What E23 Retail does

E23 Retail operates a pure-software platform that delivers real-time, gate-level airport passenger intelligence to brands, retailers, and media owners. The system ingests anonymous aggregated signals from authoritative travel data sources, applies patented gate-level audience models refreshed every five minutes, and outputs nationality mix, travel class, purpose of travel, and interest category breakdowns via API, CSV, dashboards, or reports. Coverage extends to every IATA-coded airport globally without requiring hardware installation, IT integration, or collection of personally identifiable information.

The business model is a subscription SaaS with flexible tiers delivered under a product-led growth motion anchored on a 30-day free trial and self-serve onboarding (sign-up on Day 1, configured by Day 7, live data by Day 30). Enterprise accounts are pursued through website demo bookings. Customers named publicly span beauty (Pladway), ad tech (Adform), travel technology (Outsight), telecommunications/eSIM (Holafly), retail/fashion (Amaro Lucano), and travel logistics (Radical Storage). Strategic positioning includes Plug and Play Travel & Hospitality Batch 2026 admission and a PhocusWire Hot 25 Travel Startup 2026 recognition, with a scheduled PhocusWright Europe Stage speaking engagement in June 2026.

The company, founded in 2021 and headquartered in Rome, Italy, operates with 11-50 employees and has disclosed a single funding round of $343,246 in April 2022. Its differentiation rests on speed-to-value (days versus quarters for traditional airport data), global coverage without integration projects, and a privacy-first architecture that addresses procurement-level concerns in the $72 billion airport commercial intelligence market.

Name

E23 Retail

Legal name

E23

Website

https://e23retail.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

E23 Retail is a Rome-based SaaS platform that delivers real-time, gate-level airport passenger intelligence via patented models and aggregated anonymous signals, serving brands, retailers, and media owners in the airport commercial ecosystem through API, CSV, dashboards, and reports.

Ownership category

akta.pro rank

Product category

Airport Passenger Intelligence Software

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC)

akta.pro secondary industry

Airport Retail (Duty-Free & Specialty) (THABALAC)

Keywords

• Airport passenger analytics
• Travel retail intelligence
• Real-time audience data
• Duty-free consumer insights
• In-airport marketing platform

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: E23 operates on a subscription model with flexible subscription tiers. The platform offers low-cost, flexible subscriptions that provide real-time audience intelligence across airports and gates. Delivery is via API, CSV, dashboards, or reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

E23 Retail provides a real-time airport passenger intelligence platform delivered as pure software/SaaS. The product ingests and analyzes on-airport traveler behavior data and surfaces commercial insights for brands, retailers, and media owners operating in duty-free and terminal zones. Customers access the platform through a subscription model with a 30-day free trial.

Product overview

E23 is a unified software platform providing real-time airport passenger intelligence at global scale. The platform consists of a single core product—the E23 Real-Time Airport Passenger Intelligence Platform—which captures anonymous traveler signals from authoritative travel data sources, builds gate-level audience profiles using patented models refreshed every five minutes, and delivers actionable intelligence via API, CSV, dashboards, or reports. There are no separate add-on modules; the platform offers all capabilities as an integrated, privacy-first solution requiring no hardware installation.

Differentiator

Problem solved

Functional benefit

Products and services

• E23 Real-Time Airport Passenger Intelligence Platform A pure-software, real-time airport passenger intelligence platform that delivers traveler behavior insights and commercial analytics to brands, retailers, and media owners operating in duty-free zones and airport terminals. Offered as subscription SaaS with a 30-day free trial.

Quantifiable outcome

• Data deployment timeline reduced from quarters to 30 days
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Plug and PlaycoreGTM or Marketing PartnerE23 participates in Plug and Play's Travel & Hospitality accelerator program Batch 2026, gaining access to mentorship, corporate partnerships, and investment opportunities within the travel technology ecosystem.
• PhocusWireflagshipGTM or Marketing PartnerE23 was recognized as a PhocusWire Hot Travel Startup 2026, receiving significant industry visibility. PhocusWire is a leading travel industry news and analysis platform covering travel technology trends.
• PhocusWrightflagshipGTM or Marketing PartnerE23 has been recognized by PhocusWright through the Hot 25 Travel Startups 2026 program and has a scheduled speaking engagement at the Europe Stage in June 2026.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adara: Adara operates a global travel data co-op providing real-time traveler audience intelligence to brands, agencies, and media owners. Directly comparable to E23's privacy-safe, aggregated passenger-data offering for advertisers and travel marketers.
• Arrivalist: Arrivalist provides location-based travel audience data and attribution, helping brands and destinations measure and target travelers. Comparable to E23 in selling traveler audience intelligence to advertisers and destination marketers.
• Sojern: Sojern is a travel marketing platform that combines traveler data, audience targeting, and programmatic activation for airlines, hotels, and destinations. Comparable to E23 in serving advertisers and travel brands with audience intelligence layered on top of travel-signal data.

Others

• Audience (by OAAA / similar travel audience vendors): Audience Project and similar audience-data vendors provide targeting and measurement across travel and out-of-home. Comparable thematically to E23 in supplying audience intelligence to media owners and advertisers serving airport OOH environments.

Emerging players

• Placer.ai: Placer.ai offers real-time location and foot-traffic analytics built on anonymized panel data. Comparable to E23 in selling aggregated, privacy-safe location/audience signals to retailers and media owners, though Placer focuses on broader venues rather than airports specifically.
• Tamoco: Tamoco provides proximity and audience data based on anonymized mobile signals for use in programmatic advertising and out-of-home. Comparable to E23 in selling aggregated, privacy-safe audience signals to media owners and advertisers, with overlap in the airport OOH/media use case.
• GeoSure: GeoSafe/GeoSure-style location intelligence vendors provide aggregated traveler and location safety/audience data for travel and retail use cases. Comparable to E23 in the broader aggregated-passenger-data-for-travel-commerce category, though with different primary use cases.
• Outsight: Outsight provides 3D spatial AI and anonymous tracking for airports, retail, and smart venues. Listed as an E23 customer/partner and comparable in addressing the airport analytics space, though Outsight relies on hardware/sensor deployment while E23 is software-only.

Broad incumbents

• Cirium: Cirium is an established aviation analytics provider offering flight schedules, passenger, and airport performance data to airlines, airports, and travel companies. Comparable to E23 in providing airport/airline intelligence but as a broader, incumbent data vendor rather than a real-time audience-intelligence SaaS.
• OAG: OAG is a long-standing aviation data provider delivering flight schedules, connections, and passenger-flow intelligence. Comparable to E23 in serving airport commercial and airline decision-makers with data, though OAG's strength is schedule/PII-light operational data rather than gate-level audience modeling.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E23 Retail