Mobees
- Company typePrivate
- Founded2020
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Mobees firmographics
Firmographics- Name
- Mobees
- Legal name
- MOBEES ON WHEELS BRASIL LTDA
- Website
- https://mobees.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mobees industry classification
Industry- Product category
- Mobile Digital Out-of-Home (DOOH) Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Mobees is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Mobees business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- DOOH Advertising on Mobile Fleet: Mobees sells digital advertising space on its fleet of smart screens mounted on taxis and ride-hailing vehicles. Advertisers pay to display digital creatives on the mobile network, with pricing based on impressions, targeting parameters, and campaign duration. The company takes 20% of monthly revenue for driver-partner distribution, with the remainder covering operations and profit.
- Driver-Partner Revenue Share: Driver-partners earn income by displaying advertisements on their vehicles. Drivers must keep screens active for at least 160 hours per month (within 14 days/fortnight) within Mobees operating areas. From the total monthly Mobees billing, 20% is distributed among qualifying driver-partners. Drivers can also earn R$100 per successful driver referral and commissions for sales referrals of local brand clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Entry-level campaign starting at R$ 1,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Mobees product offering
Product offeringCore offering
Mobees sells mobile Digital Out-of-Home (DOOH) advertising inventory delivered through approximately 400 connected LED smart screens installed on the rooftops of taxis and ride-hailing vehicles (Uber, 99, InDrive) operating in Rio de Janeiro. Advertisers purchase campaigns via direct sales, agencies, or the self-serve GO Mobees platform, with hyper-segmentation by geolocation, time, weather, and demographics, real-time creative updates, and audience measurement audits by IVC. Driver-partners are compensated with a 20% revenue share for keeping screens active a minimum number of hours per month.
Product overview
Mobees operates as a DOOH (Digital Out of Home) advertising company, functioning as an AdTech. The core offering is a mobile digital advertising network consisting of approximately 400 LED smart screens installed on taxis and ride-hailing vehicles (Uber, 99, InDrive) in Rio de Janeiro, generating approximately 160 million monthly impacts. The platform enables programmatic advertising with geolocation targeting, real-time campaign management, and audience measurement. The product ecosystem includes the GO Mobees campaign management platform for advertisers, the Mobees Para Parceiros App for driver partners, the FlashMob promotional feature, and the Clube de Vantagens benefits program. The company distributes 20% of monthly revenue to driver partners who meet screen operating requirements and provides 10% of screen time to city governments for public service announcements.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile DOOH (Digital Out-of-Home) Advertising Platform
- Telas Inteligentes (Smart Screens on Vehicles)
- GO Mobees Online Campaign Management Platform
- Mobees Para Parceiros App
Quantifiable outcome
- 64% brand recall and 32% brand recognition recorded by Kantar Ibope Media in a campaign study for Mercado Pago on the Mobees circuit.
- +2 more outcomes
Companies that use Mobees
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Mobees technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mobees partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CarbonoZero (Carbonext)coreMobees partnered with CarbonoZero (Carbonext) to neutralize the carbon emissions of its vehicle fleet. This partnership supports Mobees' sustainability commitments and ESG positioning, ensuring the fleet's operations have a net-zero environmental impact.
- Driver ShieldminorDriver Shield partnered with Mobees to provide protective partition shields for driver-partner vehicles during the COVID-19 pandemic. Mobees subsidized 50% of the cost for its drivers and negotiated a discount (cupom MOBEES) for non-partner drivers to purchase shields at a reduced price.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Mobees competitors and assessment
Company assessmentDirect peers
- Firefly: US-based mobile DOOH operator that places connected digital screens on top of ride-share vehicles (Uber, Lyft). The closest global analogue to Mobees in both form factor (vehicle rooftop LED) and two-sided driver/advertiser marketplace model.
- Wrapify: Operates a vehicle-based advertising network in the US, wrapping cars with ads. Comparable to Mobees in monetizing gig drivers' vehicles as an advertising channel, though Wrapify focuses on static wraps vs. Mobees' digital LED.
- Carvertise: US-based peer that partners with ride-share drivers to run advertising campaigns on their vehicles. Same gig-driver supply model and brand-advertiser demand model as Mobees, with a similar SMB-to-enterprise client mix.
Broad incumbents
- Eletromidia: Largest DOOH operator in Brazil, focused on transit hubs, airports, and street furniture. Comparable as a Brazilian DOOH incumbent, though it serves static/fixed transit inventory rather than Mobees' mobile vehicle screens.
- Vistar Media: Global programmatic DOOH ad-server and SSP. Not a direct vehicle-screen competitor, but a key demand-side platform that aggregates DOOH inventory (potentially including Mobees' network) for media buyers.
- OUTFRONT Media: One of the largest US outdoor advertising companies with a growing DOOH portfolio. A broad incumbent competing for the same enterprise OOH budgets Mobees targets, though OUTFRONT focuses on static and fixed digital formats.
Emerging players
- Hivestack: Programmatic DOOH supply-side platform. Comparable to Mobees in enabling data-driven, real-time DOOH campaign buying, with overlapping capabilities in audience targeting and measurement that may compete for the same advertiser budgets.
- Place Exchange: Programmatic DOOH marketplace connecting inventory owners with omnichannel DSPs. Comparable to Mobees on the buy/sell mechanics and measurement layer, though Place Exchange is a software layer rather than a fleet operator.
Regional players
- IMS (International Media Solutions): Brazilian OOH media company operating street furniture and transit advertising. A regional incumbent in the same Brazilian OOH market Mobees sells into, with overlapping brand-advertiser relationships but different inventory types.
Others
- Broadsign: Provider of DOOH content management and programmatic software used by screen-network operators. Comparable as enabling infrastructure for Mobees' GO Mobees platform and the broader DOOH operator ecosystem, rather than as a competing media seller.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mobees social profiles
Digital presenceMobees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobees leadership team
Management profileNumber of profiles
Profiles3 records
Mobees funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobees
What does Mobees do?
Mobees sells mobile Digital Out-of-Home (DOOH) advertising inventory delivered through approximately 400 connected LED smart screens installed on the rooftops of taxis and ride-hailing vehicles (Uber, 99, InDrive) operating in Rio de Janeiro. Advertisers purchase campaigns via direct sales, agencies, or the self-serve GO Mobees platform, with hyper-segmentation by geolocation, time, weather, and demographics, real-time creative updates, and audience measurement audits by IVC. Driver-partners are compensated with a 20% revenue share for keeping screens active a minimum number of hours per month.
Is Mobees a public or private company?
Mobees is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mobees founded?
Mobees was founded in 2020. It employs 11 to 50 people.
Where is Mobees based?
Mobees is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Mobees make money?
Two revenue lines are on record. DOOH Advertising on Mobile Fleet is the primary driver. The others are driver-Partner Revenue Share.
Who are Mobees's main competitors?
Direct peers on record are Firefly, Wrapify and Carvertise. Broad incumbents are Eletromidia, Vistar Media and OUTFRONT Media. Emerging players are Hivestack and Place Exchange. IMS (International Media Solutions) is listed as a regional player. Broadsign is listed as an others.
Does Mobees have an API?
No public API is recorded for Mobees.
What industry is Mobees in?
Mobees's product category is Mobile Digital Out-of-Home (DOOH) Advertising. Its primary akta.pro industry code is MPAAAKAG, Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards), with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7310.