Heka Health

What Heka Health does

Heka Health, Inc. is a privately held B2B SaaS company founded in 2015 and headquartered in San Mateo, California, that operates a connected wellbeing experience platform for healthcare associations, corporate clients, government/first responder organizations, and community health programs. Its core product is a cloud-based, mobile-first gamified wellness challenge platform delivered through white-label iOS and Android apps (branded per client, e.g., "Caesars Entertainment Challenge," "CardioSmart Walking Challenge," "Heka Well"). The platform integrates with Apple Health, Google Fit, Health Connect, Samsung Health, Fitbit, Garmin, and Apple Watch for step data ingestion, and supports custom-branded Bluetooth LE activity trackers, real-time leaderboards, team competitions, QR scan-in sponsor activations, bonus activities (wellness videos, gratitude journaling, social sharing), and AI-driven motion tracking with personalized guidance.

Heka Health generates revenue through a mix of recurring SaaS / challenge platform licensing, full-service program management (custom app development, hardware provisioning, on-site staffing, communications, prize fulfillment, analytics), custom activity tracker hardware sales bundled with challenge programs, and white-label licensing. Pricing is quote-based and event-scoped rather than publicly published. The go-to-market is enterprise field sales combined with event-driven demand generation — the company often powers the wellness challenges at the very industry events (PCMA Convening Leaders, IMEX America, ACC Scientific Sessions) where it prospects new association and corporate clients, and leverages channel partnerships (ConferenceDirect as Preferred Supplier, Hyatt Event Experience Guide). The customer base spans 30+ named healthcare associations (ACC, AHA, ADA, AAPD, APHA, ATS, ACR, PCMA, IMEX, ISPOR, ANA, IACP, NVFC and others), corporate/hospitality brands (Caesars Entertainment, Hyatt, Marriott, Transamerica), and clinical partners (Stanford Medical, Sharp Healthcare for COPD readmission research; A&D Medical for AHA's hypertension program).

The company is founder-led by CEO Tony Salah with a 1–10 employee footprint, has not raised disclosed institutional capital beyond a ~$354K round in February 2020, and is operating as a capital-efficient, services-augmented SaaS business rather than a venture-scale platform company.

Name

Heka Health

Legal name

Heka Health, Inc.

Website

https://hekahealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Heka Health is a B2B SaaS platform that powers gamified, white-label wellness challenges for healthcare associations, corporate event clients, and first responder organizations. Its mobile apps integrate with major activity trackers to drive participant engagement through step competitions, leaderboards, and sponsor activations.

Ownership category

akta.pro rank

Product category

Wellness Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Health Services (8000)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Healthcare & Wellness Personalization (HDAAAGAI), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Wellness challenge platform
• Gamified wellbeing software
• Corporate wellness technology
• Connected health platform
• Event engagement solutions

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS / Challenge Platform Licensing: He provides its white-label wellness challenge platform to associations, corporations, and event organizers on a per-challenge or subscription basis. Clients (e.g., American College of Cardiology, Caesars Entertainment, PCMA) pay to power branded challenges for their members or employees.
2. Full-Service Challenge Program Management: Heka Health offers turnkey program management including custom app development, Bluetooth tracker hardware provisioning, on-site staffing, communications, prize fulfillment, and post-challenge analytics. This is a professional services revenue stream bundled with platform access.
3. Custom Activity Tracker Hardware: Heka Health supplies custom-branded Bluetooth LE activity trackers to clients (e.g., ADA 75th Anniversary Challenge featured custom ADA-branded trackers). Hardware sales are bundled with challenge programs.
4. Platform White-Label Licensing: The platform is white-labeled for client use (e.g., CardioSmart Walking Challenge, Caesars Entertainment Challenge). Clients receive a branded app with configurable challenge parameters, leaderboards, and sponsor integrations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heka Health operates a cloud-based, modular Wellbeing Experience Platform that powers custom-designed, gamified wellness challenges for organizations. The company delivers white-labeled iOS/Android mobile apps (Heka Well), real-time leaderboards, team competitions, QR scan-in bonus activity modules, and integration with third-party activity trackers (Fitbit, Garmin, Apple Watch, Apple Health, Google Fit, Samsung Health, Health Connect). The platform also offers custom Bluetooth LE activity trackers, AI-driven fitness activities with motion tracking, and clinical-study-grade connected health capabilities for chronic disease management.

Product overview

Heka Health offers a modular, cloud-based Wellbeing Experience Platform that powers custom-designed, gamified wellness challenges. The core product is the Heka Well Challenge mobile app (iOS/Android), which integrates with various activity trackers (Fitbit, Garmin, Apple Watch, Apple Health, Google Fit, Samsung Health, Health Connect) to deliver step-based challenges with leaderboards, bonus activities, and social engagement. The platform serves multiple market segments including associations/non-profits, corporate clients, communities, and chronic disease management. Case studies demonstrate collaborations with American Diabetes Association (walking challenges), American Heart Association (hypertension management with connected BP stations), and clinical partnerships with Stanford Medical and Sharp Healthcare for readmission reduction studies. The platform supports white-labeling for event-specific challenges and includes an AI-driven fitness activities feature with motion tracking analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Heka Well Challenge App: Mobile application for wellness challenge participation with step tracking, leaderboards, and bonus activities
• Heka Well

Products and services

• Wellness Experience Platform Cloud-based modular platform that powers custom-designed, gamified wellbeing experiences for organizations, including real-time leaderboards, team competitions, bonus activities, QR scan-in modules, and social engagement features.
• Heka Well Challenge App White-labeled iOS and Android mobile application enabling participants to join wellness challenges, track steps, view leaderboards, complete bonus activities, compete on teams, and share progress socially. Distributed via Apple App Store and Google Play under each client's brand.
• Custom Bluetooth LE Activity Tracker Custom-branded Bluetooth LE activity tracker with step counting, QR code pairing via serial number, and approximately 5-6 day battery life. Sold bundled with challenge programs to clients (e.g., ADA-branded trackers for the 75th Anniversary Challenge).
• AI-Driven Fitness Activities with Motion Tracking AI-driven fitness activities with motion tracking analysis and personalized guidance, enabling automated exercise recognition and personalized wellness recommendations within challenge apps.

Quantifiable outcome

• ADA 75th Anniversary Challenge: Nearly 14 million steps from participants in over 35 countries in 3.5 days; top participant walked ~22 miles/day (164,984 steps)
• +4 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Novo NordiskminorGTM or Marketing Partner · 1 January 2025Novo Nordisk supported the ACC.25 CardioSmart Wellness Challenge as a sponsor, integrating with the Heka Health-powered challenge platform at the ACC annual meeting.
• National Volunteer Fire Council (NVFC)minorStrategic or Co-development Partner · 1 January 2025NVFC launched its Step Strong Challenge powered by Heka Health, a month-long walking competition designed to promote health and wellbeing among first responders across the United States. Featured in the International Fire & Safety Journal.
• Sprig Oral Health TechnologiescoreGTM or Marketing Partner · 1 January 2023Sprig Oral Health Technologies has been the title sponsor of the annual AAPD (American Academy of Pediatric Dentistry) Sprig Walking Challenge for multiple years (2023, 2025, 2026). Sprig sponsors the prizes and integrates with Heka Health's QR scan-in bonus activity system at the Sprig booth.
• ConferenceDirectcoreChannel Partner/ Reseller/ Distributor · 1 January 2021ConferenceDirect named Heka Health a Preferred Supplier in January 2021, enabling ConferenceDirect's event planning clients to engage Heka Health for wellness challenges at their conferences and corporate events.
• Maritz Global EventscoreStrategic or Co-development Partner · 1 January 2021Maritz Global Events partnered with Heka Health to power sustainability and wellbeing challenges at IMEX Frankfurt (2023) and IMEX America. The partnership combined Maritz's event sustainability expertise with Heka Health's gamified wellness challenge platform.
• Hyatt HotelsminorGTM or Marketing Partner · 1 January 2019Hyatt featured Heka Health in its Event Experience Guide, highlighting the wellness challenge platform as part of Hyatt's event programming offerings for meeting planners.
• Caesars EntertainmentcoreStrategic or Co-development Partner · 1 January 2018Caesars Entertainment partnered with Heka Health to power wellness challenges at multiple Caesars properties and conferences (ASAE 2023, PlanetIMEX 2020, ConferenceDirect APM 2023 and 2025, Global Wellness Day). Caesars integrated Heka Health's platform into its broader wellness menu for meetings, positioning it as a key component of its wellness leadership strategy.
• FirstNet Built with AT&TminorGTM or Marketing Partner · 1 January 2018FirstNet Built with AT&T sponsored the IACP (International Association of Chiefs of Police) Wellness Challenge powered by Heka Health, targeting first responder health and wellness.
• IMEX GroupcoreStrategic or Co-development Partner · 1 January 2018IMEX Group has partnered with Heka Health for the annual IMEX America Wellbeing Challenge since 2018 and IMEX Frankfurt Wellbeing Challenge. The challenges have run for 8+ consecutive years and are a flagship wellness offering at IMEX trade shows, with features including sustainability challenges in partnership with Maritz Global Events.
• PCMA (Professional Convention Management Association)coreStrategic or Co-development Partner · 1 January 2018PCMA has partnered with Heka Health for wellness challenges at Convening Leaders (CL) annually since 2018, as well as PCMA edUcon and other PCMA programs. PCMA also promotes Heka Health's platform to its 6,000+ member organizations. Heka Health's CEO Tony Salah has been featured in PCMA content including the article 'How Heka Health's Gamified Wellbeing Challenges Spur Connection and Revenue' (June 2023).
• American Nurses Association (ANA)minorStrategic or Co-development Partner · 1 January 2017Heka Health powered the Healthy Nurse Healthy Nation Challenge in collaboration with the ANA, promoting the health and wellbeing of the nursing community.
• Stanford Medical and Sharp HealthcarecoreStrategic or Co-development Partner · 1 January 2016Heka Health partnered with physicians from Stanford Medical and Sharp Healthcare to study methods to reduce hospital readmission rates using mobile technology and digital assessment tools. The initial focus was on COPD readmissions, with the solution broadly applicable to heart failure, heart attack, pneumonia, and elective joint replacement readmissions.
• American College of Cardiology (ACC)coreStrategic or Co-development Partner · 1 January 2015Heka Health partnered with the American College of Cardiology to power the CardioSmart Walking Challenge at ACC Scientific Sessions. The partnership integrates health sensors, mobile-cloud applications, and clinically validated protocols to enable patients and healthcare professionals to work together to prevent, treat, and manage cardiovascular disease. Multiple challenges have been held annually since 2016.
• American Heart Association (AHA)coreStrategic or Co-development Partner · 1 January 2015Heka Health collaborated with A&D Medical and the AHA to develop custom connected blood pressure stations for the Check. Change. Control. and Target BP programs. The partnership was showcased at the AHA Hypertension Scientific Sessions 2015 and AHA Scientific Sessions 2015. The Check. Change. Control. program aims to help 13.6 million Americans control high blood pressure.
• A&D MedicalcoreTechnology or Integration · 1 January 2015A&D Medical provides connected blood pressure monitoring devices and kiosks integrated into Heka Health's platform for the AHA's Check. Change. Control. program. The partnership enables remote patient monitoring and BP kiosk stations in community centers and clinics.
• American Diabetes Association (ADA)coreStrategic or Co-development Partner · 1 January 2015Heka Health collaborated with the ADA and AstraZeneca to create a dynamic Walking Challenge at the ADA's 75th Anniversary Scientific Sessions in Boston. The challenge featured custom-branded Bluetooth trackers, ADA apps and kiosks, and a QR scan-in module for sponsor engagement. Nearly 14 million steps were logged over 3.5 days.
• AstraZenecacoreGTM or Marketing Partner · 1 January 2015AstraZeneca supported the ADA 75th Anniversary Walking Challenge as a sponsor, with their exhibit booth integrated into the challenge via QR scan-in bonus step activities. AstraZeneca's sponsorship enabled the custom-branded tracker and kiosk deployment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YuMuuv: YuMuuv offers team-based wellness challenges for organizations with leaderboards, activity tracking, and wearable syncing. It targets a similar B2B audience of employers and associations looking for plug-and-play gamified wellbeing programs.
• Health Enhancement Systems: Health Enhancement Systems provides turnkey corporate wellness programs including gamified activity challenges and wearable integrations. It targets similar HR/benefits buyers with theme-based, time-bounded wellness campaigns for organizations.
• MoveSpring: MoveSpring (now part of Wellable) runs team fitness and step challenges with wearable integrations and corporate wellness programs. It competes head-to-head with Heka Health on gamified step challenges for employer and association clients.
• WalkingSpree: WalkingSpree delivers pedometer- and wearable-based wellness challenges for corporate, association, and community audiences. Its pedometer-based challenge model and B2B2C distribution closely mirror Heka Health's event-driven wellness challenge approach.
• Wellable: Wellable provides a corporate wellness platform that includes gamified step and activity challenges, team competitions, and wearable integrations. It is the closest direct competitor to Heka Health in the B2B wellness challenge space, with comparable target buyers and a similar content-and-engagement wedge.

