What Lxme does

Lxme (legal entity: Lxme Money Private Limited) is a Mumbai-based women-focused fintech platform founded in 2020 by Priti Rathi Gupta, a co-promoter of Anand Rathi with 30+ years in financial services. The platform provides an integrated suite of financial products — UPI payments (LxmePay), mutual fund investments (SIP starting at ₹100), expense tracking, savings challenges, and tax planning services — alongside a financial literacy ecosystem comprising a 12-module masterclass, the Being Lxme community forum, money buddy mentorship, and 1:1 coaching sessions. Technology architecture is mobile-first, built on regulatory integrations with NPCI (TPAP authorization), Axis Bank (PSP for UPI), AMFI (mutual fund distributor ARN: 324110), AMCs, RTAs, KRA, and CKYC systems, with ISO 27001 and PCI DSS certifications.

The business operates a freemium model: the core app and investment platform are free for end users, with revenue generated primarily through AMC distribution commissions on mutual fund AUM (₹100Cr+ cumulative invested across 500K+ active users), one-time fees for the premium financial literacy masterclass (₹999 promotional / ₹1,499 standard), and tax planning service fees (₹1,399 per plan). Go-to-market is product-led and community-led, combining content marketing, referral programs with digital gold rewards, PR-driven brand building, and high-visibility campaigns such as 'Main Lxme Hoon: The Pink Revolution.' Distribution is exclusively digital (mobile app and web), serving individual women consumers across India, with a reported 2 Mn+ app installs and 1 Mn+ community members.

LXME is a privately held company that raised its first institutional funding — a $1.2 million seed round led by Kalaari Capital's CXXO initiative (June 2024) — and operates the mutual fund distribution arm through wholly owned subsidiary Lxme Acquaintance LLP. The company has established research credibility through its joint Women's Financial Prosperity Index with EY India (March 2026) and maintains ISO 27001 and PCI DSS compliance certifications.

Name

Lxme

Legal name

Lxme Money Private Limited

Website

https://lxme.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Lxme is a Mumbai-based women-focused fintech platform offering UPI payments, mutual fund investments, expense tracking, and financial literacy education for individual women consumers across India. Founded in 2020, it operates a freemium app serving 500K+ active users with ₹100Cr+ invested through the platform.

Ownership category

akta.pro rank

Product category

Women-focused Consumer Fintech

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industries

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Women fintech
• UPI payments
• Mutual fund distribution
• Financial literacy
• Digital investing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Mutual Fund Distribution Commission: LXME earns commissions from Asset Management Companies (AMCs) for distributing mutual fund products. The platform states it does not charge users fees for investments and is a registered mutual fund distributor (ARN: 324110). Commissions are passed through from AMCs without any additional cost to the user.
2. Financial Literacy Masterclass (Premium Course): The platform offers a paid 12-module masterclass taught by founder Priti Rathi Gupta, available at ₹999 during promotional pricing (original ₹1,499). Revenue is generated through one-time course enrollment fees with lifetime access.
3. Tax Planning Services: Tax planning services offered at ₹1,399 per plan, generating revenue through professional services engagements with users.
4. Referral & Promotional Rewards (Cost Center): Digital gold rewards (Lxme Coins) are offered to users for referrals and specific transactions (UPI activation, FD creation, tax service purchases). This is a customer acquisition and engagement cost rather than a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lxme is a women-focused fintech platform that combines UPI payments (LxmePay), mutual fund investments (SIP and lump-sum), budgeting tools, and financial literacy content into a single mobile app. As an AMFI-registered mutual fund distributor and NPCI-authorized TPAP, it enables Indian women to save, pay, invest, learn, and plan their finances in one place, with curated portfolios, digital gold rewards, and a community-driven learning ecosystem.

Product overview

Lxme is a women-focused financial platform offering an all-in-one money management solution. The core platform combines LxmePay (India's first UPI platform for women), a mutual fund investment platform, expense tracking, savings challenges, and financial education. The ecosystem includes a comprehensive suite of financial calculators, a 12-module financial literacy masterclass, peer mentorship programs, and the Being Lxme community. The platform serves as a registered mutual fund distributor (AMFI ARN: 183435), providing tools for saving, spending, investing, and learning—positioning itself as a complete financial partner for Indian women.

Differentiator

Problem solved

Functional benefit

Brands

• LxmePay: India's first UPI platform exclusively for women, offering financial products, literacy modules, and community support.
• Curie Money
• Lxme Acquaintance LLP

Products and services

• Lxme UPI (LxmePay) India's first UPI payment platform exclusively for women, enabling payments, money transfers, and financial management with smart budgeting, digital gold rewards on payments, and integration with financial literacy content.
• Mutual Funds Investment Platform Online investment platform for mutual fund investments including SIP and lump-sum options. Registered as an AMFI distributor (ARN: 324110) providing curated fund recommendations, portfolio management, and goal-based investing for women with investments starting at Rs 100 via SIP.
• Financial Literacy Masterclass 12-module masterclass with 2 hours 47 minutes of content covering investing basics, stock market, mutual funds, portfolio design, insurance, tax planning, and estate planning, taught by founder Priti Rathi Gupta with lifetime access and certificate of completion. Priced at Rs 999 during promotional offer (standard Rs 1,499).
• LXME Dream Card Women-centric RuPay prepaid card offering financial products and shopping benefits designed specifically for women.

