Highline Wellness
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Highline Wellness firmographics
Firmographics- Name
- Highline Wellness
- Legal name
- Highline Wellness
- Website
- https://highlinewellness.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Highline Wellness industry classification
Industry- Product category
- CBD / Hemp-Derived Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)
Keywords
Where Highline Wellness is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highline Wellness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales: One-time purchases of CBD gummies, oils, topicals, and bundles through the e-commerce website. Products range from $18 to $90 per item. Subscription option provides 20% recurring discount.
- E-commerce Subscription: Monthly auto-delivery subscription service offering 20% discount on all products. Customers can customize delivery frequency and product selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - One-time Purchase |
| Subscription | Monthly | Subscription Service - Auto-delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Highline Wellness product offering
Product offeringCore offering
Highline Wellness is a direct-to-consumer CBD wellness brand that manufactures and sells broad-spectrum hemp-derived products including CBD gummies, oils, topicals, and curated bundles targeted at sleep, focus, and everyday relief use cases. The company markets and ships its own product line online through its branded e-commerce site.
Product overview
Highline Wellness is a direct-to-consumer CBD wellness company offering a portfolio of hemp-derived products organized into three main categories: Gummies (including sleep, anytime, and focus formulations), CBD Oils (broad-spectrum tinctures with melatonin for sleep), and CBD Topicals (relief roller for targeted application). The product line is designed around four wellness solutions: Sleep, Calm, Energy, and Recovery. The company also offers bundle options including the Gummies Sampler and Ultimate Sleep Bundle for customers seeking multiple products. All products are third-party lab tested and derived from hemp containing less than 0.3% THC, making them federally legal under the 2018 Farm Bill.
Differentiator
Problem solved
Functional benefit
Products and services
- CBD Gummies with Melatonin Broad-spectrum CBD gummies formulated with melatonin to support sleep, sold to individual consumers seeking natural nighttime wellness solutions.
- Anytime CBD Gummies Broad-spectrum CBD gummies designed for daily general wellness use without targeted time-of-day formulations, sold direct to consumers.
- CBD Day Gummies for Focus Broad-spectrum CBD gummies marketed for daytime focus and clarity, sold to individual consumers.
- CBD Night Oil for Sleep A broad-spectrum CBD oil tincture formulated to support sleep, sold directly to consumers.
- CBD Relief Roller A topical broad-spectrum CBD roller designed for on-the-spot relief applications, sold to individual consumers.
- Gummies Sampler A multi-flavor variety pack of CBD gummies intended to introduce consumers to the brand's gummy range.
- Ultimate Sleep Bundle A bundled sleep-oriented offering combining multiple CBD sleep-support products, sold to consumers at a package price.
- Watermelon Lemonade THC+CBD Gummies A flavored edible combining THC and CBD in a watermelon lemonade gummy, marketed to consumers in markets where THC+CBD products are permitted.
Quantifiable outcome
- Nearly 80% of 72 subjects reported lower anxiety after one month of CBD use (external study cited)
- +1 more outcomes
Companies that use Highline Wellness
Customer profileNamed customers4 records
Segments2 records
Highline Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Highline Wellness partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Highline Wellness competitors and assessment
Company assessmentDirect peers
- Sunday Scaries: DTC CBD gummies brand with a strong subscription offering targeting anxiety and stress. Most directly comparable on gummy-centric SKU, subscription-first GTM, and millennial wellness consumer.
- Joy Organics: DTC CBD wellness brand selling broad-spectrum and full-spectrum gummies, tinctures, and topicals. Competes on similar wellness positioning, broad-spectrum formulations, and subscription model.
- Cornbread Hemp: USDA-organic CBD brand selling full-spectrum gummies, oils, and topicals DTC. Comparable on premium positioning, third-party testing transparency, and wellness consumer targeting.
- PlusCBD Oil (CV Sciences): Established hemp CBD brand with gummies, oils, topicals, and capsules sold DTC and through natural channel retail. Comparable product line and wellness-focused use cases.
- Charlotte's Web Holdings: The most established US hemp-derived CBD wellness brand, selling tinctures, gummies, topicals, and capsules DTC and through retail. Directly competes with Highline on SKU type, target consumer (wellness-focused adults), and distribution model.
- Medterra: Premium CBD brand offering gummies, oils, topicals, and sleep formulations via DTC. Closely comparable on product mix, ingredient transparency (third-party tested), and wellness positioning.
- cbdMD: Public CBD brand with gummies, tinctures, topicals, and sleep/calm formulations sold DTC. Overlapping product formats, target use cases (sleep, recovery, calm), and premium-pricing strategy.
- Lazarus Naturals: Vertically integrated CBD brand offering tinctures, gummies, capsules, and topicals DTC. Comparable on product breadth, third-party testing, and value/wellness positioning.
- Green Roads: Pharmacist-founded CBD brand with gummies, oils, and topicals sold DTC and through wholesale. Comparable product mix and wellness use-case segmentation (sleep, calm, relief).
Broad incumbents
- CVS Health (CBD assortment): Mass-market retailer now carrying CBD topicals and ingestibles. Represents the broad retail channel competition that threatens DTC-only brands like Highline and signals category mainstreaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Highline Wellness social profiles
Digital presenceHighline Wellness compliance and trust
Trust signalCompliance1 record
Highline Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highline Wellness leadership team
Management profileNumber of profiles
Highline Wellness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highline Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highline Wellness
What does Highline Wellness do?
Highline Wellness is a direct-to-consumer CBD wellness brand that manufactures and sells broad-spectrum hemp-derived products including CBD gummies, oils, topicals, and curated bundles targeted at sleep, focus, and everyday relief use cases. The company markets and ships its own product line online through its branded e-commerce site.
Is Highline Wellness a public or private company?
Highline Wellness is a private company. It is classified as venture growth investor backed and is currently operating.
When was Highline Wellness founded?
Highline Wellness was founded in 2019. It employs 11 to 50 people.
Where is Highline Wellness based?
Highline Wellness is headquartered in New York, United States, in the North America region.
How does Highline Wellness make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are E-commerce Subscription.
Who are Highline Wellness's main competitors?
Direct peers on record are Sunday Scaries, Joy Organics, Cornbread Hemp, PlusCBD Oil (CV Sciences), Charlotte's Web Holdings, Medterra, cbdMD, Lazarus Naturals and Green Roads. CVS Health (CBD assortment) is listed as a broad incumbent.
Does Highline Wellness have an API?
No public API is recorded for Highline Wellness.
What industry is Highline Wellness in?
Highline Wellness's product category is CBD / Hemp-Derived Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 456191 and its SIC code is 2833.