Others

• Fitbit (Google): Fitbit (now part of Google) is one of the wearable platforms Heka Health integrates with. It is an ecosystem participant/partner rather than a direct competitor, but Fitbit Health Solutions does offer some enterprise wellness challenge functionality to its own device users.
• American Heart Association (AHA) - Check. Change. Control. The AHA Check. Change. Control. hypertension program is both a Heka Health customer and an adjacent health-services initiative. It is referenced here as an ecosystem participant because comparable population-health programs (e.g., CDC's hypertension management initiatives) could substitute for or compete against Heka Health's connected BP/RPM offerings.

Broad incumbents

• Limeade: Limeade is an established employee well-being platform that includes wellness challenges as one component of a broader engagement, benefits navigation, and inclusion suite. It competes with Heka Health at enterprise buyers but offers a far broader feature set.
• Gympass (Wellhub): Wellhub (formerly Gympass) is a corporate wellness platform connecting employees to gyms, fitness apps, and activity challenges. It overlaps with Heka Health on the activity challenge and engagement layer but operates as a broad incumbent in corporate well-being benefits.
• Virgin Pulse: Virgin Pulse (now Personify Health) is a large enterprise wellness platform offering activity challenges, biometric screening, and health coaching. It overlaps with Heka Health's gamified step challenges but is a much broader incumbent in employer well-being.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heka_health
• Facebookfacebook.com/hekahealthinc
• LinkedInlinkedin.com/company/heka-health
• Instagraminstagram.com/hekahealthinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heka Health