Wittmore
Wittmore is a founder-owned Los Angeles lifestyle retailer operating four LA-area stores and a Shopify e-commerce site, curating men's and women's apparel, accessories, grooming, and homewares from 50+ premium third-party brands. It serves fashion-forward individual consumers nationwide with exclusive product collaborations.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wittmore does
Wittmore is a founder-owned, Los Angeles-based curated multi-brand lifestyle retailer founded by Paul C Witt in 2012. The company operates as both a physical and online retailer, with four retail locations across the Los Angeles metropolitan area (Larchmont Village, Silver Lake, Studio City, and Malibu) and a Shopify-based direct-to-consumer e-commerce storefront serving customers nationwide. Wittmore curates men's and women's clothing, footwear, accessories, apothecary and grooming products, homewares, art, and gifts from approximately 50+ third-party brands with a global perspective, including exclusives developed with Velva Sheen and Free and Easy.
The company's core offering is a tightly edited assortment of premium contemporary apparel and lifestyle goods, with unit pricing ranging from approximately $55 for basic T-shirts and underwear to $168 for premium linen shirts. The technology foundation is a Shopify e-commerce platform that handles nationwide DTC sales, supplemented by four physical retail showrooms that serve as community hubs and brand-building venues. Wittmore holds exclusive colorways with Velva Sheen and custom graphic collaborations with Free and Easy, providing differentiated merchandise not available through competing multi-brand retailers.
The business model is straightforward direct retail: one-time unit purchases of curated apparel and lifestyle products through owned physical and digital channels, with a Final Sale section for discounted inventory. The company is privately held, founder-owned, with no disclosed external funding, parent company, or subsidiary structure, and operates with a lean team of approximately 6 employees. Customer segments are horizontal, targeting fashion-forward individual consumers across men's, women's, and gift-giving use cases, with no enterprise or B2B customers disclosed.
Wittmore firmographics
Firmographics- Name
- Wittmore
- Legal name
- Wittmore
- Website
- https://wittmore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wittmore is a founder-owned Los Angeles lifestyle retailer operating four LA-area stores and a Shopify e-commerce site, curating men's and women's apparel, accessories, grooming, and homewares from 50+ premium third-party brands. It serves fashion-forward individual consumers nationwide with exclusive product collaborations.
- Ownership category
- akta.pro rank
Wittmore industry classification
Industry- Product category
- Specialty Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Wittmore is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Wittmore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Revenue generated through direct sales of curated men's and women's clothing, accessories, grooming products, homewares, and gifts via owned e-commerce storefront and 4 physical retail locations in Los Angeles, CA. Products include proprietary Wittmore branded items as well as third-party brand merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and Accessories - T-shirts and Basics |
| Unit Pricing | Pay-as-you-go | Premium Clothing and Linens |
| Unit Pricing | Pay-as-you-go | Final Sale / Discounted Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wittmore product offering
Product offeringCore offering
Wittmore is a curated multi-brand lifestyle retailer offering clean, smartly edited men's and women's clothing, footwear, accessories, apothecary products, and homewares. The company operates a direct-to-consumer Shopify-based e-commerce platform serving customers nationwide alongside four physical retail stores in the Los Angeles area (Larchmont Village, Silver Lake, Studio City, and Malibu). It carries its own Wittmore branded items alongside an extensive assortment of more than 50 third-party brands, including exclusive colorways and co-developed products.
Product overview
Wittmore is a modern and approachable lifestyle retail shop offering clean, smartly edited clothing, accessories, grooming products, homewares, and gifts from brands with a global perspective. The company operates as a single unified e-commerce platform with physical retail locations in Los Angeles (Larchmont Village, Silver Lake, Studio City, and Malibu). Their product portfolio centers on curated men's and women's clothing collections featuring T-shirts, shirts, shorts, outerwear, footwear, and accessories from international brands including Velva Sheen, Sunray, Gramicci, Relwen, Alex Crane, and Bread & Boxers. The store also offers exclusive colorways and collaborations with brands like Wittmore-exclusive Velva Sheen T-shirts and Free and Easy graphic tees.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Smartly edited men's clothing including T-shirts, shirts, sweaters, outerwear, shorts, swimwear, and underwear from curated international brands.
- Women's Clothing Women's clothing collection featuring dresses, denim, shirts, T-shirts, sweaters, jumpsuits, outerwear, and shorts from selected brands.
- Footwear Footwear selection including sneakers, boots, sandals, slides, loafers, clogs, and slippers for men and women.
- Accessories Accessories including hats, scarves, bags, dopp kits, jewelry, wallets, belts, keychains, and socks.
- Apothecary Grooming products and fragrance collection featuring bath and body products from various brands.
- Life and Home Home and lifestyle products including candles, ceramics, glassware, and art pieces from curated brands such as Craighill, East Fork, Graf Lantz, Kinto, W&P Design, and Wild One.
- The Gift Shop Curated gift selection suitable for various occasions and recipients.
- Wittmore on Vacation (Beach Shop) Seasonal beach and vacation-themed collection featuring summer apparel and gear.
- Wittmore Exclusive Velva Sheen T-Shirts Exclusive Wittmore-only colorways (Jet Black, Sunset Pavement Gray) of Velva Sheen's rolled T-shirts, made in California from 100% cotton slub fabric.
- Wittmore Exclusive Free and Easy Graphic T-Shirts Custom hand-screened graphic T-shirts co-developed with Free and Easy, made in Los Angeles, including the Wittmore-exclusive Don't Trip Malibu Drop Shadow design.
Companies that use Wittmore
Customer profileSegments3 records
Ideal customer profiles2 records
Wittmore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wittmore partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Velva SheencoreWittmore has an exclusive partnership with Velva Sheen to offer custom colorways of their rolled t-shirts, including Jet Black and Sunset Pavement Gray exclusive colors only available at Wittmore. The company also carries Velva Sheen's standard color offerings.
- Free and EasycoreWittmore has an exclusive partnership with Free and Easy for custom graphic t-shirt collaborations, including the Wittmore-exclusive Don't Trip Malibu Drop Shadow Vanilla Pastel T-Shirt made with hand-screened graphics in Los Angeles.
- SunraycoreWittmore carries Sunray Sportswear products including the Haleiwa t-shirt collection. Sunray products are made in Japan from heavyweight cotton using antique circular looms. Wittmore is a key retail partner for this Japanese brand.
- RAEN SunglassesminorWittmore carries RAEN eyewear, a California-based sunglasses brand utilizing premium acetates and Zeiss optics. Products featured include the Alvez collection in polarized lenses.
- GramiccicoreWittmore carries Gramicci's men's and women's collection, a brand known for climbing and outdoor-inspired clothing. Featured prominently in summer drops and best sellers.
- Alex CranecoreWittmore is a key retailer for Alex Crane products including the Bo Short, Playa Shirt, and other lifestyle apparel. Alex Crane designs bags and clothing made by domestic manufacturers.
- Bread & BoxersminorWittmore carries Bread & Boxers' micro modal underwear collection, designed in Sweden. The brand creates simple, comfortable basics originally appearing in European hotel mini bars.
- NN.07minorWittmore carries NN.07, a Copenhagen-based menswear brand. Featured in Spring Summer collections.
- RelwencoreWittmore carries Relwen, a menswear brand featured as a best seller. Products include cotton linen work shirts and hybrid nylon shorts.
- Service WorkscoreWittmore carries Service Works, a London-based chef-inspired workwear brand. Featured in best sellers.
- Wax LondonminorWittmore carries Wax London, a UK-based brand featured for their summer drops and printed shirts.
- PyrrhaminorWittmore carries Pyrrha jewelry, a Vancouver-based brand known for meaningful and sustainable jewelry that fosters connection through personal storytelling.
- PatagoniaminorWittmore carries Patagonia products as part of their brand portfolio.
- VEJAminorWittmore carries VEJA sneakers, a brand known for ethical sneaker production using organic cotton and wild rubber.
- ToastminorWittmore carries Toast, a UK-based brand available for both men's and women's collections.
- Il BisonteminorWittmore carries Il Bisonte leather goods for both men's and women's collections, including bags.
- CraighillminorWittmore carries Craighill home goods and accessories, a design-focused brand.
- KintominorWittmore carries Kinto Japan-designed drinkware and accessories as part of their Life and Home collection.
- W&P DesignminorWittmore carries W&P Design products as part of their lifestyle and home offerings.
- Wild OneminorWittmore carries Wild One pet accessories as part of their lifestyle offerings.
- East ForkminorWittmore carries East Fork ceramics as part of their Life and Home collection.
- Graf LantzminorWittmore carries Graf Lantz home goods and accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wittmore competitors and assessment
Company assessmentBroad incumbents
- Aritzia: Public multi-brand apparel retailer with owned boutiques and e-commerce, focused on contemporary women's clothing and lifestyle. Larger and broader incumbent that competes for the same fashion-forward LA customer.
- Nordstrom: Major department store and e-commerce retailer carrying many of the same premium and emerging brands Wittmore curates (Patagonia, VEJA, etc.). Broader incumbent that overlaps significantly in assortment but lacks Wittmore's curation and LA neighborhood identity.
Direct peers
- Need Supply Co. Long-running curated multi-brand e-commerce and physical retailer offering independent and emerging apparel, accessories, and lifestyle brands. Direct conceptual peer in the curated indie-brand model.
- Huckberry: Curated DTC men's retailer featuring outdoor, lifestyle, and Americana brands plus its own private-label lines (e.g., Flint and Tinder). Comparable curated multi-brand model with strong content and a growing private-label engine that Wittmore lacks.
- Saturdays NYC: Multi-brand lifestyle retailer combining curated apparel, surf-inspired own brand, and lifestyle goods with physical cafes/stores and online. Directly comparable curated lifestyle format.
- END. UK-based curated multi-brand retailer with physical stores and global e-commerce, selling premium menswear, footwear, and accessories from international brands. Comparable curated multi-brand model with omnichannel presence.
- The Frankie Shop: Curated multi-brand retailer (NYC flagship plus online) focused on minimalist and emerging designer clothing and accessories. Comparable curated assortment and lifestyle positioning, slightly more design-forward.
- Mohawk General Store: Also LA-based curated multi-brand boutique and e-commerce shop selling men's and women's apparel, accessories, and lifestyle goods from independent global brands. Closely comparable in concept, geography, and curated assortment.
- Mr Porter: Online destination for curated men's clothing, accessories, and lifestyle products from premium and emerging brands worldwide, with editorial content. Directly comparable multi-brand curation model, but at much larger scale and men's-only focus.
- Todd Snyder: Men's curated multi-brand retailer with strong American/European brand mix and a substantial private-label collection. Comparable curated menswear model; physical stores plus national e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wittmore social profiles
Digital presenceWittmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wittmore leadership team
Management profileNumber of profiles
Profiles1 record
Wittmore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wittmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wittmore
What does Wittmore do?
Wittmore is a curated multi-brand lifestyle retailer offering clean, smartly edited men's and women's clothing, footwear, accessories, apothecary products, and homewares. The company operates a direct-to-consumer Shopify-based e-commerce platform serving customers nationwide alongside four physical retail stores in the Los Angeles area (Larchmont Village, Silver Lake, Studio City, and Malibu). It carries its own Wittmore branded items alongside an extensive assortment of more than 50 third-party brands, including exclusive colorways and co-developed products.
Is Wittmore a public or private company?
Wittmore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wittmore founded?
Wittmore was founded in -1. It employs 1 to 10 people.
Where is Wittmore based?
Wittmore is headquartered in Los Angeles, United States, in the North America region.
How does Wittmore make money?
One revenue line is on record: direct Retail Sales.
Who are Wittmore's main competitors?
Broad incumbents on record are Aritzia and Nordstrom. Direct peers are Need Supply Co., Huckberry, Saturdays NYC, END., The Frankie Shop, Mohawk General Store, Mr Porter and Todd Snyder.
Does Wittmore have an API?
No public API is recorded for Wittmore.
What industry is Wittmore in?
Wittmore's product category is Specialty Apparel Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 45811 and its SIC code is 5600.