Name

Manyo

Legal name

(주)마녀공장

Website

https://manyo.co.kr

Company type

Public

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

K-Beauty Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• K-beauty skincare
• Functional cosmetics
• Cleansing oils
• Facial moisturizers
• Skincare serums

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer Skincare Product Sales: Primary revenue from one-time online purchase of branded skincare SKUs through the official manyo.co.kr storefront across categories including cleansing, toner/pads/mist, ampoule/serum/essence, lotion/cream, sun care/makeup, masks/wash-off, hair/body, lip/hand, and men's care; supports 100+ active SKUs.
2. Membership Loyalty Program (마일리지 및 쿠폰): Tiered membership (Welcome → Silver → Gold → VIP) with mileage (100 P = 100 KRW, 1-year validity), monthly membership coupons, birthday coupons, and review-based mileage rewards driving repeat purchases and customer retention.
3. Treasury Stock Buyback / Capital Markets Activity: As a KOSDAQ-listed entity, Manyo engages in treasury stock acquisition via trust contracts (자기주식취득 신탁계약) and related capital-return programs, supporting shareholder value alongside operating revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Manyo is a Korean functional skincare brand that develops and sells K-beauty cosmetics directly to consumers through its own online storefronts. The portfolio spans 104+ SKUs across cleansers, toners, serums, creams, masks, and sun care, anchored by the hero Pure Cleansing Oil (20 million+ bottles sold), with formulations built around proprietary ingredient complexes and manufactured by ODM partners Cosmax, Kolmar Korea, Clagen, Hanacos, Jincostech, and Encos.

Product overview

Manyo (마녀공장, legally manyofactory Co., Ltd.) is a Korean skincare brand operating a single integrated e-commerce platform (manyo.co.kr) — not a multi-product platform architecture but one unified direct-to-consumer storefront that organizes its offerings by ingredient line and skin concern rather than as separate software products. The portfolio is anchored by a flagship 'Pure Soybean' cleansing family (Pure Soybean Cleansing Oil, Foam and Milk), supported by four ingredient-defined sub-lines: the Galactomyces (갈락토미) brightening family, the Bifida Biome (비피다 바이옴) probiotic/anti-aging line built around the Bifida Biome Complex Ampoule and Ampoule Lotion, the Panthetoin (판테토인) barrier/hydration line led by Panthetoin Essence Toner and Panthetoin Cream, and the newer Glutathione 7 (글루타치온 7) dark-spot trio of Toner, Serum and Serum Patch. Beyond skincare, the storefront extends into sunscreen/makeup (notably the Foundation-Free Sun Cream), sheet masks, men's care, lip/hand and hair/body items, all sold alongside a tiered membership and mileage program on the same official mall.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Cleansing Oil Manyo's hero cleansing oil product, with 20 million+ bottles sold, used as a daily facial cleanser by K-beauty consumers.
• Bifida Biome skincare line Skincare line based on Manyo's proprietary Bifida Biome formulation, targeted at consumers seeking microbiome-focused functional skincare.
• Pure Soybean skincare line Skincare line based on Manyo's Pure Soybean formulation, targeted at consumers seeking gentle, plant-derived functional skincare.
• Glutathione 7 skincare line Skincare line based on Manyo's Glutathione 7 formulation, targeted at consumers seeking brightening-focused functional skincare.
• Panthetoin™ skincare products Skincare products formulated with Manyo's signature Panthetoin™ proprietary ingredient complex, used as a signature functional skincare offering.
• Manyo toner / essence range Toner and essence skincare products within Manyo's functional K-beauty portfolio, used as a second step in daily facial routines.
• Manyo facial cream range Facial cream skincare products within Manyo's functional K-beauty portfolio, used as a moisturizing step in daily facial routines.
• Manyo mask range Mask skincare products within Manyo's functional K-beauty portfolio, used as a treatment step in weekly or daily facial routines.
• Manyo sun care range Sun care skincare products within Manyo's functional K-beauty portfolio, used as a UV-protection step in daily facial routines.

