Salesfusion
Salesfusion is an Atlanta-based B2B marketing automation platform, founded in 2007, that helps mid-market marketers generate, convert, and nurture leads into long-term customer relationships.
- Company typePrivate
- Founded2007
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Salesfusion does
Salesfusion is a private B2B marketing automation software company founded in 2007 and headquartered in Atlanta, Georgia. Per its firmographic description, the platform helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships, positioning it in the mid-market marketing technology category that addresses lead generation, lead management, and customer engagement workflows. The company operates with a headcount in the 101–250 range and has raised approximately $32 million across six disclosed funding rounds between 2013 and 2015, with Noro-Moseley Partners and BLH Venture Partners participating as repeat investors across multiple rounds. Its most significant inorganic move was the January 2014 acquisition of LoopFuse, a marketing automation peer, signaling an intent to consolidate lead-scoring and campaign-execution capabilities. Carol O'Kelley serves as Chief Executive Officer. The input data does not disclose pricing tiers, customer counts, ARR, or detailed product architecture for Salesfusion specifically; the detailed product and AI descriptions in the source material pertain to a separate entity (SugarAI, formerly SugarCRM), and have not been attributed to Salesfusion here.
Salesfusion firmographics
Firmographics- Name
- Salesfusion
- Legal name
- SugarAI Software Inc.
- Website
- https://salesfusion.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salesfusion is an Atlanta-based B2B marketing automation platform, founded in 2007, that helps mid-market marketers generate, convert, and nurture leads into long-term customer relationships.
- Ownership category
- akta.pro rank
Salesfusion industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Salesfusion is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Salesfusion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Software Subscription: SugarAI generates revenue primarily through SaaS subscription licensing of its CRM platform. The platform is offered as Sugar Sell, Sugar Market, sales-i, and Sugar Serve products with tiered pricing based on features and user count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CRM subscription with guided selling capabilities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Salesfusion product offering
Product offeringCore offering
Salesfusion provides a marketing automation platform that helps B2B marketers attract new opportunities, convert prospects into customers, and nurture them into long-term customer relationships. The platform supports campaign execution, lead capture and scoring, email marketing, and analytics to give marketing teams visibility into pipeline contribution and campaign performance.
Product overview
SugarAI is a unified B2B sales CRM platform (formerly SugarCRM, rebranded 2026) comprising multiple integrated products: Sugar Sell (core CRM/precision selling platform), sales-i (sales intelligence), Sugar Market (marketing automation), and Sugar Serve (customer service). The platform architecture connects CRM data with ERP systems to deliver AI-powered insights, guidance, and process automation. Extensibility is provided through the SugarAI Marketplace with 180+ ERP integrations and add-on tools.
Differentiator
Problem solved
Functional benefit
Brands
- Sugar Sell: The Precision Selling Platform - a CRM that acts more like a sales coach, guiding sellers to actions with the biggest impact.
- sales-i
- Sugar Market
- Sugar Serve
Products and services
- Salesfusion Marketing Automation Platform A marketing automation software platform that helps B2B marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships. The platform enables campaign management, lead capture, lead scoring, email marketing, and pipeline analytics for marketing teams at mid-market and enterprise organizations.
Quantifiable outcome
- 5% increase in aftermarket sales (Sun State International)
- +3 more outcomes
Companies that use Salesfusion
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Salesfusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Salesfusion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ERP Integration Partnerscore180+ ERP integration partnerships enabling bidirectional data flow between SugarCRM and enterprise resource planning systems, providing comprehensive customer context including order history and purchasing behavior.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Salesfusion competitors and assessment
Company assessmentBroad incumbents
- Adobe Marketo Engage: Marketo (Adobe) is a leading enterprise B2B marketing automation platform, directly comparable to Salesfusion in demand generation and lead management, with a broader enterprise feature set and Adobe's ecosystem scale.
- Mailchimp: Mailchimp (Intuit) provides email marketing and basic marketing automation widely used by SMBs and mid-market companies. It overlaps with Salesfusion on email nurture and demand-gen campaign execution, particularly for smaller customers.
- HubSpot: HubSpot is the dominant mid-market marketing automation and CRM platform. Its Marketing Hub directly competes with Sugar Market/Salesfusion in B2B demand generation and lead nurturing, particularly for SMB and mid-market sales-led teams.
- Zoho Marketing Plus: Zoho offers a broad suite including marketing automation, CRM, and sales tools at value pricing. It competes with Salesfusion/Sugar Market in the mid-market B2B segment, particularly where buyers want an integrated suite at lower total cost.
- Salesforce Marketing Cloud Account Engagement (Pardot): Pardot (now Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation offering, directly competing with Salesfusion on lead nurturing and B2B demand generation, particularly within the Salesforce CRM install base.
Emerging players
- Pipedrive: Pipedrive is a sales CRM with growing marketing automation capabilities. It overlaps with the SugarAI/Salesfusion stack on the CRM side of the lead-to-customer workflow for SMB and mid-market sales-led teams.
- Klaviyo: Klaviyo is a fast-growing marketing automation platform with strong B2C roots expanding into B2B. Its data-driven campaign automation and lifecycle messaging capabilities overlap with Salesfusion's nurture and customer-conversion workflows.
Direct peers
- SharpSpring: SharpSpring (Constant Contact) is a B2B marketing automation platform serving agencies and mid-market sales-led teams, directly comparable to Salesfusion in demand generation, lead nurturing, and CRM-integrated campaign management.
- ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform focused on SMB and mid-market B2B demand generation, email nurture, and sales engagement — a directly comparable offering to Salesfusion's lead-nurture and customer-conversion stack.
- Act-On Software: Act-On is a B2B marketing automation platform targeting mid-market manufacturers, distributors, and sales-led organizations — a near-direct peer to Salesfusion in vertical fit, lead scoring, and ERP/CRM integration requirements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Salesfusion social profiles
Digital presenceSalesfusion compliance and trust
Trust signalCompliance1 record
Salesfusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salesfusion leadership team
Management profileNumber of profiles
Profiles1 record
Salesfusion funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salesfusion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salesfusion
What does Salesfusion do?
Salesfusion provides a marketing automation platform that helps B2B marketers attract new opportunities, convert prospects into customers, and nurture them into long-term customer relationships. The platform supports campaign execution, lead capture and scoring, email marketing, and analytics to give marketing teams visibility into pipeline contribution and campaign performance.
Is Salesfusion a public or private company?
Salesfusion is a private company. It is classified as unknown and is currently operating.
When was Salesfusion founded?
Salesfusion was founded in 2007. It employs 101 to 250 people.
Where is Salesfusion based?
Salesfusion is headquartered in Atlanta, United States, in the North America region.
How does Salesfusion make money?
One revenue line is on record: CRM Software Subscription.
Who are Salesfusion's main competitors?
Broad incumbents on record are Adobe Marketo Engage, Mailchimp, HubSpot, Zoho Marketing Plus and Salesforce Marketing Cloud Account Engagement (Pardot). Emerging players are Pipedrive and Klaviyo. Direct peers are SharpSpring, ActiveCampaign and Act-On Software.
Does Salesfusion have an API?
No public API is recorded for Salesfusion.
What industry is Salesfusion in?
Salesfusion's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541890 and its SIC code is 7310.