What WORK180 does

WORK180 is a Melbourne, Australia-based private company founded in 2015 that operates a job-discovery and employer-certification platform focused on gender equity in the workplace. Its stated mission is to "raise organizational standards so that all women can choose a workplace where they can thrive," and the product appears to evaluate employers against defined workplace gender-equity criteria and surface certified employers to women job seekers. The company is co-led by founders Gemma Lloyd and Valeria Ignatieva, who serve as co-CEOs, and operates with a headcount in the 11–50 range.

The business model is B2B-led: employers are onboarded, assessed against the platform's standards framework, and (presumably) pay for certification, recruitment pipeline access, and employer-brand exposure to a curated female talent audience. The specific pricing structure, contract sizes, and customer logos are not disclosed in the available data, and no product feature inventory, technology stack, or API/integration footprint is provided.

WORK180 has raised approximately $6 million across five disclosed funding events between 2018 and 2022, with Australian investors including Skip Capital (lead across three rounds), Startmate, Giant Leap Fund, Investible, and LaunchVic. No revenue, no later-stage funding since October 2022, no M&A, no partnerships, no AI/ML capability, and no geographic footprint beyond Australia are documented in the input, leaving most operational and financial signals inferred rather than observed.

Name

WORK180

Website

https://work180.com

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

WORK180 is a Melbourne-based private company that runs a gender-equity-focused employer certification and job-discovery platform, evaluating employers against workplace standards and surfacing them to women job seekers. It generates revenue from employer subscriptions and recruitment-pipeline access.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

WORK180 runs an online job board and employer endorsement platform aimed at helping women find workplaces that meet defined gender-equality standards. Employers are vetted against published criteria on pay equity, flexible work, parental leave and related policies, and certified employers can advertise open roles on the platform. Candidates can search and filter jobs by employer policies and the WORK180 endorsement mark.

Differentiator

Problem solved

Functional benefit

Products and services

• WORK180 Job Board

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Mom Project: US-based job platform focused on connecting women, particularly mothers re-entering the workforce, with vetted employers offering flexible and family-friendly roles. Directly comparable mission and employer-side vetting model to WORK180.
• PowerToFly: Job platform and community focused on increasing gender diversity in tech and STEM, partnering with employers to source female talent. Comparable target audience (women in professional roles) and employer partnership model to WORK180.
• InHerSight: US platform where women rate and review employers on criteria relevant to female employees (parental leave, paid time off, equality). Closely aligned with WORK180's model of certifying employers against women-focused workplace criteria.
• FairyGodBoss: Career community and employer ratings platform for women, featuring job listings, company reviews, and workplace data. Comparable two-sided model — women job seekers + employer branding — to WORK180.
• Ellevate Network: Professional network for women offering career resources, mentoring, and connections to employers committed to gender parity. Comparable women-focused career and employer-matching orientation.

Broad incumbents

• SEEK: Australia's dominant online employment marketplace, offering generalist job listings across all candidate demographics. Operates in the same employer-paid job-listing category but at vastly larger scale and without WORK180's gender-vetting focus.
• LinkedIn: Global professional network with integrated job board, increasingly adding diversity filters and inclusive hiring badges. Represents the largest incumbent threat to niche players like WORK180 through bundled feature inclusion.
• Indeed: Global generalist job search engine and employer listings platform. Competes on the same employer-paid-listing value proposition as WORK180 but with vastly larger candidate reach and no vetting layer.
• Glassdoor: Job listings platform with employer reviews and ratings submitted by employees, including diversity-focused ratings. Comparable to WORK180's employer-evaluation function but crowdsourced rather than certified.

Emerging players

• Hired: Tech-focused curated job marketplace connecting candidates with vetted employers, with an emphasis on improving hiring outcomes for underrepresented candidates. Comparable curated-employer marketplace model to WORK180, though narrower in industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WORK180_ANZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORK180