Weller

Name

Weller

Legal name

Mojis, Inc.

Website

https://welleryou.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• CBD beverages
• Sparkling water
• Functional drinks
• Hemp extract products
• CBD drink mix

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through welleryou.com with one-time purchase and monthly Subscribe & Save options. Subscription model offers 15% recurring discount to drive customer retention.
2. Wholesale/Retail Distribution: Products sold through natural food and specialty grocery retailers including Wegmans, Sprouts, Fairway Markets, Lucky's Markets, Weis Markets, Lassen's, Modern Market, and Erewhon.
3. Affiliate Program: 15% commission on purchases made through unique affiliate referral links. Currently on hold.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Weller manufactures and sells CBD-infused sparkling waters (in Black Cherry, Watermelon, Tangerine, and Peach Mango flavors) and water-soluble CBD drink mixes (500mg container and stick pack canisters), formulated with broad-spectrum hemp extract and zero calories, sugar, and carbs. Products are produced in Boulder, Colorado using supercritical CO2 extraction and are sold direct-to-consumer online at welleryou.com and through natural food and grocery retailers nationwide.

Product overview

Weller is a functional beverage company offering two primary product lines: CBD Sparkling Waters and CBD Drink Mixes. The CBD Sparkling Water line includes four distinct flavored variants (Peach Mango, Black Cherry, Tangerine, and Watermelon) plus a 6-pack Variety option, each providing 25mg of broad-spectrum CBD per zero-calorie, zero-carb, zero-sugar can. The CBD Drink Mix line comprises a 500mg powdered jar format and a 14-stick canister format, both delivering 10mg of broad-spectrum CBD per serving in a tasteless, water-soluble form designed to mix into any beverage. Both product lines use broad-spectrum hemp extract processed via CO2 extraction and are third-party lab tested for zero THC content. The company also offers a Subscribe and Save program providing 15% recurring discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Cherry CBD Sparkling Water A flavored CBD-infused sparkling water made with broad-spectrum hemp extract, zero calories, zero carbs, and zero sugar, targeted at consumers seeking a clean-label functional beverage for daily wellness.
• Watermelon CBD Sparkling Water A watermelon-flavored CBD-infused sparkling water with broad-spectrum hemp extract and zero calories, targeted at health-conscious adult consumers seeking a refreshing low-sugar functional beverage.
• Tangerine CBD Sparkling Water A tangerine-flavored CBD-infused sparkling water with broad-spectrum hemp extract and zero calories, targeted at adult consumers seeking a citrus-forward functional beverage.
• Peach Mango CBD Sparkling Water A peach-mango flavored CBD-infused sparkling water with broad-spectrum hemp extract and zero calories, targeted at adult consumers seeking a tropical-flavored functional beverage.
• Variety Pack CBD Sparkling Water A multi-flavor bundle containing all four Weller CBD sparkling water flavors (Black Cherry, Watermelon, Tangerine, and Peach Mango), targeted at first-time buyers and gifting consumers seeking a sampler of the full sparkling water lineup.
• CBD Sparkling Water Variety 6-Pack A six-can bundle of mixed-flavor CBD sparkling waters, targeted at consumers seeking a larger multi-pack value option for ongoing daily consumption.
• CBD Drink Mix 500mg Container A water-soluble CBD drink mix containing 500mg of broad-spectrum CBD per container, designed to be added to water or other beverages by adult consumers seeking a customizable, low-calorie on-the-go CBD option.
• CBD Drink Mix Stick Pack Canister A canister of pre-portioned single-serve CBD drink mix stick packs containing broad-spectrum CBD, designed for portable, single-serve use by active adult consumers.

Quantifiable outcome

• Products contain 25mg broad-spectrum CBD per sparkling water can with verified zero THC
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BotanaCorcoreTechnology or IntegrationThird-party laboratory conducting potency and purity testing on all Weller CBD products. Verifies zero THC content and confirms CBD amounts match packaging labels. Lab results are publicly published on the Weller website for transparency, with certificates available as downloadable PDFs.
• QuickBoxminorImplementation/ SI/ Consulting PartnerProduct fulfillment service provider used by Weller to manage order fulfillment and logistics operations.
• WegmanscoreChannel Partner/ Reseller/ DistributorMajor regional grocery chain retailer carrying Weller CBD sparkling water products in stores.
• SproutscoreChannel Partner/ Reseller/ DistributorNatural grocery chain retailer carrying Weller CBD sparkling water products in stores.
• Fairway MarketscoreChannel Partner/ Reseller/ DistributorSpecialty grocery retailer carrying Weller CBD sparkling water products in stores.
• Lucky's MarketscoreChannel Partner/ Reseller/ DistributorGrocery retailer carrying Weller CBD sparkling water products in stores.
• Weis MarketscoreChannel Partner/ Reseller/ DistributorRegional grocery chain carrying Weller CBD sparkling water products in stores.
• Lassen'sminorChannel Partner/ Reseller/ DistributorNatural foods retailer carrying Weller CBD sparkling water products in stores.
• Modern MarketminorChannel Partner/ Reseller/ DistributorHealth-focused restaurant/retail chain carrying Weller CBD sparkling water products.
• ErewhoncoreChannel Partner/ Reseller/ DistributorPremium natural foods grocer carrying Weller CBD sparkling water products in stores.
• Colorado Hemp FarmerscoreStrategic or Co-development PartnerAgricultural hemp suppliers exclusively based in Colorado. Weller maintains close relationships with farmers to ensure high quality ingredients and clean-label product standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recess: Recess is a direct competitor offering CBD-infused sparkling water and mocktails targeted at calm and focus, distributed through DTC and premium grocery — virtually identical product, customer, and channel model to Weller.
• Cann: Cann produces low-dose CBD and THC social tonics in cans, selling DTC and through grocery/bars. Overlapping audience (wellness-oriented adult beverage drinkers) and similar premium pricing strategy make it a close functional peer.
• Kin Euphorics: Kin Euphorics makes functional, adaptogen-based non-alcoholic beverages marketed for relaxation and social drinking. It targets the same 'drinkable wellness' occasion and premium retail/DTC channels as Weller.
• De Soi: De Soi is a non-alcoholic aperitif brand featuring adaptogens and botanicals (including CBD SKUs), sold through DTC and upscale grocery — comparable functional beverage positioning and retail door overlap with Weller.
• Aura Bora: Aura Bora sells herbal/flavored sparkling water in cans via DTC and grocery. Although it is not CBD-infused, the product format, pricing, retail partners, and target consumer closely mirror Weller's sparkling water line.
• Vybes: Vybes makes CBD-infused sparkling beverages and shots, distributed DTC and in specialty retail. Same core ingredient, format, and wellness positioning, competing head-to-head for the same shopper.

Broad incumbents

• Olipop: Olipop is a larger functional sparkling tonic brand with nationwide distribution across Sprouts, Wegmans, and other natural/grocery channels. While not CBD-based, it competes for the same shelf set and shopper occasion as Weller.
• Poppi: Poppi is a scaled prebiotic soda brand with deep grocery and DTC presence. While not a CBD product, it competes for the better-for-you canned beverage shelf set and similar functional wellness consumer.
• Charlotte's Web: Charlotte's Web is a leading publicly-traded CBD wellness brand offering tinctures, gummies, and beverages. Comparable ingredient platform (broad-spectrum hemp extract) but at much larger scale and broader portfolio than Weller.

Emerging players

• Sunwink: Sunwink produces functional sparkling and tonic drinks with adaptogens and superfoods, sold DTC and in natural grocery. Comparable 'drinkable wellness' positioning and early-stage CPG footprint to Weller.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wellersnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weller