Sendible
Sendible is a London-based SaaS platform that enables agencies, franchises, and brands to compose, schedule, publish, and report on social media content across 9+ networks from a single dashboard, with white-label and AI-assisted captioning features.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sendible does
Sendible Limited is a London-based, privately-held SaaS company that provides an all-in-one social media management platform for agencies, franchise and multi-location brands, and individual marketers. Founded in 2009 (firmographics list 2008), the platform enables users to compose, schedule, and publish content across Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Google Business Profile, Threads, and Bluesky from a single dashboard, with a centralised Priority Inbox for engagement and automated reporting. Core differentiating functionality includes White Label branding for agencies, Client Connect for password-free client onboarding, Bulk Import via CSV, a Content Library, Smart Queues, UTM tracking, and AI-powered features such as AI Assist (caption generation via OpenAI LLMs) and Optimal Times (scheduling recommendations). The product surface has expanded notably in 2024–2025 with Workspaces, Campaign Management, Facebook Stories scheduling, and Bluesky/Threads support, and is supported by integrations with Canva, Dropbox, Google Drive, Pexels, Giphy, and Zapier.
Sendible operates a subscription-based revenue model with three tiers (Starter, Professional, Enterprise) sold on monthly or annual billing, fronted by a 14-day free trial with no credit card required and no contract. Go-to-market combines product-led self-serve acquisition with sales-assisted enterprise/white-label deals, an affiliate and referral program, and OEM-style Software Integrator partnerships that embed the platform into third-party products. The customer base spans 30,000+ agencies, marketers, and brand managers globally across primary segments (Agencies, Franchise & Multi-location) and secondary verticals (Real Estate, Hotels, Loan Officers), with named logos including RE/MAX Realtron, TravelClick, Sage Restaurant Group, V Formation, Amelia Rose Media, and DigiTLC.
The company is bootstrapped, with no disclosed venture funding, no parent company, and a lean leadership team (CTO Hervé Nioche, Head of Business Development Mesian Morison, Head of Sales & Marketing Johnny Costello). Its strategic posture is one of steady, self-funded expansion through organic product development, content-led demand generation (2026 Trend Report, Insider Newsletter, blog), and ecosystem integrations, rather than aggressive M&A or capital-intensive scaling.
Sendible firmographics
Firmographics- Name
- Sendible
- Legal name
- Sendible Limited
- Website
- https://sendible.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sendible is a London-based SaaS platform that enables agencies, franchises, and brands to compose, schedule, publish, and report on social media content across 9+ networks from a single dashboard, with white-label and AI-assisted captioning features.
- Ownership category
- akta.pro rank
Sendible industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Sendible is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sendible business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription-based pricing with tiered plans. Users get 14-day free trial before first payment. Annual billing offers discount compared to monthly. Upgrade/downgrade flexibility with pro-rata charges. Additional user allocations available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for small teams |
| Subscription | Monthly | Professional plan for growing agencies |
| Subscription | Monthly | Enterprise plan for large organisations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels13 records
Sendible product offering
Product offeringCore offering
Sendible is a social media management SaaS platform that enables agencies, brands, and multi-location businesses to publish, schedule, monitor, and report on social media content across multiple networks. The platform supports team collaboration, client management, white-labeling, and AI-assisted content creation.
Product overview
Sendible is an all-in-one social media management SaaS platform designed for agencies, brands, franchises, and marketers. The platform operates on a unified architecture centered around the core Sendible Social Media Management Platform, which integrates social network integrations, scheduling, analytics, and collaboration features. The product portfolio includes core platform capabilities (Workspaces, Social Media Scheduling, Content Management, Analytics and Reporting, Team Collaboration), premium features (White Label for agencies, Smart Compose Box, Priority Inbox, Bulk Import, UTM Links, Dynamic Fields, Content Library), AI capabilities (AI Assist for caption generation), and campaign tools (Campaign Management, Client Connect, Optimal Times, Smart Queues, Automated Reports). Sendible positions itself as a scalable solution supporting over 30,000 agencies and marketers, with pricing tiers and a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Sendible Social Media Management Platform Core SaaS platform for publishing, scheduling, monitoring, and reporting on social media across multiple networks, targeted at agencies and brands.
- White Label White-label offering that allows agencies and resellers to rebrand the Sendible platform under their own brand for client use.
- Workspaces Workspace module for organizing client accounts, content, and team activity within a unified environment.
- AI Assist AI-powered content assistance feature that generates social media captions and post ideas using large language models.
- Campaign Management Campaign management capability for planning, executing, and tracking coordinated social media campaigns across networks.
Quantifiable outcome
- 50% time saved on client management
- +6 more outcomes
Companies that use Sendible
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Sendible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature12 records
Sendible partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- CanvacoreIntegration with Canva for embedded design and creative tools, allowing users to create and edit visuals directly within Sendible without switching applications.