Quantifiable outcome

• 20 million bottles sold of hero Pure Cleansing Oil (퓨어 클렌징 오일 2천만 병 판매 돌파)
• +2 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NHN커머스 (NHN Commerce)coreTechnology or IntegrationNHN Commerce provides Manyo's online shopping mall platform (Godomall), SMS messaging, and KakaoTalk notification (알림톡) services — Manyo's entire D2C storefront is built on the NHN Commerce stack.
• 코스맥스 (Cosmax)coreOEM/ Whitelabel/ Licensing PartnerCosmax manufactures many of Manyo's hero SKUs as the cosmetics OEM/ODM partner (e.g., Pure Soybean Cleansing Foam 160ml — 제조국 / 코스맥스㈜; Panthetoin Cream 80ml — 코스맥스(주); Bifida Biome Ampoule Lotion — 코스맥스(주); Foundation-Free Sun Cream Moisture — 코스맥스㈜).
• 한국콜마 (Kolmar Korea)coreOEM/ Whitelabel/ Licensing PartnerKolmar Korea manufactures the Pure Soybean Cleansing Milk 200ml (제조국 / 한국콜마㈜) — one of the leading Korean cosmetics ODMs serving Manyo.
• 클라젠 (Clagen)coreOEM/ Whitelabel/ Licensing PartnerClagen manufactures Manyo's hero product Pure Soybean Cleansing Oil 200ml (제조국 / 화장품 제조업자: 대한민국 / ㈜클라젠), the SKU that has reached 20 million cumulative bottles sold.
• 하나코스 (Hanacos)coreOEM/ Whitelabel/ Licensing PartnerHanacos manufactures Manyo's Glutathione 7 Dark Spot Serum 30ml — a whitening functional cosmetic (미백 기능성 화장품) at 28,000 KRW list price.
• 진코스텍 (Jincostech)coreOEM/ Whitelabel/ Licensing PartnerJincostech manufactures the Glutathione 7 Dark Spot Serum Patch 30매 — a whitening + wrinkle-improvement functional cosmetic (미백, 주름개선 기능성 화장품).
• 엔코스 (Encos)coreOEM/ Whitelabel/ Licensing PartnerEncos manufactures Manyo's Glutathione 7 Dark Spot Toner 200ml (제조국 / ㈜엔코스), the "first skin booster" companion to the dark-spot serum line.
• CJ대한통운 (CJ Logistics) & 비엔에프로지스틱스 (BNE Pro Logistics)coreImplementation/ SI/ Consulting PartnerFrom 2025-10-31 CJ대한통운 and BNE Pro Logistics serve as Manyo's new shipping partners (replacing Hanjin/두핸즈 품고) — order cutoff 14:00 KST for same-day dispatch (weekdays). Free shipping threshold: 20,000 KRW; standard fee 2,500 KRW.
• KG이니시스 (KG Inicis)coreTechnology or IntegrationKG Inicis provides online payment processing and escrow (에스크로) services for Manyo's official mall — registered as a safe-transaction service provider with Inicis purchase-safety (구매안전) coverage.
• 크리마 (Crema)coreTechnology or IntegrationCrema hosts Manyo's review board and mileage system, and handles DM (direct message) campaigns — underpins the visible review counts (e.g., 8,610+ on hero cleansing oil) and the mileage-driven loyalty program.
• 더화이트커뮤니케이션 (The White Communication)minorImplementation/ SI/ Consulting PartnerCustomer service (CS) outsourcing partner for Manyo.
• 뮤자인 (Muzain)coreTechnology or IntegrationMuzain provides mall design and system maintenance/operations/management (IT outsourcing) for Manyo's e-commerce platform.
• 카카오 (Kakao / KakaoTalk Sync)coreTechnology or IntegrationManyo integrates KakaoTalk Sync for 1-second signup/login and uses the KakaoTalk Plus Friend channel (177,175 cumulative coupon-event views) for CRM and promotional messaging — a core consumer-acquisition and retention channel in Korea.
• 네이버페이 (Naver Pay)coreTechnology or IntegrationNaver Pay checkout integrated on every product page; Naver mileage accrual offered; "네이버페이 구매자"-tagged reviews populate product detail pages as social proof — Naver shopping/Pay is a core payment and discovery channel in Korea.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beauty of Joseon: Indie Korean D2C skincare brand built around traditional/heritage ingredients (rice bran, ginseng, propolis) with broad D2C and global Amazon presence; acquired by Gudai Global in the same 2024–2025 K-beauty M&A wave as Manyo's KLN deal, making it the closest comparable on size, model, and exit path.
• COSRX: Iconic indie Korean skincare brand famous for ingredient-led heroes (snail mucin, AHA/BHA) with strong D2C and Amazon global distribution; similar product-architecture approach (single hero ingredient + line extensions), comparable SKU count, and overlapping target demographic of ingredient-savvy global skincare consumers.
• Round Lab: Indie Korean skincare brand emphasizing single-ingredient hero SKUs (1025 Dokdo Lotion, Birch Juice Sun Cream) with strong domestic D2C and global Amazon presence; acquired by Gudai/Seorin in the same K-beauty M&A wave, directly comparable on size, ingredient-led positioning, and channel mix.
• Anua: Korean indie skincare brand built around the heartleaf (houttuynia) ingredient platform with strong US/global expansion via Amazon and TikTok virality; similar size tier, similar D2C-plus-marketplace hybrid model, and similar reliance on a single hero ingredient family.
• Skin1004: Indie Korean skincare brand centered on Madagascar Centella Asiatica with strong global Amazon and TikTok presence; comparable on ingredient-led hero SKU strategy, D2C plus marketplace distribution, and the indie-to-global scaling trajectory Manyo is pursuing.
• Some by Mi: Korean indie skincare brand built around AHA/BHA/PHA and tea-tree ingredient stories (AHA-BHA-PHA 30 Day Miracle Toner) with both domestic and global distribution; comparable SKU breadth, indie-brand positioning, and ingredient-platform approach.
• Hince: Korean indie color-and-skincare brand acquired by LG H&H in the same K-beauty M&A wave as Manyo's deal; similar indie D2C positioning, premium aesthetic, and comparable valuation context that anchors Manyo's $129M benchmark.

Broad incumbents

• Laneige: Major Korean skincare brand owned by Amorepacific, famous for hero products (Water Sleeping Mask, Lip Sleeping Mask) sold through both domestic D2C and global department-store channels; a broader incumbent demonstrating what scaled Korean skincare brand economics look like and the channel breadth Manyo is moving toward.
• Innisfree: Large Korean skincare brand owned by Amorepacific with broad ingredient-led product lines (green tea, volcanic, Jeju botanicals) sold globally through D2C, retail, and marketplaces; represents the scaled incumbent competitor that Korean indie brands like Manyo eventually compete against for shelf space and consumer mindshare.
• Skinfood: Heritage Korean skincare brand (founded 1957) acquired by Gudai Global in the same K-beauty M&A wave as Manyo's deal; provides a benchmark for legacy Korean skincare brand revitalization and the institutional capital thesis around indie/legacy Korean skincare roll-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ManyoOfficial
• Facebookfacebook.com/manyofactory.official
• LinkedInlinkedin.com/company/manyofactory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manyo