What Staples VR does

StaplesVR (legal entity Staples Productions LTD) is a New Zealand-headquartered provider of AR/VR training, content, and production services, with offices in Auckland, Sydney, Melbourne, and London. Its core platform delivers SaaS-style VR training modules via headsets, structured around a procedural trainer paired with an assessment module that evaluates retention and confirms learning, with data capture and analytics integrated into customer LMS environments. The product surface spans six verticals — aviation, defence, health & safety, medical, first responders, and entertainment/expo — with named modules covering engine ground run, flight deck officer, DLF missile decoy, MRI/CT/X-ray/linear accelerator operation, and crime-scene analysis, among roughly thirty documented deployments. Headset-inclusive pricing (lease or purchase) and 24/7 support are bundled into subscriptions sold per module or full-suite, with a separate workstream for bespoke software development.

The company monetizes through three concurrent revenue streams: (1) recurring SaaS training subscriptions across the six verticals; (2) professional services including bespoke AR/VR software development, metaverse-readiness workshops, and consultancy/design sprints; and (3) production services — 3D scanning via LiDAR and a 150+ camera rig, 360-degree video production (with custom waterproof and fireproof cameras), and virtual production on LED-stack stages staffed by Disguise-certified technicians and Unreal artists. Named enterprise customers include Jetstar, Air New Zealand, Qantas, Air Transport International, the New Zealand Defence Force, Royal New Zealand Navy, Babcock, IrvinGQ, Novartis, Biogen, AstraZeneca, Auckland District Health Board, Brian Perry Civil, Fletcher Building, Fire and Emergency NZ, ACC, Toyota, plus entertainment clients such as Netflix, Lucasfilm, Warner Bros., Disney, Amazon, Hasbro, and Paramount. Sales motion is direct enterprise with a "Book Demo" call-to-action model and presence at aviation training conferences (WATS, EATS). The company is bootstrapped through organic growth and raised its first external capital in 2025: a NZD $7 million round launched in March 2025 and a subsequent NZD $5.25 million round closed in August 2025, totaling NZD $12.25 million in disclosed funding.

Name

Staples VR

Legal name

Staples Productions LTD

Website

https://staplesvr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

StaplesVR is an Auckland-headquartered AR/VR studio that builds subscription-based VR training modules across aviation, defence, medical, health and safety, first responders, and entertainment, supplemented by bespoke software, 3D scanning, 360 video, and virtual production services for enterprise and government clients in New Zealand, Australia, and the UK.

Ownership category

akta.pro rank

Product category

Immersive VR Training Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

Keywords

• VR training software
• AR/VR solutions
• Immersive learning
• 3D scanning services
• Virtual production

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS VR Training Subscriptions: Subscription-based SaaS training packages delivered via VR headsets. Customers can purchase per module or as a full suite including all necessary modules. Training is accessible 24/7.
2. Bespoke Software Development: Custom AR/VR software solutions developed for specific client needs. Used for training, expos, marketing, and events.
3. 3D Scanning Services: Scanning services for film, television VFX, gaming, digital humans, costume, props, and puppets. Includes processing and post-processing services. Movies supplied 3D scanning services include CB, Meg 2, Power, ST, STS2, Evil Dead Rise, and Mandalorian.
4. 360 Video Production: 360 video production for brand content, live events, virtual tours, and behind the scenes experiences. Delivered for mobile devices, desktop, projection domes, and VR.
5. Virtual Production: Virtual production services using LED screens for on-set film VFX capture. Includes on-set technical support and digital asset creation.
6. Consultancy Services: Governance and senior management team workshops, training and innovation team workshops, and design sprints. Includes insight workshops on AR/VR, metaverse, NFTs and emerging technology trends.
7. Hardware Leasing: Lease options on VR hardware with maintenance and support included.
8. 360 Camera Rental: Dry hire or hire with crew of 360 cameras including Insta, Kandao, Zcam, GoPro, DJI, Theta, and custom waterproof or fireproof options.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

StaplesVR is an AR/VR solutions provider that delivers subscription-based SaaS virtual reality training software and bespoke AR/VR development across aviation, defence, health & safety, medical, first responders, and entertainment. Training is delivered via VR headsets with proprietary procedural trainers and assessment modules, including data capture analytics and LMS integration. The company also offers 3D scanning, 360 video production, virtual production (LED screens), metaverse consultancy, and hardware leasing.

Product overview

StaplesVR offers a unified AR/VR training platform combining SaaS subscription-based VR training modules with bespoke software development services. The core VR Training platform spans six industry verticals: Aviation, Defence, Health & Safety, Medical, First Responders, and Entertainment/Expo. Each vertical offers multiple specific training modules (e.g., Aircraft Safety Familiarisation, MRI Machine Training, Crime Scene Analysis) delivered via VR headsets with procedural trainers and assessments. Complementary services include 3D Scanning (LiDAR/cyberscanning), 360 Video Production, Virtual Production (LED screen filmmaking), Metaverse Consultancy, and Bespoke Software Development. The portfolio also includes named VR experiences such as VRemedies for pediatric care and Novartis InsideMS for medical education.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Training Platform Subscription-based SaaS VR training platform offering industry-specific modules across aviation, defence, health & safety, medical, first responders, and entertainment/expo. Includes procedural trainers, assessment modules, data capture analytics, and LMS integration.
• Aviation VR Training VR training modules for airlines, aviation schools, airports, and airforce covering aircraft safety, engine ground run, cabin crew procedures, maintenance, pilots, and ground operations. Includes Aircraft Safety Familiarisation, Engine Ground Run, Cabin Door, Boroscope, Confined Spaces, Working at Heights, Pushback Procedures, Raft Familiarisation, and Slide Descent modules.
• Defence VR Training VR training for Navy, Army, and Air Force covering defence activities including task instructions, retention quizzes, and simulation scenarios. Includes Flight Deck Officer, DLF (Defence Landing Facility), Gas Turbine Water Wash Procedure, and RADHAZ modules. Delivered in headsets with full support.
• Health & Safety VR Training VR training for construction, mining, electrical, and high-risk companies covering emergency and safety procedures including working at heights, confined spaces, and hazardous material management. Delivered in headsets with task instructions, retention quizzes, and simulation scenarios.
• Medical VR Training VR training for hospitals, clinics, and medical schools covering medical equipment and procedures including MRI, CT Scanner, X-ray, and Linear Accelerator. Includes patient preparation experiences and pharmaceutical education.
• First Responders VR Training VR training for police, fire, ambulance, and civil defence agencies covering emergency response procedures including Police Operation Treat Risk Assessment, Crime Scene Analysis, and Blood Splatter Analysis.
• Bespoke Software Development Custom AR/VR software development for training, expos, marketing, and events, creating immersive learning experiences tailored to specific client needs.
• Off the Shelf VR Software Pre-built VR training solutions available for various industries for purchase and immediate deployment.
• Consultancy Services VR consultancy services including governance workshops, training and innovation workshops, design sprints, and metaverse readiness workshops for organizations seeking to adopt emerging technologies.
• Metaverse Services Metaverse-related services helping companies become metaverse-ready through workshops on AR/VR solutions, NFTs, and emerging technology trends, with digital world integration.
• 3D Scanning Services LiDAR scanning and cyberscanning services using over 150 cameras with multiple cross-polarized lighting setups for full body 3D scanning, environmental scanning, and texture photography. Serves film, television VFX, gaming, digital humans, costume, props, and puppets.
• 360 Video Services 360-degree video production services including custom built waterproof or fireproof cameras, dry hire or hire with crew, and end-to-end production for brand content, live events, virtual tours, and behind-the-scenes experiences.
• Virtual Production Services Virtual production services using LED screens for on-set film VFX capture, including on-set technical support by Disguise virtual production technicians and Unreal artists, digital asset creation, and character/environment building.

Quantifiable outcome

• 4x faster to train compared to classroom learning
• +10 more outcomes

Named customers35 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Royal New Zealand Navy (RNZN)coreStrategic or Co-development Partner · 1 January 2023Joint development of VR training simulations with RNZN's Karl Vetter and Kevin Heveldt. Won joint Innovation of the Year 2023. Training programs deployed on navy vessels, enhancing safety and reducing resources for key training areas.
• New Zealand Defence Industry Association (NZDIA)minorOthersIndustry membership organization for New Zealand defence industry companies. Listed as a membership organization on StaplesVR defence page.
• Defence Technology Centre (DTC)minorOthersDefence technology collaboration organization. Listed as a membership on StaplesVR defence page.
• Industry Capability Network (ICN)minorOthersIndustry capability network connecting businesses with defence and government opportunities. Membership organization listed on StaplesVR pages.
• New Zealand Cinematographers Society (NZCS)minorOthersIndustry association for cinematographers in New Zealand. Listed as membership organization.
• New Zealand Game Developers Association (NZGDA)minorOthersIndustry association for game developers in New Zealand. Listed as membership organization.
• Women in Film and Television NZ (WIFTNZ)minorOthersIndustry organization supporting women in film and television. Listed as membership organization.
• New Zealand Antarctic Heritage TrustcoreStrategic or Co-development PartnerCollaborated on VR Antarctic exploration experiences, including Sir Edmund Hillary's Antarctic hut virtual tours. Featured at UK exhibitions (April-May 2025) with UK Antarctic Heritage Trust.
• UK Antarctic Heritage TrustcoreStrategic or Co-development PartnerJoint immersive Antarctica VR tour bringing Antarctic exploration experiences to UK public. First tour of England and Scotland with two VR experiences.
• Auckland UniversityminorStrategic or Co-development PartnerAcademic collaboration for Antarctic VR experience bringing Sir Ed's Antarctic hut to Queenstown's St Joseph's School.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interplay Learning: US-based VR and 3D training platform for skilled trades (HVAC, plumbing, electrical, multifamily). Comparable SaaS training model, particularly relevant to StaplesVR's Health & Safety and construction verticals.
• Mursion: US-based VR simulation platform primarily for soft-skills and corporate training (sales, leadership, DEI). Comparable to StaplesVR's enterprise training SaaS model though focused on interpersonal rather than procedural training.
• Pixo VR: US-based VR/AR enterprise training provider with similar focus on industrial, safety, and operational training use cases. Closely aligned with StaplesVR's procedural training and assessment module approach.
• Talespin: US-based enterprise XR training platform focused on workforce upskilling, soft skills, and metaverse-of-work applications. Closely comparable to StaplesVR's enterprise VR training offering and broader AR/VR services portfolio.
• Dimension Studios: UK-based volumetric capture and 3D scanning/VFX studio with comparable production services for film, gaming, and immersive content. Directly comparable to StaplesVR's 3D scanning, 360 video, and virtual production services.
• Strivr: US-based VR immersive training platform for enterprises, including Walmart, Chipotle, and Verizon. Directly competes with StaplesVR's SaaS VR training model across enterprise use cases and customer verticals.
• Immerse: UK-based enterprise VR training platform with a focus on language, soft skills, and operational training. Most direct geographic and product peer to StaplesVR's UK presence and aviation/defence training focus.

Others

• Disguise: UK-based technology platform powering LED-screen virtual production for film and live events. StaplesVR uses Disguise virtual production technicians in its own virtual production offering, making this both an enabler/ecosystem partner and adjacent technology peer.

Emerging players

• VirtualSpeech: UK-based VR soft-skills training platform for public speaking, sales, and corporate communication. Comparable SaaS VR training model though narrower vertical focus than StaplesVR's regulated-industry emphasis.

Broad incumbents

• Framestore: Global VFX and immersive content studio with established film credits and emerging VR/AR service lines. Comparable to StaplesVR's 3D scanning and virtual production service stack but operating at much larger scale as a broad incumbent.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/staples_vr
• Xx.com/StaplesRentals
• LinkedInlinkedin.com/company/staplesvr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staples VR