What Maeving does

Maeving Limited is a Coventry, UK-based electric motorcycle manufacturer founded in 2017, operating as the UK's first dedicated electric motorcycle OEM. The company designs, engineers, and assembles its motorcycles at its Coventry facility in the Midlands — historically the heart of British motorcycling — and sells them direct-to-consumer globally via its own e-commerce storefront with doorstep delivery conducted by specialist technicians. Maeving's product portfolio comprises four models built on a shared electric powertrain architecture: the entry-level RM1 (single battery, 45 mph, $6,495, currently sold out), the mid-tier RM1S ($9,995) and its limited Blackout edition ($11,495) with dual removable batteries and 70 mph capability, and the RM2 two-seater ($10,995). All models center on a proprietary removable-battery system using LG MJ1 or M50LT lithium cells that charge from any standard outlet for under $1, paired with a Bosch or Maeving-branded rear hub motor delivering zero direct emissions with minimal maintenance (no oil, chain, or gas required).

The company's go-to-market is exclusively direct-to-consumer, with a single US showroom in Culver City, California, a network of 12+ authorized US service partners, pop-up test rides at Cycle Gear locations, and commerce/checkout infrastructure provided by Ekho (vehicle commerce) and Freedom Road Financial (0% APR financing). Maeving generates revenue through one-time hardware sales of motorcycles ($6,495-$11,495), accessories and spare parts (batteries $1,395, chargers, panniers), financing partnerships, and mobile servicing/warranty services. Its customer base is entirely individual urban commuters and new/returning riders, with US operations already accounting for 40% of total sales as of September 2025. The company has raised approximately £12-14m cumulatively across a £1m debt round (2022), government grants through APC's DRIVE35 programme, and an £11m Series A in September 2025 led by Elbow Beach Capital, Future Planet Capital, and Venrex, with capital earmarked for US expansion and further R&D. Maeving holds the #1 selling electric motorcycle brand position in the UK per MCIA data and has won consecutive MCN Electric Bike of the Year awards in 2024 and 2025.

Name

Maeving

Legal name

Maeving Limited

Website

https://maeving.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maeving is a Coventry, UK-based direct-to-consumer electric motorcycle manufacturer founded in 2017, selling retro-styled removable-battery bikes (RM1, RM1S, RM2) to urban commuters and new riders in the UK and US, where operations already contribute 40% of total sales.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorcycles
• Removable battery technology
• Urban commuter vehicles
• Direct-to-consumer manufacturing
• Hub motor powertrains

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Electric Motorcycle Sales: One-time hardware sales of electric motorcycles (RM1, RM1S, RM2, Blackout edition) sold directly to consumers at set price points. Direct-to-consumer model with doorstep delivery included in purchase price.
2. Accessories and Spare Parts: Sales of accessories including spare batteries ($1,395), chargers, panniers, top boxes, rack systems, and spare keys through the online store.
3. Financing Services: Financing offered through Ekho/Freedom Road Financial with 0% APR available on 12-36 month plans. Revenue generated through financing partnerships.
4. Service and Warranty: Mobile servicing, warranty repairs, and maintenance services. Service at LA Workshop $150, mobile service in CA $250, labour rate $150/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maeving designs, assembles, and sells direct-to-consumer electric motorcycles (RM1, RM1S, RM1S Blackout, RM2) built around a removable battery system and Bosch/Maeving-branded hub motor. Motorcycles are sold online through maeving.com with doorstep delivery by specialist technicians and supported via mobile servicing and a US service partner network. Accessories, spare batteries, and chargers are sold alongside the motorcycles through the same online storefront.

Product overview

Maeving is a UK-based electric motorcycle manufacturer that designs and assembles its bikes in Coventry, selling direct-to-consumer with doorstep delivery and mobile servicing. Its product portfolio consists of four distinct electric motorcycle models — the RM1, RM1S, RM1S Blackout, and RM2 — all built around Maeving's signature removable battery technology and retro-modern British design aesthetic. The RM1 serves as the entry-level single-battery urban commuter (45 mph, up to 40-80 miles), while the RM1S and its limited Blackout edition offer a step up with dual batteries, faster charging, and higher performance (70 mph, up to 80 miles). The RM2 is the two-seater variant designed for carrying a passenger with the same dual-battery powertrain. All models feature Bosch or Maeving-branded hub motors, LG-sourced battery cells, and share a common design language combining heritage styling with electric propulsion. Accessories and spare parts (batteries, chargers, storage, and riding gear) are sold as add-ons across the model range.

