What Emplify does

Emplify is a private, US-based employee engagement measurement company founded in 2010 and headquartered in Fishers, Indiana, with 51-100 employees. Per its stated positioning, the company enables executives to ask for, analyze, and act on employee feedback, operating within the broader HR technology and employee experience software category.

Emplify has raised approximately $33 million in disclosed funding across nine rounds since founding. The most recent capital event was a $15 million Series 2 in October 2019 led by Edison Partners, with Allos Ventures and Cultivation Capital also participating. The company's investor base over its history includes Edison Partners, Allos Ventures, Cultivation Capital, 4G Ventures, Hyde Park Venture Partners, Gutbrain Ventures, Charmides Capital, and Gravity Ventures. In February 2016, Emplify expanded its capabilities through the acquisition of Cadence Consulting for an undisclosed amount, indicating a strategy of combining measurement software with adjacent consulting services.

Detailed public information on Emplify's specific product architecture, pricing tiers, customer roster, partnerships, certifications, or go-to-market motion is not present in the supplied dataset. The granular product, customer, pricing, awards, partnership, and AI capability information in the input pertains to 15Five, a separate company, and is therefore not attributed to Emplify in this analysis.

Name

Emplify

Website

https://emplify.com

Company type

Private

Founded year

2010

Headcount range

51–100 employees

Short description

Emplify is a private employee engagement measurement company founded in 2010 and headquartered in Fishers, Indiana. The company enables executives to collect, analyze, and act on employee feedback, serving organizational leadership teams in the HR technology market.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Services (8741)

akta.pro primary industry

Employee Engagement, Surveys & EX (BPACAPAJ)

akta.pro secondary industries

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Embedded & OEM Analytics (HDAEAMAC)

Keywords

• Employee engagement measurement
• Employee feedback analysis
• Engagement surveys
• Workforce analytics
• Employee experience insights

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Annual subscription-based pricing with per-user per-month billing across three core tiers (Engage, Perform, Total Platform) plus optional add-ons for advanced capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Emplify is an employee engagement measurement company that enables executives to ask for, analyze, and act on employee feedback. The company's offering centers on measurement tools that capture employee sentiment and convert it into actionable insights for organizational leadership.

Product overview

15Five is an AI-powered all-in-one people management platform built for business impact. The platform uses a unified architecture combining multiple integrated modules: Perform (core performance reviews, 1-on-1s, OKRs), Engage (employee engagement surveys with predictive analytics), Compensation (pay-for-performance add-on), and Manager Products/Kona (AI-powered manager coaching). Central to the platform is 15Five AI, which infuses generative AI capabilities across all modules for review writing assistance, engagement insights, and manager coaching. The platform also includes an HR Outcomes Dashboard for strategic analytics and recently launched Growth Studio for talent planning and development. Pricing tiers include Engage ($4/user/mo), Perform ($11/user/mo), and Total Platform ($16/user/mo), with add-ons for Kona/Manager Products and Compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Engagement Measurement Platform Software platform that enables executives to ask for, analyze, and act on employee feedback, providing measurement tools for capturing employee sentiment and converting it into actionable insights for organizational leadership.

Quantifiable outcome

• 94% employee retention rate achieved by customers like Auror
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• JiracoreTechnology or IntegrationIntegration partnership allowing 15Five to connect with Jira for workflow and collaboration integration, enabling performance data to flow into engineering and project management workflows.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce enabling customer relationship and sales performance data to inform performance management and compensation decisions.
• HRIS PartnerscoreTechnology or IntegrationConnects with leading HRIS systems to store employee data while 15Five provides the action layer for engagement, retention, and performance management.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Qualtrics (EmployeeXM): Employee experience and engagement analytics suite; competes with Emplify's analytics-driven engagement module particularly in larger enterprise accounts.
• Officevibe (Logitech): Lightweight employee engagement survey and feedback platform — direct competitor in the SMB/mid-market engagement segment.
• TinyPulse: Employee engagement and pulse-survey tool; overlapping core value proposition to Emplify's measurement-of-employee-feedback positioning.
• Culture Amp: Direct competitor: employee engagement surveys plus performance, development, and people analytics for mid-market and enterprise — the closest 1:1 to Emplify's engagement-measurement core.
• Lattice: Direct competitor in continuous performance management, OKR tracking, and engagement — overlapping product surface to Emplify's Perform and Engage modules.
• Workday Peakon: Workday-owned employee engagement platform competing head-on in listen/act loops; bundled distribution into Workday HCM creates direct competitive pressure on enterprise deals.
• Glint (LinkedIn): Engagement and people-success platform (now LinkedIn) targeting the same enterprise buyer with surveys and action-planning workflow comparable to Emplify.
• 15Five: Continuous performance management and engagement platform; the data indicates Emplify and 15Five's product surface (engagement, performance, OKRs, manager enablement) is effectively the same strategic destination.

Broad incumbents

• Workday: Broad HCM incumbent that now bundles engagement (via Peakon) and has the system-of-record position to disintermediates Emplify's "action layer on top of HRIS" story.

Emerging players

• Limeade: Employee well-being and engagement platform with overlapping measurement/analytics capabilities; comparable for buyers prioritizing well-being-led engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/emplify
• Facebookfacebook.com/getemplify
• LinkedInlinkedin.com/company/emplify-employee-engagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds9 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emplify