What FreemiumPlay does

FreemiumPlay, founded in 2018 and headquartered in Bordeaux, France, operates a digital gift card and entertainment subscription platform positioned as the first gift card dedicated exclusively to digital entertainment and online leisure in France. Its core product is a configurable card (amounts from €1 to €200 at €1 increments) that grants access to a catalogue of 100+ partner publishers across ten categories: streaming video, press and ebooks, e-learning, gaming, music and audio, wellbeing, sport, family/youth, digital lifestyle, and tech tools. The platform supports both full-catalogue (L'Intégrale) and thematic (Gaming, Culture, Wellbeing, Streaming, Made in France) card formats, with a multi-partner digital wallet enabling partial and combined spending across partners and validity extension on each new activation. Delivery is fully digital (SMS, email, WhatsApp) with optional physical print for B2B, and the platform is GDPR-compliant for B2B email distribution tooling.

Revenue is generated through four streams: one-time digital gift card sales (B2C consumers and B2B enterprises), transactional code brokerage for marketing-agency high-volume operations, an annual subscription product (FreemiumPlay Access) providing up to 40% catalogue discounts primarily for CSE clients, and licensing/royalty income from API-based redistribution by partner agencies. Pricing carries no management, issuance, or processing fees on B2B orders, with cultural cards distributed by CSEs qualifying for URSSAF social-charge exemption. The customer base is split between a B2C gifting segment (individuals buying cards for personal occasions) and a B2B segment comprising French works councils (CSEs), HR departments (onboarding, retention, employer-brand benefits), marketing agencies (dotation, loyalty, activation campaigns), and incentive programmes, with named enterprise references including BNP Paribas, LCL, TotalEnergies, Orange, Airbus, Alstom, Safran, Allianz, Canal+, PSG, and France Travail. Distribution combines a self-serve direct e-commerce storefront at freemiumplay.com, a direct B2B sales motion with 24-hour response commitment, and a REST API enabling partner agencies to embed the 80+ publisher catalogue. Payments are restricted to French bank cards, indicating a single-country operating footprint despite stated European expansion ambitions funded by a €2 million seed round from Elevation Capital Partners in September 2023.

Name

FreemiumPlay

Legal name

FreemiumPlay

Website

https://freemiumplay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FreemiumPlay is a Bordeaux-based digital gift card platform aggregating 100+ entertainment subscription publishers across streaming, gaming, music, press, and learning. It serves French B2C consumers for personal gifting and B2B clients including works councils, HR departments, and marketing agencies.

Ownership category

akta.pro rank

Product category

Digital Subscription Gift Cards

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

Keywords

• Digital gift cards
• Entertainment subscriptions
• Subscription gifting
• Digital content marketplace
• Code brokerage platform

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Digital gift card sales (B2C & B2B): FreemiumPlay sells digital gift cards at configurable amounts (1-200 euros) to both individual consumers (for personal gifting) and enterprise clients (for employee benefits, client loyalty, and marketing activations). Cards are sold via the website, and B2B orders can be placed through the commercial team with no minimum order quantity and no management fees.
2. Partner code distribution and brokerage: FreemiumPlay distributes activation codes for digital entertainment platforms (Netflix, Spotify, Disney+, gaming platforms, press, e-learning, etc.) and offers code brokerage services for high-volume marketing operations, providing discounted bulk pricing to agencies and enterprises.
3. FreemiumPlay Access (subscription discounts): A subscription-based platform offering up to 40% discounts on digital entertainment subscriptions throughout the year, primarily targeted at CSE clients to help employees reduce their entertainment spending.
4. API / webservice redistribution: Technical redistribution of partner codes via API to marketing agencies and enterprise platforms, enabling partners to broaden their own product catalogues with digital entertainment offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

FreemiumPlay operates a digital gift card marketplace and code brokerage that aggregates 200+ publishers of digital entertainment subscriptions (streaming, gaming, music, press, e-learning, wellbeing and sport) and delivers multi-brand digital codes to individual gift-givers, corporate buyers (CSE/HR/marketing agencies), and partner platforms via an API redistribution layer. Alongside transactional gift card sales, it offers a subscription product (FreemiumPlay Access) that bundles recurring access to multiple entertainment services.