Differentiator

Problem solved

Functional benefit

Products and services

• Maeving RM1 Entry-level urban electric motorcycle with a single removable battery (LG MJ1 cells), top speed of 45 mph, range up to 40-80 miles depending on single or dual battery configuration, Bosch hub motor, analogue speedometer, LED headlight, and direct-to-consumer delivery. Targeted at city commuters and new riders.
• Maeving RM1S Mid-range electric motorcycle with a dual removable battery pack (5.46 kWh total using LG M50LT cells), up to 80 miles range, 70 mph top speed, 11.1 kW peak power, supporting both off-bike and on-bike charging. Eligible for 0% APR financing through Freedom Road Financial.
• Maeving RM1S Blackout Limited-production special edition of the RM1S with exclusive Black Shadow-inspired tank design and dark-themed styling. Shares the dual-battery powertrain (5.46 kWh, up to 80 miles range, 70 mph top speed) of the standard RM1S.
• Maeving RM2 Two-seater electric motorcycle with bench seat, 8.5L storage tank, dual removable batteries (5.46 kWh using LG M50LT cells), 7.2 kW motor with 11.1 kW peak power (261 Nm torque), up to 80 miles range, and 70 mph top speed. Designed for carrying a passenger.
• Maeving Accessories and Spare Parts Range of official add-ons for Maeving motorcycles including spare batteries, chargers and charger docks, roll-top panniers, top boxes, solo racks, and spare keys. Sold across RM1, RM1S, and RM2 model lines via the online store.

Quantifiable outcome

• UK's #1 selling electric motorcycle brand by volume (per MCIA data)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• ElectrogenicminorChannel Partner/ Reseller/ DistributorElectrogenic, a UK-based electric vehicle conversion company, uses Maeving electric hub motors in plug-in hybrid setups for converting classic Harley-Davidson motorcycles. This represents Maeving's motors being used as OEM components in Electrogenic's commercial conversion kits.
• US Service PartnersminorChannel Partner/ Reseller/ DistributorNetwork of authorized service partners across the US including MotoGrrl (Brooklyn), King Electric Bikes (DC), Central Moto 79 (Miami), Red Beard Motorcycles (New Orleans), Metric Motors (Texas), Alex's Motorcycles (Texas), Scooter 911 (Austin), Sims Motorcycle Monkeys (Salt Lake City), Mokwheel E-Bikes (Eugene), Rogue Motorcycles (Oregon), Tokyo Moto SF (San Francisco), and others.
• Cycle GearminorChannel Partner/ Reseller/ DistributorCycle Gear hosts Maeving test ride events at multiple US locations including Chico, Gilroy, Pacheco, Portland, Redding, Reno, San Diego, San Jose, San Luis Obispo, and Seaside.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zero Motorcycles: California-based electric motorcycle manufacturer selling premium urban and performance e-motorcycles. Most direct comparable on product category, premium pricing, and US-focused retail strategy.
• NIU Technologies: Chinese manufacturer of electric scooters and light motorcycles with strong DTC and international distribution. Comparable on urban e-two-wheeler focus, removable-battery architecture, and global expansion playbook.
• Energica Motor Company: Italian premium electric motorcycle manufacturer focused on performance and urban e-motorcycles. Comparable on premium positioning, European manufacturing heritage, and DTC-leaning sales model.
• Cake (Cake 0 Emission): Swedish premium electric motorcycle manufacturer with strong design language and urban-light off-road focus. Closely comparable on Scandinavian/European design heritage, premium pricing, and removable-battery approach.
• Damon Motors: Canadian electric motorcycle manufacturer with premium urban and performance models. Comparable on premium EV-motorcycle positioning, North American market focus, and direct-to-consumer sales model.
• Sondors Electric Motorcycle: US-based electric motorcycle and e-bike company with affordable positioning. Comparable on DTC electric two-wheeler sales, US market focus, and consumer-direct distribution model.
• Tarform Motorcycles: Brooklyn-based premium electric motorcycle manufacturer with sustainability focus. Comparable on premium urban e-motorcycle positioning, DTC model, and design-led brand identity.

Broad incumbents

• LiveWire (Harley-Davidson): Harley-Davidson's electric motorcycle spinoff. Directly competes in the premium electric motorcycle segment but with parent-company scale, established dealer network, and capital advantages over Maeving.

Emerging players

• Super73: US-based premium electric bicycle/moped-style brand targeting urban riders with distinctive design. Comparable on DTC urban e-mobility, US consumer focus, and lifestyle brand positioning, though positioned in e-bike rather than full motorcycle category.
• Sur-Ron: Chinese electric off-road and light motorcycle manufacturer competing on price-performance. Comparable on electric powertrain focus and removable-battery architecture, though positioned more aggressively on price.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@Maeving
• Facebookfacebook.com/Maeving
• Instagraminstagram.com/maevingelectricmotorcycles
• TikToktiktok.com/@maevingelectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maeving