Intermix.io

What Intermix.io does

Integrate.io is a unified data pipeline platform that combines ETL, ELT, change-data-capture (CDC), and reverse-ETL capabilities into a single low-code product. The platform was formed by consolidating two previously separate products—Xplenty (ETL/Reverse ETL) and FlyData (ELT/CDC)—under the Integrate.io brand. Its core technology centers on a drag-and-drop pipeline builder, a library of 220+ low-code transformations, 150+ pre-built data source connectors, and a CDC engine delivering sub-60-second replication latency to data warehouses.

The company serves operations teams, business analysts, and data/analytics engineering groups at enterprises that need to automate manual data preparation and file-based workflows without depending on engineering teams. Named customers span healthcare (Philips, Leukaemia Foundation of Australia), manufacturing (Caterpillar), logistics (DPD UK), retail (7-Eleven), technology (Samsung), professional services (Accenture), education (McGraw Hill), and sports (Boston Red Sox), with customer tenures extending back to 2017 for several accounts.

Integrate.io operates a hybrid go-to-market combining self-serve free trials for SMBs and mid-market buyers with a white-glove enterprise direct-sales motion anchored by dedicated Solution Engineers and structured onboarding checkpoints. Revenue is generated through fixed-fee unlimited-usage annual subscriptions across two product lines (ETL/Reverse ETL and ELT/CDC), with supplementary offerings including Salesforce Sync, File Prep & Delivery, and the Integrate.io AI feature layer. The company has raised approximately $4.51M across two funding rounds (2016 and 2018) and operates with 11-50 employees from San Francisco.

Name

Intermix.io

Website

https://intermix.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrate.io is a unified low-code data pipeline platform offering ETL, ELT, CDC, and reverse-ETL with 220+ transformations and 150+ connectors, serving operations teams, business analysts, and data engineers at mid-market and enterprise customers via fixed-fee subscriptions.

Ownership category

akta.pro rank

Product category

Data Pipeline Platform

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

Keywords

• Data pipeline platform
• Low-code ETL
• CDC replication
• Data integration
• Reverse ETL

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Fixed-fee subscription pricing model with unlimited usage. Customers pay for access to the platform with no per-seat or per-usage constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Intermix.io is a single monitoring dashboard that helps data engineers keep an eye on their critical data flows. The platform provides low-code data pipeline capabilities including ETL, reverse ETL, CDC database replication with sub-60-second latency, bidirectional Salesforce integration, and file-based workflow automation for operations teams and business analysts.

Product overview

Integrate.io is a unified data pipeline platform that combines multiple acquired products into a single platform-plus-modules architecture. The platform consists of: Salesforce Sync for CRM integration, Transform & Sync (ETL) for data loading and transformation, Database Replication (CDC) for real-time data replication, and File Prep & Delivery for file-based workflows. The platform also includes Integrate.io AI capabilities for AI-powered data preparation. Two key acquired brands are maintained: ETL & Reverse ETL (formerly Xplenty) and ELT & CDC (formerly FlyData), both now fully integrated under the unified platform. The platform supports 150+ data sources and destinations with 220+ low-code transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Sync

Quantifiable outcome

• 92% Customer Satisfaction Score
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Informatica: Informatica is a large incumbent in enterprise data integration offering ETL, data quality, governance, and master data management. It is a broad comparable in the data integration category, though it operates across a much wider portfolio and serves large enterprise customers rather than the mid-market focus of Integrate.io.
• Talend: Talend (now part of Qlik) is a broader data integration and data quality platform with a much larger portfolio spanning ETL, data quality, governance, and MDM. It competes with Integrate.io on enterprise data integration but operates at significantly larger scale with broader product breadth.
• MuleSoft: MuleSoft (Salesforce) is an enterprise integration platform covering API management, ESB, and data integration. It competes with Integrate.io on Salesforce data integration specifically (the Salesforce Sync product is explicitly positioned 'easier than MuleSoft'), though MuleSoft is a much broader platform with API management focus.

Direct peers

• Hevo Data: Hevo is a no-code data pipeline platform offering ETL, ELT, CDC, and reverse ETL with 150+ source connectors. It is closely comparable to Integrate.io across product breadth, no-code positioning, target personas (ops and analyst teams), and pricing model (consumption-based).
• Fivetran: Fivetran is the leading automated data integration platform focused on ELT with managed connectors to data warehouses. It is directly comparable to Integrate.io in target customer (data teams), product category (managed data pipelines), and go-to-market motion (self-serve plus enterprise sales).
• Airbyte: Airbyte is an open-source data integration platform offering 300+ connectors for ELT workloads. It competes directly with Integrate.io in the data pipeline category with overlapping connector breadth, target personas (data engineers and analysts), and warehouse-centric architecture.
• Stitch: Stitch (formerly Talend Stitch, now part of Qlik) is a cloud-first ETL/ELT service that replicates data from sources into data warehouses. It overlaps with Integrate.io in core product functionality (managed data pipelines to warehouses), customer base (data teams), and connector library approach.
• Matillion: Matillion is a cloud-native data integration and transformation platform purpose-built for cloud data warehouses like Snowflake and Redshift. It competes directly with Integrate.io on ETL/ELT transformation workflows, low-code pipeline building, and enterprise data team targeting.
• dbt Labs: dbt Labs provides a data transformation platform (dbt) widely used for in-warehouse transformation. It overlaps with Integrate.io on the transformation half of the data pipeline stack and shares target buyers (data analysts and analytics engineers), though dbt focuses on transformation while Integrate.io covers ingestion and sync.

Emerging players

• Rivery: Rivery is a cloud data pipeline platform offering ELT, reverse ETL, and SaaS data ingestion with a focus on marketing and operational use cases. It is a comparable niche player in operational ETL and reverse ETL workflows, overlapping with Integrate.io's Transform & Sync and Reverse ETL offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermix.io