What Tutorial does

Tutorial Inc. (renamed Autoro Inc. effective August 1, 2022) is a Tokyo-based cloud-native Robotic Process Automation (RPA) software vendor founded in November 2014. The company develops and operates browser-based RPA platforms — Robotic Crowd and AUTORO — that automate routine, manual workflows across web applications and cloud services without requiring desktop installation. The platform's technical foundation includes a public API (released October 2019), a dynamic scaling feature called Robotless (beta launched November 2019), and native OAuth integrations with Gmail, Slack, Google Sheets/Drive, OneDrive, Dropbox, Box, Google Analytics, and Search Console, supplemented by a CData Software partnership (July 2020) for connectivity to on-premise databases. A free Chrome browser extension, Robotic Crowd Agent, provides a low-friction entry point for basic web automation.

The company monetizes primarily through SaaS subscriptions for the Robotic Crowd and AUTORO platforms, supplemented by outcome-based professional services ("動いてナノボ！") in which experts build, operate, and report on automations for the customer on a bi-weekly cadence. Go-to-market combines a self-serve SMB channel via roboticcrowd.com and autoro.io with a direct sales motion and a developing partner/reseller network for enterprise buyers. Target customers are Japanese enterprises and SMBs seeking to automate back-office operations such as manual data entry, advertising report generation, HR processes, and other repetitive administrative work in support of digital transformation (DX) initiatives.

The company has raised approximately 552 million JPY (~$5.16M USD) in a Series A round in May 2020 led by DNX Ventures with participation from Salesforce Ventures, following an earlier third-party capital allocation from DIP Corporation in March 2019. It holds ISO/IEC 27001 and ISO/IEC 27017 certifications and has received Japanese industry recognition including the BOXIL SaaS AWARD 2022 (BPO/Consulting/RPA category and Support Quality No. 1) and the IT Trend Good Product Badge in 2022. Headcount is reported in the 51-100 range, and the company is led by Representative Director and CEO Fukuda Shiro.

Name

Tutorial

Legal name

株式会社チュートリアル

Website

https://autoro.io/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokyo-based cloud-native RPA software vendor (Tutorial Inc., now Autoro Inc.) offering the Robotic Crowd and AUTORO browser-based workflow automation platforms plus a free Chrome extension, targeting Japanese enterprises and SMBs seeking to automate back-office and digital transformation tasks.

Ownership category

akta.pro rank

Product category

Robotic Process Automation (RPA) Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• RPA software
• Cloud automation
• Workflow automation
• Robotic process automation
• Browser automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Robotic Crowd SaaS Subscription: Cloud-based RPA software offered as subscription service with recurring monthly/annual fees based on usage tiers.
2. AUTORO RPA Platform: Web Auto Robot platform for business automation, positioned as successor product to Robotic Crowd.
3. Professional Services - 動いてナンボ！: Outcome-based RPA consulting service where experts handle workflow development, operations management, and bi-weekly progress reporting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tutorial Inc. (now Autoro Inc.) develops and operates cloud-native Robotic Process Automation (RPA) software platforms, primarily the Robotic Crowd product, that enable businesses to automate repetitive manual workflows across web applications and cloud services without requiring desktop installation. The company also offers the AUTORO cloud RPA product as a successor/companion platform and a free Robotic Crowd Agent Chrome extension for lightweight browser automation.

Product overview

Tutorial Inc. operates as a cloud RPA software provider offering two main products: Robotic Crowd and AUTORO (both cloud-based RPA platforms), plus the free Robotic Crowd Agent Chrome extension. The company rebranded to Autoro Inc. in August 2022. The core Robotic Crowd platform provides browser-based workflow automation with native OAuth integrations to enterprise tools (Gmail, Slack, Google Sheets, etc.) and a public API for system connectivity. Robotless enables instant scaling of automation resources.

Differentiator

Problem solved

Functional benefit

Brands

• Robotic Crowd: Cloud-based RPA (Robotic Process Automation) software platform enabling workflow automation and business process efficiency.
• AUTORO (オートロ)
• Robotic Crowd Agent

Products and services

• Robotic Crowd

Quantifiable outcome

• Reduced manual labor and improved employee productivity by automating routine tasks

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CData SoftwarecoreStrategic or Co-development Partner · 14 July 2020Business partnership enabling seamless data connectivity from Robotic Crowd to on-premise databases via CData drivers and data integration solutions.
• 株式会社DIVE INTO CODEminorStrategic or Co-development Partner · 7 February 2020Educational collaboration providing RPA introductory course using Robotic Crowd for engineers learning programming and automation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UiPath: Largest pure-play cloud RPA platform globally, offering attended/unattended automation, AI computer vision, and an app marketplace. Directly competes with Robotic Crowd / AUTORO in the cloud RPA category, though at significantly larger scale and with broader geographic coverage.
• Automation Anywhere: Cloud-native RPA platform (Automation 360) with bot store and IQ Bot for document processing. Most direct architectural analogue to Tutorial's cloud-native approach and a key competitor in mid-market and enterprise automation deals.

Broad incumbents

• Microsoft Power Automate: Broad low-code/RPA platform bundled with Microsoft 365 and Dynamics, increasingly augmented with Copilot AI agents. Competes for the same automation budget in Japan, particularly with SMB and mid-market customers already standardized on the Microsoft stack.
• Blue Prism: Established enterprise RPA platform (now part of SS&C). Competes for large-enterprise RPA RFPs in Japan with strong credentials in regulated industries, though its architecture is more legacy desktop-oriented than Tutorial's cloud-native approach.
• Kofax: Intelligent automation incumbent with document capture, RPA, and process orchestration capabilities. Parent of BizRobo! in Japan, making it both a regional and incumbent competitor with broad portfolio coverage.

Regional players

• WinActor (NTT Data): Japan's leading on-premise RPA tool, distributed heavily by NTT Data across Japanese enterprise and government. Most direct domestic competitor in the Japanese RPA market, often winning on local-language support and existing IT vendor relationships.
• BizRobo! (RPA Technologies / Kofax): Japan-headquartered RPA vendor with strong presence in Japanese financial services and back-office automation. Direct domestic competitor with similar horizontal back-office use-case focus, recently integrated into the Kofax intelligent automation portfolio.
• Cyclone Robotics: Asia-Pacific RPA vendor (headquartered in Singapore/Shanghai) with growing Japan presence. Competes in cloud-native RPA category and has been expanding into the Japanese market, representing an emerging regional threat.

Emerging players

• Workato: Cloud-native integration and automation platform (iPaaS) targeting mid-market and enterprise with an enterprise bot store. Overlaps with Tutorial's API-first cloud RPA positioning, particularly in the IT and business process automation layer.
• Zapier: SMB-focused no-code automation platform connecting 6,000+ SaaS apps. Competes for the same end-user automation use cases, particularly with the free Robotic Crowd Agent Chrome extension, though with a more horizontal SMB GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@autoro5141
• GitHubgithub.com/Tutorial-Inc/tutorial_sample
• Xx.com/autoro_io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tutorial