Quantifiable outcome

• Women SIP assets grew 319.3% in five years to 2024, with women now accounting for nearly a third of total SIP assets.
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• EY IndiaflagshipStrategic or Co-development Partner · 6 March 2026LXME and EY India jointly released the 'Women's Financial Prosperity Index' (WFPI) report in March 2026, scoring India at 28.1 out of 100. The report analyzed women's financial access, usage, control, and wealth-building in India, identifying a Rs 40 lakh crore GDP opportunity. EY provided analytical rigor and credibility to LXME's proprietary research framework.
• Curie MoneyminorStrategic or Co-development Partner · 14 October 2025Curie Money launched its UPI-cum-investment app after receiving NPCI approval, while LXME launched LxmePay. Both companies are noted as women-focused fintech platforms that emerged from the same ecosystem, with LXME rolling out its UPI for women alongside Curie Money's public launch.
• Reliance RetailminorStrategic or Co-development Partner · 7 February 2024LXME partnered with Reliance Retail to make women's shopping more affordable through the LXME platform, integrating retail finance offerings for women consumers.
• Axis Bank LimitedcoreTechnology or IntegrationAxis Bank serves as the PSP (Payment Service Provider) bank for LXME's UPI services. LXME operates as a TPAP (Third Party Application Provider) authorized by NPCI, with Axis Bank as the sponsor PSP under the tripartite agreement with NPCI. All UPI transactions are processed through Axis Bank's infrastructure.
• NPCI (National Payments Corporation of India)coreTechnology or IntegrationNPCI is the authorized payment system operator by RBI that owns and operates the UPI payment system. LXME is a TPAP authorized by NPCI to provide UPI-compliant payment services to end-user customers. NPCI sets the rules, standards, and infrastructure for LXME's UPI operations including UPI Lite.
• Anand Rathi Share and Stock Brokers LimitedcoreTechnology or IntegrationAnand Rathi Share and Stock Brokers Limited (ARN: 4478) is LXME's parent/group company partner providing mutual fund distribution infrastructure. LXME's ARN is listed as 324110. Anand Rathi provides operational infrastructure including BSE membership for mutual fund transactions.
• Asset Management Companies (AMCs)coreChannel Partner/ Reseller/ DistributorMultiple AMCs partner with LXME for mutual fund distribution. LXME acts as a registered mutual fund distributor (ARN: 324110) distributing AMC schemes to end customers. Transactions are processed through AMC RTAs (Registrars and Transfer Agents) including KFintech and CAMS.
• KRA / CKYC (KYC Registration Agencies / Central KYC Registry)coreTechnology or IntegrationLXME integrates with KYC Registration Agencies and CKYC for identity verification, PAN validation, and regulatory KYC compliance. Customer signatures on record with KRA/CKYC are used to authenticate and process investment requests.
• AMFI (Association of Mutual Funds in India)coreTechnology or IntegrationLXME is an AMFI-registered mutual fund distributor, registered under ARN number 324110. AMFI certification is required for distributing mutual fund products in India. LXME's learning platform also prominently displays its AMFI MF distributor status.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curie Money: A women-focused UPI-cum-investment app that launched in October 2025 with NPCI approval. Closest direct peer to LxmePay, offering a near-identical women-first UPI plus investment proposition and emerging from the same LXME ecosystem.
• Niyo: Indian digital banking/fintech platform offering mobile banking, savings, and investments via partner banks. Comparable in providing an integrated digital money app for Indian consumers with savings and investment rails.
• Jupiter: India-focused consumer neobank offering UPI payments, savings, and mutual fund investments via a mobile app. Closely comparable all-in-one money app positioning, including women-focused marketing initiatives.
• Fi Money: Indian neobank app offering UPI payments, savings, investments, and expense tracking in one platform. Highly comparable consumer fintech app with similar product surface area.

Emerging players

• SHEROES: Women-focused Indian platform originally for jobs and community, with adjacent financial services content. Comparable as a women-centric ecosystem attempting to address women's economic empowerment, though financial services are not its core.

Broad incumbents

• Groww: One of India's largest retail investment platforms for mutual funds, stocks, and digital gold. Overlaps with LXME's mutual fund distribution and gold rewards, but serves a broad (not women-only) audience at much greater scale.
• Kuvera: Long-standing Indian mutual fund investment and financial planning platform with goal-based investing and direct plans. Comparable as a commission-distributing investment platform with educational content, though serving all consumers.
• INDmoney: Indian super-app for managing money across deposits, mutual funds, stocks, EPF, and loans with planning tools. Comparable scope as a full-stack money management platform, with broader audience than LXME.
• PhonePe: India's largest UPI platform with payments, investments, and insurance. LXME competes with PhonePe's UPI/payments and investment offerings but with a women-focused niche rather than mass market.

Regional players

• Ellevest: US-based women-focused investment and financial planning platform. Conceptually analogous as a women-first investing platform with curated portfolios and financial education, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lxmeofficial
• Facebookfacebook.com/LXMEofficial
• LinkedInlinkedin.com/company/lxme
• Instagraminstagram.com/lxmeofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lxme