Product overview

FreemiumPlay operates as a digital gift card and subscription platform offering the first e-gift card dedicated to online entertainment and digital leisure in France. The core product is the Carte Cadeau FreemiumPlay (gift card) available in multiple formats: L'Integrale (full catalog access), and thematic variants (Video Games, Culture, Wellness, Streaming, Made in France). Supporting B2B modules include Billetterie Culture for cultural ticketing, FreemiumPlay Access for subscription discounts up to 40%, Courtage de Codes for bulk code procurement, and an API for partner distribution. The platform aggregates 100+ partner publishers across 9 entertainment universes including streaming video, music, gaming, press/ebooks, e-learning, wellness, sport, family/youth, and digital lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• FreemiumPlay digital gift card marketplace Curated storefront where consumers and businesses purchase multi-brand digital gift cards and subscription codes from an aggregated catalogue of 200+ entertainment publishers.
• FreemiumPlay Access subscription Recurring subscription bundle that aggregates access to multiple entertainment subscription services from the catalogue of 200+ publishers under a single paid plan.
• B2B corporate gifting solution (CSE / HR / marketing agencies) Bulk digital gift card procurement, distribution and fulfilment service aimed at CSE (Comité Social et Économique), HR benefits and marketing/agency buyers for employee welfare, incentives and promotional campaigns.
• API redistribution layer Programmatic redistribution API that exposes FreemiumPlay's aggregated multi-publisher catalogue to 100+ partner platforms for embedding digital subscription gifting into their own products and checkouts.

Quantifiable outcome

• Up to 40% savings on digital entertainment subscriptions through FreemiumPlay Access for CSE clients and their employees.
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core and supporting.

• NetflixcoreOthersNetflix is a key content partner in FreemiumPlay's catalogue, with its streaming video subscriptions available as gift card redemptions on the platform across multiple tiers and promotional offers.
• SpotifycoreOthersSpotify is a music streaming partner in FreemiumPlay's catalogue, offering audio subscription access through gift card redemption on the platform.
• Disney+coreOthersDisney+ is a streaming video partner in FreemiumPlay's catalogue, with its premium subscription available via gift card redemption.
• DeezercoreOthersDeezer is a music streaming partner in FreemiumPlay's catalogue, with cumulative offers available through the platform.
• PlayStation (Sony)coreOthersPlayStation is a gaming partner on FreemiumPlay, offering game credits and subscription access through the platform's gift card system.
• Steam (Valve)coreOthersSteam is a gaming partner available on FreemiumPlay's platform, offering game credits and subscription services through gift card redemption.
• Xbox (Microsoft)coreOthersXbox is a gaming partner on FreemiumPlay, offering game pass and credits through the platform's gift card catalogue.
• NintendocoreOthersNintendo (including Nintendo eShop and Nintendo Switch Online) is a gaming partner available on FreemiumPlay through gift card redemption.
• Le MondesupportingOthersLe Monde press subscription is available through FreemiumPlay's press and ebooks category, accessible via gift card redemption.
• L'ÉquipesupportingOthersL'Équipe sports newspaper subscription is available through FreemiumPlay's press catalogue via gift card redemption.
• Petit BambousupportingOthersPetit Bambou meditation and wellbeing app is available through FreemiumPlay's wellbeing category, offering mindfulness and meditation content.
• StravasupportingOthersStrava sports tracking subscription is available through FreemiumPlay's sport category, accessible via gift card redemption.
• CrunchyrollsupportingOthersCrunchyroll anime streaming subscription is available through FreemiumPlay's streaming category, with cumulative offers accessible via gift card.
• DAZNsupportingOthersDAZN sports streaming subscription is available through FreemiumPlay's streaming video category, with activation upon gift card redemption after the current subscription period ends.
• beIN SPORTS CONNECTsupportingOthersbeIN SPORTS CONNECT sports streaming is available through FreemiumPlay's catalogue of streaming video partners.
• Ligue 1+supportingOthersLigue 1+ football streaming (the official Ligue 1 McDonald's streaming platform) is available through FreemiumPlay with multiple pass options (mobile, monthly, annual commitment) accessible via gift card redemption.
• UbersupportingOthersUber rideshare service is available through FreemiumPlay's digital lifestyle category, subject to age restrictions (18+).
• DeliveroosupportingOthersDeliveroo food delivery subscription is available through FreemiumPlay's digital lifestyle category, subject to age restrictions (18+).
• Amazon PrimesupportingOthersAmazon Prime subscription is available through FreemiumPlay's streaming video category, though offers are non-cumulative.
• Apple (App Store / Apple Music)supportingOthersApple gift cards (Apple Store, Apple Music) are available through FreemiumPlay's gaming category with cumulative offers.
• Google PlaysupportingOthersGoogle Play credits are available through FreemiumPlay's gaming category, accessible to users with existing accounts.
• DuolingosupportingOthersDuolingo language learning subscription is available through FreemiumPlay's e-learning category, accessible to those with existing accounts.
• BabbelsupportingOthersBabbel language learning subscription with cumulative offers is available through FreemiumPlay's e-learning category.
• YukasupportingOthersYuka health and nutrition app is available through FreemiumPlay's wellbeing category, helping users make better food and product choices.
• Sogec MarketingsupportingGTM or Marketing PartnerSogec Marketing is listed as a marketing agency customer using FreemiumPlay for dematerialised dotations in client loyalty and activation campaigns.
• Highco DatasupportingGTM or Marketing PartnerHighco Data is listed as a marketing agency customer of FreemiumPlay, using digital gift card solutions for marketing activation campaigns.
• ObizsupportingGTM or Marketing PartnerObiz is listed as a marketing agency customer using FreemiumPlay's digital gifting solutions for loyalty programs.
• QwamplifysupportingGTM or Marketing PartnerQwamplify is listed as a marketing agency customer using FreemiumPlay solutions for client loyalty and marketing activations.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Up Coopérative: French cooperative and one of the largest French providers of employee benefit solutions (meal vouchers, gift cards, CSE services). Directly comparable because Up sells multi-brand gift cards and CSE benefit products through a similar B2B field-sales motion, but at much greater scale and with a broader (mostly physical) product mix.
• Edenred: French-listed global leader in employee benefits and prepaid solutions (Ticket Restaurant, Kadeos gift cards). Directly comparable because Edenred operates multi-brand gift card and CSE/HR benefit products that overlap with FreemiumPlay's catalogue-based gift card offering, but at vastly greater scale and with broader product scope.
• Blackhawk Network: Global prepaid and gift card network operating GiftCardMall, branded gift cards and digital distribution APIs. Directly comparable because Blackhawk provides both the publisher-side gift card distribution infrastructure and the digital marketplace experience FreemiumPlay replicates for entertainment subscriptions.
• Sodexo Benefits & Rewards Services (Pluxee): Global employee benefits and gift card operator (Pluxee being the spun-off B2B benefits unit). Directly comparable because Sodexo/Pluxee provides multi-brand gift cards and CSE/HR benefit solutions across many countries, overlapping with FreemiumPlay's catalogue-based digital entertainment cards, though as part of a much larger portfolio.

Direct peers

• Illicado: French multi-brand gift card (chèque-cadeau) provider accepted at tens of thousands of retailers and used heavily by CSEs. Directly comparable because Illicado is one of the dominant French multi-brand gift cards targeting the same CSE buyer, with growing digital entertainment coverage.
• Cadhoc: French multi-brand gift card platform for CSEs and businesses. Directly comparable because Cadhoc offers universal gift cards spendable across a large retail and entertainment network, competing head-on with FreemiumPlay's catalogue-based model for the same French CSE/HR wallet.
• Obiz: French CSE and corporate welfare platform offering digital gift cards, loyalty/dotation solutions and cultural ticketing. Directly comparable because Obiz competes for the same CSE/HR and marketing-agency buyers with similar digital gift card, dematerialised dotion and cultural-benefit products (notably, Obiz is also a FreemiumPlay customer).
• Leeto: French B2B platform providing CSE employees with digital benefits including gift cards, cultural activities and wellbeing offers. Directly comparable because Leeto targets the same French CSE/HR buyer, sells multi-brand digital gift cards, and competes for the same URSSAF-exempt cultural benefits budget.

Regional players

• Tremendous: US-based digital gifting and incentive platform offering global reward catalog (gift cards, prepaid Visa, donations). Comparable because Tremendous runs a comparable catalogue+API model for digital gift card distribution to enterprises and agencies, but operates primarily in the US market.
• WeGift: UK-headquartered digital gift card platform and API enabling businesses to send digital gift cards from hundreds of brands. Comparable as a like-for-like digital gift card platform and API product, but primarily serving UK/European markets outside France rather than directly competing with FreemiumPlay in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freemiumplay
• YouTubeyoutube.com/@-freemiumplay-6460
• Facebookfacebook.com/freemiumplay
• LinkedInlinkedin.com/company/freemiumplay
• Instagraminstagram.com/freemiumplay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreemiumPlay