What Sportall does

Sportall is a Paris-headquartered (registered in Allauch, France) sports technology company founded in 2019 that operates an AI-powered direct-to-consumer video streaming platform and a white-label Media-as-a-Service (MaaS) infrastructure. Its core technology combines automated AI camera systems for live sports production with a unified streaming platform (app.sportall.tv) that hosts sport-specific branded TV channels for international federations such as World Lacrosse, IFAF, World Squash Federation, CMAS, ISF, FFNATATION and FIA WEC (the official broadcaster of the 24 Hours of Le Mans). The platform supports live event streaming, on-demand replays, and multi-court/multi-field simultaneous coverage, reducing reliance on traditional camera crews for niche and mid-tier sports that lack cost-effective broadcast production.

The company operates a hybrid revenue model with two principal streams. The first is a direct-to-consumer subscription/pay-per-view offering for individual sports fans accessing live and on-demand content through the Sportall app and website. The second is a managed-services Media-as-a-Service stream, in which Sportall provides white-label streaming infrastructure and fan-engagement tooling to sports federations and leagues under their own branding (e.g., World Lacrosse TV, WORLDSQUASH.TV, CMAS.TV, IFAF.TV, ISF TV). Customer segmentation is vertical-focused, with international and national sports governing bodies and event organizers as the primary buyers.

Following its acquisition by Stockholm-based Sportway Media Group in October 2025, Sportall operates as a subsidiary of Sportway France. The combined entity serves a 15-country footprint and produces over 250,000 live sporting events annually through parent Sportway's AI-powered infrastructure, working with 70+ sports federations and leagues worldwide. Sportway Media Group subsequently raised €20 million from Gamma Waves in June 2026 at an approximate €92 million post-money valuation, with proceeds earmarked for international expansion, product development and further strategic acquisitions.

Name

Sportall

Legal name

Sportall

Website

https://app.sportall.tv

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Sportall is a Paris-based sports technology company that provides AI-powered broadcasting infrastructure and a white-label Media-as-a-Service platform enabling sports federations to stream live events directly to fans. Acquired by Sportway Media Group in October 2025, it now operates within a 15-country, 70+ federation footprint.

Ownership category

akta.pro rank

Product category

Sports Streaming Platform

NAICS

Broadcasting and Content Providers (516), Other Spectator Sports (711219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Sports streaming platform
• Media as a service
• Live sports video
• Sports federation streaming
• AI-powered broadcasting

Headquarters

HQ city

Allauch

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Streaming: Subscription or pay-per-view streaming services for sports fans accessing live and on-demand sports content through the Sportall platform
2. Media-as-a-Service (MaaS): White-label streaming solutions and media infrastructure services provided to sports federations and leagues, enabling them to deliver content to their audiences

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sportall provides a direct-to-consumer video streaming platform and a Media-as-a-Service (MaaS) solution for sports federations, leagues, and event organizers. The platform enables live and on-demand streaming of sporting events, hosts branded sport-specific TV channels under federation branding, and supports simultaneous multi-venue coverage, with AI-powered automated production capabilities reducing the need for traditional camera crews.

Product overview

Sportall is a sports streaming platform offering direct-to-consumer video streaming and Media-as-a-Service products. The platform operates as a unified streaming infrastructure that hosts multiple sport-specific branded TV channels (such as World Lacrosse TV, IFAF TV, CMAS.TV, WORLDSQUASH.TV, ISF TV, Futsalzone.tv) while providing white-label streaming solutions to sports federations. Sportall was acquired by Stockholm-based Sportway Media Group in October 2025 and now operates as a subsidiary of Sportway France, strengthening the combined entity's position as a live streaming solutions provider across 15 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportall Platform A direct-to-consumer video streaming platform and Media-as-a-Service solution for sports content delivery, enabling live streaming and on-demand access to sporting events across multiple sports federations through a single app and web experience.
• Media-as-a-Service (MaaS) for Sports Organizations White-label streaming and media infrastructure services enabling sports federations, leagues, and event organizers to deploy branded streaming channels and deliver live and on-demand content to their fans under their own branding.
• Sport-Specific Branded TV Channels Branded streaming channels hosted on the Sportall platform for individual sports federations, including World Lacrosse TV, WORLDSQUASH.TV, CMAS.TV, IFAF TV, ISF TV, FFNATATION TV, Futsalzone.tv, ANOC.TV, Riding Zone TV, and FIA WEC TV, each providing live and on-demand coverage of the federation's competitions.

Quantifiable outcome

• 250,000+ live sporting events produced annually
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• SportwaycoreStrategic or Co-development Partner · 10 October 2025Sportway, a Stockholm-based digital content and data management company and subsidiary of Sportway Media Group, acquired Sportall in October 2025. Sportall now operates as a subsidiary of Sportway France. The acquisition enhances Sportway's live streaming portfolio with Sportall's premium fan engagement tools and adds high-profile clients including FIA WEC TV and partnerships with French sports federations. The combined entity aims to strengthen Sportway's position as a leading live streaming solutions provider across its 15-country footprint.
• FIA WEC TVcoreTechnology or IntegrationSportall provides the official streaming application for the FIA World Endurance Championship, including the 24 Hours of Le Mans. This represents one of Sportall's high-profile client relationships providing premium motorsport content on its platform.
• French Sports FederationscoreStrategic or Co-development PartnerSportall has established partnerships with French sports federations, providing streaming and media services. Following the Sportway acquisition, these partnerships are integrated into the combined entity's operations.
• World LacrossecoreTechnology or IntegrationWorld Lacrosse uses Sportall's platform for World Lacrosse TV, a 100% lacrosse platform streaming the Women's World Championship, Division II Championship, and Pan-American Championship.
• World Squash FederationcoreTechnology or IntegrationWorld Squash Federation operates WORLDSQUASH.TV on Sportall's platform, streaming world championships including the World Junior Championships, World Team Championships, and Masters events.
• CMAS (World Underwater Federation)coreTechnology or IntegrationCMAS operates CMAS.TV on Sportall's platform, streaming underwater sports including World Championship Freediving Depth, World Underwater Hockey Championships, and other international competitions.
• IFAF (International Federation of American Football)coreTechnology or IntegrationIFAF operates IFAF.TV on Sportall's platform, streaming flag football and tackle football content including World Championships and European events like EURO FLAG.
• ISF (International School Sport Federation)coreTechnology or IntegrationISF operates ISF TV on Sportall's platform, streaming school sport world championships including volleyball, basketball, handball, and futsal at youth and student levels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportradar: Global sports data and content company providing data, broadcasting, and media services to sports leagues and federations. Adjacent overlap in sports content distribution and federation-tech services, though broader in scope.
• DAZN: Global sports streaming platform with a multi-sport D2C subscription offering. Broad incumbent in sports streaming with overlapping federation and league relationships, though focused on premium mainstream sports rather than niche federations.

Direct peers

• FloSports: US-based direct-to-consumer sports streaming platform serving niche sports (lacrosse, wrestling, swimming, etc.) with both subscription D2C and federation partnership models. Comparable in D2C niche sports streaming and federation broadcaster relationships.
• Sportway Media Group: Parent company of Sportall since October 2025. Stockholm-based digital content and data management company offering AI-powered live sports production and streaming across 20+ countries with 70+ federation clients. Directly comparable in AI-automated sports broadcasting and Media-as-a-Service for federations.
• Veo Technologies: Copenhagen-based AI-powered sports camera platform that enables automated capture and streaming of team sports without camera operators. Direct competitor in the AI-automated sports broadcasting category that Sportall addresses for federations and clubs.
• Pixellot: Israeli AI-automated sports production company whose camera systems and streaming platform enable unmanned capture of sports events. Direct competitor in the AI-powered sports broadcasting and streaming infrastructure category serving federations and leagues.
• StreamAMG: UK-based streaming and media services provider offering white-label OTT platforms and live streaming solutions to sports federations, leagues, and broadcasters. Direct competitor in the Media-as-a-Service / white-label streaming space for sports organizations.

Emerging players

• WSC Sports: AI-powered sports video content platform that auto-generates highlight clips and live content for leagues, broadcasters, and digitally-native sports properties. Comparable in AI-driven automation of sports content production and league/federation customer base.
• PlayOn Sports: US-based sports media company providing live streaming and content services to high schools, colleges, and athletic associations. Comparable in serving federation/association-level sports streaming and content distribution.
• Hudl: Sports video and analytics platform serving clubs, federations, and schools with video capture, sharing, and analysis tools. Comparable in serving sports federations and clubs with video/streaming infrastructure, though more focused on training/analytics than live broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportall_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportall