What Method Media Intelligence does

Method Media Intelligence is a privately held ad verification and supply path optimization company founded in 2017 and headquartered in New York. Its core product, MMI360, provides advertisers with measurement and verification capabilities intended to make ad verification and supply path optimization easier to implement — positioning the company in the ad tech verification segment serving advertiser-side demand. The company has raised approximately $5 million across two 2019 funding events, including a $3 million round led by General Motors Ventures.

Note on data quality: The aggregated source material contains a significant inconsistency. The primary firmographic description identifies Method Media Intelligence as an ad verification/MMI360 platform, while a large portion of the scraped website content describes an unrelated small-business IT services firm (digital marketing, SEO, web design, managed IT, cloud, cybersecurity) with a different founding date (2013), different headquarters (Denver), and a six-person leadership team with generic-sounding names. This analysis treats the firmographic identity (MMI360 ad verification, New York, founded 2017) as primary, consistent with the founder name (Shailin Dhar) and General Motors Ventures funding event which align with the ad verification framing. Investors should treat the underlying commercial evidence with caution given this conflict.

Name

Method Media Intelligence

Legal name

Method Media Intelligence

Website

https://methodmi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Method Media Intelligence is a New York-based ad verification company founded in 2017 that offers MMI360, a platform providing advertisers with measurement and supply path optimization for ad verification.

Ownership category

akta.pro rank

Product category

Small Business IT Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Digital marketing services
• Search engine optimization
• Web design development
• Managed IT services
• Cloud cybersecurity solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. IT Services and Solutions: Comprehensive IT solutions including digital marketing, SEO, web design and development, managed IT services, cloud solutions, and cybersecurity services for small businesses. Revenue generated through project-based fees and ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Method Media Intelligence provides outsourced IT and digital services to small businesses, delivered across six service pillars: Digital Marketing (lead generation, email, social media, influencer, content, affiliate, Google Ads), Search Engine Optimization (local, on-page, technical SEO, audits, link building, consulting, rapid URL indexing), Web Design & Development (full-stack, PHP/Java, responsive design, maintenance), Managed IT Services, Cloud Solutions, and Cybersecurity. Services are sold individually or as integrated packages through a quote-based, sales-led engagement model.

Product overview

Method Media Intelligence is an IT services company offering a comprehensive suite of services for small businesses. The portfolio consists of six core service pillars: Digital Marketing (including lead generation, email marketing, social media management, influencer marketing, content marketing, affiliate marketing, and Google Ads), Search Engine Optimization (encompassing local SEO, on-page SEO, technical SEO, SEO audits, keyword research, link building, SEO consulting, and rapid URL indexing), Web Design & Development (including full-stack development, PHP/Java development, and responsive design), Managed IT Services, Cloud Solutions, and Cybersecurity Services. These services are offered as standalone offerings or integrated packages to support small business growth in the digital space.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Oracle Advertising (Moat): Oracle's Moat product measures viewability, attention, and brand safety for digital ads. It is a broader incumbent offering ad-measurement capabilities that overlap with MMI360's verification scope, supported by a much wider portfolio.
• Nielsen: Nielsen provides media-measurement and audience analytics products across TV, digital, and audio. While much larger, its digital ad-measurement work competes conceptually with MMI360's advertiser-facing measurement layer.
• Comscore: Comscore delivers audience measurement, planning, and analytics across digital and traditional media. It provides overlapping media-measurement analytics comparable to MMI's measurement and verification analytics.

Direct peers

• Integral Ad Science (IAS): IAS provides ad verification, viewability, brand safety, and fraud detection solutions for digital advertisers and publishers. It is a directly comparable ad-measurement and verification peer to Method Media Intelligence's MMI360 offering.
• HUMAN (formerly White Ops): HUMAN specializes in bot and fraud prevention across advertising, applications, and e-commerce. It overlaps with MMI on ad-fraud measurement and verification of programmatic supply quality.
• Pixalate: Pixalate provides ad-fraud detection, privacy compliance, and supply-path analytics across CTV, mobile, and web. Its supply-path and connected-TV verification capabilities directly overlap with the SPO and verification focus of MMI360.
• DoubleVerify: DoubleVerify is a leading independent provider of ad verification, fraud detection, and brand-safety measurement for digital media. It directly competes with MMI360 in ad verification and media-quality measurement for advertisers and platforms.

Others

• Sizmek by Amazon: Sizmek (now part of Amazon Ads) provides ad serving and verification tools. It is a broader ad-tech incumbent tangentially comparable as an ecosystem participant adjacent to independent measurement vendors like MMI.

Emerging players

• Adalytics: Adalytics is an independent ad-tech transparency and audit firm analyzing programmatic delivery for advertisers. It is an emerging independent measurement peer aligned with MMI's verification and supply-path positioning.
• Jounce Media: Jounce Media offers supply-path optimization and programmatic supply-chain analytics to agencies and advertisers. It is a focused emerging player aligned with MMI360's supply-path optimization positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/method_mi
• LinkedInlinkedin.com/company/11130363

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Method Media Intelligence