Mindletic

What Mindletic does

Mindletic is an AI-empowered emotional intelligence (EQ) training platform founded in 2020 in Kaunas, Lithuania, operating through its legal entity UAB Emocinis balansas (registered in Vilnius). The company targets enterprise and mid-market organizations seeking to address employee stress (citing APA research that 79% of employees experience unmanageable work-related stress), burnout, and engagement gaps, with buyers typically being HR leaders, People Experience specialists, and C-suite executives. Named customers span multiple industries and geographies, including Vinted, NordVPN/Tesonet, Trafi, Tele2, DPD, 1stDibs, and Novian Systems, with additional SMB customers in beauty, performing arts, and museums.

The platform combines digital tools with human-delivered professional services. Core products include the Mindletic App (individual EQ training with goal setting, EQ points, community challenges, gamified programs, and access to 1-on-1 counseling), the Partner Platform (organizational dashboard with anonymized aggregated analytics), Balance Teams (an algorithm-driven tool measuring team psychological safety and recommending reflective exercises), the Emotional Impact Measurement Tool (real-time emotional data capture for events via QR/URL), and Online 1-on-1 Counseling with over 30 certified psychologists holding master's degrees and maintaining NPS ratings of 90+. AI components include a recommendation engine for personalization and a generative AI Assistant powered by AWS. The platform is GDPR-compliant and integrates with Apple Health and Google Fit.

Mindletic operates a SaaS subscription model billed monthly per organization, tiered by employee headcount (275 EUR/month for up to 50 employees, 380 EUR/month for up to 100, 490 EUR/month for up to 150), with custom 'special partnership' pricing for larger accounts and multi-year contracts. Individual professional consultations are priced and settled separately through Stripe or app store payments. The company raised approximately 500,000 EUR (~$608,194) in a seed round in May 2021 from Coinvest Capital, Startup Wise Guys, and Vilnius University, employs 11–50 people, and is led by CEO Leva Vaitkeviciute with board members Ivo Remmelg and Rita Sakus, advised by a network including Vinted co-founder Milda Mitkute, Dr. Vladas Lasas, Prof. Dainius Puras, and Dr. Neringa Grigutyte.

Name

Mindletic

Legal name

UAB Emocinis balansas

Website

https://mindletic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindletic is a Lithuania-based AI-empowered EQ training platform that combines a mobile app, organizational dashboard, team tools, and certified psychologists to deliver emotional intelligence programs to enterprise and mid-market customers such as Vinted, NordVPN, Tele2, DPD, and 1stDibs.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Emotional intelligence training
• Corporate wellness software
• Employee mental health platform
• Team psychological safety tools
• EQ training for employees

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Organization Licenses): Monthly subscription model billed per organization based on number of employees. Tiers: Up to 50 employees (275€/mo), Up to 100 employees (380€/mo), Up to 150 employees (490€/mo), and custom pricing for special partnerships. All prices are VAT exclusive, billed monthly. Individual consultations with professionals are priced separately.
2. Individual Professional Consultations (1-on-1): One-on-one sessions with certified psychologists/EQ training professionals scheduled via the app. Pricing for consultations is settled separately from the base subscription. Payments processed through Stripe or via the App Provider (Apple App Store / Google Play Store).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mindletic is an AI-empowered EQ (emotional intelligence) gym that sells B2B subscriptions to a digital platform for training employee emotional intelligence. The offering combines a mobile app, an HR analytics Partner Platform, the Balance Teams tool, an Emotional Impact Measurement Tool, and access to certified psychologists for 1-on-1 counseling, all aimed at increasing workforce resilience and productivity.

Product overview

Mindletic is an AI-empowered EQ gym platform designed to increase employee resilience and boost productivity through emotional intelligence training. The platform operates as a unified ecosystem consisting of the Mindletic App (individual training), Partner Platform (organizational analytics), Balance Teams (team development), Emotional Impact Measurement Tool (event analytics), and Online 1-on-1 Counseling (professional support). These products work together to provide organizations with data-driven guidance on workforce emotional well-being, combining digital tools with access to certified psychologists for comprehensive EQ development.

Differentiator

Problem solved

Functional benefit

Brands

• Balance Teams: A science-backed interactive tool designed to increase accountability, boost teamwork and psychological safety, and productivity of teams. Features streamlined team activities, continuous psychological safety measurement, and behavioral nudges.
• Emotional Impact Measurement Tool

Products and services

• Mindletic App AI-empowered EQ gym mobile application that enables individuals to train emotional intelligence through goal setting, EQ point tracking, community challenges, reflection exercises, gamified educational programs, and access to online 1-on-1 counseling with certified psychologists. Available on iOS App Store and Google Play for enterprise and individual end-user employees.
• Partner Platform Organizational dashboard providing HR managers and team leaders with anonymized, aggregated data on workforce emotional intelligence trends, team EQ metrics, and productivity insights for data-driven decision-making.
• Balance Teams Science-backed team activity tool that assesses psychological safety within groups using a smart algorithm and suggests the most suitable reflective exercises tailored to each team's EQ maturity level, with behavioral nudges between activities.
• Emotional Impact Measurement Tool Real-time emotional data collection tool that enables event organizers, performing arts groups, and cultural institutions to capture audience emotions via QR code or URL links, analyze patterns, and visualize emotional impact to optimize events, performances, and PR strategies.
• Online 1-on-1 Counseling One-on-one sessions with certified psychologists/EQ training professionals scheduled via the Mindletic app. Professionals hold at least a master's degree in psychology, have minimum two years of counseling experience, and maintain NPS ratings of 90+. Pricing is settled separately from the base subscription through Stripe, Apple App Store, or Google Play.

Quantifiable outcome

• After 6 weeks of EQ training, constructive behavior responses to triggering situations increase by 10% (Mindletic anonymous data).
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor.

• Dr. Vladas LasasminorStrategic or Co-development PartnerChairman of the Board of Lithuanian Business Angel Network, entrepreneur, educator, Co-Founder of UPS ASC in Lithuania, Elinta Group Co-Owner. Serves as an advisor and shareholder at Mindletic, contributing strategic guidance and industry connections.
• Milda MitkuteminorStrategic or Co-development PartnerCo-founder of Unicorn Vinted, serving as an advisor and shareholder at Mindletic. Brings startup scaling expertise and credibility from building one of Lithuania's most successful companies.
• Dainius Puras, M.D.minorStrategic or Co-development PartnerProfessor at Vilnius University, M.D. in Psychiatry, Director of the Human Rights Monitoring Institute. Provides academic and clinical credibility to Mindletic's EQ training methodology.
• Dr. Neringa GrigutyteminorStrategic or Co-development PartnerClinical Psychologist, Psychotherapist, and Associate Professor at the Department of Clinical Psychology at Vilnius University. Contributes academic expertise in clinical psychology to validate Mindletic's approach.
• Vilnius UniversityminorStrategic or Co-development PartnerListed as a trusted partner. Faculty members (Prof. Dainius Puras and Dr. Neringa Grigutyte) serve as advisors, contributing academic credibility and research collaboration to Mindletic's science-backed approach.
• Lithuanian Psychological AssociationminorStrategic or Co-development PartnerListed as a trusted partner. The association's endorsement signals credibility within the professional psychology community in Lithuania.
• Human Rights Monitoring InstituteminorStrategic or Co-development PartnerListed as a trusted partner. Director Dr. Dainius Puras serves as an advisor, connecting Mindletic to human rights and well-being advocacy in Lithuania.
• Civility PartnersminorStrategic or Co-development PartnerListed as a trusted partner. Nature of partnership not detailed in available source material.
• Vilnius University FoundationminorStrategic or Co-development PartnerListed as a trusted partner. Connection to Vilnius University academic ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Headspace for Work: Headspace for Work is the B2B arm of Headspace Health, selling enterprise subscriptions for guided meditation, mindfulness, and mental wellness content. It targets the same HR and People Experience buyer as Mindletic, with overlap in app-based EQ/mindfulness content, team activities, and outcome measurement, though at significantly larger scale and with broader US/global coverage.
• Calm Business: Calm Business offers enterprise subscriptions to the Calm app for employee meditation, sleep, and mental wellness. Like Mindletic, it competes for HR-led corporate wellness budget with a content-led digital platform, but it is consumer-rooted and does not bundle certified psychologist services—a key differentiator Mindletic emphasizes.
• Unmind: Unmind is a UK-headquartered B2B mental health platform combining self-service content with coaching and clinical services for enterprise buyers. It is the closest European peer to Mindletic, sharing a similar sales-led motion, hybrid content-plus-human delivery model, and target buyer (HR leaders at mid-market and enterprise organizations).
• Modern Health: Modern Health is a US-based B2B mental health benefits platform combining therapy, coaching, digital self-service, and employer dashboards. It directly overlaps Mindletic's value proposition of network-based professional support plus a digital platform serving enterprise HR buyers, with broader clinical scope and deeper funding.
• BetterUp: BetterUp is a global B2B coaching and mental fitness platform that pairs enterprise employees with certified coaches and applies AI-driven personalization. Comparable to Mindletic in pairing employer-paid subscriptions with credentialed human practitioners and AI-enabled engagement tools, but focused on coaching rather than clinical psychology.
• Wysa: Wysa is a UK-headquartered AI-driven mental health platform offering an anonymous chatbot combined with therapist referrals and B2B contracts. It overlaps Mindletic directly on the AI-guided emotional support thesis and enterprise sales motion, making it a peer on both technology and go-to-market axes.
• Lyra Health: Lyra Health is a US-based B2B mental health benefits provider offering therapy, coaching, and digital tools to enterprise clients. The composition of Lyra's network of licensed clinicians plus digital self-service and employer analytics makes it a direct functional analog to Mindletic's psychologist-plus-app offering.
• Spring Health: Spring Health is a US-based precision mental health benefits platform combining assessments, therapy, coaching, and digital tools for enterprise HR buyers. It mirrors Mindletic in employer-paid subscriptions, professional networks, and data-driven recommendations, though at much larger scale and with a stronger US footprint.
• Moka.care: Moka.care is a France-based B2B mental health platform offering digital tools plus therapy and coaching to European employers. It is one of the closest European competitors to Mindletic in geography, target buyer (mid-market and enterprise HR), and product mix (self-service + human professionals).
• Whil (formerly Whil): Whil (formerly Whil) is a digital wellbeing and mindfulness training platform focused on B2B subscriptions for employee resilience, stress reduction, and EQ-style training. It is a near-direct competitor to Mindletic's EQ gym proposition on a digital-first enterprise model, with comparable target buyer and use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mindletic
• LinkedInlinkedin.com/company/mindletic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindletic