Hello Health Group

What Hello Health Group does

Hello Health Group is a Singapore-headquartered digital health platform founded in 2015 that operates nine localized consumer health platforms across eight Southeast Asian markets (Vietnam, Indonesia, Myanmar, Malaysia, Thailand, Cambodia, Taiwan, Philippines) in local languages. The company has built a content-led ecosystem reaching 25M unique monthly users and 50M monthly page views, with 95% organic/direct traffic indicating strong SEO-driven audience acquisition, supported by 100K+ medically reviewed content pieces spanning 28 health categories and 12M social media followers. Underlying technology includes a proprietary generative AI community bot, an AI Health Navigation mobile app, AI-powered symptom checkers and risk screeners (e.g., COPD, migraine), real-time data dashboards, and the HelloCare doctor locator and booking platform with telemedicine.

The business monetizes through four primary streams: (1) B2B digital marketing and engagement services for pharmaceutical companies, consumer health brands, insurance companies, and healthcare providers (campaigns, content sponsorship, precision media, lead generation, patient recruitment, and consulting); (2) programmatic and display advertising; (3) data and insights monetization via customized research and first-party audience data; and (4) transaction-fee revenue from HelloCare doctor bookings and telemedicine referrals. Notable enterprise clients and partners include GSK Singapore, MSD (Merck & Co.), Fullerton Health Philippines, He Medical Clinic Malaysia, Vietnam Television (VTV) and the Ministry of Health Vietnam, and the World Health Organization in Thailand.

The company was founded by James Miles-Lambert in Vietnam as a medically reviewed health information platform and has scaled to 300+ employees, with executive leadership recruited from Facebook, Gojek, Accenture (Song), Chope, and BIMA. Capital formation includes a 2016 seed round, a 2019 Google/Galen Growth $100K award, a 2024 major stake acquisition by 5i Ventures (investment vehicle of former SoftwareOne CEO Dieter Schlosser), and a 2025 Pre-Series A with Standard Foods Group. Operating geographies span 8 Southeast Asian markets plus Singapore headquarters, with strategic emphasis on building a full-funnel digital health ecosystem spanning content discovery, risk assessment, doctor booking, and community engagement.

Name

Hello Health Group

Legal name

Hello Health Group Pte. Ltd.

Website

https://hellohealthgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Hello Health Group operates nine localized digital health platforms across eight Southeast Asian markets, reaching 25M monthly users with medically reviewed content and AI-powered health tools. It monetizes primarily through B2B digital marketing and patient engagement services for pharmaceutical, consumer health, insurance, and healthcare provider clients across the region.

Ownership category

akta.pro rank

Product category

Digital Health Content & Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Digital health content
• Healthcare marketing services
• Patient engagement platforms
• Medical content publishing
• Precision media campaigns

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Digital Marketing & Engagement Services: Hello Health Group's primary revenue stream comes from partnering with pharmaceutical companies, consumer health brands, insurance companies, and healthcare providers. Services include content development and sponsorship, precision media campaigns, disease awareness programs, lead generation, patient recruitment, and consulting services. They deliver measurable outcomes such as lead generation, doctor appointment bookings, prescription conversions, and brand awareness metrics. Projects span multiple therapeutic areas including COPD, migraine, diabetes, infant nutrition, and adult nutrition.
2. Programmatic & Display Advertising: Revenue generated from displaying targeted advertising to their large monthly audience across 9 platforms. The company works with third-party ad networks to deliver cookie-based targeted advertising. Given 95% organic/direct traffic, the audience is highly self-selected and intent-driven, commanding premium advertising rates.
3. Data & Insights Monetization: Hello Health Group monetizes their deep audience insights, market research capabilities, and local market knowledge. They conduct consumer surveys (Adult Vaccination Consumer Insights Survey 2024, Menopause Survey 2024) and provide customized quantitative and qualitative research solutions to clients. The company also leverages first-party data for precision targeting.
4. Healthcare Services (HelloCare, Bookings): Revenue from facilitating doctor-patient bookings and telemedicine consultations through HelloCare services, connecting patients with healthcare providers. This includes specialist appointment bookings driven through the platform's conversion funnels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hello Health Group operates a multi-country digital health ecosystem of 9 local-language platforms across 8 Southeast Asian markets, publishing medically reviewed health and wellness content to 25M+ monthly users and selling precision media, content marketing, lead generation, and patient engagement services to pharmaceutical, consumer health, insurance, and healthcare provider clients. The company offers AI-powered health navigation (chatbots and mobile app), health risk assessment tools, and doctor locator/booking services (HelloCare) to consumers, while monetizing its audience through B2B digital marketing campaigns and programmatic advertising.

Product overview

Hello Health Group operates a multi-platform digital health ecosystem consisting of regional sub-brands across 8 Southeast Asian markets (HelloBacsi in Vietnam, HelloSehat in Indonesia, HelloSayarwon in Myanmar, HelloDoktor in Malaysia, HelloKhunmor in Thailand, HelloKrupet in Cambodia, HelloYishi in Taiwan, HelloDoctor in Philippines, HelloJiankang in Singapore), each serving local language health content. The core platform is augmented by HelloCare (doctor locator and booking services), AI-powered chatbots (Hello Bacsi AI Healthcare Assistant, Hello Sehat AI Healthcare Assistant), Health Tools (symptom checkers, risk screeners, quizzes), Patient Communities, and an AI Health Navigation App. The ecosystem reaches 25M+ monthly users with 100K+ medically reviewed content pieces across 28 health categories.

Differentiator

Problem solved

Functional benefit

Brands

• HelloCare: Service enabling Patients and Caregivers to find the right doctor through clinic locator and booking tools and online telemedicine consultations.
• Hello Bacsi AI Healthcare Assistant
• HelloSehat AI Healthcare Assistant
• Together (Community Groups)

Products and services

• HelloBacsi Vietnam's leading digital health platform serving 8.3M monthly users with medically reviewed health and wellness content in Vietnamese across 28 health categories. Vietnam is Hello Health Group's first and home market.
• HelloSehat Indonesia's trusted digital health platform serving 12.8M monthly users with medically reviewed health and wellness content in Indonesian, covering pregnancy, parenting, nutrition, and disease awareness.
• HelloDoktor Malaysia's trusted digital health platform serving 2.8M monthly users with medically reviewed health and wellness content in Malaysian.
• HelloKhunmor Thailand's trusted digital health platform serving 1.2M monthly users with medically reviewed health and wellness content in Thai, established in partnership with WHO on health education programs.
• HelloSayarwon Myanmar's leading digital health platform serving 663K monthly users with medically reviewed health and wellness content in Burmese, the first credible international digital health information platform in local language.
• HelloKrupet Cambodia's leading digital health platform serving 188K monthly users with medically reviewed health and wellness content in Khmer.
• HelloYishi Taiwan's digital health platform serving 3.8M monthly users with medically reviewed health and wellness content in Taiwanese.
• HelloDoctor Philippines' digital health platform serving 867K monthly users with medically reviewed health and wellness content in Filipino.
• HelloCare Doctor locator and booking platform enabling patients and caregivers to find the right doctor through clinic locator tools, specialist appointment booking, and online telemedicine consultations. Connects healthcare providers with patients through referral arrangements.
• AI Health Navigation App Mobile application featuring AI-powered chatbot and medically verified content library, enabling users to access instant, credible health information 24/7 across health categories.
• Generative AI Community Bot (Hello Bacsi AI Healthcare Assistant & Hello Sehat AI Healthcare Assistant) Proprietary generative AI chatbot delivering instant, source-cited responses to health queries for consumers in Vietnam and Indonesia. Available as Hello Bacsi AI Healthcare Assistant and Hello Sehat AI Healthcare Assistant, serving 700,000+ members per country with verified health answers.

Quantifiable outcome

• 320% revenue growth in 2020 during COVID-19 pandemic
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Fullerton Health PhilippinescoreStrategic or Co-development Partner · 1 September 2025Partnership between Hello Doctor Philippines and Fullerton Health Philippines, a leader in corporate healthcare and preventive medical services. Combines Fullerton Health's clinical expertise and reach with Hello Doctor's digital health education and audience engagement. Creates a seamless connection between online health content and offline care, empowering Filipinos to access trusted information, adopt preventive habits, and take control of their health. Includes co-branded campaigns, expert-driven content, shared events, and a robust referral arrangement.
• Vietnam Television (VTV)coreStrategic or Co-development Partner · 1 July 2025Hello Bacsi partnered with Vietnam Television (VTV) to launch 'VTV Sống Khỏe', a national health program for Vietnamese families. Delivered by VTV in collaboration with the Ministry of Health and supported by the VTV Alliance of 40 of Vietnam's top hospitals and institutions. Provides credible, expert-backed health content for Vietnamese families. Reflects commitment to expanding health education access, elevating patient empowerment, and promoting informed health choices.
• MSD (Merck & Co.)secondaryGTM or Marketing Partner · 1 April 2025Hello Doctor Philippines participated in MSD's HPV Academy for National Cancer Awareness Month, reinforcing commitment to HPV prevention and cancer elimination. Collaboration with experts and industry leaders to raise awareness and empower communities with essential knowledge to prevent HPV-related diseases.
• He Medical CliniccoreStrategic or Co-development Partner · 1 February 2025Hello Doktor Malaysia entered a strategic partnership with He Medical Clinic, Malaysia's leading network of men's health clinics. Collaboration aims to redefine men's healthcare by combining trusted, evidence-based health resources with a shared vision to raise awareness and enhance education on men's health nationwide. Sets a new benchmark in empowering men across Malaysia to take charge of their health and well-being.
• GSK SingaporesecondaryGTM or Marketing Partner · 1 January 2025Hello Health Group partnered with GSK Singapore on the 'Shingles Disease Awareness' campaign initiative, which won three MARKies Awards Singapore 2025 (Gold for Most Creative Influencers/KOLs, Silver for Most Creative Specific Audience, Silver for Most Effective Use of Video). Campaign connected with real people, sparked awareness, and drove action across Emerging Asia. The M Makers were creative partners.
• DocereecoreTechnology or Integration · 1 June 2023Exclusive partnership with Doceree in South East Asia. Doceree is the first global network of physician-only platforms that identifies and precision-targets HCPs for programmatic marketing. It is the largest aggregator of professional HCP platforms globally and the only one in Asia. The partnership enables programmatic targeting and delivery of accurate, transparent messages to healthcare professionals where and when they consume information in their professional mindset, expanding HCP reach beyond current ecosystems.
• World Health Organization (WHO)secondaryStrategic or Co-development Partner · 1 January 2019Hello Health Group partnered with the WHO on various health education programs in Thailand (HelloKhunmor.com). WHO partnership established the platform as an established and well-respected healthcare platform in Thailand.

Scale indicators18 records

Recent moves8 records

Expansion highlights7 records

Others

• Doceree: Global programmatic HCP (healthcare professional) marketing network and exclusive SEA partner of HHG. Adjacent B2B pharma marketing infrastructure provider enabling precision targeting of physicians, with technology complementary to HHG's consumer engagement platform.

Direct peers

• Practo: Pan-Asia digital health platform operating doctor booking, telemedicine, and health content across SEA and India. Comparable to HHG in combining trusted health content with transactional healthcare services and B2B enterprise healthcare marketing.
• Alodokter: Indonesia-focused digital health platform providing medically reviewed content, doctor booking, and patient forums. Closest direct competitor to HHG in Indonesia with similar content-and-engagement model and overlapping B2B pharma/healthcare marketing proposition.
• Halodoc: Indonesia-based digital health platform offering medically reviewed content, doctor consultations, and pharmacy delivery. Directly comparable to HHG's HelloSehat platform with overlapping content, community, and telemedicine model, though more transactional in orientation.
• Docplanner: Global doctor booking platform with health content and patient engagement capabilities operating across Latin America, Europe, and emerging markets. Comparable combination of healthcare provider directory, content, and B2B pharma marketing solutions.

Regional players

• MyDoc: Southeast Asia-based digital health platform offering telemedicine, health content, and corporate wellness programs. Comparable regional operating model with focus on enterprise B2B channels, particularly insurers and employers in Singapore and Vietnam.
• Doctor Anywhere: Southeast Asia telehealth and health content platform operating across Singapore, Malaysia, Thailand, Vietnam, Philippines, and Indonesia. Comparable regional footprint and patient engagement model, with overlapping B2B partnerships with insurers and healthcare providers.

Broad incumbents

• WebMD: Global leader in consumer health information with medically reviewed content, risk assessment tools, and physician directories. Closest global analog to HHG's content-and-engagement model, with potential to enter SEA markets as a major competitive threat.
• Healthline: Major US health information publisher (part of Dotdash Meredith) producing medically reviewed content across thousands of conditions. Comparable content production scale and SEO authority; represents the global competitive ceiling for health content platforms.

Emerging players

• Ada Health: AI-powered symptom assessment and health navigation platform used by health systems and insurers globally. Comparable to HHG's AI health navigation app and generative AI community bot, representing the AI-native competitive frontier in health engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hello-health-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Health Group