Organic Kitchen
Organic Kitchen (OK India) is a Gurugram-based direct-to-consumer brand selling 100% certified, traceable organic fruits, vegetables, dairy, and pantry staples sourced from a verified Indian farmer network, serving health-conscious urban Indian consumers via e-commerce, mobile apps, franchises, and quick-commerce partnerships.
- Company typePrivate
- Founded2022
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Organic Kitchen does
Organic Kitchen Grocery Supplies Pvt. Ltd., operating commercially as OK India, is a Gurugram-based, India-focused direct-to-consumer brand that sells 100% certified organic fruits, vegetables, dairy and poultry, pulses and beans, rice and flour, oils and masalas, nuts and seeds, and sugar and honey. The company sources from a network of verified farmers built through proprietary farmer profiling, farmer cluster formation, and training systems, and uses a farm-to-kitchen traceability framework with farm-level, batch, and quality testing to substantiate organic authenticity claims. The platform is accessible via the okindia.com website and dedicated iOS and Android mobile apps, complemented by last-mile delivery partnerships with Swiggy and Zepto and a franchise program for physical retail expansion.
The company monetizes through one-time e-commerce product sales at MRP and the OK Super subscription program, which offers two monthly tiers (Beginner at ₹99/month with 10% off and free delivery; Committed at ₹249/month with 20% off and free delivery), targeting health-conscious urban Indian consumers and families willing to pay a premium for traceable organic produce. Its primary customer segment is individual retail consumers purchasing daily groceries; no B2B or enterprise customers are disclosed. The company is led by co-founders Monika Dhaka (Managing Director), Nikhil Hooda (Director of Operations), and Krishnank Atrey (Executive Director), and was founded around 2020 with a $1 million angel-seed round raised in August 2022 to fund technology, product range expansion, and supply chain buildout.
Organic Kitchen firmographics
Firmographics- Name
- Organic Kitchen
- Legal name
- Organic Kitchen Grocery Supplies Pvt. Ltd.
- Website
- https://okindia.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Organic Kitchen (OK India) is a Gurugram-based direct-to-consumer brand selling 100% certified, traceable organic fruits, vegetables, dairy, and pantry staples sourced from a verified Indian farmer network, serving health-conscious urban Indian consumers via e-commerce, mobile apps, franchises, and quick-commerce partnerships.
- Ownership category
- akta.pro rank
Organic Kitchen industry classification
Industry- Product category
- Online Organic Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), Fruit and Vegetable Retailers (44523)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Fresh Organic Produce Wholesale (AFAIAJAA)
Keywords
Where Organic Kitchen is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Organic Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- OK Super Subscription: Monthly subscription plans (Beginner at ₹99/month and Committed at ₹249/month) offering 10% and 20% discounts respectively on all products plus free delivery. This drives recurring revenue and customer loyalty.
- Direct Product Sales: E-commerce sales of 100% organic fruits, vegetables, groceries, dairy, and more through okindia.com website and mobile apps. Products are sold at MRP with subscription discounts applied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Beginner OK Super — ₹99/month for 10% off on all products |
| Subscription | Monthly | Committed OK Super — ₹249/month for 20% off on all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Organic Kitchen product offering
Product offeringCore offering
Organic Kitchen, operating under the brand OK India, sells 100% certified organic food products directly to Indian consumers through its own e-commerce website and mobile apps. The product range spans fresh vegetables, fruits, dairy and poultry, pulses and beans, rice and flour, oils and masalas, nuts and seeds, and sugar and honey, all sourced from a network of verified farmers with end-to-end traceability. The company monetizes through one-time product purchases at MRP as well as a recurring OK Super subscription that offers 10–20% discounts and free delivery.
Product overview
Organic Kitchen operates OK India, a single unified e-commerce platform specializing in organic food products sourced directly from farms. The platform offers a comprehensive range of organic groceries including vegetables, fruits, dairy & poultry, pulses & beans, rice & flour, oils & masalas, nuts & seeds, and sugar & honey. All products are 100% certified organic with full traceability. The company also provides OK Super, a subscription membership program offering 10-20% discounts on all products. The business connects consumers with a network of organic farmers across India, enabling transparent farm-to-kitchen delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- OK India Organic Grocery Store
- OK Super Subscription
- OK India Franchise Program Licensed retail opportunity for entrepreneurs and business partners to operate OK India branded organic grocery stores using the company's sourcing, brand, and operating model.
Companies that use Organic Kitchen
Customer profileSegments1 record
Ideal customer profiles2 records
Organic Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Organic Kitchen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- SwiggyminorSwiggy is listed as an OK Association delivery partner, enabling last-mile delivery fulfillment for OK India orders.
- ZeptominorZepto is listed as an OK Association delivery partner for quick delivery fulfillment of OK India orders.
- RazorpayminorRazorpay is listed as a payment partner, providing payment processing infrastructure for the e-commerce platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Organic Kitchen competitors and assessment
Company assessmentBroad incumbents
- BigBasket: India's largest online grocery retailer with a sizable organic and fresh produce assortment — overlaps OK India on online grocery, organic assortment, and quick-commerce delivery via partnerships, though much broader in scope and well funded.
- 24 Mantra Organic: One of India's largest packaged organic food brands with multi-category grocery presence across modern retail and online — overlaps OK India on certified organic assortment and pan-India ambition, but operates at far broader scale.
Emerging players
- FreshToHome: Indian D2C fresh food brand focused on meat, seafood, and produce with farm-level sourcing and traceability — overlaps OK India on farm-sourced, traceable, perishables-led D2C model, but in a different protein-centric category.
Direct peers
- Organic Tattva: Indian certified organic food brand offering staples, pulses, grains, and millets across online and offline channels — directly comparable on certified organic assortment and multi-channel retail in India.
- Two Brothers Organic Farms: India-based farm-to-table organic brand selling staples, oils, and honey with strong farm-story branding and traceability — comparable on farmer-direct supply, clean-label positioning, and D2C-led expansion.
- Country Delight: Subscription-based D2C fresh dairy and farm staples brand in India with traceability from farm to consumer — comparable subscription mechanics, freshness-led value proposition, and asset-light delivery model.
- Zama Organics: India-based D2C organic and natural foods retailer offering certified organic produce, groceries, and pantry staples direct to consumers — directly comparable to OK India on product mix, certification positioning, and online-first GTM.
- Otipy: Indian farm-to-doorstep produce platform connecting farmers directly to consumers and resellers for fresh vegetables and fruits — closely mirrors OK India's farmer-cluster sourcing, traceability emphasis, and short-shelf-life category focus.
- Naturally Yours: Indian D2C organic and natural foods brand offering groceries, snacks, and superfoods directly online — directly comparable on certified organic positioning, online-first retail, and category breadth.
Others
- WayCool Foods: India-based B2B agri-food supply chain platform sourcing fresh produce from farmers and distributing to retailers and HoReCa — comparable on farmer-cluster supply chain infrastructure and India-wide fresh produce distribution, though operating B2B rather than B2C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Organic Kitchen social profiles
Digital presenceOrganic Kitchen compliance and trust
Trust signalCompliance1 record
Organic Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organic Kitchen leadership team
Management profileNumber of profiles
Profiles3 records
Organic Kitchen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organic Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organic Kitchen
What does Organic Kitchen do?
Organic Kitchen, operating under the brand OK India, sells 100% certified organic food products directly to Indian consumers through its own e-commerce website and mobile apps. The product range spans fresh vegetables, fruits, dairy and poultry, pulses and beans, rice and flour, oils and masalas, nuts and seeds, and sugar and honey, all sourced from a network of verified farmers with end-to-end traceability. The company monetizes through one-time product purchases at MRP as well as a recurring OK Super subscription that offers 10–20% discounts and free delivery.
Is Organic Kitchen a public or private company?
Organic Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Organic Kitchen founded?
Organic Kitchen was founded in 2022. It employs 11 to 50 people.
Where is Organic Kitchen based?
Organic Kitchen is headquartered in Gurugram, India, in the Asia region.
How does Organic Kitchen make money?
Two revenue lines are on record. OK Super Subscription is the primary driver. The others are direct Product Sales.
Who are Organic Kitchen's main competitors?
Broad incumbents on record are BigBasket and 24 Mantra Organic. FreshToHome is listed as an emerging player. Direct peers are Organic Tattva, Two Brothers Organic Farms, Country Delight, Zama Organics, Otipy and Naturally Yours. WayCool Foods is listed as an others.
Does Organic Kitchen have an API?
No public API is recorded for Organic Kitchen.
What industry is Organic Kitchen in?
Organic Kitchen's product category is Online Organic Grocery Retail. Its primary akta.pro industry code is CRAHAEAD, Organic Produce & Farm Market Retail, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 44529 and its SIC code is 5141.