GoTrust
GoTrust is a privacy compliance and data governance SaaS platform serving enterprise customers across BFSI, e-commerce, healthcare, and technology with twelve integrated modules for consent management, DSPM, DSR automation, and AI governance under DPDPA, GDPR, and other global frameworks.
- Company typePrivate
- Founded2023
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoTrust does
GoTrust is a privacy compliance and data governance SaaS platform founded in 2023 by Himanshu Gautam and operating under the legal entity Tekhsters IT Services (OPC) Private Limited, headquartered in Noida, India. The company offers a unified AI-enabled privacy automation platform that consolidates twelve product modules — Cookie Consent Management, Consent & Preference Management, Data Discovery, Data Mapping, DSR Response Automation, Assessment Management, Vendor Risk Management, Compliance Automation, Risk Register, Policy Management, Data Security Posture Management (DSPM), and AI Governance — accessible via 300+ pre-built API integrations and deployable in both SaaS and on-premise configurations. The platform targets enterprise and mid-market customers across BFSI, e-commerce, healthcare, technology, and manufacturing, with marquee logos including Paytm Money, Nykaa, Ujjivan Small Finance Bank, Honda Two Wheelers India, Protean, multiple Bajaj entities, Edelweiss, ICICI Prudential, Manipal Hospitals, WeWork, and Nido Home Finance, and is certified ISO 27001 and GDPR compliant.
GoTrust firmographics
Firmographics- Name
- GoTrust
- Legal name
- Tekhsters IT Services (OPC) Private Limited
- Website
- https://gotrust.tech
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoTrust is a privacy compliance and data governance SaaS platform serving enterprise customers across BFSI, e-commerce, healthcare, and technology with twelve integrated modules for consent management, DSPM, DSR automation, and AI governance under DPDPA, GDPR, and other global frameworks.
- Ownership category
- akta.pro rank
GoTrust industry classification
Industry- Product category
- Privacy Compliance Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where GoTrust is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
GoTrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Privacy Compliance Platform): GoTrust offers its privacy compliance platform via SaaS subscription model with flexible deployment options including on-premise installations. The platform is offered as an annual subscription with tiered pricing based on organization size and features required.
- Enterprise Licensing: Enterprise clients including Paytm Money, Nykaa, Ujjivan Small Finance Bank, Honda Two Wheelers, and Protean indicate enterprise licensing arrangements with significant contract values driving revenue growth from ₹20 crore to projected ₹50 crore.
- Partner Channel Revenue: GoTrust's partner program enables channel partners to resell and implement GoTrust solutions, generating recurring revenue opportunities and competitive commission structures for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with On-Premise Option |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
GoTrust product offering
Product offeringCore offering
GoTrust is an AI-driven privacy compliance and data governance platform that unifies consent management, data privacy automation, Data Security Posture Management (DSPM), and AI governance into a single platform. It provides automated consent orchestration, data discovery across cloud and on-premise systems, DSR (Data Subject Rights) response automation, vendor risk management, and compliance workflows for regulations including India's DPDPA, GDPR, EU AI Act, CPRA, PIPEDA, UAE PDPL, KSA PDPL, and ISO frameworks. The platform is offered via SaaS and on-premise deployments with 300+ pre-built integrations and is being evolved toward full AI-enablement.
Product overview
GoTrust is a unified Privacy Automation Platform offering comprehensive privacy compliance, data governance, and security solutions. The platform operates as a modular architecture with core products including Cookie Consent Management, Consent & Preference Management, Data Discovery, Data Mapping, DSR Response Automation, Assessment Management, Vendor Risk Management, Compliance Automation, Risk Register, and Policy Management. These products integrate through 300+ pre-built APIs and support global privacy frameworks including GDPR, DPDPA, CCPA, LGPD, CPRA, PIPEDA, UAE PDPL, ISO 27001, ISO 27701, ISO 42001, KSA PDPL, and NIST Privacy Framework. The platform provides flexible deployment options (on-premise and SaaS) and is designed to become fully AI-enabled by year-end 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookie Consent Management Tool Automated cookie consent management tool that detects, categorizes, and analyzes cookies on websites using a database of millions of cookies. Includes drag-and-drop banner builder, geolocation rules, and automatic blocking of non-essential cookies until user consent is obtained.
