Wave Commerce
Brazilian e-commerce performance agency offering full-stack platform implementation, digital marketing, SEO, marketplace management, and US cross-border expansion services to mid-market and enterprise brands.
- Company typePrivate
- Founded2017
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wave Commerce firmographics
Firmographics- Name
- Wave Commerce
- Legal name
- Wave Commerce
- Website
- https://wavecommerce.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brazilian e-commerce performance agency offering full-stack platform implementation, digital marketing, SEO, marketplace management, and US cross-border expansion services to mid-market and enterprise brands.
- Ownership category
- akta.pro rank
Wave Commerce industry classification
Industry- Product category
- E-commerce Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)
- akta.pro secondary industry
- Retail Media Networks & Commerce Advertising (BPAMALAL)
Keywords
Where Wave Commerce is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Wave Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services - E-commerce Implementation: Project-based fees for e-commerce site development, platform migration, and custom build projects. Services include structural layout configuration, category tree setup with SEO optimization, payment method configuration, checkout development, and institutional text creation.
- Digital Performance & Marketing Services: Ongoing digital performance services including paid media management, SEO, content marketing, and marketplace operations. Revenue generated through retainer arrangements for continuous optimization and campaign management.
- VTEX Express: Standardized, expedited VTEX IO e-commerce implementation delivered in 10 business days using pre-built templates, providing a faster time-to-market option at a defined project price.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wave Commerce product offering
Product offeringCore offering
Wave Commerce is a Brazilian e-commerce agency that implements and optimizes online stores on platforms such as VTEX, Shopify, Nuvemshop, Salesforce Commerce Cloud, and Deco.cx, and manages digital performance, SEO, paid media, content, and marketplace operations for mid-market and enterprise brands. The agency also supports Brazilian brands with international expansion to the United States, including cross-border logistics, USD revenue strategy, and regulatory compliance.
Product overview
Wave Commerce is a Brazilian e-commerce performance agency founded in 2017, offering a portfolio of managed services organized around a core e-commerce consulting and implementation practice. The offering spans six primary service pillars — Digital Performance (paid media), Marketplace Management, Digital Content, Creation & Design, E-commerce Structuring (implementation), and International Expansion (selling in the USA) — supplemented by Fulfillment and App Marketing. Within the implementation practice, Wave delivers three service models: VTEX Express (accelerated, pre-built template delivery in up to 10 business days), VTEX Migration (platform migration preserving SEO relevance), and Custom Projects (fully bespoke B2C/B2B e-commerce and marketplace builds with 45-day warranty). The agency also specializes in VTEX IO platform capabilities including WhatsApp AI Campaigns (AI-powered abandoned cart recovery via WhatsApp), intelligent search (AI-driven recommendation and search), and A/B testing. Wave operates as part of the Duo&Co group ecosystem, extending its services to include CRM, social media, branding, ASO, design, and CRO under a single integrated structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Performance Services Paid media and digital performance optimization services for e-commerce clients, including campaign management across certified paid media platforms to drive sales and revenue. Targeted at brand owners and marketing decision-makers at e-commerce companies.
- Marketplace Management Specialist management of marketplace presence and operations across multiple channels (including Amazon), boosting product visibility and sales. Targeted at brands seeking to scale on third-party marketplaces.
- Digital Content Content production services including blog posts, rich materials, email marketing, and other digital content to engage and retain customers. Targeted at e-commerce brands seeking ongoing content creation.
- Creation and Design Creative production for e-commerce and social media, including banners, visual assets, and design adapted to client purposes. Targeted at brands needing design assets for e-commerce and digital channels.
- E-commerce Structuring / Implementation Full e-commerce build-out and platform implementation, including UX design, site architecture, SEO configuration, payment setup, checkout development, and institutional content for both B2C and B2B marketplaces. Targeted at brands seeking a new or rebuilt online store.
- Selling in the USA International expansion service enabling Brazilian brands to sell in the United States, manage USD revenue, and navigate US tax, regulatory, and fulfillment requirements. Targeted at Brazilian brands seeking to enter the US market.
- Fulfillment Fulfillment operations management for e-commerce, covering logistics, order processing, and delivery coordination. Targeted at e-commerce brands needing operational fulfillment support.
- App Marketing Marketing strategy and execution for mobile applications, including ASO (App Store Optimization). Targeted at brands with mobile apps seeking user acquisition and visibility.
- VTEX Express Accelerated VTEX IO store delivery exclusive to Wave Commerce, providing a standardized pre-built template site delivered in up to 10 business days. Targeted at brands seeking rapid time-to-market on VTEX IO.
- VTEX Migration Migration to the latest VTEX IO technology regardless of the client's current platform, preserving all existing data and SEO relevance. Targeted at brands on legacy platforms needing modernization.
- Custom E-commerce / Marketplace Project Fully customized e-commerce or marketplace (B2C/B2B) build-out with personalized layout design for desktop and mobile, including category tree with SEO, tool configuration, payment setup, checkout, and institutional SEO content. Includes 45-day warranty and ongoing support. Targeted at brands needing a tailored e-commerce or marketplace build.
Quantifiable outcome
- Revenue tripled while workforce doubled during a period of high growth, per 2021 GZH news coverage.
- +2 more outcomes
Companies that use Wave Commerce
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Wave Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Wave Commerce partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Duo&CoflagshipDuo&Co acquired a 20% equity stake in Wave Commerce as a strategic investment. The partnership integrates Wave's e-commerce, marketplace, and app development services with Duo&Co's broader digital ecosystem including branding, CRM, social media, SEO, performance, ASO, design, and CRO. The goal is to create a full-service integrated digital commerce offering. Wave maintains its own leadership under Jonathan Cardoso and operates independently within the Duo&Co group.
