Sibme
Sibme is an AI-powered video coaching and instructional evidence platform serving K-12 schools, districts, teacher preparation programs, instructional coaches, and individual educators with subscription-based software and AI add-ons.
- Company typePrivate
- Founded2013
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sibme does
Sibme (legally Dos Terra LLC, headquartered in Houston, Texas) is a cloud-based video coaching and instructional evidence platform founded in 2013 that serves K-12 schools, school districts, teacher preparation programs, instructional coaches, individual teachers, and school leaders. The company positions its platform as "The System of Record for Instructional Evidence," combining a core software suite (Coaching, Observations, Analytics, Communication, Monitoring, and Self Reflection modules) with an integrated AI layer branded Sibme AI (AI Insights, AI Reports, and AI Tools) and a 2025-launched consumer/team offering called Sibme Copilot. The technology stack runs on AWS infrastructure and combines Sibme-developed computer-vision biometric detection (e.g., automatic face blurring for FERPA/COPPA compliance) with leading third-party AI services (OpenAI and Google Gemini for generative AI; AssemblyAI for speech-to-text) to transform recorded classroom video, audio, and transcripts into framework-aligned instructional metrics and longitudinal evidence.
Sibme monetizes primarily through monthly and annual software subscriptions on a quote-based pricing model, with AI Reports sold as a separate add-on and professional services for onboarding and training. Its go-to-market blends enterprise field sales (Book Demo, district and institution contracts) with product-led growth (free 10-day trials for individuals and teams via the Copilot offering), supplemented by event-driven demand (EdTech conferences, CODiE and EdTech Cool Tool award recognition). Distribution includes direct sales, self-serve trials, iOS and Android mobile apps, and LTI-compliant integration with district LMS systems (Microsoft Azure/AD, Google SSO, Canvas). Revenue exposure is concentrated in North America (USA), with GDPR and EU/U.S./Swiss Data Privacy Framework certifications suggesting optionality for international expansion.
The company maintains a broad compliance posture (ISO 27001, ISO 9001, SOC 1, PCI DSS, FERPA, COPPA, CCPA, TX-RAMP Level 2, Section 508, CSA Star Level 2) and reports a customer base of more than 1,000 schools, districts, and higher-education institutions. Since a 2017 seed round of $500,000, no further disclosed funding rounds have been recorded; the company has funded growth operationally and through a March 2025 acquisition of My Learning Hub. Leadership is anchored by founder and CEO David Wakefield, and the company operates with a 51-100 employee footprint.
Sibme firmographics
Firmographics- Name
- Sibme
- Legal name
- Dos Terra Limited Liability Company
- Website
- https://sibme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sibme is an AI-powered video coaching and instructional evidence platform serving K-12 schools, districts, teacher preparation programs, instructional coaches, and individual educators with subscription-based software and AI add-ons.
- Ownership category
- akta.pro rank
Sibme industry classification
Industry- Product category
- Education Technology — Instructional Coaching & Professional Development Software
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), Formative & Benchmark Assessment Content (K–12) (EDAGADAH), Compliance, Regulatory & Audit Reporting (State/Federal/Ofsted-style) (EDADAIAF)
Keywords
Where Sibme is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sibme business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Sibme operates on a subscription model, billing customers on a monthly or annual basis for access to the platform. Pricing varies by account type and plan level. The platform offers different tiers with varying feature sets.
- AI Services Add-on: AI Report functionality is available as a separate purchased feature on top of base subscription, providing additional AI-powered analysis capabilities.
- Professional Services: Training and implementation services provided by expert implementation specialists to help teams onboard and effectively use the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Individual/Copilot Trial |
| Subscription | Annual | Team/Enterprise Subscription |
| Subscription | Annual | AI Reports Add-on |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Sibme product offering
Product offeringCore offering
Sibme sells an AI-enhanced professional learning and coaching platform that serves as a system of record for instructional evidence. Its product combines video capture, classroom observation, AI-driven transcription and analysis, structured coaching workflows (Huddles, Goals, Forms, Frameworks), and analytics for K-12 schools, school districts, and teacher preparation programs, complemented by implementation services such as software training and Coaching of Coaches.