- DropboxcoreIntegration with Dropbox for cloud file storage and sharing, enabling users to access and share social media assets from their Dropbox accounts.
- Google DrivecoreIntegration with Google Drive for document collaboration and storage, allowing users to access content stored in Google Drive for social media posting.
- PexelscoreIntegration with Pexels for royalty-free stock image access directly within Sendible's content creation tools.
- GiphycoreIntegration with Giphy for animated GIF access directly within Sendible for enhancing social media posts.
- ZapiercoreIntegration with Zapier for workflow automation and connecting Sendible with thousands of other applications.
- StripecorePayment processing partner for secure credit/debit card transactions. Stripe handles payment processing while Sendible stores invoices for up to 7 years.
- GooglecoreIntegrations with Google services including Google Analytics, YouTube API Services, and Google Business Profile for publishing and analytics.
- Meta PlatformscoreIntegrations with Facebook, Instagram, and Threads for content publishing, scheduling, and engagement management.
- LinkedIncoreIntegration with LinkedIn for scheduling posts to personal profiles and Company Pages, including native video sharing and comment responses.
- TikTokcoreIntegration with TikTok for automatic scheduling and publishing videos to TikTok Business and Personal accounts.
- X (Twitter)coreIntegration with X (formerly Twitter) for scheduling tweets with links, photos, videos, and hashtags.
- YouTubecoreIntegration with YouTube API Services for scheduling videos and YouTube Shorts, responding to comments, and accessing audience insights.
- BlueskycoreIntegration with Bluesky for scheduling and publishing posts to this decentralised, open social network.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Sendible competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is one of the largest and most established social media management platforms, directly comparable to Sendible across scheduling, analytics, and multi-network publishing. Sendible explicitly positions against Hootsuite via a dedicated comparison page.
- Buffer: Buffer is a direct competitor in social media scheduling and publishing for SMBs, agencies, and brands. Sendible runs a head-to-head comparison page against Buffer, highlighting overlap in scheduling, analytics, and engagement workflows.
- Sprout Social: Sprout Social is a venture-backed, publicly listed social media management platform competing directly with Sendible in agencies, mid-market, and enterprise. Sendible publishes a dedicated Sprout Social alternative page, signaling direct head-to-head competition.
- SocialPilot: SocialPilot is a direct peer targeting agencies and SMBs with multi-network scheduling, content curation, and white-label capabilities. Sendible maintains a dedicated SocialPilot alternative page, confirming direct competitive overlap.
- Agorapulse: Agorapulse is a social media management platform competing for agency and SMB customers with scheduling, inbox, and reporting features. Sendible publishes an Agorapulse alternative page, indicating direct competitor status.
- Later: Later is a social media management and link-in-bio platform with strong visual scheduling focus across Instagram, TikTok, LinkedIn, and other networks. It overlaps directly with Sendible's scheduling and publishing core for SMB and creator customers.
- Loomly: Loomly is a social media management platform targeting SMBs, agencies, and brands with post scheduling, collaboration, and analytics. Its agency-first positioning and feature set closely mirror Sendible's agency and multi-location focus.
- Zoho Social: Zoho Social is part of the broader Zoho business suite, offering scheduling, monitoring, and collaboration for SMBs. It competes with Sendible directly in the SMB and multi-location segment while bundling into a larger CRM/email ecosystem.
Broad incumbents
- HubSpot Marketing Hub: HubSpot Marketing Hub is a broad marketing automation incumbent offering social media scheduling and publishing alongside CRM, email, and content tools. It competes with Sendible at the upper end of the SMB/mid-market segment but does not specialize purely in social.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Social Studio legacy capabilities) is a broad incumbent with social media publishing and listening as part of a wider enterprise marketing suite. It competes with Sendible for multi-location and enterprise customers but targets a much larger, higher-touch segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sendible social profiles
Digital presenceSendible compliance and trust
Trust signalCompliance1 record
Sendible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendible leadership team
Management profileNumber of profiles
Profiles3 records
Sendible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendible
What does Sendible do?
Sendible is a social media management SaaS platform that enables agencies, brands, and multi-location businesses to publish, schedule, monitor, and report on social media content across multiple networks. The platform supports team collaboration, client management, white-labeling, and AI-assisted content creation.
Is Sendible a public or private company?
Sendible is a private company. It is classified as unknown and is currently operating.
When was Sendible founded?
Sendible was founded in 2009. It employs 11 to 50 people.
Where is Sendible based?
Sendible is headquartered in London, United Kingdom, in the Europe region.
How does Sendible make money?
One revenue line is on record: subscription Plans.
Who are Sendible's main competitors?
Direct peers on record are Hootsuite, Buffer, Sprout Social, SocialPilot, Agorapulse, Later, Loomly and Zoho Social. Broad incumbents are HubSpot Marketing Hub and Salesforce Marketing Cloud.
Does Sendible have an API?
No public API is recorded for Sendible.
What industry is Sendible in?
Sendible's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 51621 and its SIC code is 7370.