Anise Health

Name

Anise Health

Legal name

Anise Health, Inc.

Website

https://anisehealth.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Telehealth Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industries

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH), Health, Wellness & Patient Communities (MPACAJAL), Health & Support Communities (BPAMABAL)

Keywords

• Culturally responsive therapy
• Telemental health services
• Behavioral health coaching
• Asian American mental health
• Virtual therapy platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance-Billed Therapy Sessions: Clients with in-network insurance coverage (Aetna, Optum, BCBS CA, Anthem, Health Net, and others) pay approximately $25 co-pay per therapy session. Anise bills insurance directly. Services covered in CA, NY, MA, FL, WA, NJ, TX.
2. Self-Pay Therapy Sessions: Self-pay clients pay $99 for intake appointment and $125 per therapy session thereafter. Eligible for HSA, FSA, and out-of-network insurance reimbursement. Available in additional states subject to provider licensure and capacity.
3. Health Coaching Sessions: Both insurance and self-pay clients can add coaching sessions at $30 per session. Booked through Patient Portal after intake. Coaches assigned based on therapist coordination.
4. Enterprise B2B Partnerships and Workshops: Organizations (Accenture, McKinsey AAM, J.P. Morgan, Love, Bonito) purchase year-long or multi-session culturally-responsive workshop programs for employees/ERG members. Includes psychoeducational webinars, therapist-led peer support circles, and speaking events for holidays and heritage months.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anise Health is a digital mental health platform that provides culturally-responsive teletherapy and integrated behavioral health coaching for Asian American adults. Services are delivered by licensed therapists and certified health coaches trained in cultural sensitivity, accessible through a web and mobile patient portal with instant provider matching based on cultural alignment, clinical fit, and insurance compatibility. Available via insurance in seven states (CA, NY, MA, FL, WA, NJ, TX) and on a self-pay basis in additional states.

Product overview

Anise Health operates as a unified telehealth mental health platform offering culturally-responsive teletherapy as its core product, integrated with behavioral health coaching and self-guided digital resources. The platform centers on a provider matching system that recommends therapists based on intake data analysis. Additional offerings include organizational cultural competence workshops for enterprise partners. Services are primarily available via telehealth to adults 18+ who self-identify as Asian American in CA, NY, MA, FL, WA, NJ, and TX, with self-pay options in other states.

Differentiator

Problem solved

Functional benefit

Products and services

• Teletherapy / Tele-Mental Health Services
• Health Coaching
• Self-Guided Digital Tools and Resource Library
• Cultural Competence Workshops and Enterprise Programs

Quantifiable outcome

• 87% of clients complete their first 4 weekly sessions vs. 50% BIPOC dropout after session 1 in standard care
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• OptumcoreStrategic or Co-development Partner · 28 August 2025Optum is a major commercial insurance partner enabling in-network coverage for Anise Health clients in California. This partnership expands access to culturally-responsive care through Optum's provider network, adding to existing in-network relationships with Aetna, BCBS CA, Anthem, and Health Net.
• Blue Shield of CaliforniaminorStrategic or Co-development Partner · 1 January 2024Blue Shield of California is a healthcare payer partner in the UCSF Rosenman ADAPT program. While not a direct commercial partnership with Anise Health, the relationship positions Anise for potential payer contracts with Blue Shield to expand in-network access.
• Evernorth Health ServicesminorStrategic or Co-development Partner · 1 January 2024Evernorth Health Services is an industry partner in the UCSF Rosenman ADAPT program. The relationship supports Anise Health's strategy to establish payer partnerships and expand insurance coverage for culturally-responsive mental health services.
• AccentureflagshipGTM or Marketing Partner · 1 January 2024Accenture secured a year-long partnership with Anise Health for its Asian and Pacific American Employee Resource Group (56,000+ US employees). Anise delivered clinician-led psychoeducational webinars, therapist-led peer support circles, and access to partner events. The engagement includes over a dozen workshops and happy hours across national and regional APA ERG chapters.
• J.P. Morgan (Startup Banking & Office of Asian & Pacific Islander Affairs)flagshipGTM or Marketing Partner · 1 January 2024Anise Health partnered with J.P. Morgan's Startup Banking team and Office of Asian & Pacific Islander Affairs to deliver a four-session clinician-led workshop series for 15 AAPI startup founders. Sessions covered career values, burnout management, business development, and goal setting. The program built community and addressed mental health stigma unique to AAPI entrepreneurs.
• Love, BonitocoreGTM or Marketing Partner · 1 January 2024Anise Health and Love, Bonito co-hosted a year-long series of events empowering Asian women through style and mental wellness. Clinician-led workshops facilitated open conversations about challenges faced by Asian women, combining fashion, community, and culturally-sensitive mental health resources for long-term resilience.
• McKinsey (Asians at McKinsey)coreGTM or Marketing Partner · 1 January 2024Asians at McKinsey & Anise (AAM), an employee-led group within McKinsey, partnered with Anise Health to foster inclusion through engaging, clinician-led, and culturally responsive programs for McKinsey's Asian employees.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lyra Health: Lyra is a B2B mental health platform providing therapy and coaching to employees of large enterprises — directly comparable to Anise's enterprise B2B motion and culturally-responsive care pitch, though Lyra serves a broader demographic across more states.
• Spring Health: Spring Health sells mental health benefits to employers and health plans with provider matching and measurement-based care — directly comparable to Anise's payer and enterprise partnerships plus outcomes-driven care model.
• Two Chairs: Two Chairs is a therapist-matching therapy practice using measurement-based care to personalize treatment — overlapping with Anise's matching system, culturally-adapted clinical model, and outcome tracking.
• Alma: Alma operates a therapist network and insurance billing infrastructure for independent clinicians — comparable to Anise's provider portal, in-network billing, and culturally-trained clinician model.

Broad incumbents

• Headspace Health (Ginger + Headspace): Headspace Health is a scaled mental health platform combining coaching, therapy, and self-guided content — a broad incumbent offering similar services as Anise but at much greater scale and without the Asian American cultural specialization.
• Talkspace: Talkspace is a large public teletherapy provider with insurance and B2B offerings — a broad incumbent in the same telehealth therapy category but without Anise's culturally-specific provider training.
• BetterHelp: BetterHelp is the largest direct-to-consumer teletherapy platform — a broad incumbent that competes for the same Asian American client pool but lacks the cultural-specialization positioning Anise is built around.

Emerging players

• Cerebral: Cerebral provides online mental health care including therapy and medication management — partial overlap with Anise's offering and similar tech-enabled delivery, though Cerebral focuses on anxiety/depression/ADHD rather than cultural responsiveness.
• Asian Mental Health Collective: AMHC is a nonprofit building community, resources, and therapist directories specifically for Asian American mental health — directly comparable mission and audience to Anise, though as a nonprofit rather than a commercial telehealth operator.
• Mantra Health: Mantra Health is a digital mental health platform focused on college students and young adults, including culturally-responsive care — comparable as a culturally-aware telehealth peer targeting underserved populations, though focused on students rather than Asian American adults specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anisehealth
• Facebookfacebook.com/anisehealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anise Health