Product overview
Sibme is a unified video-based coaching and observation platform positioned as 'The System of Record for Instructional Evidence.' The platform combines a core software suite (Coaching, Observations, Analytics, Communication, Monitoring, Self Reflection modules) with an integrated AI layer (AI Insights, AI Reports, AI Tools) powered by generative AI, computer vision, and speech analytics. Key modules include Workspace for private self-reflection, Huddles for team collaboration, Goals for progress tracking, and Forms for assessments. The platform is accessible via web and mobile apps (iOS/Android). Sibme serves schools, districts, teacher preparation programs, and individual educators through tailored solutions. Sibme AI serves as the evidence engine, analyzing recorded classroom instruction through video, audio, and transcript analysis to extract framework-aligned evidence. The Copilot product offers AI-powered assistance for individual teachers and teams. The platform maintains LTI compliance for LMS integration and is deployed on AWS infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Sibme Platform Core web-based professional learning and coaching platform that serves as a system of record for instructional evidence. It provides video capture, classroom observations, coaching workflows (Huddles, Goals, Forms, Frameworks), self-reflection, communication, monitoring, a Library, an in-app video editor, and analytics. Designed for instructional coaches, teachers, school leaders, and teacher preparation programs in K-12 and higher education.
- Sibme AI AI-enhanced module of the Sibme platform offering AI Insights, AI Reports, AI Tools, and Sibme Copilot, which automate transcription, analysis, and summarization of classroom video for coaches and teachers. Built on integrations with OpenAI, Google Gemini, and AssemblyAI, and is sold as part of the Sibme offering to schools, districts, and teacher preparation programs.
- Sibme Mobile App
Quantifiable outcome
- Trusted by 1000+ schools, districts, and higher education institutions
Companies that use Sibme
Customer profileSegments6 records
Ideal customer profiles3 records
Sibme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability10 records
Feature11 records
Sibme partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Amazon Web Services (AWS)coreAWS provides hosting and cloud infrastructure for Sibme's platform. AWS maintains highly secure data centers with ISO 27001 certification, SOC 1 audits, and PCI DSS Level 1 compliance. Sibme data portal management access is limited to key employees with two-factor authentication.
- MongoDB, Inc.coreMongoDB provides managed database services for Sibme, handling personal data in user accounts and artifacts created by customers and stored on the platform.
- OpenAI, L.L.C.coreOpenAI provides generative AI services for Sibme's Intelligence Product Features. Customer data is not used for model training and data is destroyed after processing.
- Google Inc. (Gemini)coreGoogle provides Gemini Generative AI Services for Intelligence Product Features. Also provides Calendar Events OAuth 2.0 integration.
- AssemblyAI, Inc.coreAssemblyAI provides audio/video speech-to-text services for transcribing classroom recordings on the Sibme platform.
- Cloudflare, Ltd.coreCloudflare provides content delivery network services and website security/bot protection for Sibme's web platform.
- Zoom Video Communications Inc.supportingZoom provides video conferencing and web meeting capabilities integrated into Sibme's platform for collaborative coaching sessions.
- Agora SolutionssupportingAgora provides interactive live streaming services for Sibme's platform.
- Stripe, Inc.coreStripe provides payment processing and billing services for Sibme subscriptions. PCI compliant credit card processing with quarterly security testing.
- Microsoft CorporationcoreMicrosoft provides Calendar Events OAuth 2.0 integration and Azure/AD SSO authentication for enterprise district deployments.
- HubSpot, Inc.supportingHubSpot provides marketing analytics, lead management, and customer relationship management for Sibme's sales and marketing operations.
- Intercom, Inc.supportingIntercom provides customer service and technical support tools powering Sibme's help desk and customer support operations.
- edTPAsupportingedTPA is an educational teacher performance assessment integrated with Sibme for teacher preparation programs.
