Jounce Media
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Jounce Media firmographics
Firmographics- Name
- Jounce Media
- Legal name
- Jounce Media
- Website
- https://jouncemedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Jounce Media industry classification
Industry- Product category
- Programmatic Advertising Intelligence
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Jounce Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jounce Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Intelligence Services: Jounce Media operates a subscription-based business model offering market insights services to the programmatic advertising industry. Subscribers gain access to research reports, learning modules, industry benchmarking dashboards and datasets, and supply chain data services. The company provides different tiers of access including free resources (whitepapers, reports) and premium subscriber-only content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier with access to whitepapers and selected reports |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Jounce Media product offering
Product offeringCore offering
Jounce Media sells subscription-based market insights, education, and supply chain data services to the programmatic advertising industry. Its platform crawls and classifies approximately 1 billion programmatic supply chains across web, mobile app, and CTV environments, delivering monthly research reports, on-demand learning modules, and benchmarking dashboards through a client portal to the world's largest marketers, media companies, and advertising technology platforms.
Product overview
Jounce Media operates as a programmatic supply chain authority offering a unified platform combining education, research, and supply chain data services. The core offering spans three integrated pillars: an Education Platform delivering on-demand modules on DSP-to-publisher money flows; Research & Market Intelligence providing monthly reports and webinars on programmatic supply chain dynamics; and a Supply Chain Data & Classification service that maps and classifies approximately 1 billion programmatic supply chains across web, mobile app, and CTV environments into categories (Bellwether, Premium, Rebroadcasting, Cheap Reach, Made For Advertising, and High Risk). Supporting these core services are free tools such as the Sellers.json Validator, the Jounce MFA Evaluation Criteria framework, and whitepapers including The Marketer's Guide To Supply Path Optimization and The Marketer's Guide to Programmatic Reselling. The company also hosts the annual SPO Summit as an industry event, and publishes The State Of The Open Internet and The State of MFA reports. Access to full research reports and benchmarking dashboards is gated behind a subscription-based client portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Education Platform On-demand learning modules covering the movement of money from DSPs to publishers, designed for organizations such as Sharethrough to build shared programmatic expertise across senior management and new employees.
- Research & Market Intelligence Monthly research reports and webinars that track recent changes and emerging dynamics in the programmatic supply chain, used by publishers and ad tech platforms such as Raptive and Magnite to monitor industry trends and inform product roadmaps.
- Supply Chain Data & Classification Service Independent evaluation and classification of the authorization, directness, and quality of every web, mobile app, and CTV supply chain, covering approximately 1 billion programmatic supply chains and benchmarked against Jounce's six-category classification framework.
- Jounce Client Portal (Subscription Bundle) Subscription-based client portal that bundles full access to Jounce's research reports, education modules, and industry benchmarking dashboards and datasets for enterprise subscribers.
Quantifiable outcome
- 98% of Goodway Group investments transact through Bellwether and Premium supply chains (8x lower exposure to low-quality supply than 22% industry benchmark)
- +2 more outcomes
Companies that use Jounce Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Jounce Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jounce Media partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- CadentcoreJounce Media validated that 100% of Cadent's SSP CTV supply paths are fully direct, well above the industry benchmark of 75%. Cadent's Inventory Manager program applies strict onboarding controls validated by Jounce to prevent inventory reselling and protect advertisers from opaque supply chains.
- Goodway GroupcoreJounce Media performs independent audits of Goodway Group's programmatic investments, validating that 98% of their investments transact through maximally direct supply chains (Bellwether and Premium), achieving 8x lower exposure to low-quality supply than the industry benchmark of 22%. Goodway Group leverages Jounce's auditing service to continuously monitor campaign bidding patterns.
- PubMaticcorePubMatic relies on Jounce Media's data to benchmark marketplace quality versus peers, showcase industry-leading scale and efficiency, and activate custom auction packages. Jounce's data-driven approach has been invaluable as PubMatic builds deep partnerships with the world's largest brands, agencies, and DSPs.
- MagnitecoreJounce Media's research is a critical input to Magnite's product roadmap. Monthly reports and webinars help Magnite prepare for disruptive trends and take maximum advantage of emerging growth opportunities. Jounce consistently spots industry trends early and helps Magnite build for the future of the open internet.
- RaptivecoreJounce Media's research is an essential source of market intelligence for Raptive. Jounce has assembled the industry's best data set for tracking programmatic supply and demand and turns raw data into business-friendly insights. Raptive relies on Jounce's research and dashboards to track major industry trends, monitor share shift among publishers, and benchmark growth versus peers.
- SharethroughcoreSharethrough's entire organization uses Jounce Media's education program to stay ahead of industry trends. The program brings clarity to the most complex programmatic advertising concepts and creates a shared understanding of industry dynamics across the company.
- Bayer Consumer HealthcoreBayer Consumer Health partners with Jounce Media (alongside The Trade Desk) to turn SPO insights into a trading advantage. Through their partnership, Bayer is committed to rationalizing the marketplace while continuing to support publisher partners.
- Amazon DSPflagshipAmazon DSP participates as a featured speaker at Jounce Media's SPO Summit 2026, with Dr. Neal Richter (Director of Advertising Science) providing perspective on industry trends from both buy-side operator and IAB Tech Lab Chairperson perspectives. Amazon DSP sponsors the SPO Summit 2025.
- GoogleminorGoogle is a sponsor of SPO Summit 2026, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
- InmobiminorInmobi is a sponsor of SPO Summit 2026, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
- InfolinksminorInfolinks is a sponsor of SPO Summit 2026, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
- Assertive YieldminorAssertive Yield is a sponsor of SPO Summit 2026, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
- OpenXminorOpenX is a sponsor of SPO Summit 2025, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
- PlaywireminorPlaywire is a sponsor of SPO Summit 2025, supporting the industry's annual gathering of buy-side and sell-side supply chain experts.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Jounce Media competitors and assessment
Company assessmentBroad incumbents
- HUMAN (formerly White Ops): HUMAN is a cybersecurity and fraud-detection company for digital advertising, monitoring sophisticated invalid traffic and supply-chain integrity threats. It competes with Jounce at the supply-quality / MFA detection layer but with a security framing.
- DoubleVerify: DoubleVerify is a large ad verification and analytics platform measuring media quality and supply-chain integrity across programmatic. It overlaps with Jounce on programmatic supply-chain assessment but operates at much broader scope across brand safety and fraud.
- Comscore: Comscore is an established media measurement, audience, and programmatic analytics provider. It offers supply-path and inventory quality datasets overlapping with Jounce's classification work, while operating at a broader audience-and-measurement scale.
- Oracle Advertising (Peer39 / Moat): Oracle Advertising provides enterprise supply path and brand safety analytics through Peer39 and Moat. It is a broad incumbent serving the same enterprise buyer/seller clients as Jounce, but inside a much larger Oracle platform stack.
- Integral Ad Science (IAS): IAS is a media measurement and optimization company offering programmatic supply-chain analytics alongside its core brand safety and viewability products. It is comparable as a broader incumbent that has built adjacent supply intelligence tools used by similar marketer and agency buyers.
- FreeWheel: FreeWheel offers programmatic ad-serving, inventory, and analytics primarily for TV and premium video, including CTV supply-path controls. It is comparable to Jounce as a CTV-programmatic intelligence player adjacent to the supply-chain classification layer.
Direct peers
- Pixalate: Pixalate specializes in programmatic supply-path trust analytics, including MFA detection, IVT, and sellers.json validation across web, CTV, and app. Its focus on programmatic supply transparency directly overlaps with Jounce Media's classification framework.
- Path (formerly SupplyPath): Path (formerly SupplyPath) provides programmatic supply path optimization intelligence and consulting to enterprise buy- and sell-side clients, operating in the same SPO research and benchmarking niche as Jounce Media.
Emerging players
- Protected Media: Protected Media is an ad fraud and supply-chain verification vendor focused on programmatic invalid traffic and MFA detection across display, video, and CTV. It overlaps with Jounce's MFA and supply-chain classification coverage for buyers and SSPs.
- DeepIntent: DeepIntent is an outcomes-oriented DSP with built-in supply-path optimization, audience, and measurement tools for healthcare and omnichannel marketers. It is comparable as a programmatic intelligence-adjacent player delivering SPO and data signals directly to buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Jounce Media social profiles
Digital presenceJounce Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jounce Media leadership team
Management profileNumber of profiles
Profiles2 records
Jounce Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jounce Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jounce Media
What does Jounce Media do?
Jounce Media sells subscription-based market insights, education, and supply chain data services to the programmatic advertising industry. Its platform crawls and classifies approximately 1 billion programmatic supply chains across web, mobile app, and CTV environments, delivering monthly research reports, on-demand learning modules, and benchmarking dashboards through a client portal to the world's largest marketers, media companies, and advertising technology platforms.
Is Jounce Media a public or private company?
Jounce Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jounce Media founded?
Jounce Media was founded in 2015. It employs 1 to 10 people.
Where is Jounce Media based?
Jounce Media is headquartered in New York, United States, in the North America region.
How does Jounce Media make money?
One revenue line is on record: subscription Intelligence Services.
Who are Jounce Media's main competitors?
Broad incumbents on record are HUMAN (formerly White Ops), DoubleVerify, Comscore, Oracle Advertising (Peer39 / Moat), Integral Ad Science (IAS) and FreeWheel. Direct peers are Pixalate and Path (formerly SupplyPath). Emerging players are Protected Media and DeepIntent.
Does Jounce Media have an API?
No public API is recorded for Jounce Media.
What industry is Jounce Media in?
Jounce Media's product category is Programmatic Advertising Intelligence. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7310.