FTN Motion

What FTN Motion does

FTN Motion is a New Zealand-founded, privately held electric two-wheeler manufacturer established in 2020 by Luke Sinclair and Kendall Bristow, originally in a Wellington garage and now headquartered in Hamilton where every bike is hand-built. The company sells two core models under the Streetdog brand: the Streetdog XR, an electric motorcycle with a 7.5 kW peak motor, 85 kph top speed, 60–80 km real-world range (extendable to 140 km with a second battery), requiring a motorcycle licence; and the Streetdog 50, an electric moped rated at 50 kph with 80–100 km range (extendable to 180 km) that, in New Zealand and most Australian states, can be ridden on a standard car licence. Distinguishing technical features include a removable 17 kg, 72V / 2.9 kWh lithium-ion battery that charges from any standard wall socket in 5.5 hours, an integrated 30L storage compartment unique in the category, a 2.1-inch pin-protected LCD touchscreen, NFC key fob access with rear-wheel lock and siren, regenerative braking, and nitrogen-gas rear shocks on a matte powder-coated frame.

The commercial model is direct-to-consumer hardware sales priced from NZD 8,990 (Streetdog 50) to NZD 9,990 (Streetdog XR), with a configurator on ftnmotion.com, a NZD 500 refundable deposit to secure production slots, and ancillary revenue from high-margin accessories (extra battery at NZD 2,750, chargers, NFC fobs, seat covers, apparel). The funnel is heavily event-driven: physical test ride locations and pop-up events in Hamilton, Wellington, Auckland, Christchurch, Melbourne, Sydney, and Brisbane are paired with consumer financing channeled through UDC Finance Limited (9.95% p.a. fixed) and green loans from partner banks at rates as low as 1% p.a. Distribution in Australia is executed via a regional delivery partner network coordinated from the Melbourne Outpost.

FTN Motion has placed more than 250 units in customer hands across New Zealand and Australia, raised a disclosed NZD 2.6 million in mid-2024 with Dyson CEO Roland Krueger joining as technical adviser and investor, and has formally begun Australian operations in 2025 alongside the February 2025 Streetdog80 launch. The 11–50-person, hand-build-to-order operating model supports customization but caps throughput relative to mass-market EV two-wheeler competitors, positioning the company as a premium, design-led niche player rather than a volume challenger.

Name

FTN Motion

Legal name

FTN Motion Limited

Website

https://ftnmotion.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FTN Motion is a New Zealand-based, privately held electric motorcycle manufacturer that hand-builds and sells the Streetdog XR and Streetdog 50 to urban consumers in New Zealand and Australia via direct-to-consumer e-commerce and physical test ride locations.

Ownership category

akta.pro rank

Product category

Electric Motorcycles and Mopeds

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

akta.pro secondary industries

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Electric motorcycle manufacturing
• Electric moped production
• Urban electric vehicles
• Lithium-ion two-wheelers
• Handcrafted electric motorbikes

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Motorbike Sales: Primary revenue from selling Streetdog electric motorcycles and mopeds directly to consumers. Products include Streetdog XR (electric motorcycle, from $9,990), Streetdog 50 (electric moped, from $8,990), and earlier Streetdog80 model. One-time hardware purchase with custom configuration options.
2. Accessories and Add-ons: Additional batteries ($2,750), chargers ($250), seat covers ($100), NFC key fobs ($90), and branded merchandise (t-shirts, hoodies). Accessories complement hardware sales and provide recurring revenue opportunities.
3. Financing Services: Finance partnership with UDC Finance Limited provides consumer financing options. FTN earns through the financing arrangement as the channel partner bringing customers to UDC.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

FTN Motion designs, hand-builds and sells electric two-wheelers — the Streetdog XR electric motorcycle (85 kph, 7.5 kW peak) and the Streetdog 50 electric moped (50 kph, 3 kW nominal) — directly to consumers in New Zealand and Australia. Streetdogs feature removable 72V lithium-ion batteries that charge from any standard wall socket, integrated 30L storage compartments, NFC access and LCD touchscreen displays. The company complements its vehicles with accessories (extra batteries, chargers, NFC fobs, seat covers, branded apparel), consumer financing via UDC Finance, and nationwide servicing through partner locations.

Product overview

FTN Motion is a New Zealand-based electric motorcycle manufacturer offering a portfolio of two distinct electric two-wheelers: the Streetdog XR (urban electric motorcycle requiring motorcycle licence, 85 kph top speed, $9,990) and the Streetdog 50 (electric moped accessible with car licence, 50 kph top speed, $8,990). Both products share key features including removable lithium-ion batteries, 30L integrated storage, NFC key access, touchscreen displays, and regenerative braking. The company complements its vehicles with accessories (additional batteries, chargers, NFC key fobs, seat covers), branded apparel, financing options through UDC Finance, and nationwide servicing across New Zealand and Australia. Streetdogs are hand-built to order in Hamilton, New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Streetdog XR: Electric motorcycle class Streetdog with 85 km/h top speed, 60-80 km range, requiring motorcycle licence
• Streetdog 50
• Streetdog80

