What Conecta Lá does

Conecta Lá is a Brazilian SaaS company, founded in 2018 and headquartered in Florianópolis, that provides a marketplace operations platform — the Seller Center — enabling enterprise brands, retailers, banks, manufacturers, and franchise networks to build and operate their own third-party-seller marketplaces under the "Marketplace In" model. The platform is a cloud-based, API-first system that centralizes seller onboarding, catalog management, order and logistics tracking, automated financial reconciliation and split payments, seller reputation indexing, and campaign management. It is differentiated by a 40+ integration ecosystem spanning ERPs, payment gateways, shipping carriers, e-commerce platforms (including VTEX, Shopify, Loja Integrada, Oracle/Adobe Commerce), and integration hubs (ANYMARKET, Plugg.to, Precode), plus purpose-built marketplace workflows that general-purpose ERPs and integration hubs do not provide alone. The company employs 100+ specialists focused on marketplace operations, holds 40+ marketplace operator clients (including Polishop, Decathlon, Electrolux, Sicredi, Sicoob, Grupo Zema, Balaroti, Grupo Soma, Grupo CVLB, Droga Raia, Drogasil), reaches 150,000+ sellers via integrations, and processed 100M+ quotes in 2022.

The business model is enterprise SaaS with custom, quote-based pricing on multi-year contracts, complemented by professional services for implementation, seller onboarding, and integration setup, plus a 50+ integrator/agency partner program that drives referrals and co-delivery. Go-to-market is sales-led and concentrated in Brazil, with direct enterprise engagement, co-marketing content with ecosystem partners, and active presence at events such as VTEX DAY. Revenue mechanics are anchored in subscription fees for the Seller Center, with an indirect upside from transaction/commission flows generated on customer marketplaces. The company is Endeavor Scale-Up affiliated and has raised approximately $1.86M in total disclosed funding across two rounds (2020 seed with VENTIUR; 2022 round with Aimorés Investments, Meta Ventures, Raia Drogasil, and Silver Angels). It is a private, founder-operated company with no disclosed parent, M&A, or institutional control events.

Name

Conecta Lá

Legal name

Conecta Lá

Website

https://site.conectala.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Conecta Lá is a Brazilian SaaS company that provides the Seller Center marketplace operations platform, enabling enterprise brands, retailers, banks, and manufacturers to build and manage their own third-party-seller marketplaces with integrated payments, logistics, and seller management.

Ownership category

akta.pro rank

Product category

Marketplace Management Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Marketplace management software
• Seller onboarding platform
• Payment reconciliation automation
• Ecommerce integration platform
• Marketplace operations solution

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seller Center SaaS Subscription: The primary revenue stream is a software-as-a-service subscription to the Seller Center platform, charged to marketplace operators (brands, retailers, banks) who use the tool to manage their marketplace operations. Pricing is customized per client and likely varies by scale, number of sellers, and feature modules required.
2. Transaction / Commission-based Revenue: Marketplace operators who use Conecta Lá's platform to run their seller ecosystems can generate revenue through commissions charged to sellers on their platforms — Conecta Lá enables the infrastructure for split payments and commission management. The company likely benefits indirectly from transaction volume flowing through the platform.
3. Professional Services & Implementation: Customized implementation and onboarding services for marketplace projects, including personalized project design according to client needs, seller onboarding support, and integration setup. Part of the Conecta Lá Partner program offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Conecta Lá develops and licenses Seller Center, a cloud-based SaaS platform that enables brands, retailers, banks, industries, and franchise networks to build and operate their own marketplaces (Marketplace In model). The platform centralizes simultaneous seller management, automated payment reconciliation and split, order tracking from invoice to delivery, enriched catalog and campaign management, and seller reputation scoring, with API-first integration to 40+ external systems including ERPs, e-commerce platforms, payment gateways, and shipping carriers.

Product overview

Conecta Lá is a technology company specializing in marketplace operations, offering a single unified platform called the Seller Center. This SaaS solution enables brands to become marketplace operators (Marketplace In model) by providing comprehensive management tools for seller operations, financial management, product publishing, customer service, and logistics. The platform integrates with 20+ external systems including ERPs, payment gateways, shipping carriers, and integration hubs to provide a centralized marketplace management ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Seller Center Conecta Lá: A technology platform that enables the administration of entire marketplace operations, enabling business management and the development of aligned relationships with sellers. Features include simultaneous seller management, automated payment reconciliation and split, order workflow, commission control, enriched cataloging, and more.

