What CoSchedule does

CoSchedule is a US-based, privately held SaaS company founded in 2013 in Bismarck, North Dakota, that builds a unified marketing calendar platform consolidating social media management, content marketing, project management, and analytics into a single workspace. Its product portfolio is tiered across four core calendars — Social Calendar (individuals and small teams, with a free forever tier), Content Calendar (mid-sized marketing teams), Agency Calendar (multi-client agencies with approvals and white-label reporting), and Marketing Suite (enterprise marketing operations) — supplemented by two AI-driven add-ons, Hire Mia (a collaborative AI editor with brand-voice training via Brand Profiles) and Headline Studio (an NLP-based headline analyzer and generator), plus the Actionable Marketing Institute education platform.

The platform is built around an AI-first content and scheduling workflow: the AI Social Assistant is trained on millions of successful social posts, 1,600+ marketer-tested AI prompts cover ideation through optimization, and the Campaign Assistant can generate multi-deliverable campaigns from a single interaction. CoSchedule integrates with WordPress, ActiveCampaign, Mailchimp, and Canva, and offers native mobile apps plus a Headline Studio browser extension. Distribution is multi-channel: self-serve signup with freemium entry, a 100+ free AI writing tools library that drives top-of-funnel SEO, the AMI education platform reaching 30 million marketers, and a direct enterprise sales motion for Marketing Suite.

CoSchedule operates a subscription SaaS business model with monthly and annual billing tiers across individual, team, agency, and enterprise plans. The company has raised approximately $2.5 million in disclosed external funding (most recently $2M from Gen7 Investments and the North Dakota Development Fund in May 2017) and has been primarily bootstrapped since, sustaining a 51–100 employee headcount, a claimed base of 100,000+ marketers across 183 countries, and enterprise relationships with customers including Forbes, Yamaha, UNICEF, Walgreens, Procter & Gamble, Vericast, and Dictionary.com.

Name

CoSchedule

Legal name

CoSchedule

Website

https://coschedule.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

CoSchedule is a privately held SaaS company that provides an AI-powered marketing calendar platform unifying social scheduling, content workflows, project management, and analytics for solopreneurs, agencies, mid-market teams, and enterprise marketing organizations.

Ownership category

akta.pro rank

Product category

Marketing Calendar Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Marketing calendar software
• Social media management
• Content marketing platform
• AI marketing assistant
• Marketing project management

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: CoSchedule operates primarily as a SaaS subscription business with tiered pricing plans. The platform offers a free forever tier for basic features, with paid plans unlocking additional social profiles, users, and advanced features. Enterprise plans with custom pricing are available for large organizations requiring Marketing Suite capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

CoSchedule builds and sells a SaaS marketing calendar platform that consolidates social media management, content marketing, project management, and analytics into a single interface. The platform is offered in tiered products (Social Calendar, Content Calendar, Agency Calendar, Marketing Suite) plus AI add-ons (Hire Mia, Headline Studio) and the Actionable Marketing Institute education offering, targeting solopreneurs through enterprise marketing teams.

Product overview

CoSchedule offers a unified marketing calendar platform with multiple product tiers: Social Calendar (for individuals and small teams focused on social media), Content Calendar (for mid-sized marketing teams needing project and campaign management), Agency Calendar (for agencies managing multiple client accounts), and Marketing Suite (an enterprise platform combining all capabilities). The portfolio also includes two AI-powered add-ons: Hire Mia (a collaborative AI editor for content creation with brand voice training) and Headline Studio (an AI headline analyzer and generator). The Actionable Marketing Institute provides marketing education and certifications. All products integrate AI capabilities including the Marketing Intelligence Assistant (Mia), AI Social Assistant, and 1,600+ AI prompt templates for content creation, optimization, and automation.

Differentiator

Problem solved

Functional benefit

Brands

• Hire Mia: Collaborative AI editor for marketing content creation, brainstorming, research, editing, SEO, and social media assistance.
• Headline Studio
• Actionable Marketing Institute

Quantifiable outcome

• Complete up to 125% more work with existing team
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature8 records

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ClickUp: ClickUp is a broad work management platform offering calendar, project, and collaboration tools with marketing-specific templates and AI features. Its all-in-one positioning increasingly competes with CoSchedule's Marketing Suite, particularly for marketing operations teams seeking consolidated tooling.
• Asana: Asana is a work and project management platform with calendar views, campaign tracking, and team coordination. While broader than CoSchedule, it increasingly overlaps with CoSchedule's Marketing Suite for cross-functional marketing team workflows and project planning.
• HubSpot: HubSpot offers a broad marketing, sales, and CRM platform that includes social media tools, content management, and AI assistants. While much larger and more general-purpose, it competes directly with CoSchedule's Marketing Suite for mid-market and enterprise marketing teams and increasingly bundles calendar-like project and campaign views.

Direct peers

• Hootsuite: Hootsuite is a leading social media management platform offering scheduling, publishing, analytics, and AI content assistance across major networks. It directly competes with CoSchedule's Social Calendar and Content Calendar for the same marketing-team buyer, though CoSchedule's marketing-calendar-first framing differentiates the workflow.
• Later: Later is a social media scheduling and visual content planning platform particularly strong on Instagram, TikTok, and Pinterest. It competes with CoSchedule's Social Calendar for the same content-creator and SMB audience with similar publishing and analytics features.
• Buffer: Buffer is a consumer- and SMB-focused social media scheduling and analytics platform with a freemium model similar to CoSchedule's Social Calendar. It targets solopreneurs and small businesses and overlaps directly with CoSchedule's free-tier and entry-tier customer base.
• Loomly: Loomly is a social media calendar and publishing platform for brands, agencies, and SMBs with post ideas, collaboration, and analytics features. It directly parallels CoSchedule's Social Calendar and Agency Calendar in features and target audience.
• Sprout Social: Sprout Social provides social media management, scheduling, analytics, and inbox engagement for brands and agencies. It competes head-to-head with CoSchedule's social products and shares the same mid-market and enterprise positioning with tiered SaaS pricing.
• SocialBee: SocialBee is a social media scheduling, content recycling, and AI-posting platform targeting SMBs, agencies, and solopreneurs. It overlaps directly with CoSchedule's Social Calendar entry tier and competes on similar freemium-driven PLG economics.

Emerging players

• Jasper: Jasper is an AI content generation platform focused on marketing copy, brand voice, and campaign creation. It overlaps with CoSchedule's Hire Mia and AI Social Assistant in AI-driven marketing content workflows and competes for the same marketing-team budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CoSchedule
• YouTubeyoutube.com/coschedule
• Facebookfacebook.com/coschedule
• LinkedInlinkedin.com/company/coschedule
• Instagraminstagram.com/coschedule
• Pinterestpinterest.com/coschedule

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoSchedule