the founder Alana Benito (MBA, RD, LDN) bringing prior DaVita dialysis-center experience. Initial appointments run 60–120 minutes and follow-ups 60 minutes, with content centered on lab-informed dietary recommendations for protein, potassium, sodium, and fluid intake.
The technology stack is intentionally lean: scheduling and calendar management is handled by the third-party KalixHealth platform, and clinical services are delivered via standard telehealth video sessions. VidaEats operates in 29 states (FL, GA, TN, TX, MO, OK, CO, WY, UT, ID, OR, WA, CA, AZ, AK, HI, IA, WI, IL, IN, OH, NC, VA, WV, PA, NY, CT, MA, VT) and acquires patients through three channels: organic content marketing (a kidney-health-focused blog), direct patient contact, and provider referrals via a formalized Provider Partnership Program targeting PCPs and nephrologists.
The business model is primarily insurance reimbursement. VidaEats is in-network with Medicare, Aetna (including Medicare Advantage), United Healthcare, and Cigna, allowing most patients with qualifying coverage to pay $0 out of pocket. Secondary revenue streams include self-pay appointments (quote-based), a discounted follow-up package (3 sessions at 40% off), and employer group contracts for workplace wellness programs. The company is bootstrapped, with a single disclosed funding round of $150,000 from Right Side Capital Management in November 2022 and no subsequent institutional capital raised.
VidaEats firmographics
Firmographics- Name
- VidaEats
- Legal name
- VidaEats
- Website
- https://vidaeats.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virtual medical nutrition therapy practice delivering insurance-covered nutrition counseling to patients with Chronic Kidney Disease, diabetes, and hypertension via 8+ specialized registered dietitians across 29 US states.
- Ownership category
- akta.pro rank
VidaEats industry classification
Industry- Product category
- Medical Nutrition Therapy
- NAICS
- Home Health Care Services (62161), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)
- akta.pro secondary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where VidaEats is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VidaEats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Covered Appointments: Revenue generated through reimbursement from Medicare, Aetna, United Healthcare, and Cigna for nutrition counseling sessions. Most clients with qualifying insurance pay $0 out of pocket. Initial appointments are 60-120 minutes; follow-ups are 60 minutes. Medicare covers 3 sessions per year for CKD, diabetes, and recent kidney transplant.
- Self-Pay/Cash-Pay: For patients without insurance coverage or out-of-network benefits, VidaEats offers self-pay options. They provide a follow-up package with 40% discount (3 follow-ups). Pricing is quote-based and not publicly disclosed on website.
- Employer Group Contracts: VidaEats offers group pricing and scheduling for employers interested in providing nutrition care to their employees as part of workplace wellness programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-Covered Nutrition Counseling - $0 out of pocket for most patients |
| Unit Pricing | Pay-as-you-go | Self-Pay Option - Quote-based pricing |
| Unit Pricing | Multi-year contract | Follow-up Package - 40% off |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
VidaEats product offering
Product offeringCore offering
VidaEats is a virtual medical nutrition therapy practice that delivers one-on-one, evidence-based nutrition counseling with Registered Dietitians specializing in chronic kidney disease, diabetes, hypertension, and obesity. Services are provided via telehealth nationwide across 29 states, with initial appointments of 60–120 minutes and follow-up sessions of 60 minutes, and most patients pay $0 out of pocket via Medicare, Aetna, United Healthcare, or Cigna. A discounted follow-up package, self-pay option, and provider/employer referral channels round out the offering.
Product overview
VidaEats is a virtual medical nutrition therapy practice that provides chronic disease management through a team of specialized registered dietitians. The core offering consists of individual nutrition counseling sessions (both insurance-covered and self-pay options) that help patients manage Chronic Kidney Disease, diabetes, hypertension, and obesity. The service model includes an initial comprehensive appointment followed by follow-up sessions, with a discounted follow-up package available. VidaEats also offers a provider partnership program for healthcare referrals. All services are delivered via telehealth nationwide, with the practice headquartered in St. Petersburg, Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Counseling Services One-on-one counseling sessions with Registered Dietitians providing personalized nutrition recommendations for chronic disease management, including chronic kidney disease, diabetes, hypertension, and obesity. Delivered to individual patients via telehealth.
- Medical Nutrition Therapy Evidence-based medical nutrition therapy using food as medicine to slow or stop chronic disease progression, delivered by specialized renal and chronic disease dietitians via telehealth.
- Insurance-Covered Appointments Initial appointments (60–120 minutes) and follow-up appointments (60 minutes) covered by Medicare, Aetna, United Healthcare, and Cigna insurance plans, typically costing $0 out of pocket for eligible patients. Medicare covers 3 sessions per year for CKD, diabetes, and recent kidney transplant.
- Self-Pay Appointments Cash-pay nutrition counseling for patients without qualifying insurance coverage or out-of-network benefits. Initial appointments are 60 minutes with 60-minute follow-ups, priced via quote (813-421-9216 or [email protected]).
- Follow-up Package A 3-month follow-up package bundling three follow-up appointments at a 40% discount, designed to support ongoing dietitian engagement and client progress toward nutrition goals.
- Employer Group Nutrition Contracts Group pricing and group scheduling for employers providing nutrition care as part of employee wellness programs, delivering VidaEats dietitian services to employee populations.
Quantifiable outcome
- Most clients with insurance pay $0 out of pocket for VidaEats nutrition counseling
- +1 more outcomes
Companies that use VidaEats
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
VidaEats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
VidaEats partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Jumpstart FoundryminorPartner organization visible in VidaEats' 'Partnering With' section on homepage. Jumpstart Foundry is a healthcare/healthtech accelerator or investor. Nature of partnership appears to be strategic/marketing alignment in the healthcare innovation ecosystem.
- NutristyleminorPartner organization visible in VidaEats' 'Partnering With' section on homepage. Nutristyle is a nutrition-focused company. Nature of partnership appears to be strategic/marketing alignment in the nutrition space.
- MedicarecoreAccepting Medicare patients for nutrition counseling. Medicare covers 3 sessions per year for CKD, diabetes, and recent kidney transplant patients.
- AetnacoreAccepting Aetna patients including those with Aetna Medicare Advantage plans. Provides insurance-covered nutrition counseling to members.
- United HealthcarecoreAccepting United Healthcare patients for nutrition counseling services. Provides in-network coverage for eligible members.
- CignacoreAccepting Cigna patients for nutrition counseling services. Provides in-network coverage for eligible members.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VidaEats competitors and assessment
Company assessmentEmerging players
- Lark Health: Lark Health delivers AI-driven chronic-condition coaching (diabetes, hypertension, prediabetes) via payer and employer channels. It is an emerging competitor in the chronic-care coaching space overlapping VidaEats' diabetes and hypertension segments.
- Wellory: Wellory is a virtual nutrition coaching platform that pairs users with registered dietitians and accepts insurance. It is a more consumer/weight-loss focused emerging competitor overlapping VidaEats on telehealth RD delivery.
- Cecelia Health: Cecelia Health provides telehealth coaching for diabetes, kidney disease, and cardiometabolic conditions, often via payer and pharma partnerships. It is an emerging chronic-care coaching peer with overlapping renal/diabetes focus.
Direct peers
- Nourish: Nourish is a telehealth platform connecting patients with registered dietitians and accepting major insurance plans for nutrition counseling. It is one of the closest direct competitors to VidaEats in insurance-covered virtual MNT.
- Foodsmart: Foodsmart is a "foodcare" platform combining telehealth dietitian coaching, meal planning, and benefits integration for chronic disease populations. Its target use cases (diabetes, CKD-friendly nutrition, employer/health plan channels) closely mirror VidaEats.
- Vida Health: Vida Health is a virtual chronic-condition care platform delivering coaching, therapy, and nutrition counseling for diabetes, hypertension, and weight management. It directly overlaps VidaEats' telehealth medical nutrition therapy model and employer/payer channel.
Broad incumbents
- Virta Health: Virta Health is a larger telehealth chronic-disease reversal platform with a strong focus on type 2 diabetes via nutrition and remote monitoring. It competes for the same payer/employer chronic-care budget as VidaEats but at much greater scale.
- Omada Health: Omada Health is a leading digital chronic-condition prevention and management company covering prediabetes, diabetes, and hypertension via coaching. It overlaps VidaEats on the diabetes/hypertension MNT use case and shares employer/payer distribution.
- DaVita: DaVita is the largest US dialysis provider and the founder's prior employer. It operates integrated renal nutrition programs in-center, representing both the incumbent kidney-care channel and a potential partnership/acquisition target for VidaEats.
Others
- Solera Health: Solera Health is a chronic-disease prevention and management network that routes patients to best-fit digital health programs. VidaEats could be onboarded as an in-network nutrition provider for Solera's payer contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VidaEats social profiles
Digital presenceVidaEats financial estimates
Financial estimateRevenue estimate
Valuation estimate
VidaEats leadership team
Management profileNumber of profiles
Profiles8 records
VidaEats funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VidaEats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VidaEats
What does VidaEats do?
VidaEats is a virtual medical nutrition therapy practice that delivers one-on-one, evidence-based nutrition counseling with Registered Dietitians specializing in chronic kidney disease, diabetes, hypertension, and obesity. Services are provided via telehealth nationwide across 29 states, with initial appointments of 60–120 minutes and follow-up sessions of 60 minutes, and most patients pay $0 out of pocket via Medicare, Aetna, United Healthcare, or Cigna. A discounted follow-up package, self-pay option, and provider/employer referral channels round out the offering.
Is VidaEats a public or private company?
VidaEats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VidaEats founded?
VidaEats was founded in 2022. It employs 1 to 10 people.
Where is VidaEats based?
VidaEats is headquartered in St. Petersburg, United States, in the North America region.
How does VidaEats make money?
Three revenue lines are on record. Insurance-Covered Appointments are the primary driver. The others are self-Pay/Cash-Pay and employer Group Contracts.
Who are VidaEats's main competitors?
Emerging players on record are Lark Health, Wellory and Cecelia Health. Direct peers are Nourish, Foodsmart and Vida Health. Broad incumbents are Virta Health, Omada Health and DaVita. Solera Health is listed as an others.
Does VidaEats have an API?
No public API is recorded for VidaEats.
What industry is VidaEats in?
VidaEats's product category is Medical Nutrition Therapy. Its primary akta.pro industry code is HLALADAK, Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine), with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 62161 and its SIC code is 8000.