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ContentCal

Full company profile

uuid0003ek6

Namestring
ContentCal
Websiteurl
contentcal.io
Company typeenum
Private
Founded yearint
2015
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
social media management, content scheduling software, social media calendar, content planning platform, marketing collaboration tools
Industry2 codes
1Content Curation & Bookmarking/Read-Later Platforms
CodeMPACAKAHPrimaryYes
2Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration)
CodeMPAHANACPrimaryNo
NAICS code2 codes
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers5162
  • Information51
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Social Media Management Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription
TypeSubscription Recurring
Description

Marketing technology platform subscription for social media content planning and scheduling

tech.eu
Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

ContentCal is a cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple channels from a single interface. The platform provides a centralized content calendar, draft management, and automated publishing capabilities to streamline social media workflows for marketing teams.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ContentCal is a London-based marketing technology platform. Based on available source data, no specific product names, modules, or detailed product architecture information were found.

Product and service1 record
1ContentCal Platform
CategorySocial Media Management Software
Description

Cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple social media channels from a single centralized calendar interface. Includes content calendar planning, draft management, multi-channel automated publishing, and team collaboration features.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Hootsuite
TypeDirect peer
Description

One of the largest dedicated social media management platforms, offering scheduling, planning, analytics and team collaboration for marketing teams across multiple channels — directly overlapping with ContentCal's core offering and target persona.

2Buffer
TypeDirect peer
Description

Direct competitor focused on social media scheduling, planning and publishing for small businesses and marketing teams, with a strong product-led growth motion and freemium pricing model highly comparable to ContentCal.

3Sprout Social
TypeDirect peer
Description

Publicly traded social media management platform offering publishing, analytics, and engagement tools for marketing teams — serves the same customer base with overlapping scheduling, collaboration, and reporting features.

4Later
TypeDirect peer
Description

Social media scheduling and content planning platform with strong positioning in visual platforms (Instagram, TikTok, Pinterest), competing head-to-head with ContentCal for marketing-team calendar and publishing workflows.

5Loomly
TypeDirect peer
Description

Social media content calendar and collaboration platform aimed at marketing teams, with very similar feature scope (planning, scheduling, approval workflows) and SMB-to-mid-market positioning as ContentCal.

6CoSchedule
TypeDirect peer
Description

Marketing calendar and content workflow platform that combines editorial planning with social scheduling, directly comparable to ContentCal's central calendar + collaboration value proposition.

7Sendible
TypeDirect peer
Description

UK-origin social media management tool for agencies and marketing teams, providing scheduling, reporting and collaboration — a close peer given shared UK roots, agency-friendly positioning and overlapping feature set.

8HubSpot Marketing Hub
TypeBroad incumbent
Description

Large, established marketing platform that includes social media scheduling as part of a much broader CRM and marketing automation suite — competes indirectly by absorbing social workflows into a wider stack.

9Adobe Express
TypeBroad incumbent
Description

Adobe's content creation platform now bundling a free content scheduler for social platforms — a major incumbent leveraging Adobe's distribution to compete directly with ContentCal's scheduling and planning features.

10Zoho Social
TypeEmerging player
Description

Social media management module within the broader Zoho business suite, providing scheduling and monitoring for SMBs — competes in overlapping use cases particularly for cost-sensitive customers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ContentCal

Social Media Management Softwarecontentcal.io

ContentCal firmographics

Firmographics
Name
ContentCal
Website
https://contentcal.io
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

ContentCal industry classification

Industry
Product category
Social Media Management Software
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Information (51)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
akta.pro secondary industry
Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration) (MPAHANAC)

Keywords

  • Social media management
  • Content scheduling software
  • Social media calendar
  • Content planning platform
  • Marketing collaboration tools

Where ContentCal is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

ContentCal business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Subscription: Marketing technology platform subscription for social media content planning and scheduling

Go-to-market motion2 records

ContentCal product offering

Product offering

Core offering

ContentCal is a cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple channels from a single interface. The platform provides a centralized content calendar, draft management, and automated publishing capabilities to streamline social media workflows for marketing teams.

Product overview

ContentCal is a London-based marketing technology platform. Based on available source data, no specific product names, modules, or detailed product architecture information were found.

Differentiator

Problem solved

Functional benefit

Products and services

  • ContentCal Platform Cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple social media channels from a single centralized calendar interface. Includes content calendar planning, draft management, multi-channel automated publishing, and team collaboration features.

Companies that use ContentCal

Customer profile

Segments1 record

Ideal customer profiles2 records

ContentCal technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

ContentCal partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

ContentCal competitors and assessment

Company assessment

Direct peers

  • Hootsuite: One of the largest dedicated social media management platforms, offering scheduling, planning, analytics and team collaboration for marketing teams across multiple channels — directly overlapping with ContentCal's core offering and target persona.
  • Buffer: Direct competitor focused on social media scheduling, planning and publishing for small businesses and marketing teams, with a strong product-led growth motion and freemium pricing model highly comparable to ContentCal.
  • Sprout Social: Publicly traded social media management platform offering publishing, analytics, and engagement tools for marketing teams — serves the same customer base with overlapping scheduling, collaboration, and reporting features.
  • Later: Social media scheduling and content planning platform with strong positioning in visual platforms (Instagram, TikTok, Pinterest), competing head-to-head with ContentCal for marketing-team calendar and publishing workflows.
  • Loomly: Social media content calendar and collaboration platform aimed at marketing teams, with very similar feature scope (planning, scheduling, approval workflows) and SMB-to-mid-market positioning as ContentCal.
  • CoSchedule: Marketing calendar and content workflow platform that combines editorial planning with social scheduling, directly comparable to ContentCal's central calendar + collaboration value proposition.
  • Sendible: UK-origin social media management tool for agencies and marketing teams, providing scheduling, reporting and collaboration — a close peer given shared UK roots, agency-friendly positioning and overlapping feature set.

Broad incumbents

  • HubSpot Marketing Hub: Large, established marketing platform that includes social media scheduling as part of a much broader CRM and marketing automation suite — competes indirectly by absorbing social workflows into a wider stack.
  • Adobe Express: Adobe's content creation platform now bundling a free content scheduler for social platforms — a major incumbent leveraging Adobe's distribution to compete directly with ContentCal's scheduling and planning features.

Emerging players

  • Zoho Social: Social media management module within the broader Zoho business suite, providing scheduling and monitoring for SMBs — competes in overlapping use cases particularly for cost-sensitive customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

ContentCal social profiles

Digital presence

ContentCal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ContentCal leadership team

Management profile

Number of profiles

Profiles1 record

ContentCal funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ContentCal M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ContentCal

What does ContentCal do?

ContentCal is a cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple channels from a single interface. The platform provides a centralized content calendar, draft management, and automated publishing capabilities to streamline social media workflows for marketing teams.

Is ContentCal a public or private company?

ContentCal is a private company. It is classified as venture growth investor backed and is currently operating.

When was ContentCal founded?

ContentCal was founded in 2015. It employs 1 to 10 people.

Where is ContentCal based?

ContentCal is headquartered in London, United Kingdom, in the Europe region.

How does ContentCal make money?

One revenue line is on record: saaS Subscription.

Who are ContentCal's main competitors?

Direct peers on record are Hootsuite, Buffer, Sprout Social, Later, Loomly, CoSchedule and Sendible. Broad incumbents are HubSpot Marketing Hub and Adobe Express. Zoho Social is listed as an emerging player.

Does ContentCal have an API?

No public API is recorded for ContentCal.

What industry is ContentCal in?

ContentCal's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms, with a secondary code of MPAHANAC, Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration). Its NAICS code is 5162 and its SIC code is 7370.

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Live signals
Tech Funding NewsEx-ContentCal and a Fresha executive back sustainable marketplace startup founded in a field — TFNUK-based sustainable marketplace startup Canopey has secured additional investment from former ContentCal and Fresha executives Jim Hodgkins and Mark Khoury as part of its pre-seed funding round. The company, which launched its crowdfunding campaign last year, is scheduled to launch its platform in May with over 200 green businesses signed up. This investment follows earlier backing from Capital Pilot and the University of East Anglia’s Enterprise Fund.Welcome to the Adobe BlogAdobe to acquire ContentCal: Offering creators new social media planning & publishing capabilitiesAdobe has completed its acquisition of ContentCal, a social media planning and publishing solution based in London. The transaction is intended to integrate ContentCal's automation capabilities into Adobe Express, enhancing tools for creators and small businesses. This strategic move aims to expand Adobe's presence in the creator economy by streamlining social media marketing workflows.Tech.euLondon’s ContentCal raises $6.2 million in Series A round, brings high-end marketing tech to allLondon-based marketing technology platform ContentCal has secured $6.2 million in a Series A funding round, bringing its total capital raised to $14 million. The startup plans to utilize the investment to expand its team by recruiting over 40 employees and establish a U.S. headquarters in Austin, Texas. This expansion follows significant growth, with customer numbers rising 400% quarter-on-quarter between 2020 and 2021.FinSMEsContentCal Raises $6.2M in Series A FundingContentCal, a London-based marketing technology platform, raised $6.2 million in Series A funding from investors including Fuel Ventures and Guinness Asset Management. The company plans to utilize the capital to expand its UK operations, open a new US headquarters in Austin, Texas, hire over 40 employees, and develop its proprietary ContentCal IQ product. ContentCal aims to triple its revenues within the next 12 months as it scales its services for existing clients such as WPP and Marriott.Spin SucksHow to Scale an Agency and Build in Predictability: A Case StudyA blog post by Andy Lambert, Director of Growth at ContentCal, recounts how his agency, ASTP, scaled from 10 to 30 employees by shifting from project work to retainers, hiring experienced staff, and saying no to clients. The author attributes growth to transparency, and describes building ContentCal, a content calendar tool that saved two hours per week per client, before formally launching it as a standalone product.