- VTEXcoreOfficial VTEX partner agency with specialized VTEX IO implementation capabilities. Wave offers VTEX Express (10-day implementation), VTEX migration services, and custom VTEX IO builds. Also implements VTEX Seller Portal for marketplace operations. Deep integration expertise across VTEX CMS and VTEX IO platforms.
- ShopifycoreOfficial Shopify partner agency providing e-commerce implementation and optimization services on the Shopify platform for Brazilian brands.
- SalesforcecoreOfficial Salesforce partner agency offering e-commerce and digital commerce solutions integrated with Salesforce Commerce Cloud.
- NuvemshopcoreOfficial Nuvemshop partner agency providing implementation and growth services for Nuvemshop merchants in Brazil, including Nuvemshop Next enterprise solutions.
- Deco.cxcoreOfficial Deco.cx partner agency implementing headless commerce solutions using Deco.cx's visual CMS platform for enhanced e-commerce experience.
- AmazoncoreOfficial Amazon partner agency providing seller services, marketplace management, and operations support for brands selling on Amazon Brazil and Amazon USA platforms.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Wave Commerce competitors and assessment
Company assessmentBroad incumbents
- VTEX: VTEX is the dominant Brazilian-headquartered enterprise e-commerce SaaS platform and Wave's deepest platform partner. It is comparable because Wave builds its largest revenue stream (VTEX IO implementation and VTEX Express) on top of VTEX, and increasingly the two compete for direct-to-brand digital commerce budgets.
- Shopify: Shopify is the global SMB/default e-commerce platform and a direct Wave platform partner. It is comparable because merchants increasingly choose between managed agency services (Wave's Shopify practice) and Shopify's expanding native AI-driven tools, making Wave and Shopify both collaborators and competitors for the same wallet.
- Resultados Digitais (RD Station): RD Station / Resultados Digitais is the dominant Brazilian marketing automation and inbound platform with a vast partner agency network. It is comparable because RD's certified agency ecosystem competes with Wave for paid-media and SEO retainers from the same SMB and mid-market e-commerce customers in Brazil.
- Locaweb: Locaweb is the leading Brazilian hosting and e-commerce/email SaaS provider with a significant agency and professional services arm serving SMBs and mid-market. It is comparable as a Brazilian commerce platform-plus-services incumbent overlapping Wave's customer segments and increasingly its services motion.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a global enterprise commerce platform partner of Wave. It is comparable because Wave delivers implementation and optimization services on Salesforce, but Salesforce also increasingly embeds AI-driven merchandising (Einstein) that competes with agency-led optimization services for the same enterprise customer.
- Nuvemshop: Nuvemshop is one of the leading Latin American SaaS e-commerce platforms for SMB and mid-market merchants and a major Wave platform partner (including Nuvemshop Next). It is comparable because as Nuvemshop scales, it increasingly bundles agency-like implementation services that may compete with Wave's Nuvemshop practice.
Direct peers
- Wake Commerce: Wake Commerce (Wake Interactive Commerce) is a Brazilian-based e-commerce platform focused on retail media and omnichannel, with which Wave holds a formal partner relationship. It is comparable because both serve Brazilian mid-market/enterprise brands seeking integrated commerce, marketing and marketplace operations across overlapping partner ecosystems.
- Agência Conversion: Conversion is a Brazilian digital performance and e-commerce agency serving mid-market and enterprise brands. It is the closest direct agency peer to Wave: similar size, similar Brazilian customer base, similar paid-media + SEO + e-commerce implementation offering, competing for the same enterprise RFPs.
Emerging players
- Método Pay / Méliuz: Méliuz is a Brazilian cashback, coupons and commerce-media platform expanding into broader commerce services. It is comparable as an emerging Brazilian player adjacent to Wave's digital performance and marketplace monetization offering, and increasingly relevant to the same DTC e-commerce customer base.
Others
- Linx (TOTVS): Linx is a major Brazilian retail/ERP technology vendor (now part of TOTVS) and a Wave platform partner. It is comparable because it sits in the same Brazilian retail-tech ecosystem and competes with Wave for digital commerce modernization budgets of mid-market retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wave Commerce social profiles
Digital presenceWave Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wave Commerce leadership team
Management profileNumber of profiles
Profiles7 records
Wave Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wave Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wave Commerce
What does Wave Commerce do?
Wave Commerce is a Brazilian e-commerce agency that implements and optimizes online stores on platforms such as VTEX, Shopify, Nuvemshop, Salesforce Commerce Cloud, and Deco.cx, and manages digital performance, SEO, paid media, content, and marketplace operations for mid-market and enterprise brands. The agency also supports Brazilian brands with international expansion to the United States, including cross-border logistics, USD revenue strategy, and regulatory compliance.
Is Wave Commerce a public or private company?
Wave Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wave Commerce founded?
Wave Commerce was founded in 2017. It employs 11 to 50 people.
Where is Wave Commerce based?
Wave Commerce is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Wave Commerce make money?
Three revenue lines are on record. Professional Services - E-commerce Implementation is the primary driver. The others are digital Performance & Marketing Services and VTEX Express.
Who are Wave Commerce's main competitors?
Broad incumbents on record are VTEX, Shopify, Resultados Digitais (RD Station), Locaweb, Salesforce Commerce Cloud and Nuvemshop. Direct peers are Wake Commerce and Agência Conversion. Método Pay / Méliuz is listed as an emerging player. Linx (TOTVS) is listed as an others.
Does Wave Commerce have an API?
No public API is recorded for Wave Commerce.
What industry is Wave Commerce in?
Wave Commerce's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAFACAD, Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.), with a secondary code of BPAMALAL, Retail Media Networks & Commerce Advertising. Its SIC code is 7311.