- IMS Global Learning Consortium (LTI)coreLTI Compliance enables seamless integration with customer Learning Management Systems following IMS Global Learning Tools Interoperability standards.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Sibme competitors and assessment
Company assessmentDirect peers
- BloomBoard: BloomBoard is a teacher professional growth platform offering coaching, micro-credentials, and PD tracking. Comparable to Sibme's Monitoring, Goals, and Coaching modules in supporting educator growth documentation.
- Edthena: Edthena is the most direct competitor to Sibme, offering a video-based teacher coaching and observation platform with AI-powered feedback. Both target instructional coaches and districts, with similar video annotation, observation workflows, and AI analysis of teaching practice.
- TeachPoint: TeachPoint is a teacher evaluation and observation management platform widely adopted by school districts for formal educator evaluation cycles. Overlaps with Sibme's Observations software in supporting evidence collection and feedback for instructional improvement.
- BetterLesson: BetterLesson delivers virtual coaching and professional development for K-12 educators, with a focus on instructional coaching and PD content. Comparable to Sibme's Coaching software and Coaching of Coaches service offering.
- Swivl: Swivl provides video capture hardware and software for classroom observation and reflection, used heavily by instructional coaches and teacher preparation programs. Comparable to Sibme's video coaching and observation modules with overlapping coaching workflow features.
Broad incumbents
- PowerSchool: PowerSchool is a dominant K-12 SIS and EdTech platform serving most US districts. As a broad incumbent, it overlaps with Sibme through its TalentEd Perform evaluation product and represents both a partner and competitive threat for district-level instructional evidence workflows.
- Frontline Education: Frontline Education provides K-12 administration and professional growth solutions including teacher evaluation and PD management. Comparable to Sibme's Observations and Coaching modules within a broader K-12 admin portfolio.
- Instructure (Canvas): Instructure's Canvas LMS is the dominant K-12 LMS that Sibme integrates with via LTI. While primarily an LMS, Instructure's adjacent MasteryConnect and evaluation products overlap with Sibme's instructional evidence positioning at the district level.
Emerging players
- ClassDojo: ClassDojo is a widely adopted classroom management and communication platform with growing AI features for teachers. As an emerging player with teacher-facing AI tooling, it represents a partial overlap with Sibme Copilot for individual educators.
- Gooru: Gooru is a non-profit education technology organization providing AI-powered learning navigation and competency tracking for K-12. Has partial overlap with Sibme's analytics and AI Insights capabilities around instructional evidence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sibme social profiles
Digital presenceSibme compliance and trust
Trust signalCompliance11 records
Sibme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sibme leadership team
Management profileNumber of profiles
Profiles1 record
Sibme funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sibme M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sibme
What does Sibme do?
Sibme sells an AI-enhanced professional learning and coaching platform that serves as a system of record for instructional evidence. Its product combines video capture, classroom observation, AI-driven transcription and analysis, structured coaching workflows (Huddles, Goals, Forms, Frameworks), and analytics for K-12 schools, school districts, and teacher preparation programs, complemented by implementation services such as software training and Coaching of Coaches.
Is Sibme a public or private company?
Sibme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sibme founded?
Sibme was founded in 2013. It employs 51 to 100 people.
Where is Sibme based?
Sibme is headquartered in Houston, United States, in the North America region.
How does Sibme make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are AI Services Add-on and professional Services.
Who are Sibme's main competitors?
Direct peers on record are BloomBoard, Edthena, TeachPoint, BetterLesson and Swivl. Broad incumbents are PowerSchool, Frontline Education and Instructure (Canvas). Emerging players are ClassDojo and Gooru.
Does Sibme have an API?
No public API is recorded for Sibme.
What industry is Sibme in?
Sibme's product category is Education Technology — Instructional Coaching & Professional Development Software. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDAJAMAB, Student Information Systems (SIS) & School Administration Platforms. Its NAICS code is 611710 and its SIC code is 8200.