Products and services

• Seller Center

Quantifiable outcome

• 150,000+ sellers reached across marketplace integrations
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ANYMARKETcoreTechnology or IntegrationANYMARKET is the largest Integration Hub in Latin America and a key technology partner for Conecta Lá. The partnership enables seamless connectivity between Conecta Lá's Seller Center and various e-commerce platforms, ERPs, and marketplace integrations. The two companies co-produce content on Marketplace In strategy and joint go-to-market initiatives.
• ENEXTcoreStrategic or Co-development PartnerENEXT is a strategic partner co-producing content on Retail Media strategies for financial institutions and banks. The partnership focuses on educational content about how marketplaces are transforming the banking sector through Retail Media advertising.
• Wave CommercecoreStrategic or Co-development PartnerWave Commerce is a partner specializing in e-commerce performance, content, and marketplace development. The partnership enables Conecta Lá to offer combined solutions where Wave Commerce handles marketplace strategy and Conecta Lá provides the Seller Center technology platform.
• BUILDcoreStrategic or Co-development PartnerBUILD is a digital transformation partner co-producing content on industry digitalization and D2C marketplace strategies. CEO Paulo Camêllo of BUILD is quoted as affirming the opportunity for industries to develop their own marketplaces.
• Stark BankcoreTechnology or IntegrationStark Bank is a digital bank specializing in e-commerce payment solutions, including Boleto Holmes (instant boleto confirmation). The partnership integrates Stark Bank's payment technology with Conecta Lá's Seller Center to improve payment reconciliation and accelerate order processing for marketplace operators.
• Endeavor Scale-UpminorOthersConecta Lá is associated with Endeavor Scale-Up, the growth-stage support program by Endeavor Brazil, a global nonprofit entrepreneurship organization. This association provides visibility, mentorship, and network access.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VTEX: Major Brazilian/LATAM e-commerce platform with native marketplace capabilities and a large enterprise customer base. Conecta Lá integrates with VTEX but also competes with it for marketplace operator wallet share, as VTEX can offer marketplace features natively.
• Spryker: Enterprise commerce platform offering marketplace functionality as part of a composable commerce suite. Competes with Conecta Lá for large enterprise marketplace builds, though Spryker serves a broader commerce use case beyond just Marketplace In.
• Shopify (Plus / Marketplace features): Global e-commerce platform with growing marketplace capabilities (Shopify Marketplace Connect). Conecta Lá is an integration partner of Shopify, but Shopify's scale and native marketplace tools make it a long-term competitive threat for SMB and mid-market sellers.

Direct peers

• ChannelEngine: Marketplace integration and management platform that helps brands and retailers sell across hundreds of marketplaces. Comparable technology stack and seller-management focus, with broader international coverage than Conecta Lá.
• Octopia (by Octopia Group): Marketplace solution provider (formerly part of the Wizaplace ecosystem) enabling brands and retailers to build turnkey marketplaces. Direct competitor in the marketplace management software category, with European roots but a global go-to-market.
• Mirakl: Global leader in marketplace platform software, enabling retailers and brands to launch and operate third-party marketplaces. Direct overlap with Conecta Lá's Seller Center in the Marketplace In use case, though Mirakl operates at much greater international scale.
• Shopery: Brazilian marketplace-as-a-service platform that helps retailers build and operate proprietary marketplaces. Closest regional peer to Conecta Lá, targeting similar retail and brand customers with comparable Marketplace In tooling.

Others

• Mirakl Connect (broader Mirakl ecosystem) — alias handled above: (Omitted duplicate; no additional value beyond the primary Mirakl entry.)
• Wave Commerce: Brazilian e-commerce strategy and marketplace development partner. Complementary rather than direct competitive — Conecta Lá already partners with Wave Commerce, and the two offer combined marketplace strategy + Seller Center technology to enterprise brands.

Emerging players

• Lengow: E-commerce and marketplace integration platform that enables brands to manage product feeds and sales across multiple channels. Tangential overlap with Conecta Lá's seller-onboarding and catalog-management capabilities, particularly for cross-border sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4CFf6T4s971Hcw0KHWTs4w
• Facebookfacebook.com/conectalaa
• LinkedInlinkedin.com/company/conecta-la
• Instagraminstagram.com/conecta_la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conecta Lá