Products and services

• Streetdog XR Urban electric motorcycle with 85 kph top speed, 60-80 km real-world range (extendable to 140 km with a second battery), 7.5 kW peak motor power, 72V removable lithium-ion battery, integrated 30L storage, LCD touchscreen, NFC access and regenerative braking. Requires a motorcycle licence. Hand-built to order in Hamilton, NZ. Includes a 2-year warranty.
• Streetdog 50 Urban electric moped with 50 kph top speed and 80-100 km real-world range (extendable to 180 km with a second battery), 3 kW nominal motor power and shared Streetdog XR technology (removable battery, 30L storage, LCD touchscreen, NFC access, regenerative braking). Requires only a car licence in most Australian states and New Zealand. Includes a 2-year warranty.
• Additional Battery Die-cast aluminium cased lithium-ion battery pack for the Streetdog, designed to fit inside the integrated 30L storage compartment to double the vehicle's range. Priced at $2,750 NZD.
• Additional Charger Extra lithium battery charger for charging the Streetdog's removable battery at multiple locations such as home and work. Priced at $250 NZD.
• NFC Key Fob NFC-enabled key fob that allows the rider to unlock the Streetdog by holding the fob over the on-board sensor, working with the integrated NFC access / alarm system. Priced at $90 NZD.
• Seat Cover Handmade-in-NZ seat cover protecting the Streetdog seat from rain and scratches. Priced at $100 NZD.
• FTN Apparel (T-shirts, Hoodies) Branded clothing merchandise — FTN Tee in multiple designs (Classic Red Streetdog, Electric Mayhem, Charcoal, Streetdog) and FTN Hoodie in Charcoal — sold via the FTN Motion gear shop.
• Nationwide Servicing & Repairs Servicing and repairs for Streetdogs across NZ and Australia through a network of trusted service partners — primary service centres in Hamilton and Wellington with mobile servicing available in Auckland, Waikato and Bay of Plenty.
• FTN Motion Finance (consumer finance partnership) Consumer financing solution for purchasing a Streetdog, provided through a partnership with UDC Finance Limited at a 9.95% p.a. fixed rate with flexible repayment options, supplemented by green/sustainable bank loans from as low as 1% p.a. for electric motorbikes.

Quantifiable outcome

• 250+ Streetdogs riding across Australia and New Zealand
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cactus OutdoorminorStrategic or Co-development Partner · 1 December 2025Collaboration with Cactus Outdoor (rugged gear brand) to create one-of-a-kind Streetdog celebrating NZ craftsmanship. Featured in The Uncommon Thread series. Included 1/1 limited edition Streetdog sale.
• Mariko Mura DavidsonminorStrategic or Co-development Partner · 1 June 2025Product leader with 15 years experience at intersection of transport innovation and go-to-market strategy. Senior role at Wombi (US e-bike subscription company). Previously led product initiatives at Ford Motor Company and Microsoft. Advisory board member focusing on Australia GTM strategy.
• Arts Foundation of New ZealandminorGTM or Marketing Partner · 1 May 2025Partnership for second year with Arts Foundation's annual fundraising auction. Created custom Streetdog hand-painted by Pacific artist Fatu Feu'u. Proceeds support artists across Aotearoa.
• Experience Motorcycles (Auckland)minorChannel Partner/ Reseller/ DistributorTest ride location partner in Auckland. Riders can test Streetdog 50 on car licence, but need motorcycle licence for Streetdog XR.
• Ben Buckler Boards (Sydney)minorChannel Partner/ Reseller/ DistributorPartner location in Sydney for test rides and inventory. Motorcycle licence required for all models in NSW.
• Regional Delivery Partners (Australia)coreChannel Partner/ Reseller/ DistributorRegional delivery partners across Australian states and territories responsible for inspecting Streetdogs on arrival and coordinating customer pickup or final delivery. Supported by Melbourne team.
• Armstrong's (Motorcycle Training)minorImplementation/ SI/ Consulting PartnerMotorcycle training provider used by FTN staff (e.g., Nick Joy) for licence training in Melbourne. 2-day courses with qualified instructors.
• HelmartminorGTM or Marketing PartnerCustom Streetdog collaboration with Helmart. Inspired by 60s and 70s aesthetics, artist Tyler Richardson designed custom Streetdog.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cake: Swedish electric motorcycle maker with the Makka light utility model that competes directly with FTN's Streetdog 50 and Streetdog80 on urban use cases.
• ONYX Motors: California-based electric moped/motorbike brand with retro design language. Comparable product positioning (sit-on electric mopeds, lifestyle branding, removable batteries on some models).
• Maeving: UK-based manufacturer of premium urban electric motorcycles with removable batteries and direct-to-consumer sales. Closest comparable in positioning (heritage design, removable battery, premium pricing) to FTN's Streetdog XR.
• UBCO: New Zealand-based electric two-wheeler brand producing utility-focused e-bikes. Highly comparable geography and target market overlap (NZ farmers, urban riders, courier use).
• NIU Technologies: China-based global leader in smart electric scooters and mopeds with mass-market DTC distribution. Comparable product category (light electric mopeds) and similar accessibility-via-car-licence positioning in many markets.
• Super73: California-based electric two-wheeler brand built around lifestyle branding, urban commuting, and direct-to-consumer retail. Strong overlap in target customer (style-conscious urban commuters) and category.
• Sur-Ron: China-based manufacturer of light electric off-road and on-road motorbikes. Comparable product class (light electric motorbikes) competing for entry-level electric two-wheeler buyers.
• VMoto (Super Soco): Australia-headquartered electric scooter and motorcycle distributor/manufacturer. Directly competes in the AU/NZ market with overlapping urban electric moped product lines.

Broad incumbents

• Zero Motorcycles: Largest established electric motorcycle manufacturer globally. Overlaps in the urban electric motorcycle category but targets higher performance/price points with broader model range.
• Energica: Italy-based premium electric motorcycle maker with established dealer network. Adjacent in EV motorcycle category but competes in sport/touring segments rather than urban light EVs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOv3fASc2pN8XlOC5SXkV2Q
• Facebookfacebook.com/ftnmotion
• Instagraminstagram.com/ftn_motion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTN Motion