What Mereo does

Mereo, founded in 2012 and headquartered in Belo Horizonte, Brazil, is a privately held HR technology company that sells an integrated SaaS platform for performance management, employee engagement, goal alignment, competency assessment, variable compensation, succession planning, and training management. The platform is organized into modular products — Metas (Goals), OKR, Competências, Remuneração Variável, Pesquisas Digitais, Sucessão, Estratégia, and Gestão de Treinamentos — with sub-modules for feedback, recognition, diversity census, mental health (DASS-21), and leadership thermometers. It runs as a single-tenant, multi-cloud deployment (Google Cloud Platform, Oracle Cloud, Microsoft Azure, AWS), is localized in 9 languages, and supports SSO via SAML/OpenID and integrations with Slack, Microsoft Teams, WhatsApp, Outlook, and major ERP systems through a native RESTful API and SOAP/XML web services.

Mereo generates revenue through subscription-based SaaS contracts sold primarily via a consultative, sales-led motion targeting medium and large enterprises, with pricing customized per deal rather than publicly disclosed. The company reports more than 300 client organizations and 1 million+ professionals impacted across 40+ countries, with named enterprise customers including Suzano, BRF, MRV, Intelbras, RD Saúde, Fitesa, and Cipatex. In August 2021, Mereo raised a R$ 5 million seed round co-led by Brazilian venture capital funds KPTL and Cedro Capital to expand its customer base, improve product, and strengthen brand presence; no subsequent financing rounds are reported. Customer success and implementation services (parametrization, consultative support, Mereo Academy training) are offered alongside the platform, creating layered service revenue opportunities.

Name

Mereo

Legal name

Mereo

Website

https://mereo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Mereo is a Brazilian HR tech company that provides an integrated SaaS platform for performance management, goals, engagement surveys, variable compensation, and succession planning. It serves 300+ medium and large enterprises across 40+ countries, with deep localization for Brazilian regulatory requirements.

Ownership category

akta.pro rank

Product category

HR Performance Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• HR performance management
• Employee engagement platform
• Talent management software
• OKR goal tracking
• Succession planning software

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Mereo operates as a subscription-based SaaS platform providing HR performance management solutions. The platform is available in 9 languages and serves medium and large enterprises.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mereo provides an integrated SaaS-based HR performance management platform that automates the employee lifecycle including goal-setting (Metas and OKR), competency evaluations (90° to 360°), variable compensation calculation, digital engagement surveys with eNPS, succession planning, SWOT-based strategy management, and training management. The platform serves medium and large enterprises across 40+ countries in 9 languages with single-tenant architecture, native API, and SSO integrations.

Product overview

Mereo is a unified HR performance management platform offering a comprehensive suite of integrated modules including Metas (Goals), OKR, Competências (Competencies), Remuneração Variável (Variable Compensation), Pesquisas Digitais (Digital Research), Sucessão (Succession), Estratégia (Strategy), and Gestão de Treinamentos (Training Management). The platform also includes sub-modules for Feedback, Colega Inspirador (Recognition), Termômetro de Liderança (Leadership Thermometer), Censo de Diversidade (Diversity Census), and Saúde Mental (Mental Health). Additional features include PDI, Calibragem, and 9-box matrix. The platform operates as a single-tenant SaaS solution available in 9 languages across 40+ countries, with native API and SSO integrations supporting enterprise HR ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Metas (Goals) Goals management module aligning employee performance with company strategy, including performance trees, action plans, cause analysis, countermeasures, and hierarchical goal cascading. For HR teams and managers in medium and large enterprises.
• OKR OKR module for objectives and key results management, enabling innovation and growth through automated, intuitive, and agile goal-setting methodology. For organizations adopting OKR frameworks.
• Competências (Competencies) Competency management module with customizable 90° to 360° evaluations, calibration, 9-box matrix, PDI workflows, interactive dashboards, and AI-powered market comparisons. For HR teams managing employee competency assessments.
• Remuneração Variável (Variable Compensation) Variable compensation module automating bonus program calculations with trigger rules, payment pool organization, simulation panels, payment reports, and integration with Goals and Competencies modules. For HR and compensation teams managing bonus and incentive programs.
• Pesquisas Digitais (Digital Research/Surveys) Digital research module including climate surveys, pulse surveys, unlimited feedback, recognition, leadership thermometer, diversity census, mental health monitoring with DASS-21, and NR-1 compliance mapping with AI-powered sentiment analysis. For HR teams measuring employee engagement and workplace climate.
• Sucessão (Succession) Succession planning module providing structured succession management ensuring predictability for strategic positions. For HR leadership managing talent pipelines for key roles.
• Estratégia (Strategy) Strategy module applying SWOT matrix to achieve more operational and strategic results. For executive leadership and strategy teams structuring strategic planning.
• Gestão de Treinamentos (Training Management) Training management module validating training investments and effectiveness for employee development. For HR and L&D teams managing corporate training programs and capability building.

Quantifiable outcome

• 95.3% of goals achieved (Cipatex case)
• +6 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature9 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lattice: Lattice is a leading performance management and employee engagement SaaS platform. Direct overlap with Mereo's OKR, goals, competencies, and engagement survey modules, serving mid-market and enterprise customers globally.
• Culture Amp: Culture Amp provides an employee feedback, performance, and development platform. Closely comparable to Mereo's engagement surveys, 360 reviews, and competency modules targeting mid-market and enterprise HR teams.
• 15Five: 15Five is a continuous performance management and employee engagement platform. Direct overlap with Mereo's feedback, OKR, and engagement offerings for SMB and mid-market customers.
• Betterworks: Betterworks is an enterprise performance and OKR management platform. Direct competitor to Mereo's Goals, OKR, and competency modules, particularly in larger enterprise accounts.

Broad incumbents

• Workday: Workday is a global HCM and financial management incumbent with performance and talent modules. Competes broadly with Mereo on goals, succession, and engagement for large enterprise customers.
• SAP SuccessFactors: SuccessFactors is SAP's HCM suite covering performance, goals, succession, and learning. Overlaps with most of Mereo's modules but serves global multinational enterprises.

Regional players

• Qulture.Rocks: Qulture.Rocks is a Brazilian performance and culture management platform. Direct Brazilian peer with overlapping OKR, 360 evaluation, and engagement functionality.
• Gupy: Gupy is a Brazilian HR tech platform covering recruitment, performance, and people analytics. Overlaps with Mereo on performance management for Brazilian enterprises.
• Sami: Sami is a Brazilian HR and people analytics platform. Comparable in the HR tech space for mid-market and enterprise Brazilian customers, with some overlap on performance and engagement.

Emerging players

• HiBob: HiBob is a modern HCM platform with performance and engagement features. Comparable architecture and mid-market enterprise focus, with growing LATAM presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mereobrasil
• LinkedInlinkedin.com/company/mereobrasil
• Instagraminstagram.com/mereobrasil
• TikToktiktok.com/@mereobrasil
• Xx.com/mereobrasil

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mereo