Cooleaf
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Cooleaf firmographics
Firmographics- Name
- Cooleaf
- Legal name
- ITA Group, Inc.
- Website
- https://cooleaf.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Cooleaf is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cooleaf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Cooleaf operates on a subscription model where paid subscriptions are payable in advance for the applicable subscription period. Subscriptions automatically renew for additional successive subscription periods unless terminated by the customer. This indicates a recurring SaaS revenue model typical of enterprise B2B software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based platform with paid tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Cooleaf product offering
Product offeringCore offering
Cooleaf is a cloud-based SaaS employee recognition and rewards platform sold to employers that enables HR leaders to connect employees, recognize peers in real time, distribute rewards, celebrate milestones, run surveys and training, and view engagement analytics through manager dashboards. The platform also supports wellness step challenges through optional integrations with Apple HealthKit and Google Fit.
Product overview
Cooleaf is a single, unified employee recognition and rewards software platform developed by ITA Group. The platform provides a comprehensive suite of engagement tools including employee connection features, peer-to-peer recognition capabilities, rewards management, milestone celebrations, training opportunities, surveys, challenges, and manager dashboards with programming analytics. Cooleaf serves HR leaders seeking to build lasting employee engagement across their organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cooleaf Platform
Companies that use Cooleaf
Customer profileSegments1 record
Ideal customer profiles1 record
Cooleaf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Cooleaf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apple HealthKitcoreCooleaf offers optional integration with Apple HealthKit for step challenges. Users can voluntarily connect their Apple Health data to participate in step-based challenges, with explicit user permission required. Step data is used only for administering the step challenge program.
- Google FitcoreCooleaf offers optional integration with Google Fit for step challenges. Users can voluntarily connect their Google Fit data to participate in step-based challenges, with explicit user permission required. Step data is used only for administering the step challenge program and is handled in accordance with Google Fit's Developer and User Data Policy.
- PCI-compliant Payment ProcessorscoreITA Group maintains PCI DSS compliance and contracts with a PCI Approved Scanning Vendor (ASV) to provide regular security scanning of cardholder data environment. Credit card and PayPal payment processing is handled through secure payment infrastructure.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Cooleaf competitors and assessment
Company assessmentDirect peers
- Bonusly: Bonusly is a peer-to-peer employee recognition and rewards platform targeting HR leaders and organizations. It directly overlaps with Cooleaf in recognition, rewards distribution, milestone celebrations, and analytics for enterprise customers.
- Kudos: Kudos is an employee recognition and engagement platform offering peer recognition, rewards, surveys, and analytics. It competes head-to-head with Cooleaf in the same HR leader buyer segment with overlapping feature sets.
- Motivosity: Motivosity provides employee recognition, rewards, and engagement tools targeted at HR leaders. Its combined recognition-plus-engagement offering closely parallels Cooleaf's bundled approach.
- WorkTango: WorkTango offers employee recognition, rewards, and surveys as an integrated engagement platform for HR and people leaders. It serves the same buyer segment as Cooleaf with a similar all-in-one positioning.
- 15Five: 15Five provides continuous performance management and employee engagement tools including recognition, surveys, and manager dashboards. It directly competes with Cooleaf for HR leader budgets focused on engagement outcomes.
Broad incumbents
- Workhuman: Workhuman is a large, established provider of employee recognition and social recognition programs serving global enterprises. It operates at significantly greater scale than Cooleaf and competes in the same recognition category with broader portfolio capabilities.
- Achievers: Achievers is an established enterprise employee recognition platform offering recognition, rewards, and analytics. It competes with Cooleaf for enterprise HR buyers while operating at a larger, more established scale.
- Lattice: Lattice provides performance management, engagement surveys, and people analytics. While more performance-focused, it overlaps with Cooleaf in engagement surveys and HR analytics for HR leaders.
- Culture Amp: Culture Amp is an established employee engagement and performance platform offering surveys, analytics, and development tools. It serves HR leaders in the same buyer segment as Cooleaf with a broader engagement suite.
Emerging players
- Empuls: Empuls is an emerging employee engagement platform offering recognition, rewards, surveys, and Intranet features. It targets HR leaders with a bundled engagement offering similar to Cooleaf, with growing traction among SMB and mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cooleaf social profiles
Digital presenceCooleaf compliance and trust
Trust signalCompliance2 records
Cooleaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cooleaf leadership team
Management profileNumber of profiles
Cooleaf funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cooleaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cooleaf
What does Cooleaf do?
Cooleaf is a cloud-based SaaS employee recognition and rewards platform sold to employers that enables HR leaders to connect employees, recognize peers in real time, distribute rewards, celebrate milestones, run surveys and training, and view engagement analytics through manager dashboards. The platform also supports wellness step challenges through optional integrations with Apple HealthKit and Google Fit.
Is Cooleaf a public or private company?
Cooleaf is a private company. It is classified as corporate owned and is currently operating.
When was Cooleaf founded?
Cooleaf was founded in 2013. It employs 11 to 50 people.
Where is Cooleaf based?
Cooleaf is headquartered in Atlanta, United States, in the North America region.
How does Cooleaf make money?
One revenue line is on record: subscription Revenue.
Who are Cooleaf's main competitors?
Direct peers on record are Bonusly, Kudos, Motivosity, WorkTango and 15Five. Broad incumbents are Workhuman, Achievers, Lattice and Culture Amp. Empuls is listed as an emerging player.
Does Cooleaf have an API?
No public API is recorded for Cooleaf.