Maavee

What Maavee does

Maavee is a mobile-first, B2B2C wellness platform that gives employers a vehicle to distribute wellness stipends to their workforce, while also serving individual consumers and community groups directly. Its core product is a single app that bundles six integrated modules: Wallet (employer-funded stipend management), Market (a curated marketplace of 2,000+ wellness products from vetted brand partners), Services (access to 20,000 gyms, 2,000 spas, meal prep, debt relief, and digital wellness offerings), Media (editorial content and micro-learning), Community (challenges, events, and peer connection), and Support (an AI companion paired with human coaches, guides, and therapists).

The platform is purpose-built around the employer-funded stipend model: companies load funds into employee Wallets, and employees spend them within the Maavee ecosystem, generating revenue through subscription/recurring employer fees and marketplace commissions. GTM is hybrid: direct enterprise sales to HR and benefits teams sit alongside self-serve mobile app distribution for individual consumers, with content marketing (Journal/Blog) and organic social (LinkedIn, Instagram, Twitter) used to drive top-of-funnel awareness. Supporting partners include Toast Media Group (GTM/marketing), Manifest Commerce (marketplace infrastructure), and a Brand Collective of wellness vendors vetted against the company's ESY (Environment, Society, You) framework.

The company is privately held, founder-controlled by Frank A. Ricciardi (CEO), with Thomas Laaber as Co-founder & Business Ops, Jake Dodd as CTO, and Nicole Lerner as Head of Brand Partnerships. Headcount is reported at 1-10, total disclosed funding is $710,000 (May 2021), and named enterprise customers are limited to MX (Transportation & Logistics) and Interos (Supply Chain Intelligence). Operational maturity is early: the app launched in 2022 and the company has not raised material follow-on capital or disclosed revenue.

Name

Maavee

Legal name

Maavee, Inc.

Website

https://gomaavee.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Maavee is a mobile-first B2B2C wellness platform that distributes employer-funded wellness stipends through an app combining a curated 2,000+ product marketplace, gym/spa access, content, community, and an AI plus human coaching support layer.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Corporate wellness platform
• Employee wellness benefits
• Wellness marketplace app
• Mobile wellbeing application
• Employer wellness stipends

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employer Wellness Stipends: Companies provide wellness stipends to employees who use Maavee's platform to access wellness services, gyms, spas, meal prep, and other offerings. Revenue derived from employer-funded accounts for their workforce.
2. Marketplace Transactions: Commission or transaction fees from the curated marketplace featuring 2,000+ wellness products, gym memberships, spa services, meal prep, and digital wellness offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maavee sells a mobile-first wellness platform that gives employers a way to fund employee wellness stipends and gives individuals, employees, and communities a single app to access gyms, spas, meal prep, debt relief, digital wellness content, an AI companion plus human coaches, and a curated marketplace of 2,000+ vetted wellness products. Revenue comes from employer wellness stipends (subscription) and marketplace transactions, delivered via direct enterprise sales and a self-serve consumer app.

Product overview

Maavee is a single, unified mobile wellness platform offering individuals, employees, and communities a holistic approach to well-being. The platform converges six integrated features: Wallet (funds management), Market (curated marketplace with 2,000+ products), Services (access to 20,000 gyms, 2,000 spas, and digital offerings), Media (content and micro-learning), Community (challenges, events, connection), and Support (AI companion plus human coaching). Maavee also operates the Maavee Brand Collective, a family of vetted brand partners evaluated through the ESY (Environment, Society, You) methodology for social responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Maavee App Mobile-first wellness platform designed to support individuals', employees', and communities' whole-self wellness journeys through integrated Wallet, Market, Services, Media, Community, and Support modules, delivered as a single iOS/Android app.

Quantifiable outcome

• Access to 20,000 gyms and 2,000 spas worldwide
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Toast Media GroupcoreGTM or Marketing PartnerImpact partner providing marketing and go-to-market support for Maavee's wellness platform. Toast Media Group contributes to the company's growth and brand awareness initiatives as part of the impact partner ecosystem.
• Manifest CommercecoreGTM or Marketing PartnerImpact partner specializing in commerce solutions that supports Maavee's marketplace operations and transaction capabilities. Manifest Commerce enables efficient e-commerce and marketplace functionality within the Maavee platform.
• Wellness Brands (Marketplace)coreOthersVarious wellness brands provide products available in Maavee's curated marketplace, enabling the platform to offer 2,000+ wellness products to users. These brand partners form the foundation of the marketplace ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Peerfit: Peerfit provides employer-funded fitness and wellness stipends that employees can spend on gyms, studios, and wellness services. Comparable in the employer-funded stipend model and aggregated fitness/wellness marketplace, though narrower in scope than Maavee's whole-self positioning.
• Wellable Marketplace / Burnalong: Burnalong is a corporate wellness platform offering live and on-demand fitness, mindfulness, and nutrition classes plus employer engagement tools. Comparable as a B2B wellness content/marketplace platform serving employer benefit programs, overlapping with Maavee's fitness, mindfulness, and nutrition components.

Broad incumbents

• Virgin Pulse: Virgin Pulse is an established enterprise wellness and health engagement platform serving large employers with a broad set of programs, biometrics, and content. Comparable as a broad workplace wellness incumbent with employer sales motion and aggregated offerings, though at much greater scale than Maavee.
• Calm Business: Calm Business extends the consumer Calm meditation/sleep app to employer benefits programs with admin features and engagement analytics. Closely comparable to the meditation/wellness components of Maavee's app, though narrower in scope than Maavee's whole-self marketplace model.
• Headspace for Work: Headspace for Work offers the consumer Headspace meditation/wellness app as an employer benefit, with HRIS integrations and dedicated employer reporting. Comparable as an enterprise wellness app funded by employer benefits budgets, though more narrowly focused on mindfulness rather than Maavee's broader whole-self positioning.

Direct peers

• Wellable: Wellable is a workplace wellness platform that helps employers build and manage wellness programs across multiple categories (fitness, nutrition, mindfulness). Directly comparable to Maavee's B2B2C model with employer-funded stipends and a curated marketplace of wellness offerings.
• Limeade: Limeade is an employee experience platform that integrates well-being, engagement, and inclusion into a single platform for employers. Direct competitor in the enterprise wellness category with overlap in B2B sales motion, mobile delivery, and aggregated wellness content/program model that mirrors Maavee's approach.
• Wellbeats: Wellbeats is a corporate wellness platform offering on-demand fitness, nutrition, and mindfulness content to employees via a mobile app. Closely comparable as a B2B2C SaaS wellness platform serving employer benefit programs, similar in target buyer and delivery model to Maavee.
• Gympass: Gympass is a corporate fitness and wellness platform that gives employees access to a global network of gyms and wellness services via employer-funded subscriptions. Direct overlap with Maavee's employer-funded model and aggregated gym/spa network, serving the same employer benefits buyer.
• LifeDojo: LifeDojo is a B2B wellness platform that combines behavior change coaching with curated wellness content for employer programs. Comparable as a direct mid-market workplace wellness vendor targeting employers with behavior-change and coaching features similar to Maavee's AI + human coach positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GoMaavee
• LinkedInlinkedin.com/company/maavee
• Instagraminstagram.com/gomaavee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maavee