Webee
WeBee is a hospitality SaaS company offering a modular guest engagement, operations, and revenue optimization platform for hotels. It serves 220+ hotels across 26 countries via six products including white-label mobile apps, AI agents, and performance-based upsell tools.
- Company typePrivate
- Founded2017
- HeadquartersEsenler
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Webee does
WeBee is a hospitality technology company that builds a modular platform for hotel guest engagement, hotel operations, and on-property revenue optimization. Founded in 2017 and developed by Done (an enterprise mobile software firm founded in 1999), the company manages global operations through WeBee Ltd, incorporated in London in 2021. The platform is deployed across 220+ hotels in 26 countries and serves luxury hotel groups (Kempinski, Radisson, Wyndham, Rixos, Mövenpick, Rotana, Swissôtel), luxury resort portfolios (Ayada Maldives, Beachcomber Resorts, San Clemente Palace Kempinski), boutique properties, city and business hotels, and serviced apartments.
The product portfolio comprises six modular solutions sold standalone or combined: WeBee Suite (white-label branded guest mobile app with messaging, surveys, CMS, push offers, and digital key); EaSee (staff operations platform with task routing, escalation timers, and 249-language live translation); Hotel Builder (1-minute QR-based digital guest guide with a 30-day free trial); WeBee Insta (AI agent across Instagram, WhatsApp, Facebook, Telegram, and Apple Messages that converts social DMs into direct bookings); WeBee Upsell (revenue-share upsell engine covering F&B, spa, upgrades, and late checkout); and WeBee Reply (AI-generated review response tool). The platform is cloud-native on AWS with iOS, Android, and web clients, REST APIs, and pre-built integrations with nine or more PMS systems (Oracle Opera, Mews, Cloudbeds, eZee, Elektra, Sedna Cloud), three CRM systems, HotelRunner for channel management, and Assa Abloy for mobile key. The AI capability layer is delivered through an exclusive partnership with Heyhotel.
WeBee monetizes through three primary streams. First, custom enterprise subscriptions for WeBee Suite and EaSee on annual contracts with onboarding included (no separate implementation fee) and the customer typically reaching payback within 6-9 months. Second, a pure outcome-based revenue-share model for WeBee Upsell, with zero upfront cost and payment only on incremental ancillary revenue measured against a 30-day baseline. Third, professional services for Custom Solutions and AI Projects delivered in 4-14 week fixed-price cycles by senior in-house engineers. Freemium tiers (Hotel Builder 30-day trial, WeBee Reply limited free replies) drive self-serve SMB acquisition as a long-tail funnel. Distribution combines direct enterprise field sales, a three-tier Partner Advantage program across 26 countries, regional representation partners (Regulus Collective for the US, Tabuk Investment for Saudi Arabia), and product-led growth hooks. The company has 11-50 employees and is headquartered in London with an engineering and operations hub in Istanbul.
Webee firmographics
Firmographics- Name
- Webee
- Legal name
- DONE İletişim Bilgi Sistemleri ve Yayıncılık Sanayi ve Ticaret A.Ş.
- Website
- https://getwebee.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeBee is a hospitality SaaS company offering a modular guest engagement, operations, and revenue optimization platform for hotels. It serves 220+ hotels across 26 countries via six products including white-label mobile apps, AI agents, and performance-based upsell tools.
- Ownership category
- akta.pro rank
Webee industry classification
Industry- Product category
- Hotel Operations & Guest Experience Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Webee is headquartered
LocationHeadquarters
- HQ city
- Esenler
Offices3 records
Markets served
Webee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WeBee Suite — Subscription (custom): Branded guest engagement platform combining white-label mobile app, staff app, guest engagement platform (surveys, push campaigns), and CMS. Custom-quoted per property size and segment. Customers typically see payback within 6–9 months. Multi-property groups receive discounted portfolio pricing. Implementation and onboarding are included in the annual contract with no separate setup fee mentioned for standard deployments.
- EaSee — Subscription (custom): Hotel operations platform (staff app, task routing, multilingual messaging, reporting). Custom-quoted per portfolio. Standalone or combined with WeBee Suite. Typically 2–4 week deployment per property. Pricing includes onboarding — no separate implementation line item.
- WeBee Upsell — Revenue-Share (Outcome-Based): Revenue-share only model. No installation fee, no annual contract, no setup cost. WeBee takes a percentage of the incremental ancillary revenue it drives — measured against a 30-day baseline. If WeBee Upsell does not drive incremental revenue, the hotel pays nothing. Requires active use of at least one of WeBee App, EaSee, WeBee QR (Hotel Builder), or WeBee Insta. The percentage scales with deal size and is negotiated per portfolio. First solution launched under WeBee Revenue+ program (2026).
- WeBee Insta — Subscription (custom, early access): AI agent across Instagram, WhatsApp, Facebook, Telegram, and Apple Messages that converts social DMs into direct bookings. Currently in early access — pricing shared as a custom proposal after a short scoping call to understand property size, guest volume, and desired channels. Early-access cohort members get preferred terms locked in for the initial contract period.
- Hotel Builder — Freemium / Subscription: 1-minute QR-based digital guest guide. Free for 30 days — no development, no credit card required. After trial, pay-to-continue pricing is tiered but not publicly disclosed; contact sales for quote. Standalone use without full WeBee Suite.
- WeBee Reply — Freemium / Subscription: AI review and message response generator. Free to try: 3 replies with no signup; 25 more free after one-time email sign-in. Advanced version (stronger AI model, higher volume) available by talking to the team or booking a demo — no online purchase. Paid tiers are quote-based.
- Custom Solutions — Professional Services / Fixed-Price: Custom software builds for hotel groups — CRM/loyalty integrations, bespoke internal tools, payment/ID-verification adapters, data warehouse integrations. Scoping call → fixed-price proposal → 4–12 week delivery cycles. Senior engineers own projects end-to-end. Revenue recognized as professional services against fixed-price contracts.
- AI Projects — Professional Services / Project-Based: Custom applied AI engagements for organizations with specific problems — custom LLM agents, reputation/review analytics, forecasting models. Discovery → MVP → production in 8–14 weeks. Senior ML engineers, not subcontracted. Billed as project-based professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WeBee Suite — Custom Enterprise Subscription |
| Subscription | Annual | EaSee — Custom Subscription |
| Outcome Based/ Performance | Pay-as-you-go | WeBee Upsell — Pure Revenue-Share, Zero Upfront |
| Subscription | Annual | WeBee Insta — Custom Proposal (Early Access) |
| Freemium | Pay-as-you-go | Hotel Builder — Free Trial (30 Days) + Paid Continuation |
| Freemium | Pay-as-you-go | WeBee Reply — Free Tier + Advanced Version (Quote-Based) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Webee product offering
Product offeringCore offering
WeBee is a cloud-native, modular hospitality platform that connects guests, staff, and revenue through a suite of six products: a white-label branded guest mobile app (WeBee Suite), a staff operations app with 249-language real-time translation (EaSee), a 1-minute QR-based digital guest guide (Hotel Builder), an AI social-to-booking agent across Instagram/WhatsApp/Facebook/Telegram/Apple Messages (WeBee Insta), a revenue-share ancillary upsell engine (WeBee Upsell), and an AI guest review and message reply tool (WeBee Reply). The platform is sold primarily to hotel operators (independent boutiques through global chains) on annual subscriptions, freemium, or revenue-share terms, with integrations to major PMS, CRM, and channel manager systems.
Product overview
WeBee is a modular hotel operations and guest experience platform built as a platform-plus-products architecture. The core portfolio consists of six named solutions: WeBee Suite (the flagship branded guest mobile app + messaging + CMS + surveys), EaSee (hotel operations platform with 249-language live translation), Hotel Builder (1-minute QR-based digital guest guide, 30-day free trial), WeBee Insta (AI agent for Instagram/WhatsApp/Facebook/Telegram/Apple Messages that converts social DMs to direct bookings), WeBee Upsell (revenue-share ancillary upsell — $0 setup, paid only on incremental revenue), and WeBee Reply (AI that writes on-brand replies to reviews and messages in any language — free to try). WeBee Upsell is the first product under the WeBee Revenue+ program. Beyond the SaaS catalog, WeBee offers AI Projects (applied AI custom engagements) and Custom Solutions (bespoke software builds) for enterprise customers. The platform serves 220+ hotels across 26 countries, operates from offices in Istanbul and London, and is developed by Done (enterprise mobile software since 1999) with global operations managed by WeBee Ltd (London, 2021).
Differentiator
Problem solved
Functional benefit
Products and services
- WeBee Suite Branded white-label guest engagement platform combining a mobile app (iOS + Android), in-app messaging, mid-stay and post-stay surveys, push offers, AI concierge, and a content management system. Deploys in 2-6 weeks; white-label by default under the hotel's brand with mobile check-in, digital key, in-room orders, requests, and messaging.
- EaSee Hotel operations platform unifying front office, housekeeping, maintenance, F&B, and concierge teams in a single staff app. Includes real-time task routing, 249-language multilingual messaging, automated escalations, supervision, and reporting. Marketed as a modern HotSOS replacement; deploys in 2-4 weeks.
- Hotel Builder QR-based digital guest guide builder that creates a branded, app-like web experience in under one minute with no development and no app download. Guests scan a QR code to access menus, services, and hotel information. Free for 30 days with no credit card required; paid continuation is quote-based.
- WeBee Insta AI agent across Instagram, WhatsApp, Facebook, Telegram, and Apple Messages that is trained on each hotel's own facts, services, policies, FAQs, and brand tone. Answers prospective-guest enquiries in 249 languages in seconds and converts social DMs into confirmed direct room bookings. Routes complex or VIP requests to human staff with full conversation context. Currently in early access with custom pricing after a scoping call.
- WeBee Upsell Revenue-share ancillary upsell engine covering F&B, spa, room upgrades, late checkout, VIP transfers, and premium wifi. No setup fee, no monthly cost, no annual contract — pays only on incremental revenue generated against a 30-day baseline. Layers onto existing WeBee guest-facing surfaces. Requires active use of WeBee App, EaSee, WeBee QR, or WeBee Insta. First solution under the WeBee Revenue+ program.
- WeBee Reply AI-powered review and message response generator that detects language and sentiment automatically, then writes warm, on-brand replies in any language. Trained on the hotel's own website content so replies sound like the hotel's brand voice. Free to try (3 replies with no signup, then 25 more with one-time email sign-in); advanced version available via demo and volume pricing.
- WeBee Revenue+ Program exclusively for existing WeBee partner hotels that activates incremental revenue opportunities at zero cost on a fully performance-based model. WeBee Upsell is the first solution under Revenue+, with additional performance-based solutions rolling out through 2026.
- AI Projects Applied AI custom engagements for organizations with specific problems, including custom LLM-based agents trained on the organization's facts, brand tone, policies, and FAQs, reputation and review analytics models, and forecasting and demand modeling. Discovery to MVP to production in 8-14 weeks, staffed by senior ML engineers. Billed as project-based professional services.
- Custom Solutions Bespoke software builds for hotel groups covering CRM, loyalty, ERP, and core-system integrations, custom internal tools and dashboards, and payment and infrastructure adapters. Scoping to fixed-price proposal to delivery in 4-12 week cycles with senior engineers owning projects end-to-end. Recognized as professional services revenue against fixed-price contracts.
Quantifiable outcome
- 220+ hotels deployed across 26 countries with 4.8 average Tripadvisor score and 9.4 Booking.com guest rating across the platform
- +10 more outcomes
Companies that use Webee
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles5 records
Webee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature8 records
Webee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Regulus Labs (Regulus Collective)flagshipRegulus Labs, the technology and innovation platform of Regulus Collective, partnered with WeBee as its strategic platform partner to support WeBee's entry into the U.S. hospitality market. Regulus Labs leads market positioning, provides access to hotel owners and investment networks, facilitates integration into Regulus' portfolio of hospitality brands and capital relationships, and establishes a foundation for co-developing next-generation hospitality technologies and AI-driven guest intelligence. WeBee currently supports over 170 active hotels globally (as of April 2026 announcement). Regulus Collective also serves as WeBee's independent representation partner for sales and partnership development in the United States. WeBee's US contact: [email protected].
- HeyhotelcoreHeyhotel is WeBee's exclusive AI partner for hospitality, powering the AI agent inside WeBee Suite and WeBee Insta. Heyhotel's engine is multilingual, hotel-aware, and brand-tone-adapted — trained on WeBee's hotel data to deliver responses without generic LLM hallucinations. The exclusive partnership means Heyhotel's AI capabilities are integrated exclusively through WeBee in the hospitality guest engagement space.
- HotelRunnercoreHotelRunner provides real-time channel management and direct-booking engine integration with WeBee — keeping inventory, rates, and reservations in sync across OTAs. Strategic booking and channel manager partner enabling WeBee to offer comprehensive PMS and distribution ecosystem integration.
- Assa AbloycoreAssa Abloy provides mobile-key integration with WeBee for keyless, app-based room access. Listed both in the PMS/Channel Manager integration grid and as a strategic security partner. Enables WeBee to offer digital room key functionality as part of WeBee Suite's mobile check-in and contactless arrival experience.
- Tabuk Investment CompanyflagshipTabuk Investment Company partnered with WeBee to launch its guest-experience platform across L'Azure Hotels (Dhaif) in Saudi Arabia — marking WeBee's entry into the Kingdom of Saudi Arabia. The launch aligns with Saudi Arabia's Vision 2030 hospitality strategy targeting increased inbound tourism and modernization of guest experience across the kingdom's flagship hotel groups. Published 28 October 2024.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Webee competitors and assessment
Company assessmentDirect peers
- HotSOS (Quore): HotSOS (now under Quore) is the legacy staff operations platform WeBee explicitly positions EaSee against — handling housekeeping, maintenance, and front-office requests. It is the most direct competitor in the operations-app category.
- Whistle (Cloud5): Whistle (now part of Cloud5 Communications) is a guest messaging platform used by hotels for two-way communication, comparable to WeBee Suite's in-app messaging and EaSee's translation surface.
- Kipsu: Kipsu provides real-time guest messaging across SMS, WhatsApp, web chat, and in-app surfaces, directly competing with WeBee Suite's guest messaging feature set and the multilingual translation capability WeBee emphasizes.
- Duve: Duve is a guest experience platform offering a branded web/app portal, upsell, and digital check-in — overlapping closely with WeBee Suite, Hotel Builder, and WeBee Upsell across both mid-market and boutique hotels.
- TrustYou: TrustYou's Review Response and Survey products compete head-to-head with WeBee Reply's AI review-response generator and with WeBee Suite's mid-stay micro-survey service-recovery workflow.
Broad incumbents
- Mews: Mews is a cloud PMS that has been expanding into guest-facing features (check-in, messaging, payments) — directly overlapping WeBee Suite and EaSee but as a broader property-management suite rather than a pure guest-engagement specialist.
- Shiji Group: Shiji operates a broad hospitality technology stack (PMS, POS, guest experience, reviews) that competes with WeBee's suite at large enterprise hotel groups, particularly those running Infrasys or Shiji's other modules.
- Cloudbeds: Cloudbeds is an all-in-one PMS + booking engine + guest engagement platform pre-integrated with WeBee Suite via PMS API; competes broadly with WeBee's suite, especially in the boutique and mid-market segments.
Emerging players
- Canary Technologies: Canary provides mobile check-in, digital keys, and guest-facing AI (Canary AI for messaging) — a rising direct competitor to WeBee Suite in luxury and resort hotels with overlapping AI and check-in capabilities.
- Akia: Akia is a guest messaging and engagement platform for hotels, similar to WeBee Suite, focused on mid-market and boutique properties — overlapping in multilingual messaging and pre-arrival engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Webee social profiles
Digital presenceWebee compliance and trust
Trust signalCompliance2 records
Webee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webee leadership team
Management profileNumber of profiles
Profiles6 records
Webee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webee
What does Webee do?
WeBee is a cloud-native, modular hospitality platform that connects guests, staff, and revenue through a suite of six products: a white-label branded guest mobile app (WeBee Suite), a staff operations app with 249-language real-time translation (EaSee), a 1-minute QR-based digital guest guide (Hotel Builder), an AI social-to-booking agent across Instagram/WhatsApp/Facebook/Telegram/Apple Messages (WeBee Insta), a revenue-share ancillary upsell engine (WeBee Upsell), and an AI guest review and message reply tool (WeBee Reply). The platform is sold primarily to hotel operators (independent boutiques through global chains) on annual subscriptions, freemium, or revenue-share terms, with integrations to major PMS, CRM, and channel manager systems.
Is Webee a public or private company?
Webee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Webee founded?
Webee was founded in 2017. It employs 11 to 50 people.
Where is Webee based?
Webee is headquartered in Esenler.
How does Webee make money?
Eight revenue lines are on record. WeBee Suite — Subscription (custom) is the primary driver. The others are eaSee — Subscription (custom), weBee Upsell — Revenue-Share (Outcome-Based), weBee Insta — Subscription (custom, early access), hotel Builder — Freemium / Subscription, weBee Reply — Freemium / Subscription, custom Solutions — Professional Services / Fixed-Price and AI Projects — Professional Services / Project-Based.
Who are Webee's main competitors?
Direct peers on record are HotSOS (Quore), Whistle (Cloud5), Kipsu, Duve and TrustYou. Broad incumbents are Mews, Shiji Group and Cloudbeds. Emerging players are Canary Technologies and Akia.
Does Webee have an API?
Yes. REST API and webhooks available for custom integrations with any system with a documented REST API. Strategic partners (Solution Partners) get API sandbox access and early access to new endpoints. Developer documentation is at getwebee.com/en/integrations.
What industry is Webee in?
Webee's product category is Hotel Operations & Guest Experience Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 518 and its SIC code is 7370.