- Consent & Preference Management Platform that tracks consent versioning, withdrawals, and purpose changes automatically, ensuring processing activities have a lawful basis under DPDPA and GDPR. Includes centralized preference centers with granular opt-in handling and audit-ready consent records.
- Data Discovery Automated discovery tool that scans and identifies personal data across systems, applications, and vendors. Provides comprehensive data inventory and Records of Processing Activities (RoPA) mapping for organizations needing visibility into where personal data resides.
- Data Mapping Tool for mapping personal data flows across systems, enabling organizations to maintain up-to-date Records of Processing Activities documenting all processing activities, purposes, legal bases, and data categories.
- DSR Response Automation Automation solution for managing Data Subject Rights requests including access, rectification, erasure, and consent withdrawal. Provides SLA tracking and audit-ready documentation with centralized workflow dashboards.
- Assessment Management Platform for conducting and managing privacy impact assessments, compliance audits, and corrective action tracking for regulatory compliance including DPIA automation and AI impact assessments.
- Vendor Risk Management Module for profiling, monitoring, and scoring third-party privacy risks. Ensures contractual alignment and compliance readiness of vendors and processors handling personal data on behalf of the organization.
- Compliance Automation Automated workflows for managing compliance with multiple privacy regulations including GDPR, DPDPA, CCPA, LGPD, EU AI Act, CPRA, PIPEDA, UAE PDPL, KSA PDPL, and ISO frameworks.
- Risk Register Tool for assigning privacy roles, enforcing policies, and driving accountability with dynamic risk profiles, scoring, and reporting for continuous privacy risk assessment.
- Policy Management Solution for creating, managing, and enforcing privacy policies with centralized oversight and dashboard support for governance and accountability across the organization.
- Data Security Posture Management (DSPM) AI-powered solution for discovering sensitive data across cloud environments, monitoring data security posture, and preventing data loss through endpoint scanning and DLP controls with auto-scoring and risk tracking.
- Automated Consent Management Platform Automated consent management platform for DPDPA compliance offering region-aware consent orchestration, granular consent tracking, automated consent lifecycle management, and audit-ready documentation. Available via SaaS and on-premise deployment models targeting BFSI, fintech, e-commerce, healthcare, and technology sectors.
Quantifiable outcome
- 150% revenue growth projected from ₹20 crore to ₹50 crore in FY 26-27
- +3 more outcomes
Companies that use GoTrust
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
GoTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
GoTrust partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- DPO ClubminorStrategic partnership with DPO Club to release the India Privacy Salary Report analyzing compensation and career trajectories in India's data protection landscape. The report projects over 60,000 new privacy and data protection roles by May 2027, positioning both organizations as thought leaders in India's privacy job market.
- 63SATS Cybertechcore63SATS Cybertech, the cybersecurity arm of 63 moons technologies, partners with GoTrust as part of its DPDP compliance services ecosystem alongside IDfy, RNR, and Qila.io. Through its Cyberdome initiative, 63SATS serves 80+ major clients including government entities, PSUs, and critical infrastructure operators, offering GoTrust's platform as part of comprehensive compliance solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GoTrust competitors and assessment
Company assessmentDirect peers
- TrustArc: TrustArc is an established privacy compliance platform with deep GDPR and CCPA expertise offering consent management, privacy assessments, and program management. It overlaps directly with GoTrust on multi-jurisdiction privacy compliance for mid-market and enterprise customers.
- Didomi: Didomi is a consent and preference management platform with strong European market presence. Directly comparable to GoTrust's Consent & Preference Management and Cookie Consent Management products, particularly for multi-jurisdiction enterprise deployments.
- Usercentrics: Usercentrics (including Cookiebot) is a leading consent management platform, particularly strong in European cookie consent and TCF compliance. Overlaps with GoTrust's Cookie Consent Management Tool across web consent use cases.
- Securiti: Securiti is a unified data privacy and security platform offering consent management, DSPM, DSR automation, and AI governance capabilities that closely mirror GoTrust's product surface. Both target global multi-jurisdiction enterprise compliance with similar product positioning.
- BigID: BigID offers a data intelligence platform with data discovery, DSPM, privacy management, and AI governance — highly overlapping with GoTrust's Data Discovery, DSPM, and AI Governance modules. Comparable customer base of large enterprises managing sensitive data.
- DataGrail: DataGrail is a privacy operations platform focused on DSR automation, consent management, and vendor risk with strong SaaS-native delivery. Competes with GoTrust on the same enterprise DSR and consent use cases, particularly in regulated industries.
Emerging players
- Ethyca: Ethyca is a developer-focused privacy engineering platform offering consent, DSR, and privacy-by-design tooling. Compares to GoTrust on the developer/API-centric approach to privacy automation, though smaller in scale and enterprise footprint.
Regional players
- PrivacyEngine: PrivacyEngine is an India-focused privacy management platform offering consent management and privacy operations tooling. Closest direct India-headquartered competitor to GoTrust's DPDPA-focused positioning in the domestic enterprise market.
Broad incumbents
- OneTrust: OneTrust is the largest dedicated privacy, security, and data governance platform globally with thousands of enterprise customers. It is the dominant direct competitor to GoTrust across consent management, DSR automation, and multi-jurisdiction compliance, but at significantly larger scale and broader portfolio.
- Collibra: Collibra is a data intelligence and governance platform offering data catalog, data quality, and increasingly privacy/governance capabilities. While broader than GoTrust's privacy-only focus, it competes for the same enterprise budget on data governance and compliance initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GoTrust social profiles
Digital presenceGoTrust compliance and trust
Trust signalCompliance2 records
GoTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTrust leadership team
Management profileNumber of profiles
Profiles7 records
GoTrust funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTrust
What does GoTrust do?
GoTrust is an AI-driven privacy compliance and data governance platform that unifies consent management, data privacy automation, Data Security Posture Management (DSPM), and AI governance into a single platform. It provides automated consent orchestration, data discovery across cloud and on-premise systems, DSR (Data Subject Rights) response automation, vendor risk management, and compliance workflows for regulations including India's DPDPA, GDPR, EU AI Act, CPRA, PIPEDA, UAE PDPL, KSA PDPL, and ISO frameworks. The platform is offered via SaaS and on-premise deployments with 300+ pre-built integrations and is being evolved toward full AI-enablement.
Is GoTrust a public or private company?
GoTrust is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoTrust founded?
GoTrust was founded in 2023. It employs 11 to 50 people.
Where is GoTrust based?
GoTrust is headquartered in Noida, India, in the Asia region.
How does GoTrust make money?
Three revenue lines are on record. SaaS Subscription (Privacy Compliance Platform) is the primary driver. The others are enterprise Licensing and partner Channel Revenue.
Who are GoTrust's main competitors?
Direct peers on record are TrustArc, Didomi, Usercentrics, Securiti, BigID and DataGrail. Ethyca is listed as an emerging player. PrivacyEngine is listed as a regional player. Broad incumbents are OneTrust and Collibra.
Does GoTrust have an API?
Yes. GoTrust offers pre-built APIs integrated with 300+ systems, apps and models. The platform provides API-based integrations enabling organizations to connect with existing enterprise systems for consent management, data subject rights automation, and compliance workflows.
What industry is GoTrust in?
GoTrust's product category is Privacy Compliance Software. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5415 and its